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Zane Safrit

I can help your company create customer evangelists, engaged employees and sustain or increase the positive cash-flows that result.

Interests: Small business solutions, networking in-person or with online social media, innovation, engaged employees, customer evangelists, college basketball, running.

Recent Activity

They Don't Need Our Permission. You Need Theirs.

Customers. They don't need our permission to peruse our website, comparing and contrasting ours with...our competitors. Neither do our prospects. Now with smartphones, tablets, desktops, laptops they can do this 24 x 7. Of course, they, we all, did this... Continue reading

Posted Apr 22, 2013 at Zane Safrit

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Where the Jobs Aren't: Successful, Profitable Companies?

I don't want to use this post to discuss the morality of UTC laying off people while the company is thriving and the nation's workers are hurting. I simply want to point out that 'if this example is part of... Continue reading

Reblogged Apr 8, 2013 at Zane Safrit

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Would your customers form a kickstarter community with you?

Consider a project like our DIY Spectrometry Kit, which was conceived of just after the Deepwater Horizon oil spill to attempt to identify petroleum contamination. In the summer of 2012, just a few dozen people had ever built one of... Continue reading

Reblogged Apr 3, 2013 at Zane Safrit

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Word-Of-Mouth: The Marketing Money Goes to the Customer

8. The Money Could Go to the Customer. Think about this. If you are a company that spends millions and millions of dollars on marketing, wouldn’t you be better off handing that money to the customer versus handing it to... Continue reading

Reblogged Apr 2, 2013 at Zane Safrit

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How to improve leadership productivity via @Resultsdotcom

Stephen Lynch, COO of Results.com, wrote another excellent post today. It's titled: How to Improve Leadership Productivity. As I read it, I nodded my head, smiled and said Yep...yep...bam...spot-on. Read it and see what happens. I'll entice you with my... Continue reading

Reblogged Apr 1, 2013 at Zane Safrit

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The Facts of Business Life

The Facts of Business Life: What Every Successful Business Owner Knows that You Don’t. I like this book a lot. The first clue that told me I would like it, a lot, appeared in the introduction. As the book explains,... Continue reading

Posted Nov 6, 2012 at Zane Safrit

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3 Places Where Jobs Are Hiding

There has been some talk about the jobs, job reports, and the numbers used to count and report them, respectively. ( I wrote about them on September, 2012 and February, 2012. Nothing's changed since those earlier posts) A theme runs... Continue reading

Posted Oct 6, 2012 at Zane Safrit

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Zane Safrit added a favorite at SundayMorningCoffee

Sep 16, 2012

Job Reports, Damned Job Reports and Statistics

Reading the recent jobs reports I was reminded of a quote from Mark Twain and possibly the British Prime Minister, Benjamin Disraeli. It goes like this: There are three kinds of lies: lies, damned lies and statistics. ADP released its... Continue reading

Posted Sep 15, 2012 at Zane Safrit

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Brown, Thanks for reading and thanks for pointing out the broken link. It was weird, the hyperlink for the 'Net promoter' phrases pulled in my URL, adding it as a prefix. Took me a minute to figure it out. But I think it works now.

Commented Sep 10, 2012 on Net Promoter Scores with Your Employees at Zane Safrit

These 3 Answers Deliver Sustainable Word-of-Mouth

I found about 103,000,000 results on Google within .21 seconds for the search term word of mouth. That's a lot of writing about word of mouth. This post will increase that number by one to 103,000,001...about. I'm not an expert.... Continue reading

Posted Aug 13, 2012 at Zane Safrit

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That'd be nice, I said. It would. But this recession, this depression, this whatever the fuck - it's real, honey. And it's not going away. Yes, it is, she said. It is. Someday. But where you stand, right here, right... Continue reading

