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Dana Lynn Smith
Interests: book marketing, book promotion, working with authors, writing
Recent Activity
It’s important to have a strong foundation in place for promoting your book. The first step is to start “building your author platform” – in other words you need to develop a reputation, connections, and online followers. Building a platform... Continue reading
Posted 1 hour ago at The Savvy Book Marketer
Feeling overwhelmed by all the things you need to do to promote your book? You’re not alone! Authors need to juggle many different tasks, so it’s important to plan and schedule your book marketing so the most important things get done and you don’t feel overwhelmed. In this podcast you’ll... Continue reading
Posted 2 days ago at Savvy Book Marketing Podcast
Today I'm delighted to have Nick Daws share a clever way to increase revenue from Amazon. After you read Nick's post, be sure to click the link at the end to learn more profiting from Amazon Associates. Use This Simple... Continue reading
Posted 7 days ago at The Savvy Book Marketer
As we continue discussing how authors can create an effective book marketing plan, in this episode Dana share her Top 10 lists of the best book promotion tactics for novels, nonfiction and children’s books. You'll also get some tips for optimizing your author website and your book sales pages on... Continue reading
Posted Jan 20, 2015 at Savvy Book Marketing Podcast
Thanks so much Malcolm, and good luck with your books! By the way, I love the domain that you have chosen for your author website: This is a great example of how novelists can choose a domain that reflects the type of books they write.
Toggle Commented Jan 19, 2015 on Conquer Author Overwhelm at The Savvy Book Marketer
I’m excited to announce the launch of the new Savvy Book Marketing Podcast, available on my book marketing podcast website, on iTunes and on Stitcher. In this free weekly audio podcast I share actionable tips and techniques for promoting your... Continue reading
Posted Jan 13, 2015 at The Savvy Book Marketer
Learn how to define the right markets for your book so that your book promotion efforts are directed to the right people. In this episode, Dana shows authors of nonfiction books, novels and children’s books how to determine who is most likely to buy books like theirs. You’ll learn how... Continue reading
Posted Jan 12, 2015 at Savvy Book Marketing Podcast
Learn how to create a customized book marketing plan and promote books successfully. Listen online to Your Book Marketing Plan: 12 Steps to Success Listen on iTunes. Listen on Stitcher. In this episode Dana discusses these 12 steps to writing your own customized book marketing plan: Define your mission. Identify... Continue reading
Posted Jan 10, 2015 at Savvy Book Marketing Podcast
In the first episode of the Savvy Book Marketing Podcast, authors start with the basics as we discuss the importance of having a good book marketing plan. Includes tips on what to do at different stages: before writing, before publishing, and after your book has been out for a while.... Continue reading
Posted Jan 9, 2015 at Savvy Book Marketing Podcast
by Dana Lynn Smith Let's face it – writing, publishing and promoting books is a lot of work. Sometimes authors can feel overwhelmed with all of the things they need to do. Here are some tips for coping with the... Continue reading
Posted Jan 6, 2015 at The Savvy Book Marketer
Good for you Alana! As they say, "plan your work and work your plan". I wish you much success with your books :)
Each new year brings the promise of new beginnings and new opportunities. As you make the usual resolutions (lose weight, get into shape, save more money) be sure to add one more: develop an effective book marketing plan and take... Continue reading
Posted Jan 2, 2015 at The Savvy Book Marketer
Thanks A.M. I'm so glad you were inspired by this post!
In today's guest post, Chris Weber shares some clever tips for getting your book marketing on track (and losing a few pounds!) Why Marketing Your Book is Like Trying to Lose Weight The weight-loss business is a booming industry that... Continue reading
Posted Oct 24, 2014 at The Savvy Book Marketer
Velva, thanks for sharing these tips! Charity, I wrote an article about doing book launch parties for ebooks at And keep in mind that it's inexpensive to publish paperbacks through CreateSpace, although you will need to hire someone to do the cover design.
Brenda, congrats on the success of your book. I like the way you referred to your publishing expenses as an "investment" - that's thinking like a business owner!
So many authors write for their love of writing or their desire to share their story or message, but if we want to sell books, it's important to treat publishing like a business. In today's guest post Stacey Aaronson discusses... Continue reading
Posted Mar 18, 2014 at The Savvy Book Marketer
Hosting or appearing as a guest on online radio shows and podcasts is a terrific way for authors to gain publicity for themselves and their books. Nonfiction authors can use these shows to build their reputation as experts in their... Continue reading
Posted Mar 5, 2014 at The Savvy Book Marketer
by Dana Lynn Smith Adding subtitles to books is an effective way to appeal to potential customers and increase the odds of a book being found online. Subtitles are useful for both fiction and nonfiction and they can even be... Continue reading
Posted Feb 25, 2014 at The Savvy Book Marketer
Rbert, congratulations on your successful book launch! If it's economically feasible to revise your cover to be more effective, I think that's a great idea. Changing the title may be confusing from a marketing standpoint, if you are already experiencing good sales and have reviews for the book. However, you can add a subtitle that will clarify the genre or storyline. I've written an article about using subtitles for promoting fiction and nonfiction and it will be appearing on my blog on February 25.
I'm pleased to welcome back Ellen Cassedy with today's guest post on how to plan for a successful book promotion party. Book parties are often used as part of the launch of a new book, but keep in mind that... Continue reading
Posted Feb 18, 2014 at The Savvy Book Marketer
Thanks for your note, Michael. Although frequent posting is more attractive to search engines, it's really not necessary. Once a week to once a month is fine, and it's better to post when you have something to say rather than just for the sake of posting. I'll be writing more about what sort of things authors can talk about on their blog, but the basic idea is to talk about things that would be of interest to the target readers of your book and to also share news such as upcoming author events, book awards won, etc. Here are some great blogging tips for novelists:
by Dana Lynn Smith As an author, do you need a website and/or blog? The short answer is YES! But there’s a lot more that authors need to know to harness the promotional power of author websites. This is the... Continue reading
Posted Feb 10, 2014 at The Savvy Book Marketer
In today's guest post, novelist Linda Poitevin shares some great advice for using Twitter in book promotion. Twitterquette: 5 Tips For Getting The Most Out of Twitter Ah, Twitter. Even if you haven’t yet succumbed to its potential marketing lure,... Continue reading
Posted Jan 21, 2014 at The Savvy Book Marketer
Q: Hedy M asks whether authors who are promoting books to minors should put an email sign-up form on their website and whether there any legal considerations. A: An email sign-up form an important tool in allowing authors to build... Continue reading
Posted Jan 14, 2014 at The Savvy Book Marketer