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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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Hermes ad from 1952. I would have composed the photo a little differently. Found at Indulgy. Continue reading
Posted 2 hours ago at Found in Mom's Basement
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This recipe came out three years before Hawaii became a State. Pineapple Cheesecake 1956 recipe from vintage Borden's Eagle Brand advertising 20 graham crackers, finely crushed 1/4 cup butter, softened 2 3-oz.-pkgs. Borden’s Cream Cheese, softened 1 15 oz.-can Eagle Brand Sweetened Condensed Milk 2 eggs, separated 2 tbsp. sugar... Continue reading
Posted 3 days ago at Hey, my mom used to make that!
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This 1971 Geritol ad claims all these women are 46. The younger-looking ones supposedly take Geritol every day. What a load of hooey. Continue reading
Posted 3 days ago at Found in Mom's Basement
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1971 ad for the Singer One Touch sewing machine. I used this sewing machine up until a couple of years ago. They don't make 'em like that anymore. Continue reading
Posted 4 days ago at Found in Mom's Basement
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Figure out a way to recycle these and you'll be a gazillionaire. Click here to see 28 photos just as fascinating as this one. Continue reading
Posted 5 days ago at Advertising Is Good For You
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Decadent chocolate mousse with a little Kahlua kick. Kahlua Mousse Vintage recipe from 1987 Kahlua advertising 1 lb. dark sweet chocolate, cut into pieces 3 oz. butter, cut into pieces 1/2 cup sifted powdered sugar 3 egg yolks 1/4 cup Kahlua 1 tsp. instant coffee powder 2 cups whipping cream... Continue reading
Posted 5 days ago at Hey, my mom used to make that!
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In this late 60s/early 70s advertising campaign, Madge the manicurist shocks her clients by telling them she's soaking their hands in Palmolive dish washing detergent. "It softens hands while you do the dishes," Madge promises. Madge was played by actress... Continue reading
Posted 5 days ago at Found in Mom's Basement
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Showing real women in advertising typically gets a ho-hum reaction from me. Let's face it, it's usually not much more than a publicity stunt. And there's always photoshopping. Lots of it. Because you know and I know that the photographers and stylists would rather have been working with professional models than with real women and all their "flaws." But not this campaign. It's from Sport England. The goal of this campaign is to encourage overweight women to exercise. No fat-shaming, just real empowerment. There's a sincerity conveyed in this spot that's typically lacking in advertising using real women. Set to... Continue reading
Posted 6 days ago at Advertising Is Good For You
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Great old illustrations for Health-tex children's clothing. The artist was Susan Perl. From 1970: From 1971: Continue reading
Posted 6 days ago at Found in Mom's Basement
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Over the past few years, Selfridges, the iconic London department store, has kicked off the New Year with a campaign that showcases young artists and designers. This year, they decided to showcase artists and designers who range in age from late 40s to 80s. The campaign is called Bright Old Things. All 14 of the creative types featured in the Bright Old Things campaign "embraced a new vocation later in life." For example, Sue Kreitzman, whose Selfridge's store window is above, is a food writer turned artist. Click here to meet the artists and learn more in a two-minute video.... Continue reading
Posted 6 days ago at Advertising Is Good For You
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Lamb Chops with Spanish Olive Relish Vintage recipe from 1971 American Lamb Council advertising 3 tbsp. olive or salad oil 1 small clove garlic, crushed 1 medium onion, finely chopped 1 medium green pepper, chopped 1 medium red pepper, chopped 2 medium ripe tomatoes, peeled, seeded and cubed 3/4 tsp.... Continue reading
Posted 6 days ago at Hey, my mom used to make that!
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Slate has a wonderful article about the two central women in the above photo. Taken in 1956 by photographer Will Counts, the iconic photo depicts — for starters — the first day that Elizabeth Eckford, one of the Little Rock Nine, tried to enter the all-white Little Rock Central High School as a student. Of course, the photo depicts a lot more about the Civil Rights Era in the US. I highly recommend this thoughtful article by David Margolick. Click here to read the article. Continue reading
Posted 7 days ago at Advertising Is Good For You
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Vintage advertising for Pendleton woolens. Found at Tumble Monkey and Pendleton Threads. Continue reading
Posted Jan 16, 2015 at Found in Mom's Basement
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This was the view this morning from the subway parking garage in Revere, Massachusetts. Not a bad way to start the day. Continue reading
Posted Jan 16, 2015 at Advertising Is Good For You
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My most recent pet peeve is a pharmaceutical brand name: Jublia. It's no Aciphex (sounds like Ass Effects), but Jublia is a pretty weird brand name for a toenail fungus medicine. Jublia — pronounced Joo'-blee-ya — makes me think of jubulation. And that certainly has nothing to do with this: Yeah, okay, that was kind of uncalled for. Sorry. Continue reading
Posted Jan 15, 2015 at Advertising Is Good For You
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Western Spaghetti is a very imaginative short film from stop-motion animator PES. Click here to watch the short film Western Spaghetti. Western Spaghetti is part of a trilogy of short films from Pes. Here are the other two. Click here to watch Fresh Guacamole. At just 1:40, it's the shortest film to ever be nominated for an Academy Award. Click here to watch Submarine Sandwich, the most recent short film in the trilogy. Continue reading
Posted Jan 15, 2015 at Advertising Is Good For You
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Mikimoto pearls ad from 1985: Bailey Banks & Biddle fine jewelry advertising from 1985: 1985 ad for Terrell diamond engagement rings: Continue reading
Posted Jan 15, 2015 at Found in Mom's Basement
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Copy says: The telephone can be a wife's best friend. Helps her get everything done. Saves her wrinkles. Saves her time. Saves her budget, too. A bargain without the hunting. We may be the only phone company in town, but... Continue reading
Posted Jan 15, 2015 at Found in Mom's Basement
Posted Jan 14, 2015 at Found in Mom's Basement
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Advertising campaign for Whiskas Temptations cat treats. Created by adm&eveDDB, London. Continue reading
Posted Jan 12, 2015 at Advertising Is Good For You
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Did you know that the trash from K-Cups sold in 2013 alone could circle the globe nearly 11 times? And they're not recyclable. But why listen to me preach when instead you can watch this clever, tongue-in-cheek video of the invasion of the K cups? Click here to watch the Kill the K Cups "horror" video. Continue reading
Posted Jan 12, 2015 at Advertising Is Good For You
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1985 advertisement promoting China's Food, a cookbook by by Lionel Tiger. Continue reading
Posted Jan 12, 2015 at Found in Mom's Basement
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For the first time, jeweler Tiffany & Co. is featuring a gay couple in one of its ads. The copy reads: Will you promise to never stop completing my sentences or singing off-key, which I'm afraid you do often? And will you let today be the first sentence of one long story that never ends? Will you? Continue reading
Posted Jan 11, 2015 at Advertising Is Good For You
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Actress and NARS cover girl Tilda Swinton helps the cosmetics company introduce a new line of liquid makeup, NARS All Day Luminous Weightless Foundation. Continue reading
Posted Jan 10, 2015 at Advertising Is Good For You