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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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Time to start making holiday candy. Here's an easy recipe to start off. Easy Karo Candy Recipe from vintage Karo advertising 1/3 cup butter 1/2 cup clear Karo corn syrup 1 lb. sifted confectioners sugar 1 tsp. vanilla STIR CONSTANTLY butter, Karo syrup and half of sugar in 3-qt. saucepan... Continue reading
Posted 1 hour ago at Hey, my mom used to make that!
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1951 ad for Green Giant peas. Found at James Vaughan Continue reading
Posted yesterday at Found in Mom's Basement
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This is the easiest fruit cake recipe I've ever encountered. Holiday Fruitcake Recipe from 1962 Borden's advertising 2 1/2 cups sifted flour 1 tsp. baking soda 2 eggs, lightly beaten 1 jar (28-oz.) Borden's Ready-to-Use None Such Mince Meat 1 1/3 cups (15-oz.) Borden's Eagle Brand Sweetened Condensed Milk 1... Continue reading
Posted yesterday at Hey, my mom used to make that!
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1958 ad for Reynolds aluminum foil gift wraps. Apparently, not everyone was as delighted as the woman in this ad because I've never come across another ad for these wraps. Found at alsis35 Continue reading
Posted yesterday at Found in Mom's Basement
Posted yesterday at Found in Mom's Basement
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This is an old British recipe. I've converted it to US measures. The photo in the ad is a little misleading — it was to me, anyway. Don't the Krackolates look muffin-size? They're actually the size of chocolates. Chocolate Krackolates Recipe from a 1953 English ad from Kellogg's and Cadbury's... Continue reading
Posted 3 days ago at Hey, my mom used to make that!
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Holiday ad for Frangelico from 2000: Continue reading
Posted 4 days ago at Found in Mom's Basement
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1970 ad for the Kodak Instamatic X-15 camera. Remember how cool used flash cubes looked, all melty and bluish? Found at Classic Film Continue reading
Posted 4 days ago at Found in Mom's Basement
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This recipe calls for you to whip up some cream and fold it into store-bought eggnog. That makes the result homemade, as far as I'm concerned. Bacardi Eggnog Recipe from 1955 Bacardi advertising 1. Pour 2 quarts of non-alcoholic eggnog into a punch bowl. 2. Stir in a fifth of... Continue reading
Posted 5 days ago at Hey, my mom used to make that!
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After the ad agency conceived this ad, the presentation to the client went something like this. Ad guy starts his pitch, "We hire a naked chick —" "Sold!" says the male client. Okay, I made that up. Wish this horrible... Continue reading
Posted 5 days ago at Found in Mom's Basement
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Here's a collection of holiday-themed issues of TV Guide magazine. TV Guide from 1956: TV Guide from 1957: TV Guide from 1959: TV Guide from 1963: TV Guide from 1964: TV Guide from 1966: TV Guide from 1969: TV Guide... Continue reading
Posted 5 days ago at Found in Mom's Basement
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I went to the Ice Capades with my Girl Scout troop. Peggy Fleming was the headliner. It was 1968. Lest I start feeling too old, here are some skating show programs from before I was born. Program from the 1947... Continue reading
Posted 6 days ago at Found in Mom's Basement
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Okay, your mother probably didn't make Guinness gingerbread when you were a kid. But I bet you wish she had. Guinness Gingerbread 1 1/4 sticks (10 tbsp.) butter, plus some for greasing 1 cup golden syrup (you may substitute with corn syrup) 1 cup packed plus 2 tbsp. brown sugar... Continue reading
Posted 6 days ago at Hey, my mom used to make that!
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1956 holiday-themed ad for Melmac dinnerware: Actually, I have a couple of Melmac salad bowls that I picked up at a flea market. I still use them — they're awesome. Found at tickytacky Continue reading
Posted 6 days ago at Found in Mom's Basement
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1950s roll of Scotch tape with great retro Santa: An older holiday-themed roll of Scotch tape (I can tell it's older because it's cheaper!): A still older holiday-themed roll of Scotch tape: I don't remember if Scotch tape came in... Continue reading
Posted Nov 28, 2016 at Found in Mom's Basement
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If you're making food gifts for the holidays, you're probably making fudge. Here are a few old fudge recipes for you to try. Marshmallow Cream Fudge Recipe from 1958 Nestle's advertising Bring to a full boil — stir constantly: one 5 to 10 oz. jar marshmallow cream; 2/3 cup evaporated... Continue reading
Posted Nov 28, 2016 at Hey, my mom used to make that!
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The logic is a little convoluted in this 1942 Westclox ad promoting war bonds. Found at Retro Adverto Continue reading
Posted Nov 23, 2016 at Found in Mom's Basement
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1937 ad for Heinz baked beans. Found at Retroarama Continue reading
Posted Nov 22, 2016 at Found in Mom's Basement
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1950 ad for Lucky Strike cigarettes contains this ditty: Thanksgiving is a doleful day For turkeys and the like — But you will have a happy time If you smoke Lucky Strike. Continue reading
Posted Nov 22, 2016 at Found in Mom's Basement
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1948 ad for Wilson's hams. Found at Vintage Adventures Continue reading
Posted Nov 21, 2016 at Found in Mom's Basement
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Homemade biscuits. The way to knock the socks off your Thanksgiving guests. Better still, this recipe is easy. Corn Meal Biscuits Recipe from 1957 Clabber Girl advertising 1 1/2 cups sifted all-purpose flour 2 1/2 tsp. baking powder 1/2 tsp. salt 1/2 cup yellow corn meal 1/3 cup shortening 2/3... Continue reading
Posted Nov 19, 2016 at Hey, my mom used to make that!
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1960 Thanksgiving-themed ad for Pepsi. Found at Retro Adverto Continue reading
Posted Nov 18, 2016 at Found in Mom's Basement
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Here are two Thanksgiving-worthy recipes from 1952. Walnut Pumpkin Cake 1 pkg. spice cake mix 1 tsp. baking soda canned pumpkin 1/2 cup water 1/2 cup finely chopped walnuts Add baking soda to cake mix. Substitute pumpkin for liquid called for on package in same amount; combine with the 1/2... Continue reading
Posted Nov 17, 2016 at Hey, my mom used to make that!
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You've got the turkey. What else do you need for your Thanksgiving feast? 1942 Birds Eye ad: 1962 Ocean Spray ad: 1969 Uncle Ben's ad: 1944 Birds Eye ad — with Dinah Shore's pumpkin pie recipe: 1953 Budweiser ad: Found... Continue reading
Posted Nov 16, 2016 at Found in Mom's Basement