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Zane Safrit
I can help your company create customer evangelists, engaged employees and sustain or increase the positive cash-flows that result.
Interests: Small business solutions, networking in-person or with online social media, innovation, engaged employees, customer evangelists, college basketball, running.
Recent Activity
Seems obvious, doesn’t it? This is so obvious I wonder why, as CEO, I needed four or five years of saying Thank you to those around me before I understood that my Thank you would have more meaning if I... Continue reading
Posted 2 days ago at Zane Safrit
Have you ever heard anyone or any organization say they live by this rule: I/We achieve more when the workday and colleagues' lives are made miserable by absurd policies, a strategy I don't know, out-of-date equipment, training - what's that,... Continue reading
Posted 3 days ago at Zane Safrit
Google is about to make ads on television work just like ads on the web. Through Google, advertisers will know how many times their ads were viewed. They’ll be able to target audiences based on location and viewing history. In... Continue reading
Reblogged Mar 25, 2015 at Zane Safrit
While listening is considered polite, thoughtful and empathetic, it's also a power play. Leaders who listen are in a position to exert their influence and shape positive outcomes. - From an uncorrected author's proof of Charlene Li's The Engaged Leader... Continue reading
Posted Mar 25, 2015 at Zane Safrit
If you engage staff in a way that shows their opinion is important, it's extraordinary what you learn - and the excitement you generate. - From an uncorrected author's proof of Charlene Li's The Engaged Leader - A Strategy for... Continue reading
Posted Mar 19, 2015 at Zane Safrit
Has anyone, in any business, ever said the following? Wow, it was only because we spent so much time in meetings that made no sense that we are able to meet our goals, grow the company, reduce customer churn, raise... Continue reading
Posted Mar 18, 2015 at Zane Safrit
Tom Peters had a great quote: Celebrate what you want to see more of. Do it. Celebrate what you want to see more of. Use 'Recognize' if you're uncomfortable with 'Celebrate.' It still works: Recognize what you want to see... Continue reading
Posted Mar 17, 2015 at Zane Safrit
Not everyone is comfortable stepping out from behind the safety glass of a command-and-control-style engagement in order to mingle with employees and customers in open digital venues. After all, many of today's leaders rose through the ranks by following established... Continue reading
Posted Mar 12, 2015 at Zane Safrit
How do you create meaning? • You say what matters • You show what matters • You share what matters. Accomplishments in isolation are threads left on the floor. Who knows of their colors or textures? Sharing them is like... Continue reading
Posted Mar 11, 2015 at Zane Safrit
There is no better spokesperson for a company, product, and brand than someone who is happy with his job and respected by his employer and peers. A happy employee will in turn, make customers happy. - Fred Reichheld, Customer Loyalty... Continue reading
Posted Mar 10, 2015 at Zane Safrit
Would you buy a server and never perform regular system diagnostics or install updates? Would you work in an office building where the floors were never swept and let’s not talk about those bathrooms? Would you buy a car and... Continue reading
Posted Mar 9, 2015 at Zane Safrit
#1 - When Did the NCAA Know? The NCAA says ineligible played games in the years 2004-05, 2005-06, 2006-07, 2010-11 and 2011-12. My math’s a little rusty. But 2004 was 11 years ago, 2005 was ten years ago. 2006 was... Continue reading
Posted Mar 7, 2015 at Zane Safrit
Friday, March 6, is Employee Appreciation Day. If your company hasn't already made plans to show your employees how much you appreciate them, check out what these companies are doing. via Actually, don't. Yeah, if you've ignored your employees... Continue reading
Reblogged Mar 6, 2015 at Zane Safrit
Have you heard of The Golden Rule? It’s common English phrasing is: Do unto others as you would have them do unto you. The Golden Rule, aka the ethic of reciprocity, is found in all cultures who created a lasting... Continue reading
Posted Mar 5, 2015 at Zane Safrit
Dear CEO, Directors and Managers, I emailed your employees today. In the email I told them you were having a meeting about their disengagement issues ... They all expressed, uh, 'surprise' at the news. Many asked why they weren't invited.... Continue reading
Posted Mar 4, 2015 at Zane Safrit
Yogi Berra, one of the world's great philosopher's, once said: If you don't know where you are going you'll end up someplace else. If we're talking about employee engagement numbers in the U.S., maybe business leaders should heed The Yogi's... Continue reading
Posted Mar 2, 2015 at Zane Safrit
Sometimes when I read the sad news of employee disengagement (sad, but too often valid) and choices for managers and the lack of training for those managers and how only a small percentage of employees can identify their company’s strategy... Continue reading
Posted Mar 2, 2015 at Zane Safrit
If the Final Four were held today here’s the lineup: Kentucky After that does it matter? The issue isn’t who will win. It’ll be Kentucky. The issue is which team’s players will have their souls rattled by Kentucky’s overwhelming defense,... Continue reading
Posted Mar 1, 2015 at Zane Safrit
Okay, sometimes they do. Despite themselves ... and their authors ... they can sometimes work in very specific situations like ... well, I'm not sure. Let's back up. If participant surveys worked wouldn't our government, particularly Congress, work? They and... Continue reading
Posted Feb 27, 2015 at Zane Safrit
When your company faces a crisis, you expect, even demand, employees drop every other commitment - immediately! - and focus on resolving that crisis. 

 What happens when your employee’s family faces a similar challenge? Do you help, volunteer resources... Continue reading
Posted Feb 26, 2015 at Zane Safrit

Does your company have a policy about birthday celebrations? (Think about that for a second. You have a very small group of adults telling another group, one with greater numbers, when and where and how and even if they can... Continue reading
Posted Feb 25, 2015 at Zane Safrit
We’ve been in business for 85 years and my mom and dad started the business with a root beer stand. And one day the first month dad had four or five employees and one of them didn’t show up. And... Continue reading
Posted Feb 24, 2015 at Zane Safrit
The door to your office is like a tollbooth. There’s an entry fee and an exit fee. Those fees are time, engagement and results. Yours and theirs. A more quantitative-minded reader than this writer could describe these relationships with an... Continue reading
Posted Feb 23, 2015 at Zane Safrit
Recognition and accountability, like ebony and ivory, live together in perfect harmony, side-by-side. As I’ve rewritten this post I see the terms recognition and accountability as two sides of the same coin. I hear accountability and think of deadlines, roles,... Continue reading
Posted Feb 20, 2015 at Zane Safrit
That’s right. CLOSE YOUR LAPTOP. CLOSE YOUR DESKTOP, YOUR SMARTPHONE, YOUR TABLET. And listen. Yes, I bolded and all caps'd those two sentences. It’s like shouting to be heard over earbuds and streaming videos. While we’re at it ... put... Continue reading
Posted Feb 19, 2015 at Zane Safrit