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Bob
St. Louis, MO
I'm a marketing and advertising recruiter with over 35 years of experience, as a photographer, a VP and Director of Operations for a marketing resource, and now as a recruiter and consultant.
Interests: My interests include Barbara, my wife, love of my life, best friend and biggest supporter, my family and friends, photography, marketing theory and tactics, golf, fly fishing and continually trying to refine my culinary skills.
Recent Activity
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We're excited to be working on several searches with a new client. If you have preliminary interest in learning more about this (or any other opportunity), please don't hesitate to get in touch. I'd be very happy to talk to you and answer any questions you might have. Your interest is always held in the strictest confidence. If you have friends or colleagues who you think might have interest, please let them know! General Description: Our St. Louis Client is looking for a passionate, experienced Senior Account Manager to join their Brand Builder team. Account Managers deliver daily on making extraordinary things happen for their clients, their brands and their customers. Successful candidates will have a track record of achieving outstanding results using strategic skills such as managing the planning process and account and project management. You’ll coordinate with other agency disciplines like influencer engagement, creative, media, multimedia and digital. You’ll develop, execute and support innovative strategies and tactics for some of the leading brands that reach and engage audiences in the categories related to family and home. This is an opportunity to showcase your passion and deep knowledge for building brands and marketing and for using your strategic planning... Continue reading
Posted Apr 21, 2017 at The Perfect Fit
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Are Cover Letters Essential or Useless I continue to be amazed by the number of job applicants who do not support their application with a cover letter. In my job descriptions, I specifically ask interested candidates to “include a cover letter detailing their specific interest in and qualifications for the opportunity, as they imagine it”. I’d say about one in five actually does that. I understand that in many circles, cover letters are considered “old school” or unnecessary. Some believe resumes are in that same category of “old school”. LinkedIn encourages recruiters to accept applications with the Profile only. I understand how convenient that can be, especially for mobile users. I don’t think candidates understand the opportunity missed by not utilizing a cover letter (in tandem with a compelling resume!). The cover letter is your opportunity to explain (perhaps most importantly) why you have interest in a particular employer and how you believe you can add value. This is a critical piece of information that can be powerful in making the employer understand that a candidate really would love to work for their company. Inversely, the lack of that statement makes that candidate “just another applicant”. Why not take advantage... Continue reading
Posted Apr 20, 2017 at The Perfect Fit
Over ten years ago, in the aftermath of REBUS' freBUS (REBUS' pro-bono arm) efforts to provide marketing resources to St. Louis Non-Profits, Sarah Waters and Kendra Gilligan came to me with passion and an idea. They wanted to take what they learned co-Chairing freBUS and create an marketing organization that was sustainable and scalable. They wanted to build on the idea of experienced marketers (mentors) working with young professionals for the benefit of Charitable organizations in the St. Louis region. They wanted to give back to the St. Louis Community. ready + willing, the name they came up with for the effort, would provide solutions to issues plaguing our region for years. There were Non-Profits who did not qualify for United Way or other funding mechanisms. ready + willing would provide marketing services for them. Those Non-Profits had been unable to share their story, their value or increase membership and "organic" financial development. They were stuck . . . few knew of their existence. At the same time, young marketers, copywriters, art directors, account service or production pros were unable to gain the experience necessary, to help them land that first job in the business. ready + willing could help... Continue reading
Posted Apr 7, 2017 at The Perfect Fit
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General Description: Behind every social community, there is someone driving the conversation. You listen to the buzz and are enthusiastic about joining the discussion. You have experience monitoring and managing social media presence for multiple clients across different social platforms. You’re highly motivated, organized, and have strong communication skills. Above all, you’re a social native who’s plugged in 24/7. You’re a good writer and understand how to communicate visually with pictures and videos, even if you aren’t creating them. if you want to get into technology, this is the place to go. Our St. Louis Client is building a category, not just a company! Responsibilities: • Work with agency team members (strategy, creative, and account teams) to craft compelling content that resonates with a variety of audiences, while being responsible for daily client deliverables. • Serve as the community moderator, answer comments and questions, and prompt further engagement- escalating issues to Client Success Managers, following up on issues, and maintaining community standards. Perform conflict management and crisis management when needs arise. • Execute platform-specific best practices across Facebook, Twitter, Snapchat, Pinterest, and Instagram. Provide internal/external teams with a recap, including implications and a unique and thorough point of view. •... Continue reading
