This is Kathleen Rake's Typepad Profile.
Join Typepad and start following Kathleen Rake's activity
Join Now!
Already a member? Sign In
Kathleen Rake
Recent Activity
Image
By Kathleen Rake Q: Should you ask existing customers for referrals? Short A: Yes. Longer A: Yes. But only if you want to get more work from people who are likely to pay well, pay on time, and give additional referrals. What do I mean? Well, chances are that a good customer is going to give you the names of people he or she thinks are good candidates for your services. No one wants to make a bad referral; in my experience, at least, chances of a good customer-writer relationship increase when it begins as the result of an already-good-customer... Continue reading
Posted Nov 28, 2016 at CLICK MEDIA WORKS
Image
By Kathleen Rake On November 17 I saw this great post by the BC Chicken Squad on Twitter: Chicken and chorizo sausage, with potatoes on one pan. The recipe came from Jo Cooks and I modified it to suit our... Continue reading
Image
By Kathleen Rake Are you considering making the move from in-house or staff writer, journalist, or author to full- or part-time freelance writer? We know that move can be scary—we've been there! We want to help you shake off some of that fear by answering your questions about the business of freelance writing (#BoFW) right here. So, let's go: Question: How do you avoid getting stuck with unpaid invoices? Answer: We do two things we do to ensure we don't get "stuck." First, we write a detailed proposal that the client reads and signs. You'll want to make sure the... Continue reading
Posted Nov 23, 2016 at CLICK MEDIA WORKS
Image
→ Write. → Get paid. → Repeat. Are you a writer who wants to make the move from in-house staff to professional freelancer? We are happy to answer your questions. Ask them here, on Facebook or Twitter, by email, or at Instagram. As we get questions, we'll share them (and our answers) with you here. Look for the hashtags #BoFW and #BusinessOfFreelanceWriting on all our social media platforms ... and please check back often. -30- Copyright © 2016 Click Media Works. All rights reserved. Continue reading
Posted Nov 16, 2016 at CLICK MEDIA WORKS
Image
Click Media Works has joined the fun at Instagram. Please follow us there for snapshots into writing, copywriting, the freelancer's life, business, and the business of freelance writing. -30- Copyright © 2016 Click Media Works. All rights reserved. Continue reading
Posted Nov 13, 2016 at CLICK MEDIA WORKS
Image
By Kathleen Rake Do you know why Canadians wear poppies to commemorate November 11, the date we call Remembrance Day? Here is a poem almost every Canadian child learns by heart. It was written by Canadian poet-doctor-soldier John McCrae during World War I. It will help you understand. In Flanders Fields In Flanders fields the poppies blow Between the crosses, row on row, That mark our place; and in the sky The larks, still bravely singing, fly Scarce heard amid the guns below. We are the Dead. Short days ago We lived, felt dawn, saw sunset glow, Loved, and were... Continue reading
Posted Nov 4, 2016 at CLICK MEDIA WORKS
Image
By Kathleen Rake I admit it! I am easily distracted, even with a deadline looming. But, over the years, I have discovered a couple of tricks and one valuable tool to help me beat the distractions so I can keep to task and meet my deadlines. Turn off anything that rings, chimes, dings, clicks, or buzzes, except for #3 below. That way you won't be tempted to find out what's going on outside your focused bubble. Go to your computer with a full stomach and a large glass of water. If you are hungry or thirsty, you will find an... Continue reading
Posted Sep 27, 2016 at CLICK MEDIA WORKS
Image
By Kathleen Rake A spectacular view of Mt. Baker combines with hop bines in full bloom to serve as backdrop to the first-ever BeerBQ event, which is set to tickle the taste buds of BBQ and BC craft beer lovers... Continue reading
Image
By Kathleen Rake I am not competitive in business; at least, not competitive in the traditional sense. I don't believe I have to beat YOU in order to win ... to be successful. Rather, I like to embrace those who are considered my competition for a number of reasons. And I think you should, too. Scroll down to find out why. I don't worry about what my so-called competitors do—I am aware, but not worried. I am too busy dedicating my energy to growing my own company and serving clients. At Click Media Works, our focus is relatively narrow, especially... Continue reading
Posted Jun 22, 2016 at CLICK MEDIA WORKS
Image
By Kathleen Rake A quick word about campaign cycle vs. sales cycle. When we work with our clients, we write, edit, and create content designed to help move them through particular campaigns. What we've created then becomes integral to the campaign cycle. The content we create for these campaigns often includes: eNewsletters and advertorials, media releases and newspaper articles, case studies and white papers, social media and blog posts, website copy, and more. I use the term campaign cycle rather than sales cycle with purpose. Every campaign has a beginning, middle, end with a goal, and several important points and... Continue reading
