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Jarod Jones has shared their blog Alternative Apparel Blog
Aug 9, 2012
As Seen On: Saturday Night Live
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Mark Foster of Foster the People rocked Alternative during his performance on SNL. He chose the short sleeve striped Moroccan tee in Totem Capistrano. Continue reading
Posted Jan 4, 2012 at Alternative Apparel Blog
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Warm Wishes: Holiday 2011
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Whether dressing up for a friend's holiday party or sitting by the fire with family, the holidays are all about comfort, joy and spending time with loved ones. From so-soft fleece and cozy thermals to party-ready dresses and colorful sweaters, our holiday 2011 collection Warm Wishes features festive attire for... Continue reading
Posted Nov 10, 2011 at Alternative Apparel Blog
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Falling Whistles: A Campaign for Peace in Congo
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When Sean Carasso went to Africa to visit the Democratic Republic of Congo in 2007, he never imagined a business endeavor would come out of just a single experience on a single day. Carasso wrote a powerful journal entry one night about his experiences describing the horrible sights and sounds... Continue reading
Posted Oct 31, 2011 at Alternative Apparel Blog
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Fighting Back against Hunger: Food Forward
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Southern California is known for its lush natural landscape, and that includes apple, orange and lemon trees. With such abundance on hand, charitable West Coast residents all over the state have joined forces to pay the food forward and help feed the hungry. In 2009, a group of local volunteers... Continue reading
Posted Oct 28, 2011 at Alternative Apparel Blog
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Oasis of Color: Alternative's Spring 2012 Collection at LA Fashion Week
What a week! While our website saw the launch of our new holiday collection with soft, cozy pieces for the winter ahead, our spring 2012 collection was hitting the runway during LA Fashion Week! The collection, entitled Oasis of Color, features sun-bleached desert washes, bold prints and a vibrant color... Continue reading
Posted Oct 19, 2011 at Alternative Apparel Blog
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October is Breast Cancer Awareness Month: Join Alternative and Make a Difference with What You Wear
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At Alternative, we believe that every effort is crucial—there is no act to small. That’s why we’ve partnered with the global leader of the breast cancer movement and introduced our Pink Ribbon Collection, featuring bestselling tees, tanks, dresses, hoodies and more. This October for Breast Cancer Awareness month, we’re asking... Continue reading
Posted Oct 4, 2011 at Alternative Apparel Blog
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LA vs. War: Art for Peace in the Hope Era
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Earlier this month, pro-peace organization LA vs. War held its second annual “Art for Peace in the Hope Era” show in downtown Los Angeles. The massive three-day experiential art exhibition and cultural event presented some of today’s most prolific, pro-peace/anti-war and political artists in multi-media. Commemorating the 10-year anniversary of... Continue reading
Posted Sep 29, 2011 at Alternative Apparel Blog
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Gram Parsons Memorial
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60’s rock legend Gram Parsons loved Joshua Tree National Park. He loved it so much in fact, he made it known amongst his friends that when he died he wanted be cremated and his ashes scattered at his favorite landmark, Cap Rock. Sadly, Gram died in 1973 at the young... Continue reading
Posted Sep 29, 2011 at Alternative Apparel Blog
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Carving a Niche: Master Woodworker Alma Allen
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Ironwood, marble, jet, bronze, onyx, obsidian, alabaster and metal are just a few of the myriad materials that sculptor and designer Alma Allen uses to create his one-of-a-kind masterpieces. Specializing in woodworking and furniture art, Allen’s creations are made from simple, reclaimed materials that he finds within his natural surroundings,... Continue reading
Posted Sep 22, 2011 at Alternative Apparel Blog
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Alternative at Mercedes-Benz Fashion Week 2011
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Alternative was delighted to once again serve as the official t-shirt sponsor for one of the fashion industry's top events: Mercedes-Benz Fashion Week in New York! During the event, volunteers and workers wore specially designed Fashion Week tees that were printed on Alternative's own super soft apparel. But we didn't... Continue reading
Posted Sep 19, 2011 at Alternative Apparel Blog
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The Integratron
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Southern California’s high desert is known for its amazing landscapes, hot weather and history of eccentric residents. One of its lesser-known eccentrics was a retired pilot named George Van Tassel who claimed to have been abducted by aliens who gave him a technique for reversing the aging process. After his... Continue reading
Posted Sep 15, 2011 at Alternative Apparel Blog
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Down on the Boardwalk: Venice Ale House
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As the second most popular tourist attraction in California, the Venice boardwalk greets over 14 million visitors a year. In addition to its eclectic mix of street of street performers, artists, and quirky characters, the boardwalk is also home to one of the best restaurants and bars in town: Venice... Continue reading