Posted Apr 6, 2017 at The Perfect Fit
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Eight years ago, when I wanted to start a blog, I got in touch with my friend, Jim Durbin. At the time, Jim billed himself as the social media recruiter. He's always been an avid and expert authority on blogging. Jim helped me understand the hows, whys and wheres about blogging and creating an online brand identity. He interviewed me recently and posted the interview on his blog, called (cleverly enough) Digital Marketing Headhunter. Here's the body of the Interview, re-published here, with Jim's permission. Bob Bishop is a marketing recruiter from St Louis, Missouri. Many years ago, we sat down and worked on how to use a blog to generate candidates and business - and Bob took to it like a fish to, well - he liked it and has kept it up. It's called the Perfect Fit, and Bob has been running it since August of 2008. At the time, local recruiting firm blogs were growing, but most recruiters gave them up or passed them off to someone else to write. There are only a handful left, poeple like Paul in Minneapolis, Will Thomson in Austin, and of course, Harry Joiner in Atlanta. Bob was not a trained... Continue reading
Posted Mar 27, 2017 at The Perfect Fit
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Here's an special opportunity for those of you who want to be involved on the forward edge of digital marketing innovation. Our client is establishing a new category of online communications! General Description: Here’s your account service opportunity with a wickedly fast moving, “established start up”. If you want to get into technology and marketing, this is the place! It’s very stable and well financed . . . they’re a start up that’s on third base. They are already generating revenue and expected to double their size in both revenue and people this year. Our client is on the front lines of digital marketing. They’re building a category, not just a company. They’ve been validated by outside investors as creating an advertising agency alternative in this “anti advertising” world. There’s a compelling system and proven method, that’s been successful for scores of Fortune 2000 clients so far. If you’re a “people person”, an energetic conversationalist who understands business and developing client relationships, let’s talk. We’re looking for a conduit between the client and the creative team. You’ll meet with clients in person and on the phone. We’d like you to explore networking opportunities and be attentive to new business development... Continue reading
Posted Mar 21, 2017 at The Perfect Fit
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We're pleased to be working with this St. Louis Client again. They continue to consistently grow and have current needs for strategic Account Service leaders and inspiring mentors. This is simply an exceptional career opportunity. Read on and see if you don't agree! General Description: We are working with a St. Louis agency that has an opportunity for an experienced account pro to manage the day-to-day marketing and communications campaigns for premier Life/Bio Science and Pharma Clients. The account director will serve as the lead marketing and communications strategist on accounts and will work with a cross-discipline agency team, including strategy, creative, digital, public relations, media and analytics, to develop and implement campaigns that consistently provide results exceeding Client expectations. This position will also serve as the primary Client liaison for the Agency, and play a prominent role in developing, presenting/defending agency plans and creative work to clients. The Account Director is responsible for partnering with agency leadership, while leading and mentoring a team (4-5) within account service. The ideal candidate will have at least 8 years of experience in marketing or advertising and with a complex and/or heavily regulated brand. An MBA would be helpful. The position will work... Continue reading
Posted Mar 10, 2017 at The Perfect Fit
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I normally spend a great deal of time researching and then contacting new candidates. These are known as "passive" candidates . . . the ones not actively looking for a new job. These are the candidates that recruiters strive to deliver, and employers generally don't reach. They need to be "recruited". They don't spend their time looking for a new job and they don't respond to job postings, because they don't look at "Job Boards". These passive candidates are generally a company's top performers. They're happy with their job. They're hard working, loyal and spend their working hours contributing to their employer. This does not mean that they wouldn't be interested in hearing more about opportunities that have the potential to be clearly better than what they're currently doing. I love the part of my job when I introduce a new opportunity and the passive candidate says "Yes, I want to hear more . . ." It's remarkable to me how few people have a current resume, and almost no marketing executives or account service professionals have what I'll call a "portfolio". It's a portfolio that's an assembly of documents, printed materials, tear sheets, spreadsheets, briefs, branding rationales or other... Continue reading
Posted Mar 9, 2017 at The Perfect Fit
