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jHeenan
Birmingham, AL
CMO @LuckieAndCo | Connecting Agencies with Clients and Brands with Customers
Interests: He is a contributing author of "The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best", http://amzn.to/L83SZG and is currently ranked in Social Media Marketing Magazine's list of the "World's Top CMO's to follow on Twitter".
Recent Activity
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August 19th, 2014 - 12:04 am By AdExchanger “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Currie, chief marketing officer at The... Continue reading
Reblogged 2 days ago at jHeenan
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via http://www.fastcoexist.com Your used couch never looked so appealing. In a way, Craigslist is the perfect example of a truly sustainable store. It's unlikely that a new bamboo chopping board or solar-powered gadget bought elsewhere will ever be as green... Continue reading
Posted 2 days ago at jHeenan
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By now, being acquired by Yahoo is a whole separate exit category for startups, and the latest to go that route is ClarityRay, an Israeli startup that helps publishers identify fraudulent ads. From the company’s homepage: Our vision has always... Continue reading
Reblogged 3 days ago at jHeenan
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By:Tim Williams Date posted: August 15, 2014 Developing a differentiating positioning strategy for your agency is hard enough, but bringing it to life throughout all of the agency’s business practices is where the real work comes in. To assess how... Continue reading
Reblogged 6 days ago at jHeenan
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Mike Palmer, headhunter & rainmaker for creative agencies The hot biz dev phrase du jour is Inbound Marketing. Agencies are taking great pains to leverage Social Media and converting the prospect leads into inquiries. Sounds good — until it actually... Continue reading
Posted 6 days ago at jHeenan
Posts by Jami Oetting Date posted: August 12, 2014 Full-service, integrated, 360 degree — these are common terms agencies use to describe themselves, but it does little to differentiate an agency when competing. Agencies have chosen to develop deep category... Continue reading
Reblogged 7 days ago at jHeenan
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Yo, creatives. And account people. And media people. And, yeah, agency founders. You're just not that important to the ongoing wellbeing of your agency. A new study from University of Texas Assistant Professor Sekou Bermiss made an interesting discovery. It's... Continue reading
Reblogged Aug 13, 2014 at jHeenan
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I'll never forget the time we had the VP of Marketing for an upcoming retail brand and her team in our conference room for a “chemistry meeting”. By all measures this account was a reach for us, but somehow I... Continue reading
Posted Aug 12, 2014 at jHeenan
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“I have a genuine concern because there’s never been such competition for creativity.” These were the cautionary words of Unilever’s Keith Weed during his speech from the main stage in Cannes this year. From the main stage. Talking about talent.... Continue reading
Reblogged Aug 12, 2014 at jHeenan
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The 100 largest business-to-business advertisers last year spent an estimated $4.9 billion on U.S. b-to-b ads, up 3.4% over 2012, according to Ad Age DataCenter's analysis of measured-media spending data from Kantar Media. read the whole story at adage.com Continue reading
Reblogged Aug 11, 2014 at jHeenan
There are lots of advertising agency business development resources available today. They span the gamut from promising a silver bullet to claims of putting Saatchi & Saatchi on the map. I’ve vetted some of those resources and some are pretty good while others sound a little over the top. I... Continue reading
Posted Aug 10, 2014 at Why Me?
Email me at john@jheenan.com with your availability for a call so I can learn more about your needs and provide you with a proposal for services. I'll go over in detail what I can and cannot do, how long it might take and what the expected outcomes will be. I'll... Continue reading
Posted Aug 9, 2014 at Services
I have created and managed comprehensive advertising agency business development programs for small, medium and large agencies. I have built internal marketing services organizations for clients, managed multi million dollar budgets, hired and aligned talent and inspired great outcomes that effectively support the organization’s needs and business objectives. I am... Continue reading
Posted Aug 9, 2014 at About
Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes. Yet key benchmarks such as click rate and transaction rate continue to decline. As it gets harder to cut through the... Continue reading
Reblogged Aug 8, 2014 at jHeenan
Posted Aug 8, 2014 at jHeenan
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Alabama - Luckie & Company via www.adweek.com Continue reading
Reblogged Aug 8, 2014 at jHeenan
"…being both data-informed and also to being story-driven, which is to say human. Just as we have seen the rise of ‘Data Artists’ in the visual arts world, ‘Data Visualisers’ in the statistics world and, more recently ‘Data Journalists’ in... Continue reading
Posted Apr 15, 2014 at jHeenan
By Dmitri Sarle, January 24, 2014 Let’s get one thing straight - advertising sucks. Not because it is bad on a moral level or because it is annoying. It is bad because it is just boring and outdated. The little... Continue reading
Posted Feb 4, 2014 at jHeenan
Many marketers automatically think that Twitter's video platform Vine is more of an opportunity for B2C than B2B. But they are wrong. Whether the strategy is product promotion, event exposure, or pure fun, creativity is a must for Vine--and B2B... Continue reading
Posted Jan 15, 2014 at jHeenan
Sterling-Rice Group identified the top ten food trends that will be serviced on restaurant menus and line supermarket shelves in 2014. A team of over 100 chefs, restaurateurs and foodies compiled the 2014 Top Ten Food Trends. The New Year... Continue reading
Reblogged Nov 14, 2013 at jHeenan
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I recently enjoyed a column on CMO.com entitled “For CMOs, ‘Big Data’ Is A Very Big Deal.” It was penned by Alfredo Gangotena, CMO of MasterCard. In the column, Gangotena espouses the exciting future of data analytics on a scale... Continue reading
Posted Nov 12, 2013 at jHeenan
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A pair of liberal non-profits have teamed up to help smooth over the slow start of Colorado's health insurance marketplace with an online marketing push that reimagines the classic "Got Milk?" campaign in a way that doesn't quite do justice... Continue reading
Posted Oct 23, 2013 at jHeenan
From cave walls to Facebook walls, storytelling is the most powerful form of communication. In many ways, storytelling is the creative demonstration of a truth, living proof of an idea and the demonstration of ideas turned into action. In marketing,... Continue reading
Posted Oct 4, 2013 at jHeenan
Posted Oct 3, 2013 at jHeenan