Posted Jun 8, 2016 at CLICK MEDIA WORKS
Image
By Kathleen Rake Are you a business writer, poet, graphic artist, web designer, painter, musician, photographer or another creative soul who makes a living selling your expertise, art, ideas, and the expression of same? Here is an infographic I created. Let me know if you think it is too cheeky or not blunt enough. When you view this infographic with your critical, professional eye, please kindly remember I am a writer/editor/publisher, not a graphic artist. And, consider this my "express written permission" to share it, if you like it. Download the PDF. -30- Copyright © 2016 Click Media Works. All... Continue reading
Posted Feb 12, 2016 at CLICK MEDIA WORKS
Image
By Kathleen Rake At Houtson PR, author Hamish Thompson shares his "list of the most annoying pieces of jargon." Of the top 10 he listed, #7 has been in my top 3 since the 1990s. My #1, which has no mention anywhere in the article, is the word overwhelm, when used as a noun. And while unicorn was not on the top-10 list, I was sorry to see it cited under the "Other (please specify)" category because some may confuse the beautiful mythical creature with the other one. -30- Copyright © 2016 Click Media Works. All rights reserved. Continue reading
Posted Feb 8, 2016 at CLICK MEDIA WORKS
Image
If you've been to either of these writing workshops, No More Gobbledegook or You Want WOW!, then you know the importance I attribute to TONE. Here is the City of Chilliwack's creative use of a friendly, cheeky, humorous tone on a sign with a serious message. Well done, Chilliwack! -30- Copyright © 2016 Click Media Works. All rights reserved. Continue reading
Posted Feb 2, 2016 at CLICK MEDIA WORKS
Image
I served the McWatters Collection Chardonnay 2013, which I received as a sample, with our dinner tonight. It was definitely a winner. In fact, it was lovely. I won't hesitate to buy more of this wine and serve it to... Continue reading
Image
Ever since Sujinder Juneja, Leeann Froese, and I travelled together up to Penticton for WBC13 and started the #GTtime party, I have been playing with the idea of making my own tonic water. For two years I dabbled and made... Continue reading
Image
By Kathleen Rake I am looking forward to presenting You Want WOW! on December 4 to the Self Employment Program clients at South Fraser Community Futures' Abbotsford location. Are you ready to move your target audience to action with words that are meaningful, compelling, and value-packed? If you think your organization would benefit from this workshop, or if you simply want to know more, please connect with us by phone or email. -30- Copyright © 2015 Click Media Works. All rights reserved. Continue reading
Posted Nov 17, 2015 at CLICK MEDIA WORKS
Image
By Kathleen Rake I received notice by email this morning that my TIMEkeeper club wine would ship soon and that made me think of this recent wine write-up. Every month, I pair a wine with a Lepp Farm Market recipe.... Continue reading
Image
By Kathleen Rake Each month the Mission Regional Chamber of Commerce shines the light on one of its member businesses and publishes the piece in the Mission City Record. Lanka Jewels gets the November nod. Read the story. -30- Copyright © 2015 Click Media Works. All rights reserved. Continue reading
Posted Nov 13, 2015 at CLICK MEDIA WORKS
Image
By Kathleen Rake This year sees the eighth annual West Coast Christmas Show and Marketplace at Tradex in Abbotsford, Nov. 20 – 22. This is, hands down, my favourite Christmastime shopping adventure for a number of reasons. Here are just... Continue reading
Image
By Kathleen Rake In the August 21 issue of the Abbotsford News (page A35), I paired the Singletree Winery Siegerrebe with Lepp Farm Market's Asian Ramen Noodle Salad recipe. Click here or on the image below for the recipe and... Continue reading
Image
By Kathleen Rake Some six or seven years ago, I told fellow wine lovers Sean Calder and Shea Coulson, who were each drinking a cold brew after a lengthy wine-tasting event, “I don’t really like beer.” Their unrehearsed response came... Continue reading
Image
Last night I opened a Sauvignon Blanc 2014* from Evolve Cellars, a new B.C. Okanagan winery found on Bottleneck Drive. Here are my notes: White wine: Sauvignon Blanc 2014 Producer: Evolve Cellars Region: Okanagan Valley, BC VQA Grape/Blend: Sauvignon Blanc... Continue reading
Image
We had dinner at our friends' home last night. It was, as always, delicious. I took the greens because, well, I just have #SoMuchSalad growing in my garden boxes. They grilled the salmon and poured the Nichol Vineyards Pinto Gris.... Continue reading
Image
I ran into a friend earlier today and he asked if I had ever reviewed any wines under the $10 mark. Well, sure I have. In fact, in 2013 I dedicated three of my Abbotsford News wine columns to just... Continue reading
Image
You have to buy this rosé wine from Mt. Lehman Winery in Abbotsford. Really. Sure it's a gold-medal winner from this year's SavorNW Wine Awards. Sure, it's wallet-friendly, ringing in at just $13.50. And sure, it's grown, produced, packaged, and... Continue reading