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Birmingham, AL
CMO @LuckieAndCo | Connecting Agencies with Clients and Brands with Customers
Interests: He is a contributing author of "The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best", and is currently ranked in Social Media Marketing Magazine's list of the "World's Top CMO's to follow on Twitter".
Recent Activity
Written by Ben Malbon For Google's inaugural U.S.-based Firestarters evening, a panel of industry luminaries shared perspectives on how to evolve an agency so that it succeeds in an ever-more-digital world. The consensus was less radical than one might imagine... Continue reading
Posted yesterday at jHeenan
Written by Amahl Majack | @amahlmajack Many agencies fail to make the investment to market their own firm. They are worried about client KPIs, not their own sales pipeline or website conversion rates. If, however, you are one of those... Continue reading
Posted 3 days ago at jHeenan
Written by Brian Hasenbauer | @bhasenbauer While many agencies consider every employee an expert in marketing, there comes a time when you need a single point of accountability for your agency’s marketing. You know this from working with your clients.... Continue reading
Posted Dec 8, 2014 at jHeenan
by Drew McLellan, Susan Baier In our work with agencies throughout the US and Canada, we've noticed some constants. Agency owners have a wicked sense of humor. Agency owners both hire and fire too slowly. Agency owners have a love/hate... Continue reading
Posted Dec 1, 2014 at jHeenan
Three Things the Best Agencies Have Going for Them By Janet Northen The more influencers who know your brand and value the work you do, the better your chances of retaining top clients, attracting hot talent and ultimately keeping your... Continue reading
Posted Nov 24, 2014 at jHeenan
by Tyler Loechner Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP or IO-based campaign model in favor of an “always-on” approach. You’ve heard of... Continue reading
Posted Nov 21, 2014 at jHeenan
by Michael Bollinger While the demise of ad agencies due to digital disruption has long been prophesied, the evidence just doesn't point to such an outcome. The actual outcome, to date, has been the proliferation of agencies. As digital democratized... Continue reading
Posted Nov 13, 2014 at jHeenan
by Darren Woolley Human beings are notoriously emotional and often irrational. However, we want to think we are totally rational. Clients are no different. In fact, rational feedback and reasons are often provided to justify what is largely an emotional... Continue reading
Posted Nov 6, 2014 at jHeenan
Michael Lee Contributor Thoughts from the AdForum 2014 Summit. ... all the talk of the demise of the ad agency, it’s certainly not a fait accompli. They’re not going to go down without a fight. Agencies are re-inventing, re-working, re-engineering,... Continue reading
Posted Oct 30, 2014 at jHeenan
David Deal. Facebook Profile Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow’s CMOs will need to master analytics, technology, and innovation. Those are some of the key... Continue reading
Posted Oct 29, 2014 at jHeenan
#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a #1 best selling author and keynote speaker on digital leadership. The video was produced by Equalman Studios. Source data... Continue reading
Posted Oct 28, 2014 at jHeenan
Lee Salz, Contributing Writer Dear Salespeople, You all have come into my office and told me… We're the largest supplier. We're the niche provider. Our product comes in every color in the rainbow. Our company specializes in certain distinct colors.... Continue reading
Posted Oct 22, 2014 at jHeenan
by Richard Whitman Nissan CMO Roel de Vries is not happy with the current state of client agency relationships and says the proliferation of specialty agencies and extensive growth of holding company divisions has led him to question why it... Continue reading
Posted Oct 13, 2014 at jHeenan
By Nathalie Tadena IKEA’s new video touting the power of a good old-fashioned print catalog has generated more than 7.7 million online views in less than a week, according to data from Visible Measures. The Swedish furniture retailer’s “Experience the... Continue reading
Posted Oct 10, 2014 at jHeenan
by Richard Whitman Writing in Marketingland, Motivity Marketing CEO Kevin Ryan has some harsh words for you shysters out there who can't help yourselves from poaching clients away from your competitors with cheesy emails. Breaking down one such email that... Continue reading
Posted Oct 10, 2014 at jHeenan
by Matt Eastwood As Millennials increasingly define our culture, JWT's worldwide chief creative officer writes, they will also define our understanding of an experience. If advertising is a conversation, we need to rethink what we are saying. What is an... Continue reading
Posted Oct 6, 2014 at jHeenan
Trina Mousseau, MBA Chief Marketing Officer at Tourism Victoria 1) Put the Budget Slide First It seems odd to me that all agencies present the budget slide last. As if the client couldn’t possibly pay attention to the ideas if... Continue reading
Posted Oct 3, 2014 at jHeenan
by Alex Mathers @MoonApe Image source: Simon Child Illustration What’s the best way you can generate new client projects each month? At Red Lemon Club, we are all about simplicity and being direct when it comes to getting things done.... Continue reading
Posted Sep 26, 2014 at jHeenan
Remember those fears of being replaced by a computer? Tailor uses natural language processing to help business automatically generate stylish and personalized branding that fits their company. Spotted another good idea? Join our Springspotters network and earn rewards Branding is... Continue reading
Posted Sep 24, 2014 at jHeenan
I Googled “how to win an ad agency pitch” looking for account-saving ideas on what to do for an upcoming pitch at my agency Luckie. What I didn’t realize is that there are over 14 million ideas with more coming... Continue reading
Posted Sep 23, 2014 at jHeenan
by Christopher Penn One of the constant career tips you’ll hear at every level of business and marketing is to go out and “network”. As a former IT guy, I once thought that networking with Ethernet cables and routers was... Continue reading
Posted Sep 23, 2014 at jHeenan
CMOs Just Aren't That Social. Question Is, Why? by Catharine P. Taylor, Friday, Sept. 19, 2014 There are plenty of things I’ve never understood about CMOs -- like why they’d take a job that seldom lasts that long-- but chief... Continue reading
Posted Sep 19, 2014 at jHeenan
The Mirren-RSW/US 2014 New Business Tools Annual Report is a must-read resource for anyone involved in Agency New Business. The Annual Report summarizes information gleaned from close to 350 agency executives on the effectiveness of a wide variety of new... Continue reading
Posted Sep 18, 2014 at jHeenan
Space: The Final Frontier for Marketing Procurement? By Jack Neff. Published on September 17, 2014. In the post, P&G said it is seeking a way to produce video with costs "significantly lower" than today's average of $273,000 for beauty and... Continue reading
Posted Sep 17, 2014 at jHeenan
Ukraine Shop Goes a Little Far With the Viral Metaphor By Alexandra Bruell. Ad Age. Published on September 09, 2014. "Why does Ebola get such a bad rap? I think we can use its transmissibility as a symbol of our... Continue reading
Posted Sep 16, 2014 at jHeenan