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One Degree

Toronto, Ontario

Canadian Internet Marketing Insiders

Recent Activity

A mobile empire is on the march. As desktop PC sales fall and smartphones and tablets become increasingly popular, it's only a matter of time before mobile dominates the market. Smartphones alone made up 60% of the smart connected device... Continue reading

Posted May 9, 2013 at One Degree

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Social media commentary (Avec video!)

By Peter Mosley Recent events have caused me to think about this social web of ours. On the dark side are cruel stories of bullying and the resulting suicides of several young people. Very bad. And I refuse to discuss... Continue reading

Posted Apr 29, 2013 at One Degree

2

The Social CEO (Infographic)

Courtesy MBAonline Continue reading

Posted Apr 18, 2013 at One Degree

2

Marketing by Pharmas - What to Believe and Disbelieve?

There’s a lot of hype that surrounds the marketing of pharmaceuticals. According to a report published in a London medical journal BMJ, the prescription drug companies aren’t gearing their resources towards new product development, but are only making small variations... Continue reading

Posted Apr 8, 2013 at One Degree

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The tale of the tape! Apple vs Samsung (Infographic)

Could Samsung take down Apple? Here is an interesting infographic comparing Apple to Samsung. Follow @MBAOnline Infographic courtesy MBAOnline.com Continue reading

Posted Mar 29, 2013 at One Degree

1

Creating E-Newsletters That Get Opened Every Time

Strategy to gain attention and communicate more effectively with your target audience How many of us receive dozens of emails on a daily basis and don’t have the time to keep up? For most of your consumers, this is the... Continue reading

Posted Mar 22, 2013 at One Degree

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Strategies around the Negative Side Effects of Pharmaceutical Marketing

It is a regular task of the pharmaceutical marketer to justify what they are doing. In a similar vein to alcohol and tobacco marketing, anything pertaining to the health of consumers will always be under the public and media magnifying... Continue reading

Posted Mar 12, 2013 at One Degree

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Do You Love Your Job? INFOGRAPHIC

From our friends at FreshGigs.ca Recently over 5000 Canadian professionals responded to a FreshGigs.ca survey that looked at what people really think about their job. Take a look at the infographic below we created with the results from that survey.... Continue reading

Posted Mar 9, 2013 at One Degree

1

Why you suck at Presenting. And how to stop it!

By Peter Mosley Have a gander at this before you read this post … Welcome back! I have stood by that theory of presenting for decades. Why? Because it works. Guaranteed! In the last few months I have again seen... Continue reading

Posted Mar 8, 2013 at One Degree

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The Internet in a Day (Infographic)

The Internet is vast, sprawling, always moving and always changing. At any given time, videos are being uploaded, pictures tagged, emails sent, and users joining any of the many social media platforms available. People are Googling questions, millions at a... Continue reading

Posted Mar 4, 2013 at One Degree

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Vine: Make it part of your editorial mix

Move over YouTube. Step aside Hulu. Twitter has unleashed Vine. Vine is the microblogging social media network’s video iOS application. A six-second video platform, Vine enables users to capture short looping, stop-animation style videos with their mobile device that can... Continue reading

Posted Feb 24, 2013 at One Degree

4

Search Marketing Expo Toronto Metro Toronto Convention Center March 20 – 21, 2013

Search Marketing Expo (SMX) is coming to Toronto in March 2013. Don’t miss your chance to be a part of the premier search marketing event in Canada. Whether you are just getting started, planning your search strategy, managing the team,... Continue reading

Posted Feb 15, 2013 at One Degree

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Cell phone & Web: The Perfect Valentine’s Day Cupids!

Tech Cupid comes your way The Tech Cupid will strike you again this Valentine’s Day, but not in the traditional way. February 14th is just round the corner and your sweetheart must be expecting some exciting surprises. So how have... Continue reading

Posted Feb 12, 2013 at One Degree

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What Big Data & Your Kids Have in Common (Infographic)

The growing availability of big data analytics to marketers has spurred both hope, and speculation. While the possibilities may seem endless, it’s worth considering which questions are most urgently in need of answers, and which ones Big Data tools are... Continue reading

Posted Feb 3, 2013 at One Degree

1

Free List Hygiene Webinar: January 30, 2013 11:00am EST

Resolution: Keep email lists lean and clean! Contrary to popular belief, bigger is not always better. While email marketers tend to focus on building a larger subscriber database there are best practices you should adopt to ensure quantity, but not... Continue reading

Posted Jan 28, 2013 at One Degree

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Return on Investment

By Peter Mosley I am right in the middle of deploying project management software and training throughout our organization. We have purchased our software, have our new server up and running and have started the capturing of our current project... Continue reading

Posted Jan 27, 2013 at One Degree

1

How to Get More from Your YouTube Channel

YouTube is a great way to get more exposure for your brand and to drive traffic to your site. However, just like with your website, if no one is visiting your channel, it is ineffective as a marketing tool. There... Continue reading

Posted Jan 21, 2013 at One Degree

1

How to Use Instagram as a Marketing Tool

Using Facebook, Twitter, and Pinterest for marketing purposes is now considered standard practice for most businesses. As the realm of social media expands, so do the opportunities to reach out to potential clients and conduct market research. Instagram is no... Continue reading

Posted Jan 10, 2013 at One Degree

5

New Year's Resolutions?

Every year at this time, following days of office parties, family get-togethers and perhaps over consumption, we humans pledge to be better, trimmer and healthier for the upcoming year. Here is a great, common-sense video - worth a look! YouTube... Continue reading

Posted Dec 28, 2012 at One Degree

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What did folks search for in 2012?

There were 546 ads posted every minute in Ontario this year. Here is the list of the province’s top searches, and we’ve included some infographics below. Top 10 Search Terms in Ontario 1. iPhone 2. iPhone 4 3. BMW 4.... Continue reading

Posted Dec 21, 2012 at One Degree

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Peak or Plateau: What’s Next for Apple? (Infographic)

Whether you’re an avid technophile or you can barely work your television, there’s no doubt that there’s one tech titan’s name and reputation that everyone knows right now: Apple, of course. Since the launch of their personal, handheld gadgets, from... Continue reading

Posted Dec 9, 2012 at One Degree

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Fish Where the Fish Are

By Derek Lackey There's a lot of talk these days as to which media CMO's should be paying attention to. Is social media marketing better than email marketing or TV advertising or even direct mail? Advertising is about selling more... Continue reading

Posted Nov 28, 2012 at One Degree

2

Israel, Gaza and Social Media: Where the Line Gets Drawn

A decades-long violent conflict between Israel and Palestine does not seem to be a likely platform for a social media exchange on Twitter and elsewhere, but the past twenty-four hours has challenged that. Yesterday marked the beginning of an Israeli... Continue reading

Posted Nov 17, 2012 at One Degree

3

Getting in bed with Gadgets

There’s no question that in recent years, regular smartphone, tablet, and other gadget users have developed a strong bond with their technology. More and more people find themselves riddled with separation anxiety if they leave their phone at home, or... Continue reading

Posted Nov 13, 2012 at One Degree

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How Instagram came to be and why it was an amazing marketing plan

Instagram, the newest social tool, is a free app available on Iphones and soon for others. The photo sharing application simply allows you to post your favorite photos and give them unique and appealing effects. You can get likes on... Continue reading

Posted Nov 5, 2012 at One Degree

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