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Darren Yan
Mobile. Online. Business Development. Banking. And a Pro-Bono columnist in ClickZ Asia.
Interests: finance, facebook, linkedin, sports, youtube, cnn, cnbc, enjoys: photography, blogging and reading. favourite tv channels: espn, football channel, bloomberg, bbc and tvb. favourite internet online sites: soccernet, teamtalk, sky sports, bbc sports, google finance, google reader. favourite mobile online sites: soccernet, reuters, ted.
Recent Activity
This is another great research report by the Altimeter Group that is published under Open Research at no-cost under creative commons licensing. It offers marketing executives 8 success criteria factors for Facebook Page marketing and case studies on how some... Continue reading
Posted Jul 27, 2010 at Digital Media Journal
Explain the meaning of the bullwhip effect. Find an example from an industry that exhibits the bullwhip effect. The bullwhip effect can be described simply as the unilateral decision taken by individual members of product's supply chain to maximize their economic objectives. The motivation behind these utilitarianism decisions are driven... Continue reading
Posted Jul 1, 2010 at The Digital MBA
Which do you think would be the more difficult task for today's organisation: Changing business processes to suit an ERP, or Changing the culture of the organisation? In my opinion, the more difficult task would be to change the culture of the organisation where it involves a behavioural change in... Continue reading
Posted Jun 22, 2010 at The Digital MBA
Within your own organisation, or within an organisation with which you are familiar, have information systems had their greatest impact through cutting costs, or through process co-ordination? As my company, Singapore Press Holdings Limited (SPH), is a news organisation, we have journalists who source and develop news stories for a... Continue reading
Posted Jun 21, 2010 at The Digital MBA
There are good research on measuring social media and analytics online that are available at no cost. Continue reading
Posted Apr 26, 2010 at Digital Media Journal
When the two remaining mobile operators, Starhub and M1, start offering Apple's iPhone 3G in Singapore, how many new iPhone users will be added to the current handset population? Continue reading
Posted Nov 18, 2009 at Digital Media Journal
It will be great if the principles of the study can be applied in the context of Asia. Most of today's publicly available studies such as this are focused on the US market. Nonetheless, the forecasts in the article present a realistic progression for marketing professions to prepare for an eventual digital world. What is holding back many of today's advertisers to increase their media mix in digital is the perceived lack of trust and credibility which the online space represent. This perception is built over the years by traditional media companies such as newspapers and public radio. This explains why these media assets are still used by media agencies and advertisers.