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Cindy Dashnaw
Greenfield (near Indianapolis)
Recent Activity
Wow. Now that's a video. Did Nestle have a reply?
Donna Lolla is a big part of the reason that the world knows about The Children's Museum of Indianapolis. She was a sweet person, too, who had a smile for everyone. My sympathies go out to her family and co-workers.
As a chapter, we've talked for a long time about how to engage more CEOs in discussions about the ROI of public relations. Congratulations on making this event happen! Here's wishing for a full house at the Chamber event.
Rodger, can you give us your idea of a concrete example of the type of programs and content development a PR firm might develop for a small business? So many articles about social media discuss it in the abstract.
I have had feature-story releases used nearly verbatim, including quotes. I agree that a lot of news releases include obviously made-up quotes that no human would say, but at least they give the reporter the sense that someone at the organization is willing to be contacted and go on record. Having said all that, the purpose of any contact with a member of the media is to pique his or her interest in what you have to say. That's my view.
Thanks for sharing, Alison! In today's job environment, the opportunity to get this kind of foot in the door is invaluable.
I'm not clear how your example works any differently. Does the person getting the byline state up front that he/she is being paid by the company? If so, then it feels the same to me. Can you direct us to a company that's doing this, so we can see it in action? (I don't know about paying for a profile in SmallerIndiana, either. I'll go do some homework!)
I'm not convinced that sponsored conversations have the weight of third-party endorsements. Money is still being paid, and I believe it's human nature to feel obligated to some extent, even if it's just a tiny bit, not to bite off the hand that feeds you. Yes, I've read blog posts that are less than 100 percent enthusiastic about a product the blogger has been paid to review, but I can't help but wonder if the blogger has tempered his/her comments because of the monetary exchange. Am I more cynical than the general population? How do you know?