This is jHeenan's Typepad Profile.
Join Typepad and start following jHeenan's activity
Join Now!
Already a member? Sign In
jHeenan
Birmingham, AL
Agency Growth Consultant | Connecting Agencies with Clients and Brands with Customers
Interests: He is a contributing author of "The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best", http://amzn.to/L83SZG and is currently ranked in Social Media Marketing Magazine's list of the "World's Top CMO's to follow on Twitter".
Recent Activity
Image
What are the three biggest barriers to new business success for agencies? If you ask agency owners, you may get a different answer than the business development people at the agency. I just conducted a survey among advertising agency business... Continue reading
Posted yesterday at Lets Grow!
Image
We all know things change. Over 75% of marketers believe our business has changed more in the last couple years than in the past 50. The speed of change continues to accelerate, and there’s no telling where our future clients... Continue reading
Posted Apr 9, 2016 at Lets Grow!
Image
It is often a brisk conversation in the heat of pitch preparation. Should the agency president be in the presentation, in the room, in it at all? According to marketing executives who hire and work with agencies, agency leadership is... Continue reading
Posted Apr 2, 2016 at Lets Grow!
Image
New clients are essential for ad agency success. What are the best qualities of a person who can successfully match a good client with a deserving agency? How can you spot that future superstar, the one you can keep, grow... Continue reading
Posted Mar 26, 2016 at Lets Grow!
Image
Have you ever sat through 100+ slides in a PowerPoint presentation and wondered, “what have I done to deserve this”? So why do so many business development professionals think they are the exception to the rules of presenting? When I... Continue reading
Posted Mar 20, 2016 at Lets Grow!
Image
What should advertising agencies spend on their business development activities? I say more than you are! It is a topic of great debate among agencies and all businesses alike. Apple spends 7% of their revenue on sales and marketing, Tempur... Continue reading
Posted Mar 7, 2016 at Lets Grow!
Image
Advertising agency roles are often well defined, and the skills and experience for each are pretty specific. Typically, the larger the firm, the more specific each role is. The smaller the firm, the more likely each member will cover a... Continue reading
Posted Feb 29, 2016 at Lets Grow!
Image
How do marketing executives find new agencies? They start on the web. Does anyone not know that? Then why are there any advertising agency websites that are outdated, confusing, difficult to navigate, and lack a clear focus? Why would an... Continue reading
Posted Feb 20, 2016 at Lets Grow!
Image
The success of an agency depends on new clients. Agencies invest in me or others to be their catalyst for growth. At the same time, marketers are actively looking for new resources. They have a compelling reason to find and... Continue reading
Posted Feb 14, 2016 at Lets Grow!
Image
It is often hard to get honest feedback from a prospect after a chemistry meeting or a phone interview, when the decision didn’t go your way. We hear things like; you have a great agency but, it was so close,... Continue reading
Posted Feb 6, 2016 at Lets Grow!
Image
Standing out among the endless barrage of ad agency prospecting is an increasing challenge for business development pros. To capture the attention of a new prospect, the odds are significantly increased when the message is personally relevant, adds value and... Continue reading
Posted Feb 2, 2016 at Lets Grow!
Image
I am not a search expert by any stretch, and certain many can parse this data much better than I. My intent is to understand marketplace seasonality as it relates to ad agency business development. I’ll bet no one will... Continue reading
Posted Jan 30, 2016 at Lets Grow!
Image
What We Searched For in 2015 is an annual summary of Google searches from the past year. It is chock full of good data for key segments and industries, and a great reminder for advertising agencies gearing up their business... Continue reading
Posted Jan 28, 2016 at Lets Grow!
Image
There are many channels that advertising agencies use to connect with potential new clients. There is a wealth of research from a variety of sources about the most effective methods to use. I wanted to hear it directly from the... Continue reading
Posted Jan 24, 2016 at Lets Grow!
Image
Call out the name John in a crowded room and you will likely turn a lot of heads. Chances are good that one of them will be an ad agency owner. The most popular first name among ad agency owners,... Continue reading
Posted Jan 20, 2016 at Lets Grow!
Image
I just fielded a survey among over 150 marketers representing companies small to large to ask them about their preferences for unsolicited contact by advertising agencies. Brands in this survey include Hallmark, Disney, Lenovo, Macy’s, Brinker, Hilton, Sony, and more.... Continue reading
Posted Jan 19, 2016 at Lets Grow!
Image
There are tens of thousands of advertising agencies selling the same products and services. Almost as many claim to be unique, different or better while using essential the same descriptors as the others. From a marketer’s perspective, the person who... Continue reading
Posted Jan 6, 2016 at Lets Grow!
Image
Google “how to win an ad agency pitch” (without quotes) to see how many people have an opinion on this subject. I did this first two years ago, and there were over 14 million listings. Today that number is over... Continue reading
Posted Jan 4, 2016 at Lets Grow!
Image
In Adland, the office holiday parties rage on. The funky holiday videos, Christmas cards, and client gifts are done and there is a massive scramble to get last minute hours billed. Yes, the year is over and its time to... Continue reading
Posted Dec 13, 2015 at Lets Grow!
Image
By all indications the business climate in 2016 will be slightly better than 2015. The economy will continue to improve, and marketers will see a little extra budget in their stockings. However, there will be more agencies competing for those... Continue reading
Posted Dec 7, 2015 at Lets Grow!
Image
It is that time of the year when we reflect back on our 2015 results and make our new business resolutions for 2016. Many new business pros might say; I’ll make more calls. I won’t call Coke anymore. I will... Continue reading
Posted Dec 3, 2015 at Lets Grow!
Image
Written by Jami Oetting | @jamioetting | HubSpot You might trade client (horror) stories with a few other agency execs you know. You might belong to an agency group where people share metrics and financials. Maybe a more established firm... Continue reading
Posted Dec 2, 2015 at Lets Grow!
Image
One of the common questions I get from agency owners is about how their peers handle new business. Whether large or small, owners can’t help but notice the successes of others. They often marvel at how one agency is constantly... Continue reading
Posted Dec 1, 2015 at Lets Grow!
Image
A variety of sources estimate the batting average or win rate for advertising agencies at about 25% - 30%. That fact alone is a huge complex amalgamation of circumstances which hardly represents your agency yet does provide a starting point... Continue reading
Posted Nov 21, 2015 at Lets Grow!
Image
I remember one Saturday morning when my young daughter asked, Daddy, where do advertising agency clients come from? Of course, I blushed and said, ask your Mother. And then I woke up and realized, what a great question. Some say... Continue reading
Posted Nov 16, 2015 at Lets Grow!