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Chris Treadaway
I'm an entrepreneur with one hell of a supportive wife.
Recent Activity
Last week, Twitter announced the acquisition of Gnip in what will certainly amount to be a key milestone in the evolution of social media. 2008-2010 Young social media managers emerge at brands to help them navigate new social media tools.... Continue reading
Posted 7 days ago at Polygraph Media Blog
Today, we're happy to announce our partnership with Moroch to bring actionable social data to brands. Over the last year to 18 months, we've talked with a lot of consumer brands about how they can harness Facebook data to better... Continue reading
Posted Nov 4, 2013 at Polygraph Media Blog
For those of us who are more left-brained thinkers, it's a pretty exciting time right now in 2013. Silos to data have been broken down in many instances... and there are a plethora of data sources available for fee or... Continue reading
Posted Oct 17, 2013 at Polygraph Media Blog
Quick update today -- the "data proliferation problem" is just a theme I've heard from a lot of conversations recently. A fellow "data" startup CEO mentioned to me the other day that he lamented just how hard it is to... Continue reading
Posted May 8, 2013 at Polygraph Media Blog
SXSW Interactive2013 approaches... it's the the fifth year in a row I'm attending and the sixth in the last eight for me. The event continues to thrive and is the one "must-attend" event of the year in my book. A... Continue reading
Posted Mar 5, 2013 at Polygraph Media Blog
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Today's blog post comes to you from our Business Development Manager, Craig Carter, who had a little fun speculating about Lance Armstrong and Facebook. I thought it was pretty amusing, so here goes... (Preface—Except for the Facts and Figures charted... Continue reading
Posted Feb 11, 2013 at Polygraph Media Blog
Analytics has become a hot topic over the last 12 months as middle-managers are asked tough questions by their executive stakeholders. For all the insanity around social marketing, mobile apps, and "conversations", many CMOs, CIOs, and CFOs want to know... Continue reading
Posted Feb 6, 2013 at Polygraph Media Blog
Howdy everyone -- it's been awhile since I've posted here. Lots of work on Polygraph and a new addition to my family in the form of a baby. Margot Ellen Treadaway was born on December 14th and is our first... Continue reading
Posted Jan 15, 2013 at Polygraph Media Blog
Tonight, this blog post summarizing year 1 of the Salesforce acquisition of Buddy Media. The numbers, if taken on face value, are brutal as the endeavor is a big money loser so far. The picture painted is probably a tad... Continue reading
Posted Oct 29, 2012 at Polygraph Media Blog
This is the presentation I gave last week to the Facebook Success Summit about Facebook ROI, the right KPIs, measurement, and analytics. It is dense, so be forewarned... but perfect for the data-driven marketer, CMO, marketing manager, or really anyone... Continue reading
Posted Oct 23, 2012 at Polygraph Media Blog
According to The Center for Marketing Research at The University of Massachusetts. We agree. Link below: http://www.customerthink.com/blog/social_media_measurement_and_roi_next_focus_of_inc_500_fortune_500 Continue reading
Posted Oct 3, 2012 at Polygraph Media Blog
I thought I'd share some guest blog posts that I've published over the past few months on the Windmill Networking blog. It is run by Neal Schaffer, who is one of the world's leading experts on B2B marketing and social... Continue reading
Posted Oct 3, 2012 at Polygraph Media Blog
Over the past six months or more, you've probably heard the term "big data" floating around as if it is supposed to solve all your problems in business, marketing, operations, etc. Just "access the data" and you'll be smarter than... Continue reading
Posted Aug 7, 2012 at Polygraph Media Blog
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A bit of a dry post today, unless you're a data geek like we are. Since our launch, we've entered a few customer and partner conversations that would've been best served with an introductory primer in data mining. I would... Continue reading
Posted Jun 27, 2012 at Polygraph Media Blog
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Today, we thought we'd use Facebook data to tackle one of the most anticipated decisions of 2012. Who will Mitt Romney choose as his running mate? And can Facebook data be used to help make the decision? Data is great... Continue reading
Posted Jun 19, 2012 at Polygraph Media Blog
In this quick video below, we review the recent infographic that we released about how Facebook data can be used to inform political campaigns. Continue reading
Posted Jun 19, 2012 at Polygraph Media Blog
The "Quantified Self" movement is something you've probably heard of over the last few years -- the idea that you can quantify previously mundane activities that you've otherwise ignored to attach a number to the things that you do. There's... Continue reading
Posted Jun 13, 2012 at Polygraph Media Blog
Over the last five years, a number of companies have emerged seemingly out of thin air to dominate in a "three screen", computerized world (mobile, tablet, computer) and grow explosively. Think Facebook and Groupon in the publicly traded realm... in... Continue reading
Posted Jun 7, 2012 at Polygraph Media Blog
Happy Friday, everyone. We launched Polygraph 2 1/2 weeks ago, and have been floored by the response. Clearly, a lot of people have wanted access to & analysis of Facebook Page data but haven't known exactly where to go to... Continue reading
Posted Jun 7, 2012 at Polygraph Media Blog
Here's a recently published interview in Texas Tech Pulse about Polygraph and its origins. http://www.texastechpulse.com/interview_with_chris_treadaway_polygraph/s-0043095.html Continue reading
Posted Jun 7, 2012 at Polygraph Media Blog
A few quotes from Deloitte's recent study, Social Business: What are Companies Really Doing? "To capture this value, however, companies will need to more systematically assess the operating metrics that have the greatest potential to move the needle and then... Continue reading
Posted Jun 4, 2012 at Polygraph Media Blog
I thought I'd post a list of good articles on Social ROI. If you'd like me to add one of your favorites to this list, please either e-mail me or submit in the comments below. We'll update this list as... Continue reading
Posted Jun 2, 2012 at Polygraph Media Blog
A wise mentor years ago once told me that "in business, things are never as good or as bad as they may seem at the time." That pretty much sums up my feelings about Facebook right now. There is plenty... Continue reading
Posted Jun 1, 2012 at Polygraph Media Blog
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Here's a fun infographic we did to analyze the performance of Las Vegas Casinos on Facebook. We also analyzed just a few of the available data points on a blog post at Social Colleague. Enjoy!! Continue reading
Posted May 31, 2012 at Polygraph Media Blog
We're wrapping up about a 10 day blitz of different press, analyst, customer, and partner calls -- and the feedback has been great. We're tired, but glad to be out there. The side effect of talking to that many people... Continue reading
Posted May 31, 2012 at Polygraph Media Blog