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Barry Leggetter
Communications professional and enthusiast
Recent Activity
I was delighted, honored and humbled to be Inducted into the PR Measurement Hall of Fame in Washington D.C. today. It's important for me to share on a wider stage what I said. Any success I have been thought to... Continue reading
Posted Apr 21, 2016 at The Thoughtful Thud Revisited
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The 15-year-old would be journalist yelling “Evening Extra – Read All About It (yes, really)from his evening newspaper pitch outside his hometown station, could not have envisaged a life without printed newspapers. The newspaper I sold back then was one... Continue reading
Posted Mar 26, 2016 at The Thoughtful Thud Revisited
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AMEC has worked closely with the PR industry on an international basis to educate PR and communications professionals about the business value of communications measurement – and that AVEs have no part in modern PR practice. We will not stand... Continue reading
Posted Feb 3, 2016 at The Thoughtful Thud Revisited
What's important? A Standard? Guidelines or to know that what you do meets internationally recognised Best Practice? Easy to get confused with terminology. There is a lot of work going on within the media community on standards at the moment... Continue reading
Posted Mar 16, 2012 at The Thoughtful Thud Revisited
When you organise an event in Asia Pacific you are immediately struck by the sheer vastness of the region. In other words, if people come to your event, it has come at a sizeable time and monetary cost, aka, by... Continue reading
Posted Mar 4, 2012 at The Thoughtful Thud Revisited
If you are a CEO and make inappropriate remarks on a consistent basis for which you are forced to apologise, your Board and your shareholders would take a view on your suitability to continue. Mr Blatter...time to recognise that your... Continue reading
Posted Nov 18, 2011 at The Thoughtful Thud Revisited
A new and unseen stakeholder group was identified at a London conference today as being pivotal to better measurement practices being adopted by clients and their PR agencies. Two speakers, Pete Devery, Senior PR Manager for Microsoft EMEA and Stephen... Continue reading
Posted Nov 17, 2011 at The Thoughtful Thud Revisited
What makes dealing with Asia Pacific comms professionals so refreshing is their acceptance they are disconnected from other major time zones – but just get on with it! It’s not a problem if you ask a senior executive to join... Continue reading
Posted Oct 26, 2011 at The Thoughtful Thud Revisited
Richard Bagnall, Director of Gorkana, is Chair of AMEC's Social Media Measurement Group, who is representing AMEC at a conference in the US as part of the mission to cut through client confusion. Read his blog. The dawn of a... Continue reading
Posted Oct 26, 2011 at The Thoughtful Thud Revisited
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A compelling blog analysis today concludes RIM’s strategy to “do an Apple” and control the Blackberry Blackout from the centre failed badly. Rory Cellan-Jones, the BBC’s Technology correspondent points out that it took 36 hours for RIM to give the... Continue reading
Posted Oct 14, 2011 at The Thoughtful Thud Revisited
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As this post is published, key words are being analysed by social media monitoring programmes, both automated and using human analysts, meaning there is no such thing as corporate ignorance of what is being said about a company, or a... Continue reading
Posted Oct 13, 2011 at The Thoughtful Thud Revisited
From the time the announcement went on the wires a short time ago this afternoon UK time, my inbox has exploded, making me believe that the announcement that three groups are forming a Coalition to develop social media measurement standards... Continue reading
Posted Oct 4, 2011 at The Thoughtful Thud Revisited
On my flight from London to Athens yesterday I was reminded how the nutritional advice label on my in-flight meal could end up transforming social media measurement. Instead of Calories, Salt, Fat, Sugars, etc, the new social media measurement “label”... Continue reading
Posted Sep 28, 2011 at The Thoughtful Thud Revisited
I was part of a small group today which judged the PRCA’s new Evaluation Category in their annual Awards Evaluation Category. So kudos to the PRCA for helping AMEC put programme measurement on the PR Agenda in the UK. What... Continue reading
Posted Sep 6, 2011 at The Thoughtful Thud Revisited
There are a number of social media measurement initiatives running worldwide and that is exactly why AMEC has formed a Social Media Measurement Group. Working together we can make global standards in social media measurement a reality. For its part,... Continue reading
Posted Sep 1, 2011 at The Thoughtful Thud Revisited
AMEC is launching a Knowledge Share platform for its members at the end of September. A key component of that is to find a part time Digital Content Manager. We have been using an on-line recruitment site primarily specialising in... Continue reading
Posted Aug 31, 2011 at The Thoughtful Thud Revisited
Editing hours of speaker videos from the European Summit on Measurement in Lisbon gave me a remarkable personal insight update into the challenges facing the PR industry to improve standards of programme measurement. I organised the event. I was there... Continue reading
Posted Aug 22, 2011 at The Thoughtful Thud Revisited
It could be a false dawn but the BA Hons PR students I talked to in a session on measurement at Bournemouth University genuinely had no interest in AVEs. Most, happily did not even know what the term meant! They... Continue reading
Posted May 23, 2011 at The Thoughtful Thud Revisited
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Three weeks from today, workshop speakers from around the world will be sharing their knowledge at the European Summit on Measurement with delegates from 28 countries. This growing and international interest is what encourages everyone concerned with the quest for... Continue reading
Posted May 18, 2011 at The Thoughtful Thud Revisited
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Whatever the precise reason, today’s news from AMEC that the communications programme measurement sector has grown by 14% over the past year, has to be encouraging. Why I say “whatever the precise reason” is because there are a number of... Continue reading
Posted May 16, 2011 at The Thoughtful Thud Revisited
Could it be that one of the reasons why communications research and measurement sometimes struggles to be regarded as important as other disciplines is that our language is wrong? Or if not wrong, not on the same wavelength as the... Continue reading
Posted Mar 23, 2011 at The Thoughtful Thud Revisited
The final version of the Barcelona Measurement Principles voted on by 200 delegates at the 2nd European Summit on Measurement will be published tomorrow. Final? Actually no! What the Barcelona Principles represents is a first step by the PR and... Continue reading
Posted Jul 21, 2010 at The Thoughtful Thud Revisited
This week sees the deadline (July 15) for feedback from delegates to the 2nd European Summit. It’s been encouraging to see the positive way PR and media intelligence professionals around the world have responded to the Barcelona Principles. We won’t... Continue reading
Posted Jul 12, 2010 at The Thoughtful Thud Revisited
Apple’s iPad finally launched outside the US at the end of last week. What was interesting was the way British newspapers themselves talked about the iPad, not as a threat, but as a device that the newspaper industry seems to... Continue reading
Posted May 30, 2010 at The Thoughtful Thud Revisited
The biggest hope for the long-term survival of newspapers will be unveiled this week. Already journalists are working themselves into a frenzy waiting for it. Even world leaders meeting at Davos are likely to find there is a new topic... Continue reading
Posted Jan 25, 2010 at The Thoughtful Thud Revisited