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Katie Moffat
Katie Moffat - Independent Communications Consultant
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Mar 15, 2010
I actually think that they were probably telling the truth - by which I mean, the twitter spam nightmare probably was done by someone who was working there, was eager, knew a little bit about twitter but nothing about reputation management ;-) and thought they were doing something helpful. For me it's the fact that Habitat haven't got the balls to take it on the chin and say, you know what it was our fault because ultimately we're responsible. It really demonstrates a lack of backbone. If I was at Habitat I'd throw it open and say, "you know what, we screwed up - who actually did it doesn't matter, but what we did was wrong and we're going to work really hard to do it properly" preferably followed up by an a b c of what they are going to do.
Toggle Commented Jun 30, 2009 on Shame on you at PR nowandthen