This is jHeenan's Typepad Profile.
Join Typepad and start following jHeenan's activity
Join Now!
Already a member? Sign In
jHeenan
Birmingham, AL
Agency Growth Consultant | Connecting Agencies with Clients and Brands with Customers
Interests: He is a contributing author of "The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best", http://amzn.to/L83SZG and is currently ranked in Social Media Marketing Magazine's list of the "World's Top CMO's to follow on Twitter".
Recent Activity
Image
It is often hard to get honest feedback from a prospect after a chemistry meeting or a phone interview, when the decision didn’t go your way. We hear things like; you have a great agency but, it was so close,... Continue reading
Posted 3 days ago at Lets Grow!
Image
Standing out among the endless barrage of ad agency prospecting is an increasing challenge for business development pros. To capture the attention of a new prospect, the odds are significantly increased when the message is personally relevant, adds value and... Continue reading
Posted 7 days ago at Lets Grow!
Image
I am not a search expert by any stretch, and certain many can parse this data much better than I. My intent is to understand marketplace seasonality as it relates to ad agency business development. I’ll bet no one will... Continue reading
Posted Jan 30, 2016 at Lets Grow!
Image
What We Searched For in 2015 is an annual summary of Google searches from the past year. It is chock full of good data for key segments and industries, and a great reminder for advertising agencies gearing up their business... Continue reading
Posted Jan 28, 2016 at Lets Grow!
Image
There are many channels that advertising agencies use to connect with potential new clients. There is a wealth of research from a variety of sources about the most effective methods to use. I wanted to hear it directly from the... Continue reading
Posted Jan 24, 2016 at Lets Grow!
Image
Call out the name John in a crowded room and you will likely turn a lot of heads. Chances are good that one of them will be an ad agency owner. The most popular first name among ad agency owners,... Continue reading
Posted Jan 20, 2016 at Lets Grow!
Image
I just fielded a survey among over 150 marketers representing companies small to large to ask them about their preferences for unsolicited contact by advertising agencies. Brands in this survey include Hallmark, Disney, Lenovo, Macy’s, Brinker, Hilton, Sony, and more.... Continue reading
Posted Jan 19, 2016 at Lets Grow!
Image
There are tens of thousands of advertising agencies selling the same products and services. Almost as many claim to be unique, different or better while using essential the same descriptors as the others. From a marketer’s perspective, the person who... Continue reading
Posted Jan 6, 2016 at Lets Grow!
Image
Google “how to win an ad agency pitch” (without quotes) to see how many people have an opinion on this subject. I did this first two years ago, and there were over 14 million listings. Today that number is over... Continue reading
Posted Jan 4, 2016 at Lets Grow!
Image
In Adland, the office holiday parties rage on. The funky holiday videos, Christmas cards, and client gifts are done and there is a massive scramble to get last minute hours billed. Yes, the year is over and its time to... Continue reading
Posted Dec 13, 2015 at Lets Grow!
Image
By all indications the business climate in 2016 will be slightly better than 2015. The economy will continue to improve, and marketers will see a little extra budget in their stockings. However, there will be more agencies competing for those... Continue reading
Posted Dec 7, 2015 at Lets Grow!
Image
It is that time of the year when we reflect back on our 2015 results and make our new business resolutions for 2016. Many new business pros might say; I’ll make more calls. I won’t call Coke anymore. I will... Continue reading
Posted Dec 3, 2015 at Lets Grow!
Image
Written by Jami Oetting | @jamioetting | HubSpot You might trade client (horror) stories with a few other agency execs you know. You might belong to an agency group where people share metrics and financials. Maybe a more established firm... Continue reading
Posted Dec 2, 2015 at Lets Grow!
Image
One of the common questions I get from agency owners is about how their peers handle new business. Whether large or small, owners can’t help but notice the successes of others. They often marvel at how one agency is constantly... Continue reading
Posted Dec 1, 2015 at Lets Grow!
Image
A variety of sources estimate the batting average or win rate for advertising agencies at about 25% - 30%. That fact alone is a huge complex amalgamation of circumstances which hardly represents your agency yet does provide a starting point... Continue reading
Posted Nov 21, 2015 at Lets Grow!
Image
I remember one Saturday morning when my young daughter asked, Daddy, where do advertising agency clients come from? Of course, I blushed and said, ask your Mother. And then I woke up and realized, what a great question. Some say... Continue reading
Posted Nov 16, 2015 at Lets Grow!
Image
From Josh Bernoff @jbernoff If you’d like to publish (or self-publish) a book, you now have more options than ever. You also have a complex set of choices. I’ll walk you through them and finish with a flow-chart for the... Continue reading
Posted Nov 11, 2015 at Lets Grow!
Image
By Bill Duggan, Group EVP, ANA Earlier this week I attended the Digiday Agency Summit, where I also gave a presentation on the ANA transparency initiative. Shareen Pathak, brands editor at Digiday, opened the summit with a terrific presentation on... Continue reading
Posted Nov 1, 2015 at Lets Grow!
Image
I’ve talked to agency owners and new business directors about their approach to growing and as you can imagine there are as many opinions as there are agencies. What everyone does agree on is that new business is the priority.... Continue reading
Posted Oct 31, 2015 at Lets Grow!
Image
Business development is the toughest job in advertising and no wonder it is the shortest. On average, a BD person lasts about 18 months. The challenge of marshaling all agency resources to a pitched frenzy in between the daily client... Continue reading
Posted Oct 28, 2015 at Lets Grow!
Image
I recently received a reply to one of my agency prospect emails. “I receive hundreds of emails from ad agencies and can’t stand it when they know nothing about me or my business. Yours was about to get the DELETE... Continue reading
Posted Oct 22, 2015 at Lets Grow!
Image
It is inevitable. You work your pipeline diligently, and all you hear is crickets. You post, email, call, knock, cocktails, golf, call, knock, $%@&?! Is there anyone out there? The Account Director taps her foot waiting. The Creative Director cock’s... Continue reading
Posted Oct 22, 2015 at Lets Grow!
Image
Advertising agencies pride themselves on the personalized service they provide their clients. Many cite that factor as their top quality. They go to great lengths to demonstrate their commitment through face-to-face leadership involvement, client wining and dining, dedicated teams, access... Continue reading
Posted Oct 18, 2015 at Lets Grow!
Image
As we hunker down with our marketing automation platforms, marvel at the efficiency of our programmatic ad buy and get intoxicated from endless gulps of data, have we lost the magic in advertising? Technology is great at doing repeatable tasks... Continue reading
Posted Oct 10, 2015 at Lets Grow!
Image
I have worked with hundreds of marketers and seen the spectrum of relationships they have with their agencies. I’ve hired and managed agencies to accomplish brand and business goals. I’ve talked with marketers about the pros and cons of full-service... Continue reading
Posted Oct 5, 2015 at Lets Grow!