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I'm amazed at how candidates will often introduce themselves in a timid or uncertain way. This frequently happens when a candiate is applying for an opporunity they saw on my blog, or through Twitter (please follow me @HeadhunterBob). It's an approach that is not impressive and rarely results in moving forward in the recruiting process. It's also why I'm not posting as many positions to online job sites any more. I'm sure you'll agree with me that it's imperative that a candidate consistently and confidently introduce themselves, then conduct themselves with confidence. Candidates will respond with an email asking "Do you think this position is right for me?" Or, they'll say, "Look at my LinkedIn Profile and let me know if you think I"m a good fit". If you don't know, you probably shouldn't introduce yourself or apply. The first thing to do is decide if you're interested in the position, and if so, are you qualified for it. If those answers are both yes, introduce yourself like you're qualified and want the position. Think about it and decide how to best present yourself with impact. It's important that you tell me why you're excited about the opportunity and why... Continue reading
Posted Feb 7, 2017 at The Perfect Fit
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We're excited to be starting a new retained search for our St. Louis agency client. General Description: The Human Resources Director is directly responsible for the overall administration, coordination and evaluation of the human resource function of our St. Louis client. You will implement human resources strategies by establishing department accountabilities and protocols, including talent acquisition, staffing, employment processing, compensation, health and welfare benefits, training and development, performance management, safety and health, succession planning, employee relations and retention, AA/EEO compliance, and labor relations. This is a fabulous opportunity to help an already established agency build a first in class practice. Experience: We’re looking for candidates with at least eight years’ general HR experience in an advertising agency, PR or marketing communications firm. with experience establishing successful protocols, maintaining positive employee relations, recruiting and benefit administration. A Professional in Human Resources (PHR) or similar certification preferred. We’re looking for experienced HR pros with superb listening and communication skills. You are empathetic and able to build rapport quickly with agency employees from executive leadership team to the interns. We have a strong, engaging and collaborative culture and want to enhance it as the agency grows. We’ll rely on your fluency with the... Continue reading
Posted Dec 23, 2016 at The Perfect Fit
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I just ran across a blog post that I think is worth sharing. It was originally written by Stephen Duque. It’s a problem that recruiters and candidates alike are all too familiar with:poorly written job descriptions that do little to direct the right talent to the right open positions abound. To make it even worse, many resumes are similarly uninformative, making it equally challenging for employers to find the right candidates through simple keyword searches. Google has stepped in to do something about this bidirectional mess. In a blog post on November 15, 2016, Google announced it’s now job-match API, Cloud Jobs. “Hiring is one of the hardest things organizations do” says the post. “Part of the difficulty comes from a lack of industry standards to define and describe occupations and how they align to specific skills.” Google’s Cloud Jobs aims to change that. A part of Google Cloud Machine Learning group, Cloud Jobs is currently in the alpha testing phase and available only to a limited number of companies. In its complete form, Cloud Jobs will be a big, free to use API that boasts a really smart, intuitive job match algorithm to pair job seekers with relevant positions.... Continue reading
Posted Dec 15, 2016 at The Perfect Fit
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General Description: Reporting to the CTO, The Social Media Product Manager is the catalyst for development and stewardship of our St. Louis Client’s product platform. You are the in-house product expert, able to speak to and make recommendations for client solutions. You will serve as a bridge for these products from the research and recommendation phase to the concept, design, and implementation with internal staff. The Director of Product Development will facilitate product development meetings and manage the portfolio of product development initiatives. You will collaborate regularly with Client Success teams, Media, and Community Engagement Managers to understand client and market needs. Primary Responsibilities: Market Analysis and Strategic Planning • Research, analyze, and monitor client industry needs and trends. • Define business value of potential solutions for target markets in order to guide and prioritize development of products, and features (or their components) for Client Success teams. • Specify market requirements for current and future products through market research, industry experience, and design inputs from stakeholders, customers, and prospects. Support ongoing management of product portfolio, including managing to long-term product development roadmap. • Participate in defining strategic pricing models for new and existing products, considering competitive pricing models, internal costs,... Continue reading
Posted Dec 8, 2016 at The Perfect Fit
