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Deborah McMurray
Deborah is a veteran legal marketer who focuses on marketing/business development strategy and technologies.
Recent Activity
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Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social... Continue reading
Posted Feb 27, 2017 at Law Firm 4.0 Blog
I am always proud to be included in Dave Billinsky's legal industry predictions for the New Year. His Thoughtful Law Blog is read by anyone who wants to improve the way they manage and run law firms and legal practices.... Continue reading
Posted Dec 28, 2016 at Law Firm 4.0 Blog
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DALLAS, TEXAS - Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw... Continue reading
Posted Dec 21, 2016 at Law Firm 4.0 Blog
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I’ve written a lot of posts that start with, “What lawyers (or law firms) can learn from …” Search by that phrase on my blog and you’ll find posts about fabulous and lousy expensive restaurants, unexpectedly terrific hotel experiences, travel,... Continue reading
Posted Oct 17, 2016 at Law Firm 4.0 Blog
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INTRODUCTION We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure... Continue reading
Posted Sep 12, 2016 at Law Firm 4.0 Blog
I just spoke at the sold-out-standing-room-only LMA Tech Midwest (#LMATech) conference in Chicago. It was the first Legal Marketing Association tech conference held in the Midwest, but it followed in the very successful footsteps of its older brother, LMA Tech,... Continue reading
Posted Jun 27, 2016 at Law Firm 4.0 Blog
Content Pilot announced that it has begun the research for its next study, "Global 50 Law Firm Websites: Ten Foundational Best Practices." This is the 6th such study, which focuses on identifying and establishing foundational best practices that matter to... Continue reading
Posted May 31, 2016 at Law Firm 4.0 Blog
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It's no surprise that millennials like to text. I do, too, and often I prefer it - and the more deliberate emailing - to speaking on the phone. It just depends on what I need to accomplish. My goal of... Continue reading
Posted May 13, 2016 at Law Firm 4.0 Blog
"Don't waste a perfectly good crisis, " is what I heard from a law firm managing partner whose firm has recently gone through some challenging times. It's not just a great lesson in optimism, it's important for us all to... Continue reading
Posted Apr 21, 2016 at Law Firm 4.0 Blog
Here is a snapshot of how law firms approach the topic of "Experience Management:" It's someone else's job - "Put a few people together from IT and marketing and see what you can come up with. Make a recommendation. Don't... Continue reading
Posted Mar 8, 2016 at Law Firm 4.0 Blog
Doing anything that moves the needle is hard. All the "I resolve to do this and that (eat more kale / break a sweat / cook more / drink less)" business requires so much diligence and determination that, by now,... Continue reading
Posted Jan 11, 2016 at Law Firm 4.0 Blog
Many bloggers offer predictions for a bright, shiny New Year ahead. I am no exception. In fact, I have been asked by several to include my two-cents in their group of august prognosticators. Here are two of my contributions below.... Continue reading
Posted Dec 23, 2015 at Law Firm 4.0 Blog
For the last several years, I have devoted my Wednesday before Thanksgiving blog post to giving thanks (of course) and food (of course). Three years ago, I shared my "Perfect Mashed Potatoes" and another year my "Cornbread Sausage Dressing" -... Continue reading
Posted Nov 25, 2015 at Law Firm 4.0 Blog
Working with lawyers more than 30 years has taught me that they are as different as snowflakes or fingerprints. Any attempt to broadly categorize them as this or that is neither helpful in gaining a better understanding, nor fair. After... Continue reading
Posted Nov 19, 2015 at Law Firm 4.0 Blog
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Kaplan Kirsch & Rockwell is a 17-lawyer firm with a remarkable story to tell. Operating out of two offices in Denver and Washington, DC, lawyers’ work and clients span the U.S. Kaplan Kirsch handles the legal work for the country’s... Continue reading
Posted Nov 12, 2015 at Law Firm 4.0 Blog
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Investing in smart strategy isn't just a big firm luxury. Increasingly, aggressive, ambitious boutique firms with a good story are spending time and money to design plans to make smarter short- and long-term choices. Keogh Cox, with one office in... Continue reading
Posted Oct 19, 2015 at Law Firm 4.0 Blog
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Big Data is getting bigger. According to research firm IDC, big data services and technologies will grow at a compounded rate of 27%, exceeding $32 billion by 2017. The greatest challenge is knowing how to make it work for us... Continue reading
Posted Jul 13, 2015 at Law Firm 4.0 Blog
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I've taken a hiatus from my blog for a variety of reasons - other than my normal workload, I'm co-authoring a book with Greg Siskind (The Lawyer's Guide to Marketing on the Internet, 4th Edition, published by the Law Practice... Continue reading
Posted Jun 29, 2015 at Law Firm 4.0 Blog
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OpenTable has become ubiquitous among busy professionals who want a personal valet to make reservations for us, check menus for gluten-free options, find out what other like-minded diners had to say about food, service, atmosphere and noise - and to... Continue reading
Posted Mar 3, 2015 at Law Firm 4.0 Blog
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The first "marketing and math" presentation I gave was for the now-defunct Marketing Directors' Institute conference 15 or so years ago. It was, looking back on it, rudimentary - but it was a start. I told the law firm marketing... Continue reading
Posted Feb 9, 2015 at Law Firm 4.0 Blog
For every dazzling creative idea we have, for every unique and differentiating strategy, we need an audience. People who have open hearts and minds who will see that our approach is precisely what they need just when they need it.... Continue reading
Posted Jan 8, 2015 at Law Firm 4.0 Blog
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Writing my first blog post in 2015, I wanted to choose a topic that would have broad appeal. I've written about technology/IP/M&A lawyer Richard Hsu several times. The first time was nearly three years ago when I first read his... Continue reading
Posted Jan 5, 2015 at Law Firm 4.0 Blog
There is a blizzard of year-end advice and year-in-review recaps on blogs, news reports, Twitter and other media. I am fatigued by looking back, so I offer these 5x5s that were presented at the November 7, 2014 LMA Texas Regional... Continue reading
Posted Dec 22, 2014 at Law Firm 4.0 Blog
Jordan Furlong, legal industry consultant and popular blogger, and I have recently been emailing about "courage" and what it means to lawyers and their clients. He just published a penetrating post called "What Leadership Really Means," that gets to the... Continue reading
Posted Nov 3, 2014 at Law Firm 4.0 Blog
I am happy to share this "insider's" view of the 2014 Futures Conference at Suffolk University Law School October 16-17 in Boston. Following Tom Sager's keynote, three TED-style speakers (Jeff Carr, Abe Geiger and Ron Staudt) each spoke for eight... Continue reading
Posted Oct 28, 2014 at Law Firm 4.0 Blog