Greetings, and thanks for visiting me here at www.AnthonyBrogna.com This particular forum is dormant for the time being, but I continue to blog for my business, Mavriko Brand Marketing Click the Logo to read the latest post! Cheers Tony Continue reading

Check out the price(s) on the car in this photo. See anything odd? Indeed, that is an ‘interesting’ real world pricing strategy in action. If you’ve ever tried to sell a car on your own, you know how delicate the... Continue reading

There is something quite pleasing about old advertisements. Nostalgia. Americana. Simpler times... I suppose they were thinking, "Nothing says fun and refreshment like three beautiful women on water-skis"! I wonder where these ladies are now??? Continue reading

Designing business and marketing strategies is a complicated endeavor, often muddled and ill conceived. One of the biggest challenges I overcome when coaching my clients on a new strategic direction is getting them to focus only on those things that... Continue reading

A few quick thoughts about problem employees: Failing to address and remove a problem employee says more about you (and your brand), then you might think. Since a brand is a set of assumptions and beliefs in the consumers mind... Continue reading

As a golfer, I can't help but be distracted this time a year. Since golf is on the mind, I thought I'd outline the synergies between the game and the discipline of marketing. Both take precision, patience and a little... Continue reading

Here's a chart I threw together to help quickly explain the critical elements of branding as they relate to marketing. There are way too many elements to ever fit on one slide, but I think the big rocks are there.... Continue reading

You don’t need to be a fortune 500 company to benefit from a unique positioning statement; even emerging businesses need a fresh angle from which to tell their story . Background When PT360 came to me for help with positioning... Continue reading

Thanks for visiting. This post has moved to my agency's website for better viewing! Click the link here to read the whitepaper and find out how my company, Mavriko Brand Marketing, can help you with your naming project! Continue reading

I'll try and answer this one simply,though there is much depth to understanding the originality of brands. The following isa sketchpad overview, and extension of the post: The 3 Elements of a Great Brand Brands are unique when they inspire,... Continue reading

Many of my small business clients think they have no idea how to market themselves or their business. While they may lack the acumen to execute the perfect tactics, there are tenants of great marketing that anyone can easily learn... Continue reading

If you are asking the question, "when do I start branding".....the time has already arrived! Assuming you have a viable business model (that should be your first priority), and a passion to bring your offering to the world, the branding... Continue reading

In my most recent consulting project, I’ve been uncovering what really makes my client's company remarkable while discerning how their competition positions and sells their story. After 2 months of analysis, we have a strong new direction for the business... Continue reading

To build a great brand, you MUST focus on connecting the 3 elements that make up the foundation of great brands. When positioning and communicating your product/service/offer, you should consider: The MIND. (there are practical reasons for someone to choose... Continue reading

Great experiences do not equate to happiness; great FINAL experiences do... Continue reading

I believe leadership is a tangible quality that you learn over time. Others feel that leaders are born, and those conceived without the proper DNA are destined to be cogs in the machine. Whatever school you subscribe to, there are distinct qualities exhibited by leaders which allow us to classify them as such. Continue reading

Video use by real estate professionals is up 95% in 2009; quickly catching photo's as the #1 tool to showcase homes and agencies online. More than a tactic for profiling properties, video helps agents and real estate pro's distinguish themselves from their peers, build a robust brand image, win listings, turn over properties, and become a trendsetter in the marketplace. In a survey conducted by www.welcomemat.com, 9 out of 10 real estate professionals indicated that video improves their ability to win listings over other brokers and agents. ....AND....consumers are seeing the value.... Vermont InMotion Real Estate Showcase Videos Continue reading

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Does your ad resonate with your audience? Does it speak to them on an emotional level? Rationale aspects are important to show that your product is worthy of consideration, but connecting on a higher level is the only way to capture your audience's attention in a significant, long term way. Brands and companies, like people, have emotions, so show them! Continue reading