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This position is an excellent opportunity for an expert animator/motion graphics designer to use their creative storytelling and video production skills to create high quality programming to internal and external audiences. This creative animator & video editor will be part of a team that operates a fully functional broadcast studio with capabilities that include live broadcasts, a studio footprint for video production shoots including green screen, and post-production editing and animation suites. The broadcast studio team is responsible for the development and execution of creative video and initiatives which help build our Client’s brand to B2B and B2C audiences. This position plays a lead role in the creation of 2D (and some 3D) animated videos, supporting motion graphics and video editing and storytelling for multiple video content types including corporate product videos, training and live broadcasts, as well as web events and highly polished animated programming for use on websites and other online properties. We are looking for a creative person who is a master at motion graphic design and video editing/story telling. Someone who can go beyond pushing buttons to bring a project to completion. This person should be curious, want to understand our client's business and be able... Continue reading
Posted Nov 5, 2016 at The Perfect Fit
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We're excited to be starting a new search in this changing world of Big Data. It's been fascinating learning more about the power of that data, if utilized properly. Our client is delivering best practices in that area. General Description: Our St. Louis client is a modern marketing tech agency with specialized capabilities. They’re growing and developing a premier client list, already including iconic clients like AT&T and Starbucks. They partner with those high level clients and with advertising agencies who do not have the in-house capabilities our client has. This is the age of data driven everything. Our client is on the forefront of providing the data analysis that makes the huge amount of available data useful. They take an agile approach to website, app and API development, to help their clients reach their business goals faster. Every website delivers analytics, but the vast majority of website owners have no idea how to harness that information to reach their goals. Another driving innovation is the internet of things. Our client is working with manufacturing clients, helping develop a new line of IoT products that are interactive with personal smart devices. Our client develops the online infrastructure that allows their... Continue reading
Posted Oct 26, 2016 at The Perfect Fit
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General Description: We’re looking for an experienced marketing digital strategist who has the experience, vision and the confidence to build and lead an imaginative and effective digital marketing team. You’ll have the support of our St. Louis Client’s senior leadership team to develop the digital philosophy that strengthens an already powerful agency, along with the team that delivers on that philosophy. We need you to assess the existing team and identify gaps. Assess the clients’ needs, the existing agency digital capabilities and capacity, to identify missing components. Design and develop a digital marketing department that will be well positioned to thrive, be inventive and grow into the future. We need that thoughtful and engaging strategist who’s comfortable collaborating with Senior Client leadership in developing and explaining digital strategies that engage and deliver beyond expectations. You’ll have to be very comfortable talking about digital strategies and tactics and how to push the boundaries of what’s been done before and what’s really possible. Creatively identify tactics to attract attention in market whitespace. This is a strategic role, not a tactical one. Our client already has powerful tactical technicians and developers. The goal is to find the articulate, forward thinking visionary leader, who... Continue reading
Posted Oct 6, 2016 at The Perfect Fit
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I'm looking for a part-time researcher. Basically, this is someone who knows how to find specific things online. The research experience that I'm looking for does not have to be for recruiting or staffing (although that would be great!). Researchers for the legal profession could make terrific candidates. Here's the description I'm posing online: A retained executive search firm in St. Louis is looking for a researcher to help identify candidates based on specific criteria, as determined by each individual search. This is a critical first step in every retained recruiting relationship and can grow into a long term, profitable position. The result of your research will be extensive, detailed lists of appropriate candidates and their contact information, ideally from our clients’ competitors. We’re looking for an ambitious and smart self-starter, who has an engaging personality and enjoys the challenge and satisfaction of doing important work. We’re looking for candidates with experience conducting research, not necessarily research specifically for recruiters. AIRS Certification or Boolean search expertise is highly desired. Experience using various databases, search engines and available lists in thoughtful and creative ways will be essential. Experience using Applicant Tracking System (ATS) databases required, with Bullhorn familiarity strongly preferred. The... Continue reading
Posted Sep 5, 2016 at The Perfect Fit
Published on: August 12, 2016 By St. Louis Post-Dispatch, USA Written By Shobhana Chandra It’s another sign that America’s job market is hot. Workers are in no mood to stick around too long while businesses make up their mind about hiring them. Al¬most one of every four employees loses interest in an opening if they don’t hear back from a prospective employer within a week of being interviewed, according to a survey by staffing firm Robert Half. Make that two weeks of waiting, and the share jumps to 46 percent. Further, 39 percent of people surveyed said they’d move on to chase other openings when faced with a lengthy hiring process. “They have options, they want to move quickly,” said John Reed, senior executive director of the technology staffing division at Robert Half, the world’s largest specialized staffing company. “The market is so strong that candidates can have a lot of influence in the pace of the interview process.” Since the survey, done in June, was the first of its kind for Robert Half, it doesn’t offer comparisons on how workers’ expectations have changed. Still, Reed said he noticed about two years ago that the leading companies started to move... Continue reading
