This is Ana Andjelic's Typepad Profile.
Join Typepad and start following Ana Andjelic's activity
Join Now!
Already a member? Sign In
Ana Andjelic
New York City
Marketing is not about messages but about building systems that change people's behavior.
Interests: I like to run and bike and swim. I also like to read and think. Most of all, I like being a pundit.
Recent Activity
Image
I made a new personal website. I [Love] Marketing has been a wonderful outlet for me since 2008. It encouraged me to be brave in sharing my thoughts, it got me to meet and get to know a lot of... Continue reading
Posted Aug 8, 2014 at i [love] marketing.
Image
TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready &... Continue reading
Posted Jul 6, 2014 at i [love] marketing.
Image
You can see the full report Download Sharing-new-buying-collaborative-economy-report. It's a pretty comprehensive reference for those interested in collaborative economy. Recommended. Continue reading
Posted Apr 20, 2014 at i [love] marketing.
Image
Clothes and cityscapes. Clothes and food. Clothes and sunsets. That's what I mostly like on Instagram. So fashion brands being there is mostly a gigantic bonus for me. It turns out, I am definitely not the only one, as Instagram... Continue reading
Posted Apr 20, 2014 at i [love] marketing.
Image
I came across this excellent Benedict Evans' post on unfairness as a positive competitive advantage over at Responsive.org. Great read, you can find Benedict's whole post here. Continue reading
Posted Apr 20, 2014 at i [love] marketing.
Image
Story is a concept store on Manhattan that updates its theme and products ever week. To add a do-good twist to the store, its founder, Rachel Shechtman, partnered with notorious social entrepreneurs, like TOMS and FEED Project, to create a... Continue reading
Posted Apr 20, 2014 at i [love] marketing.
There is an ever increasing number of people who claim that their relationship with technology is a deeply emotional endeavor. Just look at “Her:” humans are depicted as emotional-connection craving beings; in return, technology wanted nothing but independence from us.... Continue reading
Posted Apr 20, 2014 at i [love] marketing.
Image
This ring is the lord of them all. It’s something like the Sauron of rings. By putting it on, you can write anything you want in the air, and all the machines and humans around you will obey. Well, maybe... Continue reading
Posted Apr 20, 2014 at i [love] marketing.
Image
The “First Kiss” video gets me every time. It doesn’t matter that, in addition to being the first kiss among two strangers, it is also a very very clever ad for a clothing company Wren. The video has gotten a... Continue reading
Posted Apr 20, 2014 at i [love] marketing.
Image
Uniqlo has built its retail empire around the "Made for All" POV, meaning its products are such that anyone and everyone can wear them. Now, being more sensitive to local economic and physical differences among its consumers in different regions... Continue reading
Posted Mar 2, 2014 at i [love] marketing.
Image
Once it reaches mainstream, it will be a wonderful thing for blind people, but it is a sort of field day for the rest of us, too. Fujitsu's next-gen touchscreens, unveiled at Mobile World Congress in Barcelona last week, will... Continue reading
Posted Mar 2, 2014 at i [love] marketing.
Image
Amid all the cries for "authenticity," "uniqueness," "difference" the real cool comes under the trend Normcore. It adheres to the principles of blending in vs. standing out, melting into the crowd instead of attracting attention, and being just like everyone... Continue reading
Posted Mar 2, 2014 at i [love] marketing.
Image
For everyone who lives in New York and rides the subway, this is a godsent idea. But first: how many times you turned your head in disgust trying to remain civil and at the same time cursing the person next... Continue reading
Posted Mar 2, 2014 at i [love] marketing.
Image
According to Nielsen, the average age of Oscar's viewer is 51. That's kinda AARP audience, so it's not surprising that it doesn't attract the flurry of brand activity that, say, Super Bowl or Grammy's do. Still, for those who are... Continue reading
Posted Mar 2, 2014 at i [love] marketing.
Image
"The mini museum is a portable collection of curiosities where every item is authentic, iconic and labeled.It's been carefully designed to take you on a journey of learning and exploration. The idea is simple. For the past 35 years I... Continue reading
Posted Mar 2, 2014 at i [love] marketing.
Image
I was lucky enough to be a guest at Julian Cole's Planning Salon this morning. Definitely follow it for the thoughts of the best in the brightest in business. Continue reading
Posted Mar 1, 2014 at i [love] marketing.
Image
This technology got me pretty excited. ThirdLove is an unfortunately named app that allows women to easily find bras that fit them based on the selfies they have stored on their smarphones, in combination with technology which uses computer vision... Continue reading
Posted Feb 23, 2014 at i [love] marketing.
Image
This is a pretty amazing resource. It’s basically a compilation of all possible wearable devices, organized by the area of the body where they are worn and by the function that they perform (wellness, entertainment, lifestyle, etc). The site is... Continue reading
Posted Feb 17, 2014 at i [love] marketing.
Image
This is incredibly interesting - knowing what kind of content your audience is going to be eager to watch before you create it can easily be the single biggest Hollywood dream. And Netflix is living it. “What Netflix found was... Continue reading
Posted Feb 17, 2014 at i [love] marketing.
Image
When I earned my Ph.D. in Spring of 2010, the first thing I did was to finally get myself a full-time job in a digital marketing agency. I have worked freelance, and a lot, in this industry long before I... Continue reading
Posted Feb 17, 2014 at i [love] marketing.
Image
Behavioral economics is a fascinating field of study - and not only because it zoomed in on human irrationality that occurs outside the domain of emotions. Behavioral economics combines the fields of psychology, economics, sociology and culture into a scientific... Continue reading
Posted Feb 17, 2014 at i [love] marketing.
Image
AARP, take notice. Or rather, change your model, because American retirees are not the same they were even 10 years ago. Today, they seem to be more of entrepreneurial risk-takers than Ovaltine-before-bed-drinking fellows. The picture isn't all that rosy, of... Continue reading
Posted Feb 16, 2014 at i [love] marketing.
Image
The name is a bit silly, but everything else about this program is amazing. "Give-and-Tako" started in the city of Geneva, where orderly Swiss citizens now can exchange items best described as "one person's junk is another person's gold." Designated... Continue reading
Posted Feb 16, 2014 at i [love] marketing.
Image
When I saw an article title "Google Analytics for Physical Environments," my heart skipped a beat. It would be a retailer's dream; it would mark the beginning of accountability in traditional advertising and the beginning of bolder and braver experimentation... Continue reading
Posted Feb 16, 2014 at i [love] marketing.