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Harriete Estel Berman
San Mateo, California
Harriete Estel Berman creates jewelry, sculpture, Judaica & installations from recycled materials [http://www.harriete-estel-berman.info] and author of the Professional Guidelines[http://www.harriete-estel-berman.info/profguidelines/profguide.html]
Interests: Professional Guidelines, Professional Development Seminar, ASK Harriete, recycled materials, thinking and acting green, environmental issues, composting, Sociology, marketing, 2.0 marketing,
Recent Activity
Christine is right, but it doesn't have to be even as bad as ratty clothes. It has to be even better than your best clothes. Your attire in the booth has to match the display exactly. You need to be the unmistakable maker and seller of the items for sale. Your appearance opens the conversation with the next customer. Harriete
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The artist/maker appearance in your booth should reinforce the aesthetic signature of your display and your work. The artist/maker is always selling more than just a vase, plate, cups, clothing, piece of jewelry, sculpture or painting. You are selling the personification of the creative individual, yet too many artist's and makers let this slip by due to a disappointing pathetic personal aesthetic. Read this post with simple tips for a vastly improved art/craft show booth success. Continue reading
Posted 18 hours ago at Ask Harriete
Alice, and everyone, You are welcome to share the post with proper attribution and a link to the original source. Please do not copy (which is a disservice to both of us) but add your own comments or opinions on the topic. Harriete
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Alison, Thanks for your comment. It is good to be reminded of practical tips in engaging customers. Harriete
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Mismatched, incoherent booth display offender in this post is what we call "Pathetic Aesthetic." Do you think that I am too critical of "Pathetic Aesthetic in your craft show booth display. Perhaps, but your non-customers are being even more critical when they walk right past your booth. For maximum impact the aesthetic of your booth display needs to align with your art/craft, absolutely 100% down to the last detail. If every single booth assembly decision contributes toward this goal, the better your booth display and the more effective your booth display will be in attracting your customers. Continue reading
Posted Aug 19, 2015 at Ask Harriete
Thanks Ealish for your comment. I will add this to the post. The custom printed wallpaper was a great way to make your booth stand out! Harriete
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Linda, Thanks for comment on ASK Harriete. It sounds like you are really thinking about the details.That is great news to hear. Changing a booth for a season or upcoming holiday is also a great idea as long as the work is still the most important element in the booth. I do think that many people use white because of the perception of modernity along with the simultaneous need to avoid distraction from the work for sale. It may not work for everyone. Keeping the aesthetic of your booth consistent with the style of the items for sale is also one of the most important considerations...and a post coming up. Harriete
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Alison, I noticed your chair in the most recent booth shot from your last show and though it did not fit your booth. The background was white with the turquoise and the chair was brown/grey/green. It had me thinking. Examining the shots of Beverly Tadeu's booth for the post was when I noticed her chair. It blends right in. At the show, I paid no attention at all. And that is what you want for your chair. You want the chair (of necessity to disappear.) Sure ideally, you would never sit down, but every once in a while we have just got to have a quiet moment or lean. A suggestion since you are borrowing the chair is sew up a chair cover from a sheet or piece of fabric. Make something simple and easy to cover the chair like they use at fancy weddings. Have it tie in place just in case for windy days. Harriete
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Inconsistent display materials is a close relative to "Purchased Racks and Props." The are offenders that often work together to take your booth down, and reduce your chances of success. Learn more about the design of a better booth display with examples of inconsistent display materials, and more successful displays with and attractive consistent booth aesthetic. Continue reading
Posted Aug 13, 2015 at Ask Harriete
There are pop up walls, and there are pop up walls. I can't imagine that Kathleen Dustin's display is anything but fabulous, but as noted in a previous comment wear or any shabbiness in your display looks horrendous. Even the slightest blemish becomes disproportionately unsightly. Harriete
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Shaktipaj, I agree with your concerns. Their are only a few things we can do to stop this is but discussing it is one of them. Raise awareness for this issue. If you see an offender share this post with a link, adding your own comment, and proper attribution to ASK Harriete, of course. The other thing is the merit of sharing information duplicated from other sites is quickly dissappearing. Duplicate information is eliminated in search rankings, and sites with duplicate information will be eliminated from search results. If people realized that they are hurting themselves and the visibility of their site when they copy information, they will stop doing it. Harriete
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Jo, You mistakenly let these display offenders into your booth not realizing how much they were stealing from your success. It happens a lot. It just rips me up inside when I go to a show, and see this happen. This is why I wrote the series. Many times the difference between average display and vastly improved can be made with only small changes. So stay tuned to the series. Share the posts with friends. Build potential for success. Harriete
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The use of commercial display racks and props just seems inconsistent in a craft show. Every aspect of your booth should resonate that what you are selling represents custom design, artist fabricated, and sold by one maker. So why, oh why would an average, off the shelf, mediocre display unit from a catalog occupy your booth? Look at these examples of successful display without commercial props and see what you think. Continue reading
Posted Aug 11, 2015 at Ask Harriete
Judith, I can't wait to talk with you about your booth because I am a HUGE fan of your work, and yet see definite problems with your current display. Hope the ideas I sent you help.
