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Bob Pearson
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Mar 15, 2010
John, my key point is that companies are centered on email, so buzz has a much higher chance of success, long-term, in the Enterprise. The consumer world is centered more on the community, so we need the reverse....email integrating into community, not reverse as much. All the best, Bob
I do agree that listening that leads to targeted engagement is optimal. I am also seeing how powerful it is to understand one's online world....if you have great insights....the insights have value beyond the engagement in terms of where we may see opps or issues for a brand...it may impact the editorial plan for online content...and much more. When we listen we learn. But do agree that action or engagement matters..... All the best, Bob
Thanks Pratap. What other points are there to discuss in future, in your view?