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Paula Drum
Minneapolis, MN
20 years experience in brand strategy, customer experience, e-commerce development & interactive marketing
Recent Activity
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Gettington Update To say there is a lot going on in my life right now would be an understatement. It's funny but all of the chaos in my life involves helping people. I'm currently the cheerleader for my mom as... Continue reading
Posted Apr 20, 2012 at Different Drummers
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We just hit a momentous milestone because we are moving the Gettington website from a test environment into a production environment this weekend. Today was the Go/No Go decision point. We are a Go! We are not quite ready to... Continue reading
Posted Apr 20, 2012 at Different Drummers
The time is flying by as we are building a new shopping experience. We are weeks away from seeing the site come together. It's like giving birth. By the time you reach the ninth month, you are so excited to... Continue reading
Posted Apr 20, 2012 at Different Drummers
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Let me first say that I'm a huge proponent of The Experience Economy. Simply stated, the theory is that we have moved from an agriculture based economy to a industrial based economy to a service based economy and are now... Continue reading
Posted Apr 20, 2012 at Different Drummers
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The Goodie BagSM is about reward and I'm so excited about our first goodie because the rewards are multi-fold. Our first goodie will be a Gettington shopping bag as a free gift with purchase. But this is not any shopping... Continue reading
Posted Apr 20, 2012 at Different Drummers
Another year has started and this one is full of promise... Some of the good news: 1) Mom is past the first 100 days of her bone marrow transplant and she is doing great. We still fret with every virus... Continue reading
Posted Apr 20, 2012 at Different Drummers
This has been a terrible week for spam. And yes, I admit that I've been the culprit. My Twitter account was hacked two days ago. It all started innocently. I received a direct message from a friend (who by the... Continue reading
Posted Apr 20, 2012 at Different Drummers
With our push into a production environment last week the next question is naturally "When will Gettington.com be ready for public consumption?" Well curious readers.... we are on target for a September 1 go-live date! I know! Terribly exciting isn't... Continue reading
Posted Apr 20, 2012 at Different Drummers
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Mar 15, 2010
It's Thanksgiving and I'm about to head out the door to make the 1 1/2 hour drive down to Mayo. Yes, mom is back in the hospital. We think she has an infection but, we don't know what it is... Continue reading
Posted Nov 26, 2009 at Different Drummers
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Those who have been following me here or on Twitter know that my mother was diagnosed with Acute Leukemia in July. It's been a wild ride for us. She is currently back at Mayo Clinic undergoing all the preparation for... Continue reading
Posted Sep 28, 2009 at Different Drummers
Congratulations on the book!!! I'm so thrilled for you. The party sounds awesome. Sorry I can't attend. Busy launching a new brand. Paula Drum General Manager Gettington.gom
1 reply
Dan Thanks for the feedback! Our target is families who are looking for ways to manage their budget. I know that is pretty broad. We may end up with more female shoppers, but don't want to alienate men. If the overall value proposition was good would you shop - or do the bright bags become too much of a barrier? -Paula
Ryan: I couldn't agree with you more. Social media is more than marketing or customer service or corporate communications. Most organizations are not currently set up to function efficiently in this brave new world.
Jonathan You are right. An exit strategy is a contradiction to a social media program. People need to think through the exit strategy if they approach social media as a marketing campaign. For example, if you build a following on Twitter for a marketing campaign, what are you going to do with those followers when the campaign expires. Social media programs need to be authentic and be in it for the long-term. It is a committment. Make sense?