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doug eymer

world headquarters :: cohasset massachusetts

designer :: creator :: one-time, part-time, BOY HERO

Interests: music, dogs, design, family, fitness, architecture, automobiles, humor, unbridled sarcasm

Recent Activity

Inside the Corporate Mark Sausage Factory: The Steps Necessary to Develop a Logo

The worst, but too often common form of project derailment? A stakeholder’s spouse (usually with some sort of artistic background) who enters the process at the last minute. “I showed the direction to my wife, who was thinking that a brush stroke over the letter ‘i’ might add a little more of what is missing.” “I showed the logo to my husband and he hates it! He has never been a big fan of olive green.” Continue reading

Posted Jun 5, 2013 at eymerBLOG

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Rustum: I agree. The #10 envelope is going the way of the printed annual report. GULP. SOB.

Commented May 30, 2013 on Making Your Brand Toolbox Rattle: The 9 essential pieces for building your visual brand. at eymerBLOG

Before Ditching Your Hideous Logo, Please Consider Your Brand Equity

There is a natural desire, especially amongst nonbusiness savvy designers, to trash an existing corporate mark, in favor of a new and shinier direction. As a business owner, please be extremely careful. Make sure that there are solid business reasons to make the change and it is not just a means of sprucing up your designer's portfolio. Continue reading

Posted May 30, 2013 at eymerBLOG

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Making Your Brand Toolbox Rattle: The 9 essential pieces for building your visual brand.

Below is my list, that has remained fairly consistent over the past few years. Throughout the next week or so, I will be breaking down each of the 9 elements and providing some thoughtful advise and considerations. Continue reading

Posted May 29, 2013 at eymerBLOG

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On Not Halting a Charging Rhino with a Wispy Tissue

There was a time not too long ago, when a marketing professional, lead his prospects down a gently winding path of subtlety and lighthearted innuendo. Birds chirped and flowers swayed in the breeze. Continue reading

Posted May 23, 2013 at eymerBLOG

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Graphic Designers Unable to Follow These 3 Basic Rules, Will Experience Horrific Deaths*

People are not paying you to reveal your innermost feelings and expressively demonstrate your very own personal hangups. They have hired you because they feel confident in your ability to make their business brand stronger, generate more interest in their products and/or services, and ultimately – you are responsible for bringing customers through their door, bulging wallet in hand. Continue reading

Posted May 20, 2013 at eymerBLOG

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When ‘Artsy-Fartsy’ becomes ‘Creativity’ – and is recognized by the mainstream media, as one of this America’s most promising natural resources.

Quite suddenly, the creative is in demand! To steal terminology from my CPA/MBA brother-in-law, the ‘bean-counting number-crunchers’ are suddenly recognizing the value of us ‘creative-types’. Continue reading

Posted May 16, 2013 at eymerBLOG

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Bill: You are lucky. Power tools gets the whole family involved – and occasionally for constructive (and not just destructive) endeavors! – Regards. Doug.

Commented May 13, 2013 on The Pandora Bracelet: An Ingenious Serial Gift at eymerBLOG

The Pandora Bracelet: An Ingenious Serial Gift

Earlier in my life, I was up to date with the best and brightest retail brands. Over the years I have become much more numb to the world of the newest and hippest – I am not yet wearing the traditional, frugal Yankee, wool sport coat with elbow patches –but I appear to be headed in that direction. Continue reading

Posted May 13, 2013 at eymerBLOG

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Setting Our Own Rules for this Mad, Mad, World

For this ‘outside the box’ thinker, this structure was at first worrisome. I am not a person that appreciates rules and formality. Initially, I was a bit nervous and apprehensive. Now, many months later, I realize that once the structure has been set up, I have more time to do what I like to do best – create! Continue reading

Posted May 9, 2013 at eymerBLOG

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Horoscopes | May 2013 by Beau Donie, Seer Without Peer, Font of Wisdom, Shedder of Light, Lingerie Model

(Predictions Guaranteed Accurate up to 55mph) Cancer The Crab (June 21 to July 22) :: An excellent month for finding the perfect match, though probably not for you. Avoid all cracks or you may break your mother’s back. True story. Leo The Lion (July 23 to August 23) :: This will be a month of rain and wonder for you, no matter what is happening elsewhere in your house. Be open to new people and new ideas, but not New Jersey. Virgo The Virgin (August 24 to September 22) :: Someone close to you will have a very big secret... Continue reading

Posted May 1, 2013 at Tiny Mind Gazette

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Greyote Gala and Animal Hoarder Fashion Show Tonight: Stay tuned to TMG!

Tickets are going fast for tonight’s 2nd annual Greyote Gala at the Clam Shack on Wapatusset Harbor. Thanks to emcee Scrim Shaw, keynote speaker Liam O’Liam and event planner extraordinaire Trixie Morton, the gala is sure to draw a colorful mix of animal lovers, townies, socialites and social misfits. Continue reading

Posted Mar 9, 2013 at Tiny Mind Gazette

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Move over Mommy Bloggers. It's the Sandwich Generation's turn to kvetch.