Posted Aug 12, 2016 at The Perfect Fit
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We're pleased to be working with this St. Louis Client again. They continue to consistently grow and have current needs for strategic Account Service leaders, who have experience in Pharma, Life or Bio Sciences. This is simply an exceptional career opportunity. Read on and see if you don't agree! General Description: We are working with a St. Louis agency that has an opportunity for an experienced account pro to manage the day-to-day marketing and communications campaigns for premier Life/Bio Science and Pharma Clients. The account director will serve as the lead marketing and communications strategist on accounts and will work with a cross-discipline agency team, including creative, digital, public relations, media and analytics, to develop and implement campaigns that provide results exceeding Client expectations. This position will also serve as the primary Client liaison for the Agency, and play a prominent role in developing, presenting/defending agency plans and creative work to clients. The Account Director is responsible for partnering with Creative and other agency leadership while leading and mentoring a team (4-5) within account service. The ideal candidate will have 8-10 years of experience in marketing or advertising and in the life science or pharma sector. An MBA would be... Continue reading
Posted Aug 10, 2016 at The Perfect Fit
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I’m proud of the reputation established over the past 15+ years. It is an incredibly valuable benefit to my clients and as a result, I have candidates getting in touch on a daily basis, asking for help in representing them. A good percentage of those candidates are top performers, who develop a relationship with a recruiter to help them advance their career. It’s not so much that they’re unhappy where they are, but they are ambitious enough to realize that there are significant career opportunities that recruiters can (and do) present to them. I have clients call from all over the country, who call to ask about a certain kind of experience, skill or role and do I happen to have candidates like that in our database. Clients realize that there are recruiters with the reputation that attracts top performers, so they call to check what’s (or who's) available. Top talent is not getting any easier to find, especially with the rapidly evolving skill sets necessary for success. Those are smart clients for any number of reasons, not the least of which is that the fee for “existing” candidates can be dramatically less than standard recruiting fees. The titles range... Continue reading
Posted Aug 2, 2016 at The Perfect Fit
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I originally posted this article almost five years ago (Spetember of 2011). At the very recent suggestion of Adam Seabrook of BetterTeam (https://www.betterteam.com), I want to update some of the information. Adam pointed out to me, "Hotjobs.com was acquired by Monster.com and the site was actually shut down." I re-read this article and thought it was really pretty good. Most of the advice and/or suggestions mentioned are still valid now. So, I thought I'd re-post it. You might pass it on to friends of yours who might be looking for that next career opportunity! The first half of this year exhibited many signs of economic improvement, including increasing hiring activity in the regional marketing industry. Now that Summer's "officially" over as of last weekend, we have President Obama making a major speech on the economy and job creation this evening. We're obviously not out of the woods yet. Unemployment runs high and many are frustrated. I found this excellent article with ideas on job hunting. I wanted to share it with those of you who need a little new inspiration and/or direction! This article was written by Jessica Stillman and originally published online on the BNET blog: "As BNET’s sister... Continue reading
Posted Jul 5, 2016 at The Perfect Fit
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July 1 is Bishop Partners’ 16th Anniversary! Ok, I’ll admit I’m not as excited about this 16th birthday as I was about my first one, but I’m more excited that “I’m still driving” the Bishop Partners’ bus. Some of those landscapes in 2008-10 were really treacherous! Nonetheless, it’s been a satisfying, fun and sometimes very bumpy ride. I would trade it for anything! I’m really proud to have been able to significantly contribute to so many agencies, and corporate brands, by helping them grow or maintain stability with consistent premier hires. I’m proud to be able to say that we’ve completed 100% of our retained searches over the past 10 years. Even better I think, is that over 70% of those candidates remain with our client after four years. We’ve been able to expand beyond our original advertising agency niche to include corporations of all sizes, both privately held and publicly. Here’s a selection of searches completed: Agency President Director of Retail Consumer Marketing & Sales Associate Creative Director, Art Group Account Director Associate Creative Director, Writer Executive Creative Director Chief Creative Officer International Public Relations Manager Director of Client Services Senior Vice President of Sales and Marketing Director of... Continue reading
