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S.Swaminathan
Mumbai
Believes the future of enterprises and brands is all about customer management. Thinker, change agent, writer and customer management architect
Interests: Loves Indian Classical Music, trained percussionist, avid reader and a cricket fan.
Recent Activity
Here's a lovely TED talk by Rainer Strack on the Workforce Crisis in 2030. What's was interesting to me from this talk is that India will be a major labor surplus market in 2020 when compared to other global economies.... Continue reading
Posted Dec 12, 2014 at Customer World
I always hear the following 3 questions from companies & fellow marketing professionals, I regularly speak to: How do we innovate around the customer? How often can we do it? How fast can we do it? It is interesting to... Continue reading
Posted Aug 31, 2014 at Customer World
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There has been a lot written, tweeted, blogged about the importance of being a customer-centric company. So, what are the habits of a customer centric company? Here's an interesting infographic that articulates their habits. I loved the digital-physical point here.... Continue reading
Posted Aug 17, 2014 at Customer World
While companies and marketers understand the importance & appreciate the value of customer experience, I have often found there are very little studies that quantify the value of the same. Often, there is more intent and less action, as it... Continue reading
Posted Aug 3, 2014 at Customer World
I read a fairly provocative article by MIT's Michael Schrage on Why your Analytics are failing you in the HBR Blog. I totally agree with Scharage's perspective in the article. Today, there is a hyper-sensitivity & hyper-activity in enterprises about... Continue reading
Posted Apr 12, 2014 at Customer World
I have been observing, talking and writing about the incredible convergence & power of data, analytics and contextual marketing for marketers for sometime now. Will 2014 see the beginning of this trend & wider adoption? I believe so and I... Continue reading
Posted Jan 12, 2014 at Customer World
I was reading Bill Lee's HBR blog article on Marketing is dead. Quite an evocative headline, I must say. We have either heard or seen such headlines for example - CRM is dead, Long live CRM! So, I wanted to... Continue reading
Posted Aug 12, 2012 at Customer World
I was reading a very interesting article by Don Peppers on the Untapped Value of Customer Complaints. I thought it was a lovely piece which brought out some very important points on this topic in a brilliant manner. If you... Continue reading
Posted Aug 5, 2012 at Customer World
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The word "intentcast" has been used by Doc Searls, one of the proponents of customera taking control of their own data vs companies take control of the data. He has written a brilliant piece in Wall Street Journal - Customer... Continue reading
Posted Jul 22, 2012 at Customer World
I had written in my last blog post about the WSJ's Data Transparency Weekend. Here are some very interesting applications and winners. There are some very lovely ideas here! Outstanding Scanning Project: TOSBack2 – a project to scan the Web... Continue reading
Posted Apr 18, 2012 at Customer World
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Your data is the single biggest business for many existing and emerging companies across the world. The web browsing you do is tracked thro' your IP and the cookies that get dropped in your PC or tablet leaves trails of... Continue reading
Posted Apr 7, 2012 at Customer World
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As QR codes are beginning to revolutionize the convergence between the web and mobile, building new ways for brands to interact with customers, adding the power of interactivity, data & information for advertising campaigns, I have always found that it... Continue reading
Posted Feb 19, 2012 at Customer World
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This week there was an interesting debate around P&G CEO - Bob McDonald's comment. He had mentioned that: “In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising,... Continue reading
Posted Feb 12, 2012 at Customer World
The world economic forum and many futurists believe personal data is the new asset class that will emerge as a competitive advantage for many marketers. It is important that marketers start using this data intelligently, judiciously and in a manner... Continue reading
Posted Jan 29, 2012 at Customer World
S.Swaminathan has shared their blog Customer World
Jan 28, 2012
S.Swaminathan is now following The Typepad Team
Mar 15, 2010
Sean, Thanks for recommending my blog " Customer World". It's a great list that you have put out there. Most of them in the list are a part of my 'daily fuel' to keep my mind ticking & thinking in this area.
1 reply
Thanks Jesus Hoyos for listing my blog. You have compiled a fantastic list of some great blogs. Am sure with this list 2007 it will be great year for me to starting exploring CRM trends.
1 reply