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Birmingham, AL
CMO @LuckieAndCo Adjunct Professor @AU Serial marketer with 25+ years connecting agencies with clients and brands with customers. Now available in XXL. St. Bernardine. Pray for us.
Interests: He is a contributing author of "The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best", and is currently ranked in Social Media Marketing Magazine's list of the "World's Top CMO's to follow on Twitter".
Recent Activity
"…being both data-informed and also to being story-driven, which is to say human. Just as we have seen the rise of ‘Data Artists’ in the visual arts world, ‘Data Visualisers’ in the statistics world and, more recently ‘Data Journalists’ in... Continue reading
Posted Apr 15, 2014 at adBlogging
By Dmitri Sarle, January 24, 2014 Let’s get one thing straight - advertising sucks. Not because it is bad on a moral level or because it is annoying. It is bad because it is just boring and outdated. The little... Continue reading
Posted Feb 4, 2014 at adBlogging
Many marketers automatically think that Twitter's video platform Vine is more of an opportunity for B2C than B2B. But they are wrong. Whether the strategy is product promotion, event exposure, or pure fun, creativity is a must for Vine--and B2B... Continue reading
Posted Jan 15, 2014 at adBlogging
Sterling-Rice Group identified the top ten food trends that will be serviced on restaurant menus and line supermarket shelves in 2014. A team of over 100 chefs, restaurateurs and foodies compiled the 2014 Top Ten Food Trends. The New Year... Continue reading
Reblogged Nov 14, 2013 at adBlogging
I recently enjoyed a column on entitled “For CMOs, ‘Big Data’ Is A Very Big Deal.” It was penned by Alfredo Gangotena, CMO of MasterCard. In the column, Gangotena espouses the exciting future of data analytics on a scale... Continue reading
Posted Nov 12, 2013 at adBlogging
A pair of liberal non-profits have teamed up to help smooth over the slow start of Colorado's health insurance marketplace with an online marketing push that reimagines the classic "Got Milk?" campaign in a way that doesn't quite do justice... Continue reading
Posted Oct 23, 2013 at adBlogging
From cave walls to Facebook walls, storytelling is the most powerful form of communication. In many ways, storytelling is the creative demonstration of a truth, living proof of an idea and the demonstration of ideas turned into action. In marketing,... Continue reading
Posted Oct 4, 2013 at adBlogging
You can purchase my book on Amazon The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best" [Kindle Edition] My chapter is available seperately as well: How to Use Storytelling Techniques to Advance a Marketing Campaign... Continue reading
Posted Sep 30, 2013 at adBlogging
This week, Adweek made some waves in the marketing industry with the debut of the “United States of Advertising,” a map featuring the magazine’s picks for the top ad agencies by state. We at Luckie were proud to see we... Continue reading
Posted Sep 30, 2013 at adBlogging
Earlier this year, Luckie completed one of our most ambitious digital projects to date: a fully re-imagined, content-rich home for the Alabama Tourism Department. We believe the new is one of the best state tourism sites in the country,... Continue reading
Posted Sep 30, 2013 at adBlogging
Paper Is Dead, Except When It's the Most Important Thing in the House An old-fashioned reminder from Leo Burnett By David Gianatasio March 11, 2013, 9:12 AM EDT Click on picture to watch the spot Paper? Pa-per? What the hell... Continue reading
Posted Mar 12, 2013 at adBlogging
Posted Aug 3, 2012 at adBlogging
Wed, Jul 6, 2011 (5 votes, average: 4.20 out of 5) 23 Comments Via DigitalBuzz Blog Right, so I thought it might be cool to round up as many of the 2011 Cannes Cyber Lions winning case study videos as... Continue reading
Posted Jun 27, 2012 at adBlogging
Once Upon A Time From cave walls to Facebook walls, storytelling is the most powerful form of communication. In many ways, storytelling is the creative demonstration of a truth, living proof of an idea, or the demonstration of turning ideas... Continue reading
Posted Jun 15, 2012 at adBlogging
Posted by Crystalyn Stuart May 16, 2012 Council of Public Relations Firms: Understanding how your social campaign is performing requires a fine mix of data and interpretation, as many marketers know. But it’s not always as simple as that. A... Continue reading
Posted May 18, 2012 at adBlogging
New technologies are impacting businesses in fundamental ways. For example, take a look at how consumer purchasing behavior has evolved. People are increasingly using their mobile phones to make purchases, and mCommerce is predicted to reach a whopping $163 billion... Continue reading
Posted May 16, 2012 at adBlogging
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Posted Apr 25, 2012 at adBlogging
Source: Continue reading
Posted Feb 29, 2012 at adBlogging
Via: Online Universities Blog Continue reading
Posted Feb 27, 2012 at adBlogging
Infographic presented by 2D barcode service Microsoft Tag. Continue reading
Posted Feb 20, 2012 at adBlogging
via Cool News of the Day February 9, 2012 Macy's, HSN and Adidas are working with Intel "to bring the convenience of online shopping to the offline world," reports Hadley Malcolm in USA Today (2/8/12). "We are on the frontier... Continue reading
Posted Feb 10, 2012 at adBlogging
Published: Thursday, February 02, 2012, 5:30 AM By Dawn Kent -- The Birmingham News MONTGOMERY, Alabama -- Hyundai's Alabama auto factory and its employees are back in the Super Bowl advertising spotlight. On Sunday, just before kickoff, the Korean automaker... Continue reading
Posted Feb 2, 2012 at adBlogging
Small Agency Diary A Look at Regional Shops' Changing Attitude Toward New Media By: Jay Friedman Published: January 17, 2012 This month we published the results of a study detailing the state of "going digital" within regional agencies around the... Continue reading
Posted Jan 18, 2012 at adBlogging