Posted Jul 1, 2016 at The Perfect Fit
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We're thrilled to be engaged by (arguably) one of the most creative agencies in the Southeast. The job description below does a reasonable job of giving a preliminary overview of the opportunity. If you or a colleague/friend of yours has interest in (discreetly and confidentially) learning more about this exceptional opportunity. Please get in touch with us. Position Overview: If you dream in memes, use the phrase “hashtag” in normal conversations, go through withdrawal if you don’t check your social media accounts several times a day, read on! If you long to lead a premier social media team for a diverse group of brands, then we might have your next career move! We’re looking for a social media strategist, leader and team builder with a POV and ideas they can defend, with passion and clarity. We want someone with an insatiable desire to learn, experiment, test and refine. Someone who wants to build and lead a world class team, in an agency with more Addys last year (and most Golds!), than any other in the Southeast Region (that’s 7 States and 21 cities!). You have passion, vision and an experienced strategic background. We have a smart, experienced and collaborative team.... Continue reading
Posted Jul 1, 2016 at The Perfect Fit
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I originally posted this five years ago (literally). It's remarkable how slow change happens . . . Last week's Ad Age had an article by Lorraine Lockhart entitled "Want to Retain Talent? Time to Appoint a Chief Culture Officer". Lorraine knows a little something about agency cultures. She has run a very well respected consulting group for the past 20 years. That group helps clients conduct agency reviews to identify those agencies best suited to help a client grow their business through advertising and marketing. The idea of culture defining an organization is simple. It's also simple to understand that a companies' long term success is directly related to the relevance and impact of that culture on the employees and clients (customers) of that company. What's not simple is to understand why more companies, including agencies and corporations . . . large and small . . . privately and publicly held, make so little effort to create and proactively maintain a healthy culture that fosters the health and growth of their employees. Culture is the lifeblood of any/every corporation. Lorraine suggests a new C-level executive called a Chief Culture Officer "to develop greater organizational and cultural intelligence and work to... Continue reading
Posted May 18, 2016 at The Perfect Fit
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General Description: This Director will own the eHealth products. This position will evaluate new product ideas that are expansive (new technologies and new markets to service pharma using automated technologies). The individual will also define and scope opportunities (technologies, partnerships and potential acquisitions) to further advance our leadership position in the pharma services market. This role will be required to have a broad understanding of electronic healthcare standards, emerging technologies, as well as UBC and ESI organizational know-how. The role will lead projects once approved through the development lifecycle directly into market adoption. He/she will be responsible for pricing, marketing and sales of all connected health products to drive profitable growth of UBC. Principal Responsibilities: • Work cross-functionally with UBC sales, operations and technology identify new connected healthcare products and services required to not only compete but also differentiate UBC within the pharma services market. • Work cross-functionally across UBC and ESI to build and update the connected health-care services. • Identify, evaluate and recommend technology, partnerships and acquisitions that will strengthen our leadership in the Connected Healthcare space to further differentiate UBC and Express Scripts in the marketplace. • Manage a sales pipeline of Connected Healthcare opportunities including presentations... Continue reading
Posted May 5, 2016 at The Perfect Fit
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I'm excited to be working with one of the smartest, fastest growing agencies in the St. Louis region. We're looking for account service pros from Jr. AEs through Account Directors. Here's the scoop: General Description: Our downtown St. Louis Client currently has multiple opportunities for experienced Account Service professionals (B2B experience preferred) to manage the day-to-day marketing and sales communications strategies for clients in Bioscience and related categories (healthcare, pharma, etc.). The Account team partners with a cross-discipline agency team including sales and marketing strategy, client services, creative, interactive, PR, media, and marketing analytics. You’ll help develop and implement client strategies and programs to provide results that exceed expectations. This is a superior opportunity for accomplished individuals to advance their careers in advertising, marcom or public relations by working in an environment dedicated to learning, sharing and professional development. We’re looking for AEs, Sr. AEs and Account Directors. The ideal candidate will have 2+ years’ experience in advertising and public relations’ account service positions, primarily with B2B and/or global consumer brands. You’ve handled a wide range of projects with a high degree of independence and sound judgment, preferably in an agency setting. The Account Service team is responsible for identifying... Continue reading
Posted Apr 8, 2016 at The Perfect Fit