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Dana Lynn Smith
Interests: book marketing, book promotion, working with authors, writing
Recent Activity
Learn how to grow your mailing list and boost your sales by giving away a lead-generating ebook at no charge on Amazon and other bookstores. Publishing and marketing expert Shelley Hitz explains why this strategy works and shares the best ways to write and publish your ebook, how to price... Continue reading
Posted 6 hours ago at Savvy Book Marketing Podcast
In today's episode, I’m responding to a question from a listener who asked about the best ways to promote a book that's been out for a while. Learn how to evaluate your book, marketing materials, and marketing plan and create a new promotional plan to re-launch your book and jump... Continue reading
Posted 7 days ago at Savvy Book Marketing Podcast
Press releases are a great way to get media coverage that can build your reputation as an author and lead to book sales. Some press releases announce the publication of a new book, while others are designed to gain interviews... Continue reading
Posted Feb 18, 2015 at The Savvy Book Marketer
Learn how press releases can lead to interviews and media coverage that sells books in this interview with award-winning publicist and author Sandra Beckwith. You’ll discover the various types of press releases that are used to promote books, how to write press releases that get results, and the best places... Continue reading
Posted Feb 16, 2015 at Savvy Book Marketing Podcast
When someone lands on your website, book sales page or social post, you may get only a fraction of a second to capture their attention before they decide to move on. Photos and illustrations (along with strong headlines) are key... Continue reading
Posted Feb 11, 2015 at The Savvy Book Marketer
In book sales, it's not just what you know, but who you know! In this episode learn how relationship marketing can boost your book sales. First you will discover why relationship marketing is so important to success. Then you’ll learn how to develop mutually beneficial relationships with the influencers who... Continue reading
Posted Feb 8, 2015 at Savvy Book Marketing Podcast
Learn how to publish, promote, and profit from nonfiction books at the 5th annual Nonfiction Writers Conference, May 6-8, 2015. This virtual event features 15 speakers over three days, with attendees participating via phone or Skype. I'm honored to be... Continue reading
Posted Feb 3, 2015 at The Savvy Book Marketer
It’s important to have a strong foundation in place for promoting your book. The first step is to start “building your author platform” – in other words you need to develop a reputation, connections, and online followers. Building a platform... Continue reading
Posted Jan 28, 2015 at The Savvy Book Marketer
Feeling overwhelmed by all the things you need to do to promote your book? You’re not alone! Authors need to juggle many different tasks, so it’s important to plan and schedule your book marketing so the most important things get done and you don’t feel overwhelmed. In this podcast you’ll... Continue reading
Posted Jan 26, 2015 at Savvy Book Marketing Podcast
Today I'm delighted to have Nick Daws share a clever way to increase revenue from Amazon. After you read Nick's post, be sure to click the link at the end to learn more profiting from Amazon Associates. Use This Simple... Continue reading
Posted Jan 21, 2015 at The Savvy Book Marketer
As we continue discussing how authors can create an effective book marketing plan, in this episode Dana share her Top 10 lists of the best book promotion tactics for novels, nonfiction and children’s books. You'll also get some tips for optimizing your author website and your book sales pages on... Continue reading
Posted Jan 20, 2015 at Savvy Book Marketing Podcast
Thanks so much Malcolm, and good luck with your books! By the way, I love the domain that you have chosen for your author website: This is a great example of how novelists can choose a domain that reflects the type of books they write.
Toggle Commented Jan 19, 2015 on Conquer Author Overwhelm at The Savvy Book Marketer
I’m excited to announce the launch of the new Savvy Book Marketing Podcast, available on my book marketing podcast website, on iTunes and on Stitcher. In this free audio podcast I share actionable tips and techniques for promoting your books... Continue reading
Posted Jan 13, 2015 at The Savvy Book Marketer
Learn how to define the right markets for your book so that your book promotion efforts are directed to the right people. In this episode, Dana shows authors of nonfiction books, novels and children’s books how to determine who is most likely to buy books like theirs. You’ll learn how... Continue reading
Posted Jan 12, 2015 at Savvy Book Marketing Podcast
Learn how to create a customized book marketing plan and promote books successfully. Listen online to Your Book Marketing Plan: 12 Steps to Success Listen on iTunes. In this episode Dana discusses these 12 steps to writing your own customized book marketing plan: Define your mission. Identify your target audiences.... Continue reading
Posted Jan 10, 2015 at Savvy Book Marketing Podcast
In the first episode of the Savvy Book Marketing Podcast, authors start with the basics as we discuss the importance of having a good book marketing plan. Includes tips on what to do at different stages: before writing, before publishing, and after your book has been out for a while.... Continue reading
Posted Jan 9, 2015 at Savvy Book Marketing Podcast
by Dana Lynn Smith Let's face it – writing, publishing and promoting books is a lot of work. Sometimes authors can feel overwhelmed with all of the things they need to do. Here are some tips for coping with the... Continue reading
Posted Jan 6, 2015 at The Savvy Book Marketer
Good for you Alana! As they say, "plan your work and work your plan". I wish you much success with your books :)
Each new year brings the promise of new beginnings and new opportunities. As you make the usual resolutions (lose weight, get into shape, save more money) be sure to add one more: develop an effective book marketing plan and take... Continue reading
Posted Jan 2, 2015 at The Savvy Book Marketer
Thanks A.M. I'm so glad you were inspired by this post!
In today's guest post, Chris Weber shares some clever tips for getting your book marketing on track (and losing a few pounds!) Why Marketing Your Book is Like Trying to Lose Weight The weight-loss business is a booming industry that... Continue reading
Posted Oct 24, 2014 at The Savvy Book Marketer
Velva, thanks for sharing these tips! Charity, I wrote an article about doing book launch parties for ebooks at And keep in mind that it's inexpensive to publish paperbacks through CreateSpace, although you will need to hire someone to do the cover design.
Brenda, congrats on the success of your book. I like the way you referred to your publishing expenses as an "investment" - that's thinking like a business owner!
So many authors write for their love of writing or their desire to share their story or message, but if we want to sell books, it's important to treat publishing like a business. In today's guest post Stacey Aaronson discusses... Continue reading
Posted Mar 18, 2014 at The Savvy Book Marketer
Hosting or appearing as a guest on online radio shows and podcasts is a terrific way for authors to gain publicity for themselves and their books. Nonfiction authors can use these shows to build their reputation as experts in their... Continue reading
Posted Mar 5, 2014 at The Savvy Book Marketer