Posted Aug 4, 2012 at Zane Safrit

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Amazon's Stranglehold on Online Retail

via www.thenation.com Huh. 1/3 of online shopping? 75% of online book sales? 61% of e-book sales? Sweetheart deals are very sweet if 0 state sales tax means anything. Jobs? To coin a phrase from Treasure of the Sierra Madre...[Jobs? Jobs?]... Continue reading

Reblogged Jun 20, 2012 at Zane Safrit

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Ain't Nothing Like the Real Thing, Baby

via www.youtube.com No other sound is quite the same as your name... 'Specially when your name is all about the real thing, baby and your customers know you represent the real thing. That's what your customers want. The real thing.... Continue reading

Reblogged Jun 18, 2012 at Zane Safrit

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Are You Comfortable with the 8 Qualities of Remarkable Employees

8 Qualities of Remarkable Employees Great employees follow processes. Remarkable employees find ways to make those processes even better, not only because they are expected to… but because they just can't help it. The post is short, crisp, concise. 8... Continue reading

Reblogged Jun 12, 2012 at Zane Safrit

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The Ultimate Competitive Advantage: Personal Connections

“If I’m in a city and I Twitter for a good vegan joint for dinner, I’ll get 200 responses, and I’ll answer and say thank you,” she said. “Those interactions create the environment and the community where something like this... Continue reading

Reblogged Jun 11, 2012 at Zane Safrit

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Social media mutes coaches, takes fun away from game?

When asked to explain why he called then-Missouri coach Norm Stewart "Francis the Talking Mule," Oklahoma coach Billy Tubbs "apologized" thusly: "I got Mr. Ed, the talking TV horse, mixed up with Francis the Talking Mule from the movies. I... Continue reading

Reblogged Jun 6, 2012 at Zane Safrit

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5 People You Should Read More Often

A friend of mine was in a bit of a transition in her life (for that matter who isn't and who doesn't have such a friend). After spending a few hours catching up, I told her I'd point her to... Continue reading

Posted Jun 5, 2012 at Zane Safrit

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Infographic: The evolution of customer empowerment

via www.selfserviceworld.com Interesting. Some points on this timeline were new. I'm not sure I equate self-service with customer empowerment. Self-service is a pretty transparent strategy to push more of the costs for customer service on to the customer. You replace... Continue reading

Reblogged May 30, 2012 at Zane Safrit

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I ran 14 miles this morning. I ran the first 7 by myself. I ran the next 7 with Morgan the Malamute, aka Morg-Morg aka The Morginator aka Mal-Mal aka Morg aka Buddy-Let's-Go aka Big Man. 7 for him set... Continue reading

Posted May 25, 2012 at Zane Safrit

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Kashi Cereals and The Razor's Edge

Brands, personal and corporate (well, businesses are people, too, my friend according to the Supreme Court), are being pushed, pulled and inspired to cross The Razor's Edge ever faster by the power of social media and the voices of their... Continue reading

Posted May 23, 2012 at Zane Safrit

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Cash, Not Clicks, is [Still] King

Publicly traded companies in the US sit on a pile of nearly $2 trillion in cash. And that pile of cash only grows. Link. That makes them not only king of their domain, but king of the credit markets, kings... Continue reading

Posted May 16, 2012 at Zane Safrit

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On Stealing Ideas...

via cirquedumot.com Dig it. Continue reading

Reblogged May 14, 2012 at Zane Safrit

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Net Promoter Scores with Your Employees

Why not? I've thought about this for 3-4 years and it still makes sense. Net Promoter Score is a powerful metric that measures your success in creating evangelists, Net Promoters, for your company. The metric comes in two forms: quantified... Continue reading

Posted May 8, 2012 at Zane Safrit

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CISPA, SOPA and...US

via luminconsulting.com Check this out. I think it's a pretty good visual discussion of CISPA, SOPA and US. That's one reason I shared it. The other reason was its author, Spencer Belkofer, reached out to me via email, introduced himself,... Continue reading

Reblogged Apr 18, 2012 at Zane Safrit

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