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Dana Lynn Smith
Interests: book marketing, book promotion, working with authors, writing
Recent Activity
Thanks A.M. I'm so glad you were inspired by this post!
In today's guest post, Chris Weber shares some clever tips for getting your book marketing on track (and losing a few pounds!) Why Marketing Your Book is Like Trying to Lose Weight The weight-loss business is a booming industry that... Continue reading
Posted Oct 24, 2014 at The Savvy Book Marketer
Velva, thanks for sharing these tips! Charity, I wrote an article about doing book launch parties for ebooks at And keep in mind that it's inexpensive to publish paperbacks through CreateSpace, although you will need to hire someone to do the cover design.
Brenda, congrats on the success of your book. I like the way you referred to your publishing expenses as an "investment" - that's thinking like a business owner!
So many authors write for their love of writing or their desire to share their story or message, but if we want to sell books, it's important to treat publishing like a business. In today's guest post Stacey Aaronson discusses... Continue reading
Posted Mar 18, 2014 at The Savvy Book Marketer
Hosting or appearing as a guest on online radio shows and podcasts is a terrific way for authors to gain publicity for themselves and their books. Nonfiction authors can use these shows to build their reputation as experts in their... Continue reading
Posted Mar 5, 2014 at The Savvy Book Marketer
by Dana Lynn Smith Adding subtitles to books is an effective way to appeal to potential customers and increase the odds of a book being found online. Subtitles are useful for both fiction and nonfiction and they can even be... Continue reading
Posted Feb 25, 2014 at The Savvy Book Marketer
Rbert, congratulations on your successful book launch! If it's economically feasible to revise your cover to be more effective, I think that's a great idea. Changing the title may be confusing from a marketing standpoint, if you are already experiencing good sales and have reviews for the book. However, you can add a subtitle that will clarify the genre or storyline. I've written an article about using subtitles for promoting fiction and nonfiction and it will be appearing on my blog on February 25.
I'm pleased to welcome back Ellen Cassedy with today's guest post on how to plan for a successful book promotion party. Book parties are often used as part of the launch of a new book, but keep in mind that... Continue reading
Posted Feb 18, 2014 at The Savvy Book Marketer
Thanks for your note, Michael. Although frequent posting is more attractive to search engines, it's really not necessary. Once a week to once a month is fine, and it's better to post when you have something to say rather than just for the sake of posting. I'll be writing more about what sort of things authors can talk about on their blog, but the basic idea is to talk about things that would be of interest to the target readers of your book and to also share news such as upcoming author events, book awards won, etc. Here are some great blogging tips for novelists:
by Dana Lynn Smith As an author, do you need a website and/or blog? The short answer is YES! But there’s a lot more that authors need to know to harness the promotional power of author websites. This is the... Continue reading
Posted Feb 10, 2014 at The Savvy Book Marketer
In today's guest post, novelist Linda Poitevin shares some great advice for using Twitter in book promotion. Twitterquette: 5 Tips For Getting The Most Out of Twitter Ah, Twitter. Even if you haven’t yet succumbed to its potential marketing lure,... Continue reading
Posted Jan 21, 2014 at The Savvy Book Marketer
Q: Hedy M asks whether authors who are promoting books to minors should put an email sign-up form on their website and whether there any legal considerations. A: An email sign-up form an important tool in allowing authors to build... Continue reading
Posted Jan 14, 2014 at The Savvy Book Marketer
Steve, unfortunately this sort of abuse of Amazon's review system is not uncommon with books on controversial topics. As noted in my article, you can report the reviews to Amazon and ask for removal, but they may not take any action.
Bryan, thanks for sharing with my readers. I wish you much success with your tour and your new book!
As many of my readers know, I'm a big fan of virtual book tours and I've even written a book on the topoic. Today I'm pleased to share a guest post from Bryan Cohen as part of the tour for... Continue reading
Posted Nov 26, 2013 at The Savvy Book Marketer
In today's guest post, author and online marketing expert Kathleen Gage shares her top book promotion strategies. This post is part of the launch for her terrific new book, Power Up for Profits. 3 Top Strategies to Guarantee Book Sales... Continue reading
Posted Jul 22, 2013 at The Savvy Book Marketer
Glad to hear that MaAnna - I know you produce high quality training :)
Thanks so much Marianne and Amy - I'm glad you enjoyed Shannon's article. I wish you much success with your books!
In today's guest post, Shannon from Duolit shares some words of wisdom for planning a successful book launch. Keep in mind that book launch tactics are not just for new books - they can also be used to jump-start sales... Continue reading
Posted Jun 25, 2013 at The Savvy Book Marketer
by Dana Lynn Smith Virtual book tours (also called blog tours) typically involve making guest appearances on book review sites or on blogs, websites, and/or forums that are related to the topic or audience of your book. You can even... Continue reading
Posted Jun 18, 2013 at The Savvy Book Marketer
Cathleen, you can set up a "Page" in your pen name, but there may be something in the Google rules that says "Profiles" are only for real people. (I haven't researched that.) Like Facebook, their intent is that Profiles are for people and Pages are for businesses. But I guess you could take the position that your alter ego is a person and set up a Profile for her :)
Thanks Fiona. I think that G+ will continue to grow in importance over time.
by Dana Lynn Smith I can just hear some of you saying “not another social network to keep up with!” Bear with me while I explain what’s different about Google Plus and why authors need to use it. Google Plus... Continue reading
Posted Jun 4, 2013 at The Savvy Book Marketer
Using hashtags on Twitter is a great way to find people to follow, contribute to conversations that appeal to the interests of your target readers, and attract people to your tweets. For example, I can search on Twitter to find... Continue reading
Posted Jun 4, 2013 at The Savvy Book Marketer