So I’m sitting in the waiting room of the local podiatrist’s office, waiting for my mother to get her toenails clipped. Sorry if that conjures up images of Grandma and Grandpa Bucket in their decrepit four-person bed, but these are the daily realities of the elderly among us. And the daily realities of “sandwich generation” members like me. Continue reading

Posted Mar 1, 2013 at BeigeCubicle

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BeigeCubicle: the art of running an independent business outside the corporate box

BeigeCubicle, the definitive guide for today’s home-based (or home-bound) worker. Continue reading

Posted Mar 1, 2013 at eymerBLOG

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Pros and Cons of WFH (Working from Home) vs Office Job

For those fortunate enough to have a BeigeCubicle, rock on. But just like a “Doomsday Prepper,” watch your back, prepare your home office, and always anticipate the worst. Continue reading

Posted Feb 28, 2013 at BeigeCubicle

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A Belated Happy President’s Day.

Maybe self-employment is actually the best way to ensure vacation time and a healthy quality of life. I’d happily trade a few all-nighters at the computer for a week on a beach (probably sleeping). Continue reading

Posted Feb 21, 2013 at BeigeCubicle

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Anarchy in the USA…there’s an app for that

Pop culture has prepared me for a worst-case scenario, normally to the sound of a power ballad and the sight of some last heroic act of defiance. With the destruction of most of the planet the natural consequence of this anticipated disaster, a plucky band of survivors sets out to rebuild society, while fighting off zombies or Republicans. Continue reading

Posted Feb 16, 2013 at Tiny Mind Gazette

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The BLIZZARD Journal

Have successfully bought out all batteries in town. You want portable energy, you're gonna have to pay! (insert evil laugh). Continue reading

Posted Feb 15, 2013 at Tiny Mind Gazette

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Police BLOG: Post-Blizzard Special Edition

Wapatusset residents proved to be hearty and resourceful New Englanders during last weekend's historic snow storm. But cabin fever quickly swept through the small coastal community as heat and personal hygiene went out the window. While some took off to northern ski cabins, relatives' homes and 5-star hotels, others roughed it out in nearby cafes, desperately seeking warmth, wifi and a bit of "personal space" away from loved ones. Monday, Feb 11 9:04 a.m. Doe St: Caller reports “homeless person” sleeping in garage. Reports he looks “a bit like Sasquatch... or the Unabomber.” Woman advised to lock garage door and... Continue reading

Posted Feb 15, 2013 at Tiny Mind Gazette

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Letter from the Publisher

Welcome to BeigeCubicle: The art & joy of running an independent business, outside the corporate box. A place to share ideas, tips and trends and connect with other independent souls seeking camaraderie in these unstable yet exciting times. Continue reading

Posted Feb 13, 2013 at BeigeCubicle

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David: Great article and great insight. This topic is something that I wrestle with during what seems like, every waking moment. I have done the company thing (Eymer Design, 1989-2000), worked as part of a alod and merged entity (Eymer Design @ PARTNERS+simons, 2000-2004), and now as EYMER DESIGN Laboratories + Think Tank, since 2004. Half of me thinks that I should be building another company while the other half likes my current Guru existence. And yes, I have been keeping my wishy-washy feet in both worlds–depending on the business situation at hand. I am on the high diving board, knowing that I need to make a full commitment, one way or the other. I am just standing here, waiting for a push. Thanks for forcing me to focus. Doug.

Commented Feb 13, 2013 on A company or a guru? at Web Ink Now

I have Successfully Reached the Top 1% on LinkedIn

I just received some nice recognition from the folks at LinkedIn. It seems as though my profile is one of the most visited, on the planet's leading business-oriented social networking site. I am not actually sure how much design and marketing business this is bringing in but I know that... Continue reading

Posted Feb 8, 2013 at eymerBLOG

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Like a the return of a Bad Rash: Behold! Horoscopes for February 2013

Libra The Scales (September 23 to October 23) :: Give vent to your compulsive side. Plan a “Dance to Autumn” party. Send out invitations today and allow the event to entirely consume you for the next six months. Assign, reassign, and reassign seating arrangements once more until you get writer’s cramp. Visit numerous flower shops and bakeries. Make giant origami from sheets of industrial aluminum. Audition bands in your basement. Pass out leaflets at elementary schools. Carry cash for bail. Continue reading

Posted Feb 2, 2013 at Tiny Mind Gazette

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Mailing List Fail: Happy 2013, Anyway!

For some reason, this year's holiday mailing list became corrupted and not everyone received our family holiday card. For this we apologize. It was nothing personal. We would love to add you to next year's list. Send us your logistics and we'll get you back on track for 2014. ::!:: Continue reading

Posted Jan 23, 2013 at eymerBLOG

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Love the BIG and BOLD design. I will fly AMERICAN just for their sense of aesthetics. – cool stuff. thanks! ::!:: Doug.

Commented Jan 22, 2013 on American Airlines announces new branding to its best customers first at Web Ink Now

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