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jHeenan
Birmingham, AL
CMO @LuckieAndCo | Connecting Agencies with Clients and Brands with Customers
Interests: He is a contributing author of "The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best", http://amzn.to/L83SZG and is currently ranked in Social Media Marketing Magazine's list of the "World's Top CMO's to follow on Twitter".
Recent Activity
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CMOs Just Aren't That Social. Question Is, Why? by Catharine P. Taylor, Friday, Sept. 19, 2014 There are plenty of things I’ve never understood about CMOs -- like why they’d take a job that seldom lasts that long-- but chief... Continue reading
Posted 2 days ago at jHeenan
The Mirren-RSW/US 2014 New Business Tools Annual Report is a must-read resource for anyone involved in Agency New Business. The Annual Report summarizes information gleaned from close to 350 agency executives on the effectiveness of a wide variety of new... Continue reading
Posted 3 days ago at jHeenan
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Space: The Final Frontier for Marketing Procurement? By Jack Neff. Published on September 17, 2014. In the post, P&G said it is seeking a way to produce video with costs "significantly lower" than today's average of $273,000 for beauty and... Continue reading
Posted 4 days ago at jHeenan
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Ukraine Shop Goes a Little Far With the Viral Metaphor By Alexandra Bruell. Ad Age. Published on September 09, 2014. "Why does Ebola get such a bad rap? I think we can use its transmissibility as a symbol of our... Continue reading
Posted 5 days ago at jHeenan
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By: Kevin Lourens | 15 Sep 2014 There is an old advertising industry cliché that goes something like this - you win on creativity, you lose on relationships. To succeed in advertising, it is not enough to do great work.... Continue reading
Posted 5 days ago at jHeenan
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by Jim Price Midsized brands often have the misconception that they can’t afford to buy national television. For brands that have e-commerce and nationwide distribution, national media should always be an option on the table. Even brands with as little... Continue reading
Posted Sep 10, 2014 at jHeenan
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by Richard Whitman, Yesterday, 6:04 PM A recent survey from The Creative Group offers up insight for agencies looking to hire creatives and for creatives looking to get into a particular agency. You can align your job search and hiring... Continue reading
Posted Aug 29, 2014 at jHeenan
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It's like tinder for marketeers Pitcher is here! With Pitcher, you have dozens of great agencies directly under your thumb. Within seconds your pitch is set up and you're swiping away. It offers the shortest way to an A-grade shortlist... Continue reading
Posted Aug 27, 2014 at jHeenan
Agency Campaign Lifecycle: Winning the Account Part One: Win New Business with Social Listening Agencies increasingly leverage social media data and analysis at every stage of the account life cycle, from pitching new business to evaluating ROI. The first study... Continue reading
Reblogged Aug 27, 2014 at jHeenan
By Hannah Pavalow Image from: Generate New Business / Shutterstock This Ad Club hosted guest speakers Kristen Cavallo, Chief Strategy Officer of Mullen, and Donna Wiederkehr, CMO of Aegis Media N.A., on the topic of new business. Coming from different... Continue reading
Posted Aug 26, 2014 at jHeenan
Reblogged Aug 26, 2014 at jHeenan
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John Heenan is CMO @LuckieAndCo, former Adjunct Professor @AU, and a Serial marketer with 30+ years connecting agencies with clients and brands with customers. John is a contributing author of "The World's Foremost Authorities On Marketing: Top CMOs Share What... Continue reading
Reblogged Aug 26, 2014 at jHeenan
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This post was originally published at the American Express Open Forum website, where Rohit is a contributing author. Read more of his Small Business oriented articles If there’s an argument against using a small advertising agency, I’ve probably used it.... Continue reading
Posted Aug 25, 2014 at jHeenan
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Article by: TODD NELSON , Special to the Star Tribune When the ad agency veterans leading Friends & Neighbors, a marketing consultancy in Minneapolis, set out to launch a client’s line of flame-resistant performance workwear, they naturally called on their... Continue reading
Posted Aug 25, 2014 at jHeenan
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New business chiefs deal with a lot of stress and a short shelf life By Noreen O'Leary While much has been made of the short lifespan of CMOs­­­­­­­­­­­­­­­­­­­­­—on average 45 months, according to recruiters Spencer Stuart—there’s even more survival pressure... Continue reading
Posted Aug 25, 2014 at jHeenan
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August 19th, 2014 - 12:04 am By AdExchanger “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Currie, chief marketing officer at The... Continue reading
Reblogged Aug 19, 2014 at jHeenan
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via http://www.fastcoexist.com Your used couch never looked so appealing. In a way, Craigslist is the perfect example of a truly sustainable store. It's unlikely that a new bamboo chopping board or solar-powered gadget bought elsewhere will ever be as green... Continue reading
Posted Aug 19, 2014 at jHeenan
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By now, being acquired by Yahoo is a whole separate exit category for startups, and the latest to go that route is ClarityRay, an Israeli startup that helps publishers identify fraudulent ads. From the company’s homepage: Our vision has always... Continue reading
Reblogged Aug 18, 2014 at jHeenan
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By:Tim Williams Date posted: August 15, 2014 Developing a differentiating positioning strategy for your agency is hard enough, but bringing it to life throughout all of the agency’s business practices is where the real work comes in. To assess how... Continue reading
Reblogged Aug 15, 2014 at jHeenan
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Mike Palmer, headhunter & rainmaker for creative agencies The hot biz dev phrase du jour is Inbound Marketing. Agencies are taking great pains to leverage Social Media and converting the prospect leads into inquiries. Sounds good — until it actually... Continue reading
Posted Aug 15, 2014 at jHeenan
Posts by Jami Oetting Date posted: August 12, 2014 Full-service, integrated, 360 degree — these are common terms agencies use to describe themselves, but it does little to differentiate an agency when competing. Agencies have chosen to develop deep category... Continue reading
Reblogged Aug 14, 2014 at jHeenan
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Yo, creatives. And account people. And media people. And, yeah, agency founders. You're just not that important to the ongoing wellbeing of your agency. A new study from University of Texas Assistant Professor Sekou Bermiss made an interesting discovery. It's... Continue reading
Reblogged Aug 13, 2014 at jHeenan
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I'll never forget the time we had the VP of Marketing for an upcoming retail brand and her team in our conference room for a “chemistry meeting”. By all measures this account was a reach for us, but somehow I... Continue reading
Posted Aug 12, 2014 at jHeenan
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“I have a genuine concern because there’s never been such competition for creativity.” These were the cautionary words of Unilever’s Keith Weed during his speech from the main stage in Cannes this year. From the main stage. Talking about talent.... Continue reading
Reblogged Aug 12, 2014 at jHeenan
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The 100 largest business-to-business advertisers last year spent an estimated $4.9 billion on U.S. b-to-b ads, up 3.4% over 2012, according to Ad Age DataCenter's analysis of measured-media spending data from Kantar Media. read the whole story at adage.com Continue reading
Reblogged Aug 11, 2014 at jHeenan