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Gary May
Los Angeles, CA
Interests: Making clients better through their own eyes and actions, participating in conferences and associations including DrivingSales Executive Summit, JD Power Internet Roundtable, Motor Press Guild, Digital Dealer, networking and learning constantly. Other interests include cycling and scuba diving.
Recent Activity
Peeling Back The Social Onion: Are You Just A Puppet?
2013 is shaping up to be a pivotal year for automotive retail (again). Results are in for March and the first quarter showing that, with exception to some brands, you're making money. However are you making enough money to make... Continue reading
Posted Apr 2, 2013 at IM@CS Web: The Better Way To eComm And Process
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Prescription Without Diagnosis: (Ugly) Side Effects Are Going To Happen
In a world at a breakneck pace and of mediocre marketing, it is more important than ever to know what you’re doing if you hope to attract, let alone keep, consumers’ attention. Add to that the entire market essentially being... Continue reading
Posted Mar 9, 2013 at IM@CS Web: The Better Way To eComm And Process
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Tipping The Scales. Against An 800 Pound Gorilla...
Have you ever tried skiing? Uphill? Are you one for SCUBA diving? In a wading pool? Do you get your kicks running marathons? On a treadmill? How does this grab you: are you a fan of water skiing? On a... Continue reading
Posted Feb 24, 2013 at IM@CS Web: The Better Way To eComm And Process
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The Key To Everything? Customer Service (STILL!)
Customer service. The term is thrown out like freebies, party invites, pitches and proposals at NADA. Customer support? Customer satisfaction? Customer focused? What do your vendors call it? Does that come after reviewing how many days or weeks they’re allowed... Continue reading
Posted Feb 18, 2013 at IM@CS Web: The Better Way To eComm And Process
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The Year 2012 In Review? (What's An Automotive Industry Nutshell?)
(Warning, 1000 words below!) OK, who's got their 2013 game face on? Nobody? Good, let's make things difficult!!! 2012 was one heck of a year: consumer demand is still up and growing for cars (although demand still outstrips what sold),... Continue reading
Posted Dec 29, 2012 at IM@CS Web: The Better Way To eComm And Process
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Endorsement? Nope, It Rolls More Like A Super Pac.
As our industry moves (very slowly) toward digital dominance, more companies are chosen each year to assist with certain initiatives driven by the OEMs. As the market fills with mostly fledgling, so-called expert vendors in the major categories (website, SEO,... Continue reading
Posted Nov 28, 2012 at IM@CS Web: The Better Way To eComm And Process
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It's A Time For Thanksgiving (Automotive Style)
It's that time of the year again.... Well, actually not. Let's be completely honest. It's that one day of the year again. The one day where everyone around the automotivesphere expresses their public thanks: letters from the manufacturers' chief/department executives... Continue reading
Posted Nov 22, 2012 at IM@CS Web: The Better Way To eComm And Process
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IM@CS Gary May Interviewed By Automotive Digest At #DSES Part 2: Mobile
As more tools are available to businesses to grow thier digital marketing footprint, it is apparent that more are simply buying turnkey services that promise to deliver traffic, conversion, imrpove SEO and other attributes. However, most of the time, they... Continue reading
Posted Nov 17, 2012 at IM@CS Web: The Better Way To eComm And Process
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Manipulation: Not the greatest form of flattery (Stop It!)
Nobody looking from the left, not a soul peering in from the right; so it’s done. Manipulation. The to do, the call, the email, the touch…you know, the BS-logged activity. The stuff that’s done just to get the heat off,... Continue reading
Posted Nov 16, 2012 at IM@CS Web: The Better Way To eComm And Process
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IM@CS Gary May Interviewed By Automotive Digest At #DSES
Chuck Parker and the Automotive Digest team were at DrivingSales Executive Summit and J.D. Power & Associates Automotive Marketing Roundtable October 21-25 interviewing top executives and industry leaders. This is part of my interview, focusing on how mobile is affecting... Continue reading
Posted Nov 10, 2012 at IM@CS Web: The Better Way To eComm And Process
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I fought the law and the law won…? Bullshizzle!
From time to time, it’s good to get a strong dose of perspective or reality, depending who is describing reality. It’s easy to see why business owners, and especially car dealers, are so confused when it comes to doing anything,... Continue reading
Posted Nov 10, 2012 at IM@CS Web: The Better Way To eComm And Process
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You Lost Me At Hello
Leads. Leads. Leads. Lead? Nope, the customer that should be yours that will buy somewhere else. All the data (little data and it’s more well-known brothers medium data and big data) says the same thing: people that submit leads buy.... Continue reading
Posted Nov 5, 2012 at IM@CS Web: The Better Way To eComm And Process
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Digital Signals: Hate The Player Or Hate The Game?
