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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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Writer Ray Bradbury working at his desk. Click here to see more noteworthy writers and their workspaces. Continue reading
Posted 15 hours ago at Advertising Is Good For You
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1943 ad for Bur-Mil lingerie: 1945 ad for Colura lingerie: 1949 ad for Artemis lingerie: 1961 ad for Munsingwear lingerie: Continue reading
Posted 16 hours ago at Found in Mom's Basement
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Vintage advertising for bar soap. Continue reading
Posted yesterday at Found in Mom's Basement
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Want to impress a hostess this summer? Present her with some froyo and a jar of homemade marshmallow sauce. Wrap the jar with some raffia ribbon first and everybody will think you're the next Martha Stewart. Marshmal-o Ice Cream Sauce recipe from old Marshmal-o advertising Mix 1 1/2 tbsp. warm... Continue reading
Posted 3 days ago at Hey, my mom used to make that!
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If you're dieting, move along, nothing to see here. German Sweet Chocolate Pie recipe from 1994 advertising 1 pkg. (4 oz.) Baker's German's Sweet Chocolate 1/3 cup milk, divided 4 oz. Philadelphia Brand Cream Cheese, softened 2 tbsp. sugar 1 tub (8 oz.) Cool Whip Lite 1 Keebler Ready Crust... Continue reading
Posted 4 days ago at Hey, my mom used to make that!
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Vintage ads for canned baked beans. Continue reading
Posted 4 days ago at Found in Mom's Basement
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I like spaghetti and I like liverwurst, but I doubt I'd like this. If you're adventurous enough to try this recipe, let me know how it turned out. Tenderoni and Liverwurst recipe from 1943 Van Camp's advertisement 1 (6. oz) pkg. Tenderoni spaghetti 2 tbsp. butter 1 1/2 tbsp. flour... Continue reading
Posted 4 days ago at Hey, my mom used to make that!
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Housekeeping vintage style. Continue reading
Posted 5 days ago at Found in Mom's Basement
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If you're a regular reader, you may have noticed how much I dislike the 70s. They were by far the ugliest decade I've lived through. Levi's ad from 1974: Levi's ad from 1979: Levi's ad from the 1970s: Levi's ad... Continue reading
Posted 6 days ago at Found in Mom's Basement
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These Campbell's soup recipes are from a 1980s advertisement. Chilled Tortellini Salad 1/4 cup Parmesan cheese 1/4 cup mayonnaise 1/2 tsp. dried basil leaves 1/8 tsp. pepper 1 can Campbell's chicken broth 1 lb. fresh or frozen tortellini, cooked and drained 1 pkg. (16 oz.) frozen mixed vegetables, thawed 1/4... Continue reading
Posted 6 days ago at Hey, my mom used to make that!
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400,000 people stopped golfing last year. And 160 golf courses nationwide closed in 2013. Some blame the economy for the trend. Personally, I can think of about a bazillion ways to spend a beautiful day that are more fun than going to a golf course. Via New York Post Continue reading
Posted Jul 14, 2014 at Advertising Is Good For You
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Danbury Mint ad for Star Wars chess set. Found at Paxton Holley. Continue reading
Posted Jul 10, 2014 at Found in Mom's Basement
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Let's all pretend this recipe is named after this Dewey. Crab Meat a la Dewey recipe from 1958 American Dairy Association advertising 2 tbsp. real butter 1 cup mushrooms — finely chopped 1/2 green pepper — finely chopped 1 1/2 tbsp. flour 1/3 cup nonfat dry milk 1/2 cup water... Continue reading
Posted Jul 9, 2014 at Hey, my mom used to make that!
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This is how the New York Post announced Germany's trouncing of Brazil in yesterday's World Cup game. Continue reading
Posted Jul 9, 2014 at Advertising Is Good For You
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And Little Golden Book endpapers from around 1950: Found at Calsidyrose, Piet Schreuders, Huge Cool, Rossano and Try Whistling This. Continue reading
Posted Jul 9, 2014 at Found in Mom's Basement
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This is so easy, you could throw it together tonight. Easy-as-Pie Ice Cream Pie recipe from old Jell-O advertising 1. Blend together lightly in bowl one pint of vanilla ice cream and one cup milk. 2. Add package of Chocolate Instant Pudding. Beat until just mixed. 3. Pour at once... Continue reading
Posted Jul 8, 2014 at Hey, my mom used to make that!
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February 1952 issue of Harper's Bazaar: 1950s ad for Vespa: 1950s ad for child's doll: 1960s ad for Cole: Found at Tombstone Boogie, James Vaughan, it's better than bad and Sally Edelstein. Continue reading
Posted Jul 8, 2014 at Found in Mom's Basement
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Advertising campaign for the Calgary Farmer's Market. Created by WAX, Calgary. Continue reading
Posted Jul 7, 2014 at Advertising Is Good For You
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1940s grocery stores: From the 1950s: From the 1960s: Found at Los Alamos National Laboratory, The True Bob Files, 1950s Unlimited, Suburb Man and Dan Goodsell. Continue reading
Posted Jul 7, 2014 at Found in Mom's Basement
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Similar to traditional rice pudding, though this recipe calls for whipped cream in addition to milk. Rice Bavarian Cream recipe from 1948 Uncle Ben's advertising 1 tbsp. gelatin 1/4 cup cold water 1/4 cup milk, scalded 1 cup cooked Uncle Ben's Rice 1/4 tsp. salt 1 tsp. vanilla 1 cup... Continue reading
Posted Jul 7, 2014 at Hey, my mom used to make that!
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Bananas wrapped in brined herring. My mother definitely did not make this. Via Culinary Atrocities Continue reading
Posted Jul 6, 2014 at Hey, my mom used to make that!
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Andy Warhol wasn't the only artist inspired by the iconic Chanel No. 5 bottle. Many illustrators have been compelled to create their own interpretation. Chanel No. 5 by Megan Hess: Chanel No. 5 by Jessica Gill: Chanel No. 5 by Kareen Iliya: Chanel No. 5 by miscellaneous artists: Found at Vogue Feeds Me, tumblr, JessicaGill_Illustration, Kareem Iliya and Pinterest. Continue reading
Posted Jul 5, 2014 at Advertising Is Good For You
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Any mention of coconut cream pie immediately brings to mind Mary Ann. Easy Why-Not Coconut Cream Pie recipe from 1967 Baker's advertising 1 pkg. (5-oz.) Jell-O Vanilla Pudding and Pie Filling 3 1/4 cups milk 3 tbsp. sugar 1 egg, slightly beaten 2 tbsp. butter 1 1/3 cups (about) Baker's... Continue reading
Posted Jul 5, 2014 at Hey, my mom used to make that!