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Zane Safrit
I can help your company create customer evangelists, engaged employees and sustain or increase the positive cash-flows that result.
Interests: Small business solutions, networking in-person or with online social media, innovation, engaged employees, customer evangelists, college basketball, running.
Recent Activity
With social media, all day every day is prime-time. The public, your customers and prospects and future employees, can watch all day, any day and any time. Your power is what you offer them to see, read and hear. Why... Continue reading
Posted 3 days ago at Zane Safrit
Repurpose. That's an odd word. It's the digital media's equivalent of serving leftovers: Hey, they're still good, maybe better after a day or two. Don't waste 'em. Don't. Don't waste a customer's testimonial by sharing it once and then tossing... Continue reading
Posted 4 days ago at Zane Safrit
A few days ago I encouraged you to Champion the Gate-Keepers, the Routine-Makers. They provide the foundation, the operating efficiencies, that supply the positive cash-flow to fuel your growth, to move into new markets, fund your R&D, test new markets... Continue reading
Posted 5 days ago at Zane Safrit
If you’re looking for solutions for this ‘engagement’ thing and how to use those tools like Twitter and blogs and YouTube, etc., etal. this is your lucky day. I have one for you*. It’s Charlene Li’s latest book The Engaged... Continue reading
Posted 6 days ago at Zane Safrit
Kids today. I’m not a parent and I haven’t stayed at a Holiday Inn Express but once and that was over a decade ago. And still, I’ve sat at dinner tables where children, even adults, turn their noses up at... Continue reading
Posted 7 days ago at Zane Safrit
My friend Peter introduced me to this phrase: blue-collar run. I’ll use it in a sentence for the non-runners. Friend: How’s your run? Me: Z’ok. A blue-collar run. Got it done. It means I got the ‘work’ done, nothing special.... Continue reading
Posted Apr 11, 2015 at Zane Safrit
What if those you work with are engaged with the multiple levels of hierarchy (bureaucracy) you created to distance yourself from their daily needs, issues, ideas and energy and enthusiasm and pissed-offedness? What if they are engaged with a strategy... Continue reading
Posted Apr 10, 2015 at Zane Safrit
Recognize the unsung, unseen, unheard heroes of the “night shift.” The night shift is any shift, any team, any area of your company who toils in ignominy. Unrecognized. Unheralded. (Okay, for some companies and cultures that's everyone ... but for... Continue reading
Posted Apr 9, 2015 at Zane Safrit
Buzzword bingo in business today is populated with words like these ... change, innovation and disruption. Rightfully so, to some extent, as every facet of our life faces unprecedented pressures from global competition, economic and social upheavals, the rapid access... Continue reading
Posted Apr 8, 2015 at Zane Safrit
Seems obvious, doesn’t it? This is so obvious I wonder why, as CEO, I needed four or five years of saying Thank you to those around me before I understood that my Thank you would have more meaning if I... Continue reading
Posted Mar 31, 2015 at Zane Safrit
Have you ever heard anyone or any organization say they live by this rule: I/We achieve more when the workday and colleagues' lives are made miserable by absurd policies, a strategy I don't know, out-of-date equipment, training - what's that,... Continue reading
Posted Mar 30, 2015 at Zane Safrit
Google is about to make ads on television work just like ads on the web. Through Google, advertisers will know how many times their ads were viewed. They’ll be able to target audiences based on location and viewing history. In... Continue reading
Reblogged Mar 25, 2015 at Zane Safrit
While listening is considered polite, thoughtful and empathetic, it's also a power play. Leaders who listen are in a position to exert their influence and shape positive outcomes. - From an uncorrected author's proof of Charlene Li's The Engaged Leader... Continue reading
Posted Mar 25, 2015 at Zane Safrit
If you engage staff in a way that shows their opinion is important, it's extraordinary what you learn - and the excitement you generate. - From an uncorrected author's proof of Charlene Li's The Engaged Leader - A Strategy for... Continue reading
Posted Mar 19, 2015 at Zane Safrit
Has anyone, in any business, ever said the following? Wow, it was only because we spent so much time in meetings that made no sense that we are able to meet our goals, grow the company, reduce customer churn, raise... Continue reading
Posted Mar 18, 2015 at Zane Safrit
Tom Peters had a great quote: Celebrate what you want to see more of. Do it. Celebrate what you want to see more of. Use 'Recognize' if you're uncomfortable with 'Celebrate.' It still works: Recognize what you want to see... Continue reading
Posted Mar 17, 2015 at Zane Safrit
Not everyone is comfortable stepping out from behind the safety glass of a command-and-control-style engagement in order to mingle with employees and customers in open digital venues. After all, many of today's leaders rose through the ranks by following established... Continue reading
Posted Mar 12, 2015 at Zane Safrit
How do you create meaning? • You say what matters • You show what matters • You share what matters. Accomplishments in isolation are threads left on the floor. Who knows of their colors or textures? Sharing them is like... Continue reading
Posted Mar 11, 2015 at Zane Safrit
There is no better spokesperson for a company, product, and brand than someone who is happy with his job and respected by his employer and peers. A happy employee will in turn, make customers happy. - Fred Reichheld, Customer Loyalty... Continue reading
Posted Mar 10, 2015 at Zane Safrit
Would you buy a server and never perform regular system diagnostics or install updates? Would you work in an office building where the floors were never swept and let’s not talk about those bathrooms? Would you buy a car and... Continue reading
Posted Mar 9, 2015 at Zane Safrit
#1 - When Did the NCAA Know? The NCAA says ineligible played games in the years 2004-05, 2005-06, 2006-07, 2010-11 and 2011-12. My math’s a little rusty. But 2004 was 11 years ago, 2005 was ten years ago. 2006 was... Continue reading
Posted Mar 7, 2015 at Zane Safrit
Friday, March 6, is Employee Appreciation Day. If your company hasn't already made plans to show your employees how much you appreciate them, check out what these companies are doing. via Actually, don't. Yeah, if you've ignored your employees... Continue reading
Reblogged Mar 6, 2015 at Zane Safrit
Have you heard of The Golden Rule? It’s common English phrasing is: Do unto others as you would have them do unto you. The Golden Rule, aka the ethic of reciprocity, is found in all cultures who created a lasting... Continue reading
Posted Mar 5, 2015 at Zane Safrit
Dear CEO, Directors and Managers, I emailed your employees today. In the email I told them you were having a meeting about their disengagement issues ... They all expressed, uh, 'surprise' at the news. Many asked why they weren't invited.... Continue reading
Posted Mar 4, 2015 at Zane Safrit
Yogi Berra, one of the world's great philosopher's, once said: If you don't know where you are going you'll end up someplace else. If we're talking about employee engagement numbers in the U.S., maybe business leaders should heed The Yogi's... Continue reading
Posted Mar 2, 2015 at Zane Safrit