No matter how much it’s discussed, there are still massive amounts of misinformation in addition to retail kick back in regard to social media in general and what it does specifically for car dealerships. However the simple question still remains... Continue reading
Posted Nov 4, 2012 at IM@CS Web: The Better Way To eComm And Process
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DrivingSales Executive Summit 2012: A To Unmarketing
The 2012 DrivingSales Executive Summit has closed its doors with an amazing, energetic event to show. Congratulations to the entire (growing) DrivingSales team, you have left a higher bar to be measured against, once again. With nearly 1000 in attendance,... Continue reading
Posted Oct 27, 2012 at IM@CS Web: The Better Way To eComm And Process
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Wake Up! A Call To Arms...Legs, Hands, Feet, Real Products and Decisions
The more things change, the more they stay the same. There are no shortcuts... Car dealers, when it comes to websites, SEO, reputation management, SEM and social media stop simply buying services blind or going co-op “approved” to save a... Continue reading
Posted Oct 18, 2012 at IM@CS Web: The Better Way To eComm And Process
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Go Ahead, Keep Rebuilding The Mousetrap. Tip: You're Trying To Catch A Cheetah
Stop what you're doing. Right now! Look back, quickly. Look back for a while. No, not over your shoulder silly. If you've been at least somewhat involved in the digital realm over the past 3-6 years, take a hard look... Continue reading
Posted Oct 9, 2012 at IM@CS Web: The Better Way To eComm And Process
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Gary May and Joe Webb Create "A DSES Digest" Session For 2012 Las Vegas Conference
To better assist dealers attending the 2012 edition of the DrivingSales Executive Summit (DSES) automotive conference both at the event as well as afterward, Joe Webb (DealerKnows Consulting) and Gary May (Interactive Marketing and Consulting Services) have teamed up to... Continue reading
Posted Oct 3, 2012 at IM@CS Web: The Better Way To eComm And Process
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DrivingSales Executive Summit: Learning Over Listening
One of the things we're most passionate about is education. Above anything else, education moves businesses forward. You can sell them all day long, and most vendors would given the chance, but until education (and support) is part of the... Continue reading
Posted Sep 30, 2012 at IM@CS Web: The Better Way To eComm And Process
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The cost of information versus execution
We hem. We haw. We decide. We buy. We go. Then what? First, let’s go back to the start. What is the education budget of your dealership? There is likely a marketing budget, a maintenance budget and even a coffee... Continue reading
Posted Sep 26, 2012 at IM@CS Web: The Better Way To eComm And Process
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The Difference Is One Letter...And What It Gets You Is Much More
Many times people ask me why IM@CS is not a training company, even though plenty of people call what we do by the "T" word. The response every single person receives, for the last five years - and emphatically -... Continue reading
Posted Aug 31, 2012 at IM@CS Web: The Better Way To eComm And Process
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If You're Going To Do It, Do It Right...
The special time of the year is nearly upon us, again. From September through February: conferences, expos and 20 Groups with the veritable sales crunch of "you have to get this or you'll be left in the dust!" pitches. You... Continue reading
Posted Aug 23, 2012 at IM@CS Web: The Better Way To eComm And Process
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If It Were That Simple, You Wouldn’t Have Done It Yet…
Things are changing. So fast, they’re staying put, at least for the most part. It usually brings a smile to my face when they phrase “We’re doing well. Things could be better, but compared with (fill in competitor) we’re actually... Continue reading
Posted Jun 26, 2012 at IM@CS Web: The Better Way To eComm And Process
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The Gift That Keeps On Giving (That You Don't Want To Give Customers)
It was years ago, and repressed on and off over the years, that I received what would have easily been the biggest gift received in my young life. The box was huge, maybe up to my neck if I can... Continue reading
Posted Jun 19, 2012 at IM@CS Web: The Better Way To eComm And Process
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Leave A Number, Maybe We'll Call (And Other Customer Service Fables)
"I'll get right back to you". The biggest one we all hear, almost every day. As if the caring dried up as fast at the ink on your signature. Customer service has fluctuated as much as marketing dollars over the... Continue reading
Posted Jun 5, 2012 at IM@CS Web: The Better Way To eComm And Process
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Searching For The Digital "Leg Up"? Jump All In!
The mad scramble to do the crawl, walk and maybe run is still in full force. Yes, more are shifting toward digital but 2012 is nearing half way through and we're likely still under 20% of budgets going to true... Continue reading
Posted Apr 24, 2012 at IM@CS Web: The Better Way To eComm And Process
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