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Liz Bridgen
Senior Lecturer in Public Relations at De Montfort University, Leicester, UK
Recent Activity
Old content from an old blog Cutting and pasting and running thedailycycle The only exercise video I ever bought was a Jane Fonda one back in the 80s. Two years ago, trying to lose the post-baby tummy, I bought this.... Continue reading
Posted Sep 25, 2013 at 100 rpm
What books do PR lecturers use and recommend? If I had to name the most-thumbed PR books on my shelves I'd probably list Tench and Yeomans' Exploring Public Relations, Freitag and Quesinberry Stokes' Global Public Relations, Coombs and Holladay's PR... Continue reading
Posted Feb 1, 2011 at 100 rpm
Last year, one of my MA in Public Relations students, Annika Wahl, was shortlisted for a EUPRERA (European Public Relations Education and Research Association) Euroblog Social Media Award for her blog Hanna La Kiw. Although she didn't win (in her... Continue reading
Posted Jan 24, 2011 at 100 rpm
I'm jealous of mathematics lecturers. I'm even jealous of people who lecture in engineering and physics. As we grind towards the end of term, a maths lecturer can liven up a lecture with some great jokes (especially about engineers). But... Continue reading
Posted Dec 7, 2010 at 100 rpm
Last year I wrote a post to help my MA in PR students write their first few blog posts: Potential blog topics – the list that PR students won’t need after a month A year on and the post is... Continue reading
Posted Oct 20, 2010 at 100 rpm
One of the best ways for students learn about the practice of PR is to hear from a PR practitioner what they actually do all day. Tim Penning has taken the time to interview a PR practitioner about her work... Continue reading
Posted Sep 29, 2010 at 100 rpm
Our MA in PR students are working on their dissertations at the moment. They're not alone - PR Masters students across the country (and beyond) are busy reading, writing, interviewing and number crunching as the submission deadline draws closer. However,... Continue reading
Posted Aug 16, 2010 at 100 rpm
CIPR Midlands is running an event You're Hired! aimed at helping interviewers get the most out of prospective candidates - a great idea for a session, since small companies and agencies sometimes lack the ability to coach or train new... Continue reading
Posted Aug 11, 2010 at 100 rpm
A 1980s TV campaign for the Guardian encouraged us to look at the wider picture before forming an opinion. Although this is generally a good idea, sometimes this leads you to think too much about an issue, ending up without... Continue reading
Posted Jul 14, 2010 at 100 rpm
One thing I don't miss about agency life is timesheets. The panic at the end of the day when you realise that it's 6:00pm, you thought it was 4:00pm, and you have no idea exactly how long you've spent on... Continue reading
Posted Apr 14, 2010 at 100 rpm
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Mar 15, 2010
The Times reported recently that parents were paying for students to have high profile work placements. And to an employer, a week somewhere like Condé Nast must look pretty impressive on a cv. But when the placement is discussed in... Continue reading
Posted Feb 22, 2010 at 100 rpm
I've been particularly rubbish at updating this blog recently - so much so that I've started to see the point of microblogging - but I check the stats a couple of times a week to see who's reading. And I... Continue reading
Posted Feb 21, 2010 at 100 rpm
The US-based Institute for Public Relations (IPR) is "an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education." It's a fantastic resource for students and lecturers alike who... Continue reading
Posted Jan 27, 2010 at 100 rpm
Although bosses claim that PR employees lack key social media skills, universities are doing what they can to change this situation. For instance, at De Montfort University in Leicester, social media theory and practice is intergrated into PR programmes and... Continue reading
Posted Jan 14, 2010 at 100 rpm
Philip Young's review of Louis Halpern and Roy Murphy's Personal Reputation Management: Making the Internet Work for You reminded me that I'd bought a copy before Christmas and hadn't seen it since. After a search lasting several days, I found... Continue reading
Posted Jan 13, 2010 at 100 rpm
Philip Young's review of Louis Halpern and Roy Murphy's Personal Reputation Management: Making the Internet Work for You reminded me that I'd bought a copy before Christmas and hadn't seen it since. After a search lasting several days, I found... Continue reading
Posted Jan 13, 2010 at 100 rpm
Inspired by Simon Wakeman, I thought I'd run through a few of my personal goals, trials and achievements of the decade. Of course, what I think is worth writing about today I might decide is meaningless and superficial tomorrow, so... Continue reading
Posted Jan 3, 2010 at 100 rpm
I'm lying in bed, it's 5:00am, and I'm thinking about novel ways to get students to engage critically with the public relations texts they read ... Then I had an idea inspired by David Armano's recent post Life after social... Continue reading
Posted Dec 15, 2009 at 100 rpm
When I opened Facebook this morning, I saw an open letter by Facebook founder Mark Zuckerberg flagged at the top of the page. In the blog post, written hours earlier, Mark announces that Facebook "plans to remove regional networks completely... Continue reading
Posted Dec 2, 2009 at 100 rpm
Liz Bridgen Thanks Stuart, that's useful insight. I agree, I don't think there's any easy way to be completely transparent on Twitter (at the moment). For instance, I'm occasionally asked to retweet something on behalf of a friend working in PR, or I might want to support or promote a friend's work via Twitter (when perhaps I wouldn't normally if I didn't know them) ... should I reveal my connection then? And how? Adding {on behalf of a mate} to each tweet takes up too many characters and is rather clumsy...
Our MA in Public Relations students have now been blogging for a couple of months, and are approaching the task (it also forms part of their assessed work) with real enthusiasm and insight. I'm really enjoying (and am frequently challenged,... Continue reading
Posted Nov 30, 2009 at 100 rpm
A couple of days ago I noticed that a PR friend of mine, Aaron Huckett, digital manager with Publicasity, was suffixing all client-related tweets with this: {client}. I thought that this was a great step forward in terms of Twitter... Continue reading
Posted Nov 26, 2009 at 100 rpm
"Many of my female colleagues adapt a higher pitch, making themselves sound girly, small and unthreatening when on the phone, whereas male colleagues do not fluctuate in the way that they speak on and off of the phone" writes Natalie... Continue reading
Posted Nov 25, 2009 at 100 rpm
I teach on an introductory public relations course for second year Media students where social media is integrated into many aspects of its teaching and learning. The idea behind this approach is that students begin to appreciate the impact of... Continue reading
Posted Nov 17, 2009 at 100 rpm