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Natalie Petouhoff
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Hi Owner of 720Media.com!
Thanks for your thoughts. I just finished a case study on a company that sells marketing software for the SMB market - InfusionSoft.com and they found the real advantage for marketing, sales, service and product dev was when customer service lead the social media initiative. It may not be the same in all companies and you are right... in smaller companies it could be that marketing and customer service are tightly integrated!
Thank you for your thoughts! I really appreciate that you took the time to share!
It takes a village to create real change!
Commented Jul 18, 2009 on Who Should Lead the Customer Social Media Interaction? at The Forrester Blog For Business Process & Applications Professionals
Who Should Lead the Customer Social Media Interaction?
By Dr. Natalie Petouhoff I've had a number of interesting debates on who should lead the customer social media interaction in the last few weeks. In part, this question comes up because a great deal of social media was initiated in the Marketing department via listening or brand sentiment progr...
great feedback!!! I LOVE IT... We all agree on one thing... something has to change...! And the changes is here... we get to lead it... all of us, together! and help each other figure this out!!!
Commented Jul 18, 2009 on Who Should Lead the Customer Social Media Interaction? at The Forrester Blog For Business Process & Applications Professionals
Who Should Lead the Customer Social Media Interaction?
By Dr. Natalie Petouhoff I've had a number of interesting debates on who should lead the customer social media interaction in the last few weeks. In part, this question comes up because a great deal of social media was initiated in the Marketing department via listening or brand sentiment progr...
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