Posted Sep 13, 2011 at Alternative Apparel Blog
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Sustainable Swimwear: Greenlines Boardshorts
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As you gear up this summer with the perfect swim trunks, why not opt for a stylish suit with eco-friendly appeal? After searching for the just the right pair of boardshorts and coming up empty handed, brothers Sam and Jerry Delaney decided to build their own swim brand business: Greenlines... Continue reading
Posted Aug 17, 2011 at Alternative Apparel Blog
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Alternative Joins Forces with Alison Sudol (A Fine Frenzy)
We are extremely happy to partner with our dear friend Alison Sudol (better known as the musical tour de force A Fine Frenzy) to release 3 limited edition print tees for charity. Inspired by the singer-songwriter’s own words and sketches, the specially designed tees were a collaboration between Alison and... Continue reading
Posted Aug 11, 2011 at Alternative Apparel Blog
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DIY with Alternative and Foam Magazine
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Last weekend, our flagship store in Venice, CA hosted a DIY event with Foam magazine. Shoppers and attendees had the opportunity to customize their favorite Alternative tee, tank or sweater working with blogger Aimme Santos of SwellMayde as well as Alternative's very own Design Director Lissa Zwahlen. Free beverages were... Continue reading
Posted Jul 28, 2011 at Alternative Apparel Blog
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Cynthia Carvajal and Ocean Lifeline
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Recently, Greg had the pleasure of meeting Cynthia Carvajal, a professional fire performer turned ocean conservationist. After a life-changing experience swimming with wild dolphins in Key West, Florida, Cynthia was inspired to start Ocean Lifeline, a nonprofit dedicated to spreading awareness on the adverse effects of human impact on the... Continue reading
Posted Jul 21, 2011 at Alternative Apparel Blog
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Inside Alternative: Cassandra Kellogg
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Continue reading
Posted Jul 8, 2011 at Alternative Apparel Blog
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Antiquaria: Making Old China New Again
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In September 2010, Bailey Amon and Emma James decided to turn their love of all things vintage—particularly vintage dishes—into a one-of-a-kind business. With their combined eye for design and thrift store savvy, the ladies launched Antiquaria, an online one-stop-shop for vintage enthusiasts (especially newlyweds) to create a unique collection of... Continue reading
Posted Jul 7, 2011 at Alternative Apparel Blog
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Greg and... Teresa Herrera
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Our fearlessly cool leader Greg Alterman recently sat down with the multi-talented Teresa Herrera—model, actress and activist, among other things—to talk about her work with the Global Mala Project. Teresa produces the Manila chapter of GMP, an organization which uses yoga as peace in action. By obtaining sponsorship and collecting... Continue reading
Posted Jun 28, 2011 at Alternative Apparel Blog
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The Silver Lake Chorus
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A writer’s assistant, a political activist, an actor and a psychologist are hanging out one day... No, this is not the first line of a cheesy joke; it’s actually just a few of the broad range of careers held by the eclectic group of individuals who makeup California’s Silver Lake... Continue reading
Posted Jun 23, 2011 at Alternative Apparel Blog
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Back to the Beach, Back to Basics
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Summer is here! Pools are open, barbeques are smoking and we’re planning our much-needed summer beach vacations. Now the big question—what do I pack? We’ve got a few ideas that will keep you looking cool even on the hottest of days. Check these beach-ready essentials for a stylish and super-comfortable... Continue reading
Posted Jun 10, 2011 at Alternative Apparel Blog
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Storm King Art Center
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Located in Mountainville, New York, just an hour north of the city, Storm King Art Center encompasses the perfect mix of man-made art and nature. Far from your average, stuffy museum filled with ancient paintings and crowded hallways, Storm King is a one-of-a-kind outdoor art facility set against the breathtaking... Continue reading
Posted Jun 10, 2011 at Alternative Apparel Blog
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Feeling Blue? Indulge in Our Indigo Obsession
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We’ve got a serious case of the blues, but don’t worry—we definitely aren’t sad. We’re just totally digging our amazing new styles in rich, ultra-saturated shades of indigo. The color looks best mixed with earthy tones and of course, a crisp bright white. Always fashionable and super-functional, this fab hue... Continue reading
Posted May 25, 2011 at Alternative Apparel Blog
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Linus Bikes: Sustainable Chic Transportation
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Nestled right down the street from our Abbot Kinney store in sunny Venice, California sits über-stylish Linus Bikes. This one-of-a-kind bike shop encompasses everything modern and hip yet vintage and alternative about a bicycle. Inspired by the French city bike models of the 1950s and 60s, Linus Bikes are hand-crafted... Continue reading
Posted May 20, 2011 at Alternative Apparel Blog
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