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jHeenan
Birmingham, AL
CMO @LuckieAndCo | Connecting Agencies with Clients and Brands with Customers
Interests: He is a contributing author of "The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best", http://amzn.to/L83SZG and is currently ranked in Social Media Marketing Magazine's list of the "World's Top CMO's to follow on Twitter".
Recent Activity
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There are two glaring numbers that exemplify the changing landscape of higher education: First, over the past three decades, the college enrollment rate among 18- to 24-year-olds has jumped from 26% to 41%, with a similar increase among those over... Continue reading
Posted Jul 20, 2015 at jHeenan
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So, you’ve got a product or service and you want people to buy it? Then you’ve probably identified your consumer and spent countless hours perfecting your pitch. There is only one problem: Ain’t nobody got time for that! Consumers are... Continue reading
Posted Jul 13, 2015 at jHeenan
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Businesses care about results, and they should. But humans care about the entire experience. This conflict has been ever present in the execution of marketing. From the beginning, companies have been pursuing growth from a myopic business orientation. In the... Continue reading
Posted Jul 9, 2015 at jHeenan
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Millennials. That elusive 18-34 demographic that has been the marketing world’s holy grail since they were old enough to receive an allowance. For good reason too. Forbes estimates that the 86 million millennials in the U.S. will spend approximately $200... Continue reading
Posted Jul 3, 2015 at jHeenan
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3 CMO Headaches That Agencies Are Exacerbating by Nina Lentini @nina9153 Today’s CMOs are more challenged than they’ve ever been. In my work, I get to hear about the challenges transformational marketing leaders face and the frustrations they deal with... Continue reading
Posted May 7, 2015 at jHeenan
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by Ayaz Nanji Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two or more agencies, according to a recent... Continue reading
Posted Jan 28, 2015 at jHeenan
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Case studies can play a powerful role in one's content marketing strategy. In fact, according to the Content Marketing Institute (PDF), marketers say case studies are the most effective content marketing tactic they can use. Good case studies can help... Continue reading
Posted Jan 16, 2015 at jHeenan
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by Larissa Faw via MediaPost Agency Daily CMOs increasingly prefer to partner with agencies with expertise in data, technology support, ideas, experience design, and change management. Agencies, in turn, are redefining their core competencies to better align with three areas... Continue reading
Posted Jan 7, 2015 at jHeenan
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By Jeff Beer Top agency, digital and brand players weigh in on the year to come. Michael Lebowitz, CEO/founder, Big Spaceship: Over the course of this year, a lot of interesting developments have started to emerge like connected devices and... Continue reading
Posted Jan 5, 2015 at jHeenan
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By Noreen O'Leary As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but what they all share is the urgency... Continue reading
Posted Dec 23, 2014 at jHeenan
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Written by Ben Malbon For Google's inaugural U.S.-based Firestarters evening, a panel of industry luminaries shared perspectives on how to evolve an agency so that it succeeds in an ever-more-digital world. The consensus was less radical than one might imagine... Continue reading
Posted Dec 19, 2014 at jHeenan
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Written by Amahl Majack | @amahlmajack Many agencies fail to make the investment to market their own firm. They are worried about client KPIs, not their own sales pipeline or website conversion rates. If, however, you are one of those... Continue reading
Posted Dec 17, 2014 at jHeenan
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Written by Brian Hasenbauer | @bhasenbauer While many agencies consider every employee an expert in marketing, there comes a time when you need a single point of accountability for your agency’s marketing. You know this from working with your clients.... Continue reading
Posted Dec 8, 2014 at jHeenan
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by Drew McLellan, Susan Baier In our work with agencies throughout the US and Canada, we've noticed some constants. Agency owners have a wicked sense of humor. Agency owners both hire and fire too slowly. Agency owners have a love/hate... Continue reading
Posted Dec 1, 2014 at jHeenan
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Three Things the Best Agencies Have Going for Them By Janet Northen The more influencers who know your brand and value the work you do, the better your chances of retaining top clients, attracting hot talent and ultimately keeping your... Continue reading
Posted Nov 24, 2014 at jHeenan
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by Tyler Loechner Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP or IO-based campaign model in favor of an “always-on” approach. You’ve heard of... Continue reading
Posted Nov 21, 2014 at jHeenan
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by Michael Bollinger While the demise of ad agencies due to digital disruption has long been prophesied, the evidence just doesn't point to such an outcome. The actual outcome, to date, has been the proliferation of agencies. As digital democratized... Continue reading
Posted Nov 13, 2014 at jHeenan
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by Darren Woolley Human beings are notoriously emotional and often irrational. However, we want to think we are totally rational. Clients are no different. In fact, rational feedback and reasons are often provided to justify what is largely an emotional... Continue reading
Posted Nov 6, 2014 at jHeenan
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Michael Lee Contributor Thoughts from the AdForum 2014 Summit. ... all the talk of the demise of the ad agency, it’s certainly not a fait accompli. They’re not going to go down without a fight. Agencies are re-inventing, re-working, re-engineering,... Continue reading
Posted Oct 30, 2014 at jHeenan
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David Deal. Facebook Profile Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow’s CMOs will need to master analytics, technology, and innovation. Those are some of the key... Continue reading
Posted Oct 29, 2014 at jHeenan
#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a #1 best selling author and keynote speaker on digital leadership. The video was produced by Equalman Studios. Source data... Continue reading
Posted Oct 28, 2014 at jHeenan
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Lee Salz, Contributing Writer Dear Salespeople, You all have come into my office and told me… We're the largest supplier. We're the niche provider. Our product comes in every color in the rainbow. Our company specializes in certain distinct colors.... Continue reading
Posted Oct 22, 2014 at jHeenan
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by Richard Whitman Nissan CMO Roel de Vries is not happy with the current state of client agency relationships and says the proliferation of specialty agencies and extensive growth of holding company divisions has led him to question why it... Continue reading
Posted Oct 13, 2014 at jHeenan
By Nathalie Tadena IKEA’s new video touting the power of a good old-fashioned print catalog has generated more than 7.7 million online views in less than a week, according to data from Visible Measures. The Swedish furniture retailer’s “Experience the... Continue reading
Posted Oct 10, 2014 at jHeenan
by Richard Whitman Writing in Marketingland, Motivity Marketing CEO Kevin Ryan has some harsh words for you shysters out there who can't help yourselves from poaching clients away from your competitors with cheesy emails. Breaking down one such email that... Continue reading
Posted Oct 10, 2014 at jHeenan