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Chief Blogger
Interests: Spending time with family at our lake house, cycling and enjoying our grandkids.
Recent Activity
Re: Gibby. I agree, Crunch Tators were some pf my favorites too. When I was in our West Marketing they were very popular in Los Angeles small stores -- people would come in and ask for the gator chips.
Introducing Tostitos Dipping Strips!
Frito-Lay is rolling out Tostitos Dipping Strips – the perfect salsa and dip “delivery system." Tostitos Dipping Strips are heartier, which helps avoid breakage when you're enjoying thicker dips. And their longer length means you get less dip on your fingers, and can easily scoop the last del...
Re: Dave Crider. Thanks for sharing your story. I remember the Casa Grande plant well from my time in the West -- the excellent product quality and outstanding service to sales.
My Greatest Team Experience
After working at Frito-Lay for 30 years, people sometimes ask me what was my most memorable team experience at the company. Without hesitation, I tell them it was the three years I spent in San Francisco, helping to start our western division office. In 1989, Frito-Lay established four offices...
Great advice. I was telling my friend Dwight this morning while biking that I gained 5 pounds on a recent vacation to Italy and have not been able to lose it, despite increased exercie. I am worried about gaining even more weight over the holidays, but now I'll put your blog on the refrigerator for inspiration. Thanks.
Holidays Don't Have to be Hard: Guest Post by Diane from 'Fit to the Finish'
A few weeks ago, Diane, who blogs on her site, “Fit to the Finish,” guest blogged here on Snack Chat. She shared her inspiring story of losing 150 pounds by improving her diet and getting into an exercise routine and provided tips she uses everyday to maintain a healthy lifestyle. Today, Diane ...
Hi Jill and Zimmy: I'd recommend trying the new Doriots Tacos At Midnight. I had them last weekend, and the taco seasoning reminded me a lot of the original taco seasoning -- only more substantial.
Frito-Lay Headquarters Seeks LEED Certification
This week, I talked to George Guck, who leads the Facilities group at Frito-Lay headquarters in Plano, Texas, about the application his team recently submitted to the U.S. Green Building Council, a not-for-profit organization with the mission, “to make green buildings available to everyone withi...
Re: Blythe. Thanks for the comment -- how fun that you remember Topples. I actually liked Rumbles the best. I doubt Frito-Lay will bring back Topples, but I recommend that you try TrueNorth pistachio crisps -- they're delicious.
Why I think TrueNorth will beat the odds
You’ve probably heard the statistic that less than 10 percent of new products are successful, and after 30 years at Frito-Lay, I’ve seen a lot of new products come and go. Earlier this year, Frito-Lay introduced TrueNorth, a line of nut snacks that I believe will end up a winner, because they...
Re: Andress; Thanks for your comment. I agree and hopefully the SunChips and National Geographic partnership will be a model for other companies to follow.
SunChips & National Geographic Launch the "Green Effect"
Today, we announced a new partnership between Frito-Lay's SunChips brand and National Geographic to launch Green Effect, a national initiative -- kicking-off Earth Day 2009 -- that encourages consumers to take action to help make their communities greener. Consumers will be able to submit their...
Hi Paul: Thanks for the kind words. I'm just starting to get the hang of retirement, and everyone tells me it will take awhile before it really sinks in. I think my wife Janis is having the hardest time adjusting -- she is a bit surprised to see me around the house during the day. You'll be glad to know that as I left Frito-Lay, Product Supply was still doing a perfect job in rolling-out our new products to Manufacturing.
Ready for Retirement
After 30 years, today is my last day as a Frito-Lay employee. While I'll admit to having a huge knot in my stomach, I believe that when one door closes, another one opens -- and I'm ready to embrace the uncertainty of what's on the other side of that door. Two weeks ago, the Marketing departmen...
Re: Yvette; Good question. The "madehow" Web site offers a good history of cheese puffs -- http://www.madehow.com/Volume-5/Cheese-Curl.html -- saying that they were invented in the 1930s by a company who made corn-based feed for livestock. An operator took some of the cornmeal ribbons, added oil, salt and cheese and invented cheese puffs.
Wikipedia tells this same story, yet also offers a competing version of how cheese puffs were invented -- http://en.wikipedia.org/wiki/Cheese_puffs.
At Frito-Lay, we started making Cheetos Puffs in 1968, complimenting the line of Crunchy Cheetos that had been available since 1948. Thanks for your question!
Frito-Lay History
Check out this brief video about our company's history.
Re Diane: Thank you for your comment. We value the excellent partnership that Frito-Lay has with the vending industry, and will take your feedback into consideration moving forward.
"Free Doritos" Wins USA TODAY Ad Meter!
At my wife and my Super Bowl party last night, everyone enjoyed the game, especially Pittsburgh's exciting last minute touchdown to beat Arizona 27 to 23. They also loved the high-energy half-time show featuring Bruce Springsteen and all the new commercials that aired during the game. But for...
Re: Suzy. Doritos CTSB promotion would make a great case study. The Doritos CTSB contest started with a consumer insight -- that today's teens and young adults want to be in control -- and that they have a command of technology that allows them to control how and when they consume media, or even create it. This is the 3rd year we've done the CTSB contest, and we were one of the first companies to use consumer-generated ads. Marketing info and details about the program and our win are best captured at:
http://www.usatoday.com/money/advertising/admeter/2009admeter.htm
CTSB contest overview info at:
www.snackstrongproductions.com
Thanks for your interest, and please let me know how the class goes.
"Free Doritos" Wins USA TODAY Ad Meter!
At my wife and my Super Bowl party last night, everyone enjoyed the game, especially Pittsburgh's exciting last minute touchdown to beat Arizona 27 to 23. They also loved the high-energy half-time show featuring Bruce Springsteen and all the new commercials that aired during the game. But for...
Re: Dee: I appreciate your candid feedback. The "Free Doritos" ad was selected as the winning ad by consumers as part of the Doritos Crash the Super Bowl contest. Again, thanks for your comment.
"Free Doritos" Wins USA TODAY Ad Meter!
At my wife and my Super Bowl party last night, everyone enjoyed the game, especially Pittsburgh's exciting last minute touchdown to beat Arizona 27 to 23. They also loved the high-energy half-time show featuring Bruce Springsteen and all the new commercials that aired during the game. But for...
Re Angela: Thank you for your comment. I appreciate the feedback you've shared.
"Free Doritos" Wins USA TODAY Ad Meter!
At my wife and my Super Bowl party last night, everyone enjoyed the game, especially Pittsburgh's exciting last minute touchdown to beat Arizona 27 to 23. They also loved the high-energy half-time show featuring Bruce Springsteen and all the new commercials that aired during the game. But for...
I volunteer as a member of the Brand Leadership Council for the United Way of Metropolitan Dallas(http://www.unitedwaydallas.org/), and agree with your comments. I really support the new United Way campaign -- Live United -- and its mantra of Give, Advocate, Volunteer. It is more holistic because it addresses the points that you raised -- advocating and voluneering. Frito-Lay is a strong supporter of the United Way, both in giving and with our employees volunteering.
Help You Can Rely Upon
I've always enjoyed getting out of headquarters and riding on route trucks with our sales people or touring stores where we sell our snacks with Frito-Lay sales managers -- except for Oct. 17, 1989. In August of 1989 my wife, Janis, and I and our four children moved to San Francisco as part of m...
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