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LouiseBJ
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I took the dates off my blog posts a couple of months ago and haven't had any comments about it either way. My reason was to get more people to read 'older' posts that I feel still provide good information but that were possibly being regarded as dated and therefore no longer relevant.
Interestingly, a couple of months before doing this, I had reduced the number of new posts from 3 to 1 per week. This resulted in a reduction of visitors. However once the dates were taken away, visitor numbers rose again, and have evened out across the week.
Judy is so right about the importance of developing evergreen content and, having removed the dates, I'm much more conscious of not including posts about holidays or events when promoting older posts via social media.
Blogging Without Dates - The pros, the cons and meeting in the middle
This is a guest post by Linda Dessau of ContentMasteryGuide.com In his October 2011 post about why you no longer need a blog (in the traditional sense), John Jantsch of Duct Tape Marketing predicts that soon our content will "no longer be consumed in chronological fashion." When Jim Connolly of...
Hi Ardath - thanks so much for sharing this video of your great presentation! I've watched it all the way through and picked up tips on story telling that will help me in writing new copy for my website.
Your wise words are appreciated - thanks again!
Louise
DemandCon Video: Storytelling Turns Prospects Into Buyers
The guys from VisibleGains did a great job facilitating the video of my presentation at DemandCon. If you're interested in using storytelling to improve sustainable engagement wtih your content marketing programs, I hope you'll find some ideas that will be helpful. Thanks to Joe Eldridge, Cli...
Hi David, thanks for the practical Marketing Strategy walk-through in this article & for sharing such a great template.
Already I feel more focused and will be reviewing my own content creation plans.
Thanks again.
Marketing and PR must start with strategy
Earlier this week on this blog, I riffed on how You and I are incredibly lucky. My point was that marketing and PR is so much easier with the ability today to publish information. Several people called me out to say that I make it seem too easy. That simply tossing stuff out there is not enough...
Thanks for commenting Clare. My business is like yours in that most of it can take place by phone and via the internet. I'm constantly thankful not to need to drive in rush hour traffic, and on days like today, even more grateful I can stay in the warm :)
Glad you're putting your extra gift of time to good use today!
The Snow Brings an Unexpected Gift
Where I live on Hayling Island, snow doesn't feature very often in our weather forecast. So when the first sprinkling of this winter arrived yesterday morning, I knew it would mean chaos on the already icy local roads. And of course I had 2 meetings in the diary, both arranged before the cu...
Hi Alison - I appreciate you taking the time to comment here and to provide such a wealth of networking groups for readers to explore!
I love your confession of being a networking tart and have been one myself:) In my opinion it's the only way to find out if (as Robin also says) a particular group is for you.
Joining any group is a commitment - sometimes financial, always of your time - so it's important to do the research and get it right.
Business Networking - Which Group is Right for You?
Have you noticed the growing number of local networking groups lately? They’re popping up all over the place, like mushrooms! I was chatting with a client the other day who works very closely with small businesses and holds regular networking events for them. She said she’s noticed a sharp...
Hi Robin and thanks for commenting! What you say about the 'hard sell' type of groups (and individuals) is reinforced by a conversation I had today, when I heard of a BNI group that 'broke away' because the members didn't like the regimented format - a complaint I've heard many times before.
I agree with your point about visiting a couple of times before joining - that's a great suggestion to use with both paid & free groups alike!
Business Networking - Which Group is Right for You?
Have you noticed the growing number of local networking groups lately? They’re popping up all over the place, like mushrooms! I was chatting with a client the other day who works very closely with small businesses and holds regular networking events for them. She said she’s noticed a sharp...
Hi Jim - thanks for your kind comment & support. Deep down I already knew what you rightly say about not being able to please everyone - I just didn't expect the negative comment to affect me as it did.
It was an 'interesting' experience and normal cheerful tweeting has now been resumed :)
Reasons to be Cheerful
Nearly every morning for over 2 years, I’ve begun my day with a cheery ‘Good morning’ tweet. It usually continues: “Looking forward to (whatever I’m doing that day), how about you?” and finishes by wishing everyone a ‘marvellous Monday, terrific Tuesday’ and so on. What started as a light-he...
Hi Sam - you're right about the amount of negativity out there - it can drag you down if you take in too much of it. And no-one likes a constant whiner. Isn't there a saying that misery likes company? Perhaps there should be a special Twitter list or Facebook group just for miseries ;)
Thanks for your supportive comments!
Reasons to be Cheerful
Nearly every morning for over 2 years, I’ve begun my day with a cheery ‘Good morning’ tweet. It usually continues: “Looking forward to (whatever I’m doing that day), how about you?” and finishes by wishing everyone a ‘marvellous Monday, terrific Tuesday’ and so on. What started as a light-he...
Hi Nicky - thank you so much and I'm very glad to know you enjoy reading my cheerful tweets. I think miserable moaning ones would soon get everyone down, especially with all the other gloomy news out there.
I appreciate your support :))
Louise
Reasons to be Cheerful
Nearly every morning for over 2 years, I’ve begun my day with a cheery ‘Good morning’ tweet. It usually continues: “Looking forward to (whatever I’m doing that day), how about you?” and finishes by wishing everyone a ‘marvellous Monday, terrific Tuesday’ and so on. What started as a light-he...
Hi Nicky - thanks for the kind comment & the reassurance! By what you say, you're already taking control of the enquiries you receive.
I agree it's tempting to want to leap right into the conversation, but better to ensure you're fully prepared:)
Why It's Sometimes Better To Make Your Prospects Wait
When the phone rings with a new enquiry, do you stop what you’re doing to deal with it? If one of your customers calls unexpectedly asking questions which will take you a while to find the answers to, do you drop everything and start working on them? Having done just this for several years ...
