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Greg Crosby - NextGen Marketing Group
Founder and Chief Visionary of The NextGen Marketing Group
Interests: Driving the next generation of marketing and business models. Helping businesses transform how they think about conducting, driving and supporting their business.
Recent Activity
An On-Demand Marketing Eco-System ---What Is It?
Dear Colleagues: If you are a CMO, Marketing VP or Marketing leader in your company, you probably know how difficult, frustrating and costly it can be to find the right external marketing support for your firm---when you need it. Perhaps... Continue reading
Posted Jan 31, 2013 at Next Gen Marketing Group
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End of the Year---End of An Era?
Dear Colleagues: I don't know about you, but every December I find myself emersed in a natural reflection period---reviewing the year we are about to complete. I look at my personal life, professional life, family and spirtual life----and try to... Continue reading
Posted Dec 14, 2012 at Next Gen Marketing Group
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It's Time CMO's Change Traditional Mindsets For Driving Success--Don't You Think?
You know as a long time corporate executive and former CMO/VP of Marketing for the last 10 years of my career, I thought I was pretty smart and effective driving success for the firms I worked for and managed resources... Continue reading
Posted Apr 6, 2012 at Next Gen Marketing Group
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March Madness is Here! No, I Don't Mean College Basketball. I Mean Q1 is Almost Over and Your Company's Revenue is Behind Plan. Must Be Marketings' Fault Right? What To Do?
Colleagues: I love March Madness. As a former college athlete, I have always had a huge passion for sports, love to compete, and have felt that many of the attributes you develop in competitive sports carry over to being successful... Continue reading
Posted Mar 17, 2011 at Next Gen Marketing Group
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New Ways to Stretch Your Marketing Budget in 2011
Colleagues: As a senior marketing executive and former CMO/VP at large public and also early stage companies, I have first hand experience this time of year fighting the battles with the CFO, CEO and Board justifying why Marketing is a... Continue reading
Posted Dec 9, 2010 at Next Gen Marketing Group
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Mar 15, 2010
It's Time for New Business Models to Drive How Companies Operate and Work Efficiently.
Dear Colleagues: I hope all of you are as glad to see 2009 go as I am and also as excited about the possibilities we all have in 2010. While the recession and economic challenges have been a test for... Continue reading
Posted Dec 24, 2009 at Next Gen Marketing Group
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