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Thanks Alison for your comment. It is really helpful to hear how a person with craft show experience handles the situation. Your comment also brings up another point. It is important to plan in advance so your craft show booth has room for inventory that is easily accessible without cluttering up your booth. I will get this in a future post with some great solutions. Harriete
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TOO MUCH STUFF! Yeah, wwaaayyy too much stuff on display is a visual offense. This is just wrong at a craft show, . . . but not at the mall. Why? Multiples of the same item send the wrong message. It doesn't say artist-made, hand-made, or limited-production. It doesn't even say special. Read why the quantity of merchandise on display is as important as the quality at a craft show booth. Continue reading
Posted Aug 10, 2015 at Ask Harriete
Thank you Fiona for sharing this information.I will take time to look at the resource you mentioned. Harriete
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I hear that ACC is competitive to get in, but the work is juried in by a few images. Not even sure a booth image is required. There are a few booths that are really bad, most could use just a few improvements to be vastly better display. And still a few sellers with work that you wondered how they even got into the show. Harriete
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Roxy, The pipe and drape is not provided with the booth fee. You can rent just the pipe. (If anyone knows the exact cost, please let me know.) I think the pipe and drape cost around $300 so a person could definitely buy fabric for drapes for a similar cost or less (if they bought at a discount fabric outlet.) I'd say knowing how to sew is an essential basic skill that everyone should have. I also saw fabric shower curtains (which looked very nice) and fabric panels hung over the rental drapes. Anything is better than the rental drapes. They are ugly, ugly, ugly even in white. Paper or cardboard is also possible. All materials need to be fireproofed. There are other options for rent including solid panels which are more expensive. A lot of this depends on how much work and energy you want to but into your booth before a three day show.
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The #2 Display Offender -- Not Enough Lights. These days there is no excuse for this display offender. The options available are expanding offering energy efficient LEDs and low heat. The positive impact of effective lighting in your booth can be remarkable and rewarding. Yet during my visit to the ACC show, there were many booths with inadequate lights. This post offers several excellent examples of craft show booth lighting. Continue reading
Posted Aug 7, 2015 at Ask Harriete
Great Point Alison!. I think that Tight Spaces will be my final Offender in the series. There are a couple of issues related to this issue. How to use the space. Creating "flow" in your booth. Avoiding the "narrow aisle and the gauntlet of over commitment," and finally the "Butt Brush Factors." Can't wait to get to this post. Harriete
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Thanks Fiona, I am super excited about this series...because so many of the problems with booth display would make a significant improvement in the general appearance of the booth display. I will also have more posts with general discussion of what works in a "successful booth.
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Thanks Tib. That means a lot. The next post is up. The biggest worst Display Offender #1 is Black Drape Booths. While theoretically black drape should not be so BAD, few are able to overcome the fact that the black background absorbed all the light and energy in the booth. Black drape is the black hole of booth design. Harriete
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The most fatal criminal display and #1 display offender is black booths. By this I mean black drapes. Black pipe and drape is the valley of death for a craft show display. It is the Darth Vadar of criminal display offenders. Black drapes sucked the life out of even the most colorful craft. Continue reading
Posted Aug 6, 2015 at Ask Harriete
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Angela, I just sent you a preview email. Hope it helps. Harriete
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