This is Ana Andjelic's TypePad Profile.
Join TypePad and start following Ana Andjelic's activity
Ana Andjelic
New York City
Marketing is not about messages but about building systems that change people's behavior.
Interests: I like to run and bike and swim. I also like to read and think. Most of all, I like being a pundit.
Recent Activity
the book lover's dilemma
Posted Apr 7, 2013 at i [love] marketing.
Comment
1
Guest interview
I gave an interview to a French blog called Les Francs Publicitaires couple of moths back. It was a fun conversation, and my favorite question was to describe my job to Samuel's 9-year old brother. You don't know what you... Continue reading
Posted Mar 27, 2013 at i [love] marketing.
Comment
0
Strategy Playbook: Designing Responsive Strategy for Creative Agencies
Strategy in creative agencies often isn’t taken seriously - and deservedly so. We aren’t doing it right. In a world that’s connected, open and interactive, strategy needs to be the same. Strategy isn't an isolated discipline or a tucked-away department... Continue reading
Posted Mar 15, 2013 at i [love] marketing.
Comment
0
My Year in Review
Posted Jan 4, 2013 at i [love] marketing.
Comment
0
Avis buys Zipcar. So what?
Posted Jan 3, 2013 at i [love] marketing.
Comment
4
Economics of value-based pricing
Posted Jan 2, 2013 at i [love] marketing.
Comment
0
State of Digital Business in 2012
State of Digital Business 2012 from Ana Andjelic In lieu of end-of-the-year recap traditions, I assembled a little overview of brands' digital efforts through the prism of business growth. I wanted to see how brands are using digital to grow... Continue reading
Posted Dec 27, 2012 at i [love] marketing.
Comment
2
There's no good digital strategy without solid digital thinking
Digital Thinking from Ana Andjelic Continue reading
Posted Dec 16, 2012 at i [love] marketing.
Comment
0
Being close to customers is your only sustainable advantage
Posted Dec 6, 2012 at i [love] marketing.
Comment
0
The Fast Follower Advantage
"The Airbnbs of the world are business manuals for companies to learn from and apply to their businesses. Forget Six Sigmas and Five P's. In a volatile environment, it's more important to have the agility necessary for incremental growth, a... Continue reading
Posted Dec 4, 2012 at i [love] marketing.
Comment
0
Digital Business Gameplan
Posted Nov 25, 2012 at i [love] marketing.
Comment
1
What Marketers are Getting Wrong About Loyalty
Posted Oct 18, 2012 at i [love] marketing.
Comment
4
The infinite possibility of 404 pages
Posted Sep 30, 2012 at i [love] marketing.
Comment
3
Here's the presentation I gave at a SVA class last week
SVA presentation from Ana Andjelic Continue reading
Posted Sep 30, 2012 at i [love] marketing.
Comment
0
this is why there isn't more digital solutions in the ad industry
Posted Sep 6, 2012 at i [love] marketing.
Comment
3
The End-Of-Summer Reading List
Posted Aug 21, 2012 at i [love] marketing.
Comment
0
SxSW is in the air
Posted Aug 14, 2012 at i [love] marketing.
Comment
0
love google's logo today. that is all.
Posted Jul 14, 2012 at i [love] marketing.
Comment
0
The Law of Asymmetrical Competition
Posted Jul 3, 2012 at i [love] marketing.
Comment
0
Digital Strategy Course on July 20th
Posted Jul 2, 2012 at i [love] marketing.
Comment
0
What You Need to Know About Digital Marketing
Here is the presentation I've given at the amazing IdejaX conference this past weekend in Croatia. I was in the excellent company of other presenters, the audience was great, and the whole thing was a lot of fun. Below are... Continue reading
Posted May 16, 2012 at i [love] marketing.
Comment
5
tool-based knowledge specialization sucks, behavior-based specialization doesn't
At this past SxSW, I was part of the panel talking about Social Media Strategy. My thoughts are on the slides 25-33. Enjoy. View more presentations from Ana Andjelic Continue reading
Posted Apr 15, 2012 at i [love] marketing.
Comment
1
stuff i'll be looking out for at sxsw
I got a minute to browse through the most unhelpful site of the web a.k.a. SxSW's Speaker Guide, but came out with a few things that caught my eye ... As anyone who ever went to SxSW knows, panels are... Continue reading
Posted Feb 21, 2012 at i [love] marketing.
Comment
4
Hey Bud, glad it's helpful - have a look at Duncan's work (his arguments are always clear, well-laid out, and supported by data). Also, if I were you, I'd ask whether this was always the case (that the influencer theory was wrong - I think yes, but the roots of its prominence go back to Durkheim and his social symbols. If another stream of sociology had won, the one of Gabriel Tarde, we would have realized that all social organization has a more or less the properties of networks). Anyway, I think it's super interesting to explore these real-world examples - and also what the possible shortcomings of the absence of a leader are (e.g. difficulty to explain what the movement is about: I heard so many times people asking "what does occupy wall street want?").
network leading itself
Awhile ago, I read Duncan's article in HBR on Occupy Wall Street movement, where he asserts that the role of leaders is to serve as an image, a projection, and embodiment of values of a movement, thus making it easy to understand. I find that nothing summarizes the leader-less movements and th...
network leading itself
Posted Jan 3, 2012 at i [love] marketing.
Comment
3
More...
Subscribe to Ana Andjelic’s Recent Activity



