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Matt Sadler
Creative Planner/Data Punk at Fallon, London
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Hey Mark, just thought I'd chip in, as someone whose also been through the stupid Diploma. First up, I think you're absolutely right. Good planning is all about drawing new ideas from new places and applying them in new ways - and loads of that stuff comes from outside the industry. One of the great things about the course, though, is that you're encouraged to do just that - because the marking scheme/philosophy of the Diploma is that you will ONLY get good marks for original and distinctive thinking, so it's no good just repeating back what you're given. So, whilst the set reading of the Diploma is an amazing collection of (practically) every key text that current comms theory is based upon (which is an incredibly useful resource in its own right), the emphasis is on using it as a jumping off point to create your own ideas on what the future of the industry should be like - drawn from wherever you find them - with the chance to get feedback from some of the best in the business. And it's there when focus is probably a good thing. Because at the end of the day, whatever course you do, you'll want to be able to apply what you've learnt back to the industry - and I doubt that any course is more directly set up to do that than the IPA Excellence Diploma.
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Matt Sadler is now following mothersofafrica
Apr 27, 2010
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Mar 15, 2010
Hey dude, You're right - dynamic network analysis is where it's at (http://en.wikipedia.org/wiki/Dynamic_network_analysis) The obesity vid you've embedded does show some evolution over time, so I think that's a good example of what you're talking about. Interesting little vid showing HIV infection here too: http://www.youtube.com/watch?v=r3LYA5kirjA (things start moving at about 1:45) Alternatively, I don't know if you've seen this Facebook activity visualisation before? http://www.youtube.com/watch?v=neAAzVquaRU (flick to about 1:30 to see the interactions zapping between people in the network). Hope all's well with you. Let's hook up for a cuppa/beer sometime soon. Much love, Matt.
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Niiiiiiice. Thanks Tom!
Toggle Commented Nov 25, 2009 on Good Planner, Bad Planner at Infomagination
Hey Faris, thanks for the link. Big round of applause for your mate Lisa on such a fantastic business idea. Wearable data is something I've been pondering over for a little while, ever since I saw these jumpers... http://infomagination.typepad.com/blog/2009/03/knitting-with-data.html ...so it's great to see someone making it happen. I'd love to see her/Plot take things personal for their next step! As I talked about in my paper, and as you touched on in your awesome Contagious article (that helped inspire me while I was writing, as you know), I think the reason that all this stuff is cool, though, is not just because of the beauty of the data per se, but because of the beauty of what's behind it. People don't want numbers, they want stories. And thanks to the explosion of data, plus new ways to visualise it, we now have more stories, and more ways to tell them, than ever. So, what's really interesting about what Lisa is doing, I think, is that beyond selling beautiful pieces of jewellery, she's essentially providing people with wearable stories. In this case, about the events in the history of the world that have affected the price of gold. These stories add value above and beyond the aesthetic - something I've heard called "cultural capital" (http://en.wikipedia.org/wiki/Cultural_capital - particularly "objectified" cultural capital in this case), which has been high on NVision's list of key trends for a while now. Essentially, as well as the value of a beautiful necklace, the owner gets value from being able to explain it to their friends. Finally, I'm sure you've seen this site already, but in case not there's an author/journalist called David McCandless who has an awesome blog on data visualisation and a book coming out next year all about the beauty of information: http://www.informationisbeautiful.net Hope all's well with you dude. Much love, Matt.
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Thanks Mark, I thought you'd probably be well ahead of me! Got your article, looking forward to reading... Jan, good points about different processes for different decisions - reminded me of a paper called "Decision Watch" by Blades & Phillips that won an MRS Award in 2005. It proposed that purchase decisions are a game of snakes and ladders affected by different kinds of influencer (which they segmented into category experts, owners, advocates, role models, researchers, reassurers and professionals). I remember you writing a few pages on it in Herd, Mark. Is it still something you believe in?
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Hey Mark, nice post. I'm sure you're aware of it already, but this research echoes similar findings by Duncan Watts’ (network theory scientist at Columbia University) whose work with mathematical modelling also provides evidence against the Influentials theory. If you haven't seen it, have a read of my post here: http://infomagination.typepad.com/blog/2008/12/how-to-make-sense-of-a-complex-world-and-why-not-to-trust-malcolm-gladwell.html Keep up the good work, Matt.
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I'm with Steph - thanks everyone! One team, one dream... :)
Toggle Commented Mar 12, 2009 on Wearing the Web at Talent imitates, genius steals
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Hey Faris, Just wrote a piece on the Sixth Sense technology that MIT showed off at the latest TED conference and it reminded me of your article. Check it out, together with the video, at: http://www.infomagination.co.uk Looks like your Invisible Web could be within touching distance...
Toggle Commented Mar 11, 2009 on The Invisible Web at Talent imitates, genius steals
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