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Fernando Samaniego
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While paid newspaper circulation has fallen 17 % in the US and over 30% in Europe between 2006 and 2010, according to WAN-IFRA, it has increased at a rate of 16% during that same time in Asia. Besides, PwC, in its Global Entertainment Media Outlook, is optimistic about the upcoming... Continue reading
This post is part of a larger series. If you have not read previous posts, go to part 3. 30. Transform information into insights Some corporation projects will include the Digital Area and will require your help. The Corporate Database may be one of them. My advice is that you... Continue reading
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This post is part of a larger series. If you have not read the previous posts, please go to part 2. 22. Hire well. Invest your time Hiring is the most important task managers perform, the one that creates the most long lasting effect in the company. Therefore, don’t just... Continue reading
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This post is part of a larger series. If you have not read the previous post, please, go to part 1. 14. Move beyond advertising revenues While working in Argentina we analyzed a leading newspaper and found that a 1% change in GNP (Gross National Product) resulted in a corresponding... Continue reading
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For the last 20 years I have been in charge of diverse media businesses in different countries. All along, digital was always a part of my responsibilities, lately as Chief Digital Officer. In appreciation for the generosity of so many people during my career, I want to share the mental blueprint I use when managing a digital operation. Continue reading
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As a permanent new Member to the Advisory Board of the International Press Institute, I was recently interviewed on their website. Here is a copy of it, and a link. Why should traditional media invest in innovation? Let me start by stressing an old truth: good storytelling is the key... Continue reading
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Today, Labor Day, I got an email from a former member of a team I led some years ago. She found in the New York Times an article which summarizes the philosophy our team tried to implement and which may have been responsible for our share of accomplishments along that... Continue reading
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The fourth and last post of the presentation The Future of Media Companies focuses on the generation of revenues. The revenue model a media company envisages is intimately related to the vision of its role in the market. Banners and similar formats have a serious growth limitation and a project... Continue reading
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This third post on The Future of Media Companies deals with Brand and Portfolio. Content and brand are the only two things that really matter when looking at the future of media companies. All other things, important as they are, are just means. Marketing will have to ask many questions... Continue reading
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The second part of my presentation The Future of Media Groups deals with Content in media. Again, very few slides in which I try to offer basic references when looking into the future, in this case into content. My objective, as one would expect from somebody who has been actually... Continue reading
The second part of my presentation 'The Future of Media Group's deals with Content in media. Again, very few slides in which I try to offer basic references when looking into the future, in this case into content. My objective, as one would expect from somebody who has been actually... Continue reading
Posted Mar 8, 2011 at luxury house in madrid
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An important function of the top management of media companies is to try to ascertain the direction in which their companies should move. Some owners and managers believe that the fog has to clear before they can take any steps forward; they argue that there is so much confusion that... Continue reading
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To celebrate its 60th anniversary, the International Press Institute is teaming up with the Poynter Institute, one of the premier journalism training centers in the world, to answer a set of questions including “Is the future really so bleak? Is the decline a global phenomenon? Are we moving into a... Continue reading
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One of the hardest nuts to crack when dealing with newspapers is the general mistrust of chief editors to share their stories with other media within the same company. Convincing them to do so or asking the newsroom to get involved in the online work is a conversation that doesn’t... Continue reading
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Yes, Facebook is an amazing phenomenon that has shown a remarkable ability to manage its growth up to date. Developments taking place in the online world have been adopted and adapted by this social site, and over a million developers responsible for churning out over half a million applications are... Continue reading
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To answer that question, let us start by saying that not all Arab newspapers exploit an online platform. Some 15% of them just don’t. If we take the Arab countries as a whole, the percentage of revenue coming from online is about 2% (source: Arab Media Outlook, by Dubai Press... Continue reading
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TV is evolving fast. Is programming following? While most TV content can be time-shifted, some programs lose their interest when not viewed live. News and sports are obvious examples, as opposed to Titanic or Friends which can be watched years afterwards. The Olympics, the Super Bowl, the FIFA World Cup... Continue reading
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We each receive so many inputs regarding our businesses that we often fall prey to ‘paralysis by analysis'. We seem to forget that “the optimum is the enemy of the good”; and so we procrastinate in search of the perfect strategy, the silver bullet. Those were at least my thoughts... Continue reading
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"The Video Store Just Moved In," according to an advertising campaign launched in March by some 15 media companies, including studios and cable operators who are putting $30 million on the table as initial marketing investment. This is one of those pieces of news one can easily downplay, but the... Continue reading
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Mar 15, 2010
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On free content There is a similarity between the music industry and newspapers in regard to their content. Songs in their basic form are considered by many individuals as free merchandise, the purpose of which is to attract attention to the artist. This belief is reinforced by the artists themselves,... Continue reading
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One decade at a time One could argue that the perfect storm now affecting the Media and Entertainment industries started around 1982, when the first music CD was sold. But it was in 1985 that CD began to gain popularity in the larger popular and rock music markets (Dire Straits’... Continue reading
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One shouldn’t deceive oneself into thinking that we are simply in the middle of a crisis caused by the irrational behavior of our financial institutions since there may be other causes. Even though Asia has been bringing costs down for decades, many countries and industries have ignored the potential threat... Continue reading
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Following Rob Curley’s Trail When offering communities results based on databases from the local market, I have always thought Rob Curley has led the way and has often been imitated by others. The following examples, taken from newspapers where he has worked, may have not been developed by him or... Continue reading
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This post highlights the importance that managing data has for newspapers, and local broadcasters, as they struggle to extend their roots in the community. As local media need to maintain digital growth they will have to go beyond news delivery into satisfying further needs of the markets they serve if... Continue reading