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doug eymer
31 Bow Street Cohasset MA 02025
Creative Director and Marketing Communications Thought Leader
Interests: marketing, marketing strategy, graphic design, art, photography, lacrosse, humor, comedy, writing
Recent Activity
this is a test message being sent to the Beige Cubicle Blog. Continue reading
Posted Dec 7, 2014 at BeigeCubicle
David: It has been extremely exciting for me, to work with you long-term, as the David Meerman Scott brand continues to evolve and strengthen. In marketing, you can never just sit still, as the world keeps spinning. Of course, when it finally does stop, we are all in deep trouble! Doug.
Toggle Commented Apr 10, 2014 on Personal brand or corporate brand at Web Ink Now
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In other words, if you were raising a teenage daughter, and a gentleman caller darkened your front door with a t-shirt bearing any of these graphic identities, would you feel at least an inkling of concern? Continue reading
Posted Dec 23, 2013 at eymerBLOG
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A couple of years ago, I took my 2 young sons to see the ‘world famous’ Harlem Globetrotters. The team took the floor–and although they were wearing the same star-spangled uniforms that I grew up with, they were not the same famous celebrities that I once knew. No Meadowlark Lemon. No Curly Neal. No Goose Tatum. Continue reading
Posted Dec 17, 2013 at eymerBLOG
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Who can imagine that this innocently cheerful farmer’s daughter would be responsible for doling out meat mortars–packed with 600 fat-laden calories, 255mg of cholesterol and a lethal 1990 mg. dose of sodium? Continue reading
Posted Dec 6, 2013 at eymerBLOG
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Yes, Mike Napoli’s beard has been growing since spring training, Mike Wacha is not only 22 years old, but has a milkshake named after him–the 'filler fodder' keeps dripping like a leaky faucet. Like the classic movie, ‘Groundhog’s Day’–each night, it’s the same droning content, over and over again. Continue reading
Posted Oct 29, 2013 at eymerBLOG
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Guess what was found in today's mailbox? Another hard-hitting piece of marketing from our good friend, Joseph. Your honor, please accept into evidence, redundant form letter #4. Continue reading
Posted Sep 12, 2013 at eymerBLOG
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My son, the high school senior, receives a plethora of printed marketing pieces each day in the mail. Some are opened, some are left closed–but all of them end up in a big shopping bag in his closet. Since I am usually the family member most responsible for mailroom activities... Continue reading
Posted Sep 12, 2013 at eymerBLOG
Deb, thanks for the comment! You would think that in a slow economy, people would be spending some extra time–just to make sure that the correspondence is properly prepared. Perhaps, the difference is that we grew up in a profession (print production), that requires perfection. If we screwed up, there was a great deal of money involved and our jobs were on the line!
Toggle Commented Sep 11, 2013 on MAIL FAIL: Episode #2, Realtors at eymerBLOG
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Thanks for all the great response to the first episode of MAIL FAIL. You know how when you go to purchase a car and you finally decide to buy something unique–as soon as you leave the dealer’s lot, you begin to see cars just like your new baby, every 2 blocks. The same goes for MAIL FAIL. Continue reading
Posted Sep 10, 2013 at eymerBLOG
My friend, Paul, the cardiologist, wants to open a BAIT SHOP. He paints this picture of himself sitting in an old swivel chair, watching a football game on an ancient black and white, portable television (rabbit ears and tin foil enhancements). Someone will come in asking for squid. He will then ask whether the customer prefers fresh or frozen. Frozen, will be the answer. Paul then swivels around to the freezer unit behind his chair, slides the freezer door open (it always sticks, so he has to pound on it a little). He scoops out the Chinese takeout container of squid, hands it to the customer, and accepts the cash. The customer leaves and Paul goes back to watching the game–right after he carefully adjusts the antenna. Perhaps, this is what the future holds.
Toggle Commented Sep 6, 2013 on EYMER DESIGN: Two Big Changes. at eymerBLOG
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1. I will no longer be known as a GRAPHIC DESIGNER. I am now a BUSINESS COMMUNICATIONS ARCHITECT (BCA, for short). 2. Company Name Change: EYMER DESIGN Laboratories & Think Tank will now be known as: EYMER BRAND Laboratories + Think Tank. Why? Continue reading
Posted Sep 6, 2013 at eymerBLOG
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Tell me a parent that wouldn’t be excited to learn that their child has been selected as a student ambassador! “Of all the brilliant children in the world–they have picked mine!” Continue reading
Posted Sep 5, 2013 at eymerBLOG
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You are spending a great deal of effort (and marketing dollars), building your brand. Even the smallest piece of information, with humorous intentions–can quickly ding up an otherwise solid communications effort. Continue reading
Posted Sep 3, 2013 at eymerBLOG
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You might expect fight’n Christians to be up in arms over this one–but contrary to popular belief, the mascot surprisingly has no satanic origins. Instead, it’s name was derived from a group of French soldiers during World War I– “les Diables Bleus.” Despite their courage, the French Blue Devils’–uniform with their flowing blue cape and jaunty beret drew more attention than their battlefield successes. Continue reading
Posted Aug 29, 2013 at eymerBLOG
The taxpayer supported military academies are continuing to look very appealing for many, many reasons. Brad, thanks for the comment!
Toggle Commented Aug 28, 2013 on COLLEGE TOUR DIARY: Observation #1 at eymerBLOG
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Because of the rigorous demands of long distance driving, I tend to overindulge in my daily coffee intake. I am guessing that it increases by about 500%. I am already jittery and require a little extra boost–especially in terms visual communications cues. Continue reading
Posted Aug 28, 2013 at eymerBLOG
David: Great stuff. One concise package. The Apollo artifacts are cool but the jet pack is awesome. Hope that you are making use of that in your presentations!
Toggle Commented Aug 16, 2013 on Make your client look good at Web Ink Now
Hey Ron! Thanks for the comment. As you know, customers pay much more attention to a brand than you might think. Always important to put your best foot forward.
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I am not sure how much this college spends on marketing their brand. For our family, it is going to require a significant amount more–just to overcome the BRAND DAMAGE caused by this small-minded, ferret with Napleonic tendencies and an enormous chip on his shoulder. Continue reading
Posted Aug 15, 2013 at eymerBLOG
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Without Eli Whitney, Steve Jobs may have never been introduced to his trademark Levi’s and black cotton turtleneck. If Eli Whitney had owned a Macintosh, he may have very well have concentrated on creating the next killer App, rather than designing a cotton picker’s worst nightmare. Continue reading
Posted Aug 13, 2013 at eymerBLOG
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Please be aware that your marketing communications will not succeed if you continue to mix stripes with plaids, combine socks with sandals, and opt for home-brewed PowerPoints over professionally crafted marketing strategy, messaging and engaging finished pieces. Continue reading
Posted Aug 9, 2013 at eymerBLOG
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There are two blog post headlines that keep running through my mind: 1. Mothers Don’t Let Your Babies Grow Up To Be Graphic Designers. 2. Graphic ARTISTS Draw Unicorns, I’m a Graphic DESIGNER, Dammit! Continue reading
Posted Aug 8, 2013 at eymerBLOG
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I can count on Fergus to provide me with the best solutions for a particular project, usually with at least a couple of cost variations–usually, Chevy, Buick, and Cadillac options. Continue reading
Posted Aug 6, 2013 at eymerBLOG
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Unlike an oil change, bushel of beans, or cup of coffee–before I can name a price, I need to spend some time with you, discussing your ideas, dreams and intended results. If you allow me some creative flexibility, I will adjust my budgets to meet your financial requirements. Continue reading
Posted Aug 1, 2013 at eymerBLOG