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Ana Andjelic
New York City
Marketing is not about messages but about building systems that change people's behavior.
Interests: I like to run and bike and swim. I also like to read and think. Most of all, I like being a pundit.
Recent Activity
I gave an interview to a French blog called Les Francs Publicitaires couple of moths back. It was a fun conversation, and my favorite question was to describe my job to Samuel's 9-year old brother. You don't know what you... Continue reading
Posted Mar 27, 2013 at i [love] marketing.
Strategy in creative agencies often isn’t taken seriously - and deservedly so. We aren’t doing it right. In a world that’s connected, open and interactive, strategy needs to be the same. Strategy isn't an isolated discipline or a tucked-away department... Continue reading
Posted Mar 15, 2013 at i [love] marketing.
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I like to think of 2012 as the year of a lot personal and professional insights. The biggest professional insight of the past year was coming up with the Digital Design approach. It came from my experience of working with... Continue reading
Posted Jan 4, 2013 at i [love] marketing.
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There's a flurry of reactions around Avis' purchase of Zipcar. The most daring of those proclaim how "sharing economy's entering mainstream." Wait, what? Let's get this straight. Zipcar is an hourly B2C rental car service, not a P2P collaborative consumption... Continue reading
Posted Jan 3, 2013 at i [love] marketing.
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"One prominent feature of information goods is that they have large fixed costs of production, and small variable costs of reproduction. Cost-based pricing makes little sense in this context; value-based pricing is much more appropriate. Different consumer may have radically... Continue reading
Posted Jan 2, 2013 at i [love] marketing.
State of Digital Business 2012 from Ana Andjelic In lieu of end-of-the-year recap traditions, I assembled a little overview of brands' digital efforts through the prism of business growth. I wanted to see how brands are using digital to grow... Continue reading
Posted Dec 27, 2012 at i [love] marketing.
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Or, what Michael Porter learned the hard way. Great article on the demise of the Monitor Group. This part is my favorite: "Why go through the hassle of actually designing and making better products and services, and offering steadily more... Continue reading
Posted Dec 6, 2012 at i [love] marketing.
"The Airbnbs of the world are business manuals for companies to learn from and apply to their businesses. Forget Six Sigmas and Five P's. In a volatile environment, it's more important to have the agility necessary for incremental growth, a... Continue reading
Posted Dec 4, 2012 at i [love] marketing.
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Companies seem frustratingly slow in using digital for innovation. The problem is they invariably think of digital as a value-add to their existing business. They'd rather spend hundreds of thousands of dollars on their online "presence" than invest in figuring... Continue reading
Posted Nov 25, 2012 at i [love] marketing.
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I wrote an article for Fast Company. Have a look. Continue reading
Posted Oct 18, 2012 at i [love] marketing.
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First there was idea to turn captchas into ads, and now there's the lovely blank canvas that 404 "not found" pages are. While the question of traffic to those pages remains, and hence the lack of advertisers' enthusiasm to unleash... Continue reading
Posted Sep 30, 2012 at i [love] marketing.
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They fall in the trap of being measured with standards external both to solution and to value it brings. Excerpt found here. Continue reading
Posted Sep 6, 2012 at i [love] marketing.
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This is something I wanted to do for a while. I made a little compilation of stuff that caught my eye this summer. Enjoy. 101 Spectacular Non-Ficton Stories Data Science is Just a Buzzword Search Insights Creative Insight of the... Continue reading
Posted Aug 21, 2012 at i [love] marketing.
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SxSW voting has started, and all of us have already encountered either one of these (or all of them). While I am not terribly optimistic about this upcoming fastival (Learn All About Hackatons! Don't Throw Your Brand Over the Cliff!),... Continue reading
Posted Aug 14, 2012 at i [love] marketing.
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love google's logo today. that is all. Continue reading
Posted Jul 14, 2012 at i [love] marketing.
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I will be teaching again Digital Strategy Course on July 20th here in NYC. As always, the course will be super-practical, with participants coming out of it with a bunch of hopefully useful digital thinking and doing tools. Besides that,... Continue reading
Posted Jul 2, 2012 at i [love] marketing.
Here is the presentation I've given at the amazing IdejaX conference this past weekend in Croatia. I was in the excellent company of other presenters, the audience was great, and the whole thing was a lot of fun. Below are... Continue reading
Posted May 16, 2012 at i [love] marketing.
At this past SxSW, I was part of the panel talking about Social Media Strategy. My thoughts are on the slides 25-33. Enjoy. View more presentations from Ana Andjelic Continue reading
Posted Apr 15, 2012 at i [love] marketing.
I got a minute to browse through the most unhelpful site of the web a.k.a. SxSW's Speaker Guide, but came out with a few things that caught my eye ... As anyone who ever went to SxSW knows, panels are... Continue reading
Posted Feb 21, 2012 at i [love] marketing.
Hey Bud, glad it's helpful - have a look at Duncan's work (his arguments are always clear, well-laid out, and supported by data). Also, if I were you, I'd ask whether this was always the case (that the influencer theory was wrong - I think yes, but the roots of its prominence go back to Durkheim and his social symbols. If another stream of sociology had won, the one of Gabriel Tarde, we would have realized that all social organization has a more or less the properties of networks). Anyway, I think it's super interesting to explore these real-world examples - and also what the possible shortcomings of the absence of a leader are (e.g. difficulty to explain what the movement is about: I heard so many times people asking "what does occupy wall street want?").
Toggle Commented Jan 3, 2012 on network leading itself at i [love] marketing.
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Awhile ago, I read Duncan's article in HBR on Occupy Wall Street movement, where he asserts that the role of leaders is to serve as an image, a projection, and embodiment of values of a movement, thus making it easy... Continue reading
Posted Jan 3, 2012 at i [love] marketing.