Dana Lynn Smith's Profile | TypePad

This is Dana Lynn Smith's TypePad Profile.

Join TypePad and start following Dana Lynn Smith's activity

Join Now!

Already a member? Sign In

Dana Lynn Smith

Interests: book marketing, book promotion, working with authors, writing

Recent Activity

How to Promote a Book with Video

by Dana Lynn Smith Videos are hugely popular online, from grumpy cats and music videos, to breaking news and movie trailers. In fact, YouTube (owned by Google) has become the second most popular website worldwide. Today I want to share... Continue reading

Posted 6 days ago at The Savvy Book Marketer

0

That's a great point, Terry. There are so many books in a typical store that it can be a challenge for your book to just get found by browsers. Some stores have special tables up front featuring local or regional authors, or books related to a particular season, so look into those opportunities. Authors, I encourage you to read Terry's article about bookstore sales - there's a link at the end of this article.

Commented May 9, 2013 on 5 Ways to Get Your Book into Bookstores at The Savvy Book Marketer

5 Ways to Get Your Book into Bookstores

While retail bookstore sales have a lower profit margin than most other sales channels, many authors dream of having their books available in bookstores. And even at a low profit per book you can make good money if you sell... Continue reading

Posted May 7, 2013 at The Savvy Book Marketer

4

8-Step Plan for Landing Book Promotion Endorsements

by Dana Lynn Smith Endorsements are recommendations from authors, experts or celebrities, in other words people whose opinion can influence sales of your book. These are the quotes you typically see printed on the covers and inside of books and... Continue reading

Posted Apr 30, 2013 at The Savvy Book Marketer

0

Thanks Larissa, and keep working on that snowman!

Commented Apr 27, 2013 on The Book Marketing Snowball at The Savvy Book Marketer

Thanks for your note Tominda. It does take time to build up an audience and a following, but as long as you have a good promotion plan you'll get there. I wish you much success with your books!

Commented Apr 24, 2013 on The Book Marketing Snowball at The Savvy Book Marketer

The Book Marketing Snowball

In today's guest post, book marketing expert Terry Cordingley shares his wisdom on the process of book marketing. In developing your marketing plan, remember that everything you do builds your platform and momentum and moves you to the next level.... Continue reading

Posted Apr 23, 2013 at The Savvy Book Marketer

4

How Public Libraries are Cherished and Challenged

National Library Week is the perfect time to reflect on the value of public libraries and the challenges they face. Between 2000 and 2009, the U.S. population increased by 11.7% but the number of public libraries increased by just 1.7%.... Continue reading

Posted Apr 15, 2013 at The Savvy Book Marketer

1

Celebrate National Library Week April 14-20

Each year the American Library Association designates a week in April to celebrate the contributions that libraries make to enrich communities. Libraries provide a weath of resources including books, ebooks, magazines, newspapers, online databases, movie and educational DVDs, music CDs,... Continue reading

Posted Apr 12, 2013 at The Savvy Book Marketer

0

Use Relationship Marketing to Sell Books

by Dana Lynn Smith Relationships with other people and organizations that cater to your target market can be incredibly valuable in promoting your book. Here are some steps to developing and leveraging relationships: 1. Identify the places that your prospects... Continue reading

Posted Apr 8, 2013 at The Savvy Book Marketer

0

Jeri, thanks for your note. I'm sorry to hear that you can't sign up. Amazon has ongoing battles with several states over sales tax issues, but the list of states on the black list changes from time to time.

Commented Apr 2, 2013 on Boost Your Profit Margin with Amazon Associates at The Savvy Book Marketer

Boost Your Profit Margin with Amazon Associates

by Dana Lynn Smith Here’s an easy way to earn a bit more profit from your sales on the world’s largest bookstore - join the Amazon Associates affiliate program. Even if you don’t have a book on Amazon, you can... Continue reading

Posted Apr 2, 2013 at The Savvy Book Marketer

3

The Power of Publicity

by Dana Lynn Smith When you're sending out press releases and publication announcements for your book, be sure to include every organization that you belong to, including business and professional organizations and social and hobby clubs. Many organizations list member... Continue reading

