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S.Swaminathan
Mumbai
Believes the future of enterprises and brands is all about customer management. Thinker, change agent, writer and customer management architect
Interests: Loves Indian Classical Music, trained percussionist, avid reader and a cricket fan.
Recent Activity
Marketing is getting rewired- How do marketing specialists rewire themselves?
I was reading Bill Lee's HBR blog article on Marketing is dead. Quite an evocative headline, I must say. We have either heard or seen such headlines for example - CRM is dead, Long live CRM! So, I wanted to... Continue reading
Posted Aug 12, 2012 at Customer World
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Do you value customer complaints enough?
I was reading a very interesting article by Don Peppers on the Untapped Value of Customer Complaints. I thought it was a lovely piece which brought out some very important points on this topic in a brilliant manner. If you... Continue reading
Posted Aug 5, 2012 at Customer World
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Is your business ready to pick-up intentcast from customers?
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The word "intentcast" has been used by Doc Searls, one of the proponents of customera taking control of their own data vs companies take control of the data. He has written a brilliant piece in Wall Street Journal - Customer... Continue reading
Posted Jul 22, 2012 at Customer World
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Winners of WSJ's Data Transparency Weekend
I had written in my last blog post about the WSJ's Data Transparency Weekend. Here are some very interesting applications and winners. There are some very lovely ideas here! Outstanding Scanning Project: TOSBack2 – a project to scan the Web... Continue reading
Posted Apr 18, 2012 at Customer World
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Join the WSJ's data transparency weekend!
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Your data is the single biggest business for many existing and emerging companies across the world. The web browsing you do is tracked thro' your IP and the cookies that get dropped in your PC or tablet leaves trails of... Continue reading
Posted Apr 7, 2012 at Customer World
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Touchcodes - More intuitive than QR Codes?
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As QR codes are beginning to revolutionize the convergence between the web and mobile, building new ways for brands to interact with customers, adding the power of interactivity, data & information for advertising campaigns, I have always found that it... Continue reading
Posted Feb 19, 2012 at Customer World
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How brands need to adopt & leverage technology marketing?
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This week there was an interesting debate around P&G CEO - Bob McDonald's comment. He had mentioned that: “In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising,... Continue reading
Posted Feb 12, 2012 at Customer World
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Personal data is the new oil!
The world economic forum and many futurists believe personal data is the new asset class that will emerge as a competitive advantage for many marketers. It is important that marketers start using this data intelligently, judiciously and in a manner... Continue reading
Posted Jan 29, 2012 at Customer World
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S.Swaminathan has shared their blog Customer World
Jan 28, 2012
S.Swaminathan is now following The Typepad Team
Mar 15, 2010
Sean, Thanks for recommending my blog " Customer World". It's a great list that you have put out there. Most of them in the list are a part of my 'daily fuel' to keep my mind ticking & thinking in this area.
Toggle Commented May 7, 2009 on Brand & Customer Experience Gold - 36 Blogs That Make Customers Sing at Buzz Canuck
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Thanks Jesus Hoyos for listing my blog. You have compiled a fantastic list of some great blogs. Am sure with this list 2007 it will be great year for me to starting exploring CRM trends.
Toggle Commented Dec 31, 2006 on Enlaces de CRM en Inglés at Jesús Hoyos - CRM en Latinoamérica
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