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Steve Rivkin
Recent Activity
Irreverent Brand Naming
Posted Aug 17, 2012 at Branding Strategy Insider
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Brand Naming: Rhyme To Train The Brain
Posted Aug 10, 2012 at Branding Strategy Insider
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Reviving A Legacy Brand
Posted May 3, 2012 at Branding Strategy Insider
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4 Do's And 1 Don't For Smarter Brand Naming
Posted Apr 26, 2012 at Branding Strategy Insider
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Brand Naming Origins: Twitter, Yahoo!
Posted Mar 12, 2012 at Branding Strategy Insider
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Brand Building With Sports Sponsorships
Posted Jan 17, 2012 at Branding Strategy Insider
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How Did Apple Computer Get Its Brand Name?
Posted Nov 17, 2011 at Branding Strategy Insider
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Brand Naming: Achieving Higher Recall
Posted Sep 2, 2011 at Branding Strategy Insider
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More Marketers Embracing Brandverbing
Posted Jun 20, 2011 at Branding Strategy Insider
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Brand Naming And Consumer Behavior
Posted May 20, 2011 at Branding Strategy Insider
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Brand Naming: Don’t Be Afraid To Use Humor
Posted Mar 17, 2011 at Branding Strategy Insider
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Domain Naming Reaches New Heights
Posted Dec 24, 2010 at Branding Strategy Insider
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Global Brand Naming Requires Deeper Thinking
Posted Dec 7, 2010 at Branding Strategy Insider
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Exploring Technology And Pharmaceutical Naming
Posted Oct 30, 2010 at Branding Strategy Insider
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Rebranding The Asian Carp
Posted Sep 24, 2010 at Branding Strategy Insider
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When Your Brand Name Is Damaged
Posted Aug 29, 2010 at Branding Strategy Insider
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Brand Naming: Consider the First Letter of the Name
Posted May 18, 2010 at Branding Strategy Insider
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Trademark and Brand Naming Q & A
Posted Feb 10, 2010 at Branding Strategy Insider
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Brand Naming: Context Counts
Posted Dec 22, 2009 at Branding Strategy Insider
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The Cadillac Of Brand Naming
Posted Dec 18, 2009 at Branding Strategy Insider
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Fix The Product, Then The Perception
Posted Dec 16, 2009 at Branding Strategy Insider
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