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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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Easy old recipe for chocolate pie. Just three ingredients — baking chocolate, sweetened condensed milk and pie shell. Continue reading
Posted 2 hours ago at Hey, my mom used to make that!
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Old advertising featuring celebrities including Lynda Carter, Margaux Hemingway, Kim Bassinger and Christina Ferrare. Continue reading
Posted 2 hours ago at Found in Mom's Basement
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Outrageously sexist advertising from the past. Continue reading
Posted yesterday at Found in Mom's Basement
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This old recipe from the 1960s uses Ladyfingers, or sponge fingers, to make a delicious Chocolate Mousse Cake. Continue reading
Posted 2 days ago at Hey, my mom used to make that!
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Old advertising, from the 60s and 70s, that's blatantly sexist. Continue reading
Posted 2 days ago at Found in Mom's Basement
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Cheryl Tiegs in 1966 Sears catalog: Cheryl Tiegs in 1968 ad for Bonne Bell: Cheryl Tiegs in 1960s ad for Almay cosmetics: Cheryl Tiegs in 1972 ad for Revlon cosmetics: Cheryl Tiegs in 1977 Cover Girl ad: Cheryl Tiegs in... Continue reading
Posted 6 days ago at Found in Mom's Basement
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1948 ad for Kroehler furniture: 1956 ad for Harrods furniture: 1956 ad for Ercol furniture: 1956 ad for Link furniture: 1960 ad for Ercol furniture: Found at totallymystified, FrenchFrouFrou, totallymystified, totallymystified, totallymystified Continue reading
Posted 7 days ago at Found in Mom's Basement
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1987 ad for Clairol Benders curlers: 1988 ad for Ogilvie hair products: 1989 ad for Clairol haircolor: 1990 ad for Clairol Curl-Technics curlers: 1990 ad for Clairol hair conditioners: 1990 ad for Jhirmack hair products: 1992 ad for Nexus hair... Continue reading
Posted Jan 9, 2017 at Found in Mom's Basement
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Old Hotpoint dryer ad: 1959 ad for GE Filter-Flo washers: Old ad for Tappan built-in ovens: Found at saltycotton, totallymystified, Devon Parks Continue reading
Posted Jan 6, 2017 at Found in Mom's Basement
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1955 ad for Roecliff & Chapman women's fashion: Found at totallymystified Continue reading
Posted Jan 5, 2017 at Found in Mom's Basement
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Easy recipe for French cassoulet made with with canned pork and beans. Recipe from old Heinz advertising. Continue reading
Posted Jan 4, 2017 at Hey, my mom used to make that!
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Don't look at this 1966 Pond's ad for too long or you might have a seizure. Found at totallymystified Continue reading
Posted Jan 4, 2017 at Found in Mom's Basement
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From a 1968 Sears catalog. The main model (with the unfortunate hairstyle) is Sunny Griffin: From a 1968 Sears catalog. The model on the right is Veronica Hamel: From a 1968 Sears catalog. The model on the left is Lauren... Continue reading
Posted Jan 3, 2017 at Found in Mom's Basement
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Are these women who dress like little girls? Or little girls who've been dressed as women? 1945 ad for Hoover vacuums: Article from a 1950 magazine: From 1950s advertising for Fuller Brush: 1950 ad for Rinso detergent: 1951 ad for... Continue reading
Posted Jan 2, 2017 at Found in Mom's Basement
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The New Yorker, December 10, 1984: The New Yorker, December 25, 1989: The New Yorker, December 24, 1990: The New Yorker, December 7, 1992: The New Yorker, December 8, 1997: The New Yorker, December 13, 1999: Found at The New... Continue reading
Posted Dec 25, 2016 at Found in Mom's Basement
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Old holiday advertising from 1968 promoting Tiffany and Co. jeweled brooches. Continue reading
Posted Dec 22, 2016 at Found in Mom's Basement
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Pages from the 1990 JC Penney Holiday catalog. Yes, we really did dress like this. Found at Buzzfeed Continue reading
Posted Dec 22, 2016 at Found in Mom's Basement
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1986 holiday M&Ms ad: Found at Livejournal Continue reading
Posted Dec 21, 2016 at Found in Mom's Basement
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1950s TV Guide holiday cover: 1967 TV Guide holiday cover: 1968 TV Guide holiday cover: 1971 TV Guide holiday cover: 1982 TV Guide holiday cover: Found at TV Guide Magazine Continue reading
Posted Dec 20, 2016 at Found in Mom's Basement
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Vintage Holiday-themed ads for Pendleton woolens. Found at Pendleton USA Continue reading
Posted Dec 19, 2016 at Found in Mom's Basement
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Holiday fruitcake made with Campbell's soup. Get the classic recipe from a 1962 ad. Continue reading
Posted Dec 17, 2016 at Hey, my mom used to make that!
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Holiday-themed Pepsi ads from the 1950s. Found at Leif Peng, Heather Cherry, Inspire First Continue reading
Posted Dec 16, 2016 at Found in Mom's Basement
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Very creepy old Christmas card featuring anthropomorphized root vegetables. Continue reading
Posted Dec 15, 2016 at Found in Mom's Basement
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Old recipe for spritz cookies — cookies you form with a cookie press. Easy. Continue reading
Posted Dec 15, 2016 at Hey, my mom used to make that!
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Old KFC bucket from Christmas 1966. Continue reading
Posted Dec 14, 2016 at Found in Mom's Basement