Hi Sam, you're absolutely right that the more challenging business becomes, the lower down the priority list we put ourselves! I hope this post has given you some ideas/reminders to take better care of yourself and zap those colds :)
Self-Care for the Self-Employed
Being in business today means a lot of hard work, often putting in long hours and taking few holidays, at least until the business is established and the cash flow has steadied. Just about every self-employed business owner I’ve met has been incredibly hard working, passionate about what they...
Well said (as usual) Ardath! I find I'm so busy sorting my way through the TMI that's it has almost become a job in itself and takes away time from the fee earning work - how crazy is that?
I totally agree with your 5 pointers ... just a shame that those who really need to take heed probably won't ;)
B2B Content Marketing in the Age of TMI
Today has been one of those days with too much information (TMI) from the start. I've finally cleared my email inbox, replying to all the stuff that can't wait. I've followed my new Twitter followers. I've sifted through my Google Alerts and read the things that caught my attention (most of them...
So glad you enjoyed it Debbie :) I think if you've been on Twitter & Facebook, etc. for a while (as we both have) you recognise the non-strategy!
Hey - I'm a Guru now!
I don't usually write much about social media on this blog (most posts are on Savvy Marketers blog) - but I couldn't resist sharing this great little video from 210Consulting. It sums up beautifully how easy it can be to get carried away with social networking, and how easily you can ruin buddi...
Thanks for commenting Gee - you seem to feel quite strongly about the important part our beliefs play in our success, and you're 100% right to! Setting all the goals in the world won't make a jot of difference unless we deal with our limiting beliefs:)
Have You Got a Success Mindset?
You only have to take a look at some of the very diverse successful business owners and entrepreneurs who made it big - to easily see the one thing they all had in common was an unshakeable belief that they would succeed. They didn't give up when things didn't go right and kept on trying unti...
Hi Samantha - thanks so much for commenting here! I too live in a small flat and have had to curb some (though not all) of my hoarding tendencies since moving here 10 years ago from a much larger house.
I like the way you tackle one cupboard at a time, it makes the job seem less daunting doesn't it?
Keep Clearing Out that Clutter!
I’ll never be a minimalist - it’s simply not in my nature! While I like to live, and work, in a tidy environment, and keep ‘stuff’ neatly out of sight in cupboards or drawers, I have to confess to being a secret hoarder. I don’t like throwing anything away if it might still serve a purpose,...
Hi Marcia & thanks for commenting here! You have two excellent reasons for still being in that fog:) Perhaps it will take a while longer to move out of it as your priorities must be different now. Congratulations to you too!
A Change of Direction ... or a change of heart?
I didn’t post here for a while over the summer. At the risk of sounding melodramatic, I wasn’t sure if I had anything left to write that was worth reading. So I kept quiet while I sorted out what to do next. I hope my story will reassure you that you’re not alone - if you’ve ever been confus...
Great post Donna! Thanks for sharing this largely overlooked list-building technique, and for providing such clear, step by step directions.
I shall be giving this a go very soon :)
Easy Viral Marketing with Rebrandable Reports: 5 Steps to Massively Grow Your List and Earn Passive Revenue
Many of my clients are seeking a way to grow their list inexpensively. They don't want to buy PPC ads, Facebook ads, or ezine advertising. They don't want to become involved in a co-registration process. They don't have time to host a teleclass or a webinar. So, what strategies remain to hel...
Hi Debbie, thanks so much for your good wishes! You're right about changes being in the air - exciting isn't it?
A Change of Direction ... or a change of heart?
I didn’t post here for a while over the summer. At the risk of sounding melodramatic, I wasn’t sure if I had anything left to write that was worth reading. So I kept quiet while I sorted out what to do next. I hope my story will reassure you that you’re not alone - if you’ve ever been confus...
Thanks so much for your very kind comments and good wishes Jackie! I well remember your courageous decision a while back to follow your personal dream and have been delighted to see you make it reality:)
You too are an inspiration and I thank the social networks for making it possible for us to 'meet':)
A Change of Direction ... or a change of heart?
I didn’t post here for a while over the summer. At the risk of sounding melodramatic, I wasn’t sure if I had anything left to write that was worth reading. So I kept quiet while I sorted out what to do next. I hope my story will reassure you that you’re not alone - if you’ve ever been confus...
Thanks for commenting here Lee! As soon as I found the video I knew it would resonate with many people - so pleased you found it helpful :)
Anyone can have ideas ....
How many times have we fallen in love with an idea we just know our clients are going to buy .... only to be disappointed when then don't? Watch this short (3:17 minute) video which suggests you need to decide what you want the end result to be before you create anything! ExploraMed CEO Josh...
How to Choose Which Events to Attend
Choosing which networking events to go to can be tricky – and trying to get to them all would take you away from your business for too long, especially once you factor in preparation and travelling time. Look through your invitations carefully. Are the events where your potential clients are... Continue reading
Posted Aug 27, 2010 at Confident Business Networking
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Keep your 'Elevator Pitch' Focused
Do you ever listen to people’s 60 second pitches and feel a bit confused by the time they stop talking? The reason is that they are trying to give you too much information. They do it because they feel they have to cram in absolutely everything they do in that... Continue reading
Posted Aug 27, 2010 at Confident Business Networking
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Why It's Important to Keep Showing Up
Today I heard about a networking group that has closed because attendance numbers were too low. I'm sure there will be others who struggle to survive. Some groups are all about referrals, some are supportive and others are more social in their approach. It isn't feasible to belong to them... Continue reading
Posted Aug 27, 2010 at Confident Business Networking
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Do you make the most of your business card?
Posted Aug 12, 2010 at Confident Business Networking
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