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Clare Cook
A senior lecturer and journalist interested in magazines and their shift online
Interests: Mountain biking, mountaineering and the outdoor life are my obsessions! I am a lecturer in digital journalism at the University of Central Lancashire. Co-author with Megan Knight and Esa Sirrkunen among others
Recent Activity
Golden rules for journalists: SEO and Google
Understanding the SEO rules of Google is one thing: but decoding them is another. Guillaume Sire presented some key findings from his forthcoming thesis from Paris/Toulouse at Metz #obsweb. Google makes its decisions based on crawlers that note the speed... Continue reading
Posted Nov 30, 2012 at Clare Cook
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Media Lab at AFP
Media Lab is a startup within the agency AFP. It is a team of around six people who are responsible for innovating at AFP. There are eight projects funded from the public purse (Europe, Bercy, ANR) Prototypes include AFP earth... Continue reading
Posted Nov 29, 2012 at Clare Cook
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#websob Eric Scherer speaking at Metz University
Former AFP journalist Eric Scherer - now digital strategy at France TV - opened the third annual #websob conference with a roundup of the key factors that have changed th media world. Great examples were drawn together from Arsenal football... Continue reading
Posted Nov 29, 2012 at Clare Cook
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Chasing Sustainability On the Net
Here’s the final report of the SuBmoJour research project, a joint project with University of Tampere, USC Annenberg and Waseda University. I have co-authored the report with Esa Sirrkunen and worked with an amazing team including Nicola Bruno, Pekka Pekkala,... Continue reading
Posted Nov 2, 2012 at Clare Cook
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It has been a year in the making but our research...
It has been a year in the making but our research into sustainable journalistic business models is out today You can download a free pdf version: http://tampub.uta.fi/handle/10024/66378 Continue reading
Posted Nov 1, 2012 at Clare Cook
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What is a platform?
There's plenty I didn't know before embarking on this book. And I am afraid to say a project like this makes you realise how much there is you still don't know. But one point is a real stinking point. I... Continue reading
Posted May 24, 2012 at Clare Cook
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Sustainable business models: the long tail of supply
Sustainable business models for startups and media entrepreneurs is one of the key issues of the year. In research I have been doing with a global team, an interesting theme appears to be coming from many case studies. I am... Continue reading
Posted May 18, 2012 at Clare Cook
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The Five I's of Social Media Storytelling
Storytelling in social spaces has several characteristics which need to be considered. Where once stories were produced with a single output they are now built from a range of multimedia multi-voice elements.
But social media adds another dimension, another value – and one which journalists must grasp if they are to survive in the new media landscape. This forthcoming section in my book Social Media for Journalists sets out the five I's of social media storytelling which embrace the iterative non-linear nature of content creation.
Infrastructure
Inform
Immersion
Interactivity
Interest Continue reading
Posted May 18, 2012 at Clare Cook
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Professor Joe Turow at Helsinki: reinventing advertisers and media
Professor Joseph Turow. Annenberg school of communication at uni of Pennsylvania. Author or the daily you, niche envy, breaking up America, hyperlinked society. Talking in Helsinki Submojour project and seminar May 2012. Here are my live notes. It's funny to... Continue reading
Posted May 10, 2012 at Clare Cook
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French media startups: spotlight
I have been asked to contribute to a research project: Put simply we are looking at 50 case studies from around the world of any media products that have made themselves sustainable. More to come on the precise definitions and... Continue reading
Posted Apr 30, 2012 at Clare Cook
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Dijonscope: regional journalism is worth paying for
In a truly inpsirational interview, I had the enormous pleasure of talking to Sabine Torres today - founder and director of Dijonscope: Europe's only subscription-only regional online news site, based in Dijon, France. The strategy as of four months ago... Continue reading
Posted Apr 16, 2012 at Clare Cook
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Students take part in Cumbria emergency exercise
Posted Mar 8, 2012 at UcLan Journalism
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Follow ups to consider
Posted Mar 7, 2012 at UcLan Journalism
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Mobile services suspended: social networking sites crucial
Posted Mar 7, 2012 at UcLan Journalism
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Watch what you eat during Nuclear emergency
by Zuzana After a collision between a construction crane and a waste storage facility this morning on the cost of Irish Sea in Cumbria, when the nuclear waste was realised into the air, the water as well as the food has luckily stayed uncontaminated, a police spokesman, Justin Bibby announced.... Continue reading
Posted Mar 7, 2012 at UcLan Journalism
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Cumbria emergency exercise timeline as events unfold
Posted Mar 7, 2012 at UcLan Journalism
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Geographical emergency in Cumbria
As it happens: this is a geographical interpretation of the emergency incident here in Cumbria View Cumbria excersize in a larger map Continue reading
Posted Mar 7, 2012 at UcLan Journalism
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Breaking updates as it happens
By Zuzana Potentially dangerous radioactive waste has been released into the air this morning at 8:34 after a serious collision between a construction crane and a waste storage facility at the Sellafield site on the coast of the Irish sea in Cumbria , Cumbria police has warned. A police spokesman,... Continue reading
Posted Mar 7, 2012 at UcLan Journalism
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Hundreds told to shelter as Cumbria state of emergency declared
A state of emergency has been declared in Cumbria after a radioactive incident at Sellafield. The incident happened after a collision at 8.39 this morning between a crane and a storage unit at the seperation area of the site. Hundreds of residents within a six kilometer area are being told... Continue reading
Posted Mar 7, 2012 at UcLan Journalism
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Emergency exercise residents told to stay indoors
Posted Mar 7, 2012 at UcLan Journalism
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Questions we are working on at the moment
We are working to find out the answers to the following questions: how many residents are in these areas that evacuated the driver of the crane or manual - is this human error the exact chemicals that were in the facility how many people working at Sellafied today the cost... Continue reading
Posted Mar 7, 2012 at UcLan Journalism
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Cumbria nuclear leak history
By Sarah Gregory POLICE are today warning residents of a nuclear leak which could echo of the 1988 crisis when pigeons spread nuclear active waste. A collision has happened this morning at the Sellafield plant in Cumbria and residents are being warned to stay in doors. In the 1988 incident,... Continue reading
Posted Mar 7, 2012 at UcLan Journalism
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Nuclear leak: Cumbrian residents told to shelter
Cumbria exercise: a nuclear leak Continue reading
Posted Mar 7, 2012 at UcLan Journalism
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Cumbria exercise: target editorial outputs
Students will be aiming to produce a range of editorial outputs as part of an emergency training day. Continue reading
Posted Mar 6, 2012 at UcLan Journalism
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Cumbria emergency exercise: rules of engagement
Uclan students are taking part in an emergency reconstruction event. The events detailed on this blog will be ficticious and represent role playing only. All outputs are for the purposes of acting out and practising crisis management. Please find following the rules of engagement given out to students. Rules of... Continue reading
Posted Mar 6, 2012 at UcLan Journalism
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