Posted Mar 25, 2013 at The Savvy Book Marketer

1

A Gig at The Huffington Post

Today's guest post by Judith Newton is part of the virtual tour for her new book, Tasting Home: Coming of Age in the Kitchen. Judith shares how her book promotion journey improved her writing and led to a hugely successful... Continue reading

Posted Mar 18, 2013 at The Savvy Book Marketer

0

What Should I Do About a Bad Review on Amazon?

by Dana Lynn Smith It's frustrating to get a bad review, but it happens to most authors sooner or later. My advice for authors is to try not to take it personally and to remember that books (especially fiction) are... Continue reading

Posted Mar 11, 2013 at The Savvy Book Marketer

1

Three Joys of Book Promotion

I often hear authors say that they would rather be writing than promoting their book. In today's guest post, author Ellen Cassedy shares some terrific insight on how authors should embrace book promotion. Three Joys of Book Promotion by Ellen... Continue reading

Posted Mar 4, 2013 at The Savvy Book Marketer

0

What's the Best Way for Authors to Use Twitter?

by Dana Lynn Smith Twitter can be a great networking tool, but many authors wonder about the most effective ways to use it. Here are some common questions: How often should I tweet? It's best to post several tweets a... Continue reading

Posted Feb 25, 2013 at The Savvy Book Marketer

2

The Power of the Author Interview

In today's guest post, book marketing expert Sherrie Wilkolaski shares some terrific advice on how to use author interviews as a book promotion tool. The Power of the Author Interview by Sherrie Wilkolaski A marketing tool all authors need to... Continue reading

Posted Feb 18, 2013 at The Savvy Book Marketer

2

Book Marketing Roundup

by Dana Lynn Smith Welcome to my roundup of book marketing tips and resources. Email marketing is one of the best ways to promote books, but many authors struggle with how to do it effectively. Here is a terrific how-article,... Continue reading

Posted Feb 11, 2013 at The Savvy Book Marketer

0

Promote Your Book Through Events

Today's guest post is from author and poet Debra Winegarten, who has enjoyed success in promoting her books through events. To learn more about promoting with events, see my previous interview with Debra. Promote Your Book Through Events by Debra... Continue reading

Posted Feb 4, 2013 at The Savvy Book Marketer

2

What’s the Difference Between Book Wholesalers and Distributors?

by Dana Lynn Smith Book distributors are companies that promote and sell books to retailers and libraries, typically through sales reps and/or printed catalogs. Distributors usually purchase books at a steep discount (65% to 70%), warehouse the books, and ship... Continue reading

Posted Jan 29, 2013 at The Savvy Book Marketer

0

Priya, thanks so much for your note. It appears that WordPress.com has changed their terms since the last time I researched this and they no longer prohibit "selling" from the site. But they do have restrictions on "advertising" which may be of concern to some authors. Details are at http://en.support.wordpress.com/advertising/.

Commented Jan 28, 2013 on The Best Way to Build an Author Website at The Savvy Book Marketer

Laura, thanks for sharing your article outlining the differences between WordPress.com and WordPress.org. I frequently see experts recommending "WordPress" for websites, but most people who read those articles don't understand that there are two kinds of WordPress and what the differences are. I also think authors should consider the rule against on "selling" on WordPress.com.

Commented Jan 26, 2013 on The Best Way to Build an Author Website at The Savvy Book Marketer

Jordan, thanks for your note clarifying the cost issue. WordPress.org is free, but you have to pay hosting fees somewhere to host the site. It's good to know that the monthly cost is so low. WordPress.com (which I don't recommend) is hosted free on the WordPress servers so there is no cost (although I think they may offer some premium services for a fee.)

Commented Jan 24, 2013 on The Best Way to Build an Author Website at The Savvy Book Marketer

New Book Marketing Newsletters

After publishing the Savvy Book Marketing Tips newsletter for six years, I'm excited to announce that I have added three new genre-specific newsletters to better meet the needs of novelists, children's book authors and nonfiction authors. Sign up here for... Continue reading

Posted Jan 22, 2013 at The Savvy Book Marketer

0

More...

Subscribe to Dana Lynn Smith’s Recent Activity