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Achinta Mitra
I am the founder and President of Tiecas, Inc., a Houston-based industrial and B2B marketing communications company.
Interests: Happily married for 20 years. Enjoy quiet time with my wife, walking, movies, music (anything other than rap), traveling, photography and trying different ethnic foods.
Recent Activity
Ardath, Excellent post! Your take on marketing misalignment is refreshingly different from the traditional sales and marketing alignment problems. You’ve identified two other problem areas and IMO, Customer Misalignment is critical to understand. Your suggestions to solve the problem are practical and actionable, especially the first one -- Create one storyboard. Brilliant insights that can only come from someone like you who has been in the trenches.
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Ardath, This is brilliant! I really like the way you have made a clear distinction between a dialogue and a conversation. You’ve made the concept crystal clear with your examples of what a conversation is not and how to make it one. You are spot on when you say there is a tendency to take the “Human” out of marketing with our reliance on technology and in the name of “being social.” Thank you for a good wakeup call on a Monday morning.
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Social media and marketing methods have become an important part of B2B marketing success. Business marketers are finding that services like Twitter can help to get the message out about their companies, connect them with their customers and clients and... Continue reading
Posted Nov 28, 2009 at Industrial MarCom Blog
You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new visitors coming to your site everyday. You are excited until... Continue reading
Posted Oct 26, 2009 at Industrial MarCom Blog
I came across an incredible blog post recently that I think every small business owner should read. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to... Continue reading
Posted Sep 29, 2009 at Industrial MarCom Blog
In a recent survey done by Prime Advantage, 80% of manufacturers polled expected their revenues to either stay the same or increase in the second half of the year. This compares very favorably to the findings from their findings in... Continue reading
Posted Sep 15, 2009 at Industrial MarCom Blog
Thanks for stopping by and leaving your comment. I checked out the commercial. It is incredible! Thanks for sharing.
Thanks a lot for visiting and your praises. I hope you'll revisit. I'll take a look at your site.