This is Paula Zargaj-Reynolds's Typepad Profile.
Join Typepad and start following Paula Zargaj-Reynolds's activity
Join Now!
Already a member? Sign In
Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
Image
The Saturday Evening Post from 1934: Found at Paul Malon Continue reading
Posted Oct 31, 2017 at Found in Mom's Basement
Image
1956 ad for Carrs of Carlisle, an English cookie maker: The very dated (read: sexist) copy says: Today is her day of days — tomorrow she will be a housewife. And she will want everything of the best for her... Continue reading
Posted Jun 5, 2017 at Found in Mom's Basement
Image
1948 ad for Community silverware: 1940s ad for Community silverware: 1950 ad for Community silverware: 1951 ad for Community silverware: 1953 ad for Community silverware: Found at Etsy, File Photo Digital Archive, Etsy, Publicites-Anciennes Continue reading
Posted Jun 2, 2017 at Found in Mom's Basement
Image
Let's celebrate the beginning of the traditional wedding month with some vintage brides. Vintage bride from a 1962 Montgomery Ward catalog: Vintage bridge from a 1964 Montgomery Ward catalog: Vintage bride and bridesmaid from a 1965 catalog: Bridal gowns from... Continue reading
Posted Jun 1, 2017 at Found in Mom's Basement
Image
If you're out of ketchup, you could substitute tomato sauce for ketchup in this recipe. Barbecued Fish Old recipe from 1957 Heinz advertising Heat oven to 375˚F. Place 1 1/2 lbs. fish fillets in greased shallow pan. Brown 2 tbsp. chopped onion in 1 tbsp. shortening. Add 3/4 cup Heinz... Continue reading
Posted May 5, 2017 at Hey, my mom used to make that!
Image
Old ad from 1965 for Come Alive Gray hair color: Old ad from 1965 for Clairol shampoo: Old ad from 1966 for Loving Care hair color: Old ad from 1975 for Clairol Silk & Silver hair color: Found via Classic... Continue reading
Posted May 5, 2017 at Found in Mom's Basement
Image
1980s ad for Jordache jeans: Found at Slanted Enchanted Continue reading
Posted May 4, 2017 at Found in Mom's Basement
Image
"Reggae is really thrilling. Look at the bloodshot eyes of listeners." "A reggae show is just like a soccer match. If you make a goal, you take a toke." "Surfers love reggae. Must be the particular aroma." All illustrations are... Continue reading
Posted May 3, 2017 at Found in Mom's Basement
Image
1971 ad for Marantz stereos. Found at Etsy Continue reading
Posted May 2, 2017 at Found in Mom's Basement
Image
Penny Pancakes are a million-dollar idea. Follow this super-easy old recipe for a fun breakfast. Continue reading
Posted May 1, 2017 at Hey, my mom used to make that!
Image
When this Benetton campaign first ran, it was considered very innovative — primarily because it wasn't product focused but instead promoted a social message. Found at pubenstock Continue reading
Posted May 1, 2017 at Found in Mom's Basement
Image
I have a confession to make. I can't cook rice. I follow the directions on the box to the letter and it never turns out right. All the water evaporates before the rice is done. So I add more water, but it still doesn't come out right. I can, however,... Continue reading
Posted Apr 29, 2017 at Hey, my mom used to make that!
Image
Here are some food and drink brands that were discontinued in the 1990s. Tropical Sprite Remix: Teenage Mutant Ninja Turtles Cereal: Spice Girls Lollipops: Vanilla Coke: Found at Ranker Continue reading
Posted Apr 28, 2017 at Found in Mom's Basement
Image
These lounging pajamas are hysterical. The headline, though, is scary. Continue reading
Posted Apr 27, 2017 at Found in Mom's Basement
Image
Model Patti Hansen a.k.a. Mrs. Keith Richards graces the April 1973 cover of Seventeen Magazine. Continue reading
Posted Apr 26, 2017 at Found in Mom's Basement
Image
1991 ads for fashions from Jessica McClintock for Gunne Sax: Found at Just Seventeen Continue reading
Posted Apr 25, 2017 at Found in Mom's Basement
Image
Walkman: Trimline telephone: Atari games: Panasonic boombox: Sony Betamax: Continue reading
Posted Apr 24, 2017 at Found in Mom's Basement
Image
The model in this Hang Ten ad from the 70s went on to become a is soap opera actress Robin Mattson. Does anyone remember her name? Found at Just Seventeen Continue reading
Posted Apr 21, 2017 at Found in Mom's Basement
Image
Get the 1960s recipe for Crusty Spam Bake. 1.42 million Hawaiians can't be wrong. Continue reading
Posted Apr 21, 2017 at Hey, my mom used to make that!
Image
This woman's having trouble making friends, poor dear. Then she sees an ad for Lux detergent and realizes what's wrong. "I have been wearing undies several days between Luxings." Oh, my. Continue reading
Posted Apr 20, 2017 at Found in Mom's Basement
Image
The way to a man's heart is... CAKE. Spring Rhapsody Cake Old recipe from 1951 Swans Down advertising Cake: Prepare Happy Day Cake as directed on the back of Swans Down Cake Flour package. (Find the cake recipe HERE.) Frosting: Prepare fluffy 7-minute frosting. (Find the frosting recipe HERE.) Flavor... Continue reading
Posted Apr 19, 2017 at Hey, my mom used to make that!
Image
The Brady Bunch, ran from 1969 to 1974: The Six Million Dollar Man, ran from 1973 to 1978: Welcome Back, Kotter, ran from 1975 to 1979: Mork & Mindy, ran from 1978 to 1982: Continue reading
Posted Apr 19, 2017 at Found in Mom's Basement
Image
If you're of a certain age, you grew up with these TV shows. Voyage to the Bottom of the Sea, ran from 1964 to 1968: Gomer Pyle, USMC, ran from 1964 to 1969: The Munsters ran from 1964 to 1966:... Continue reading
Posted Apr 18, 2017 at Found in Mom's Basement
Image
Do you watch the British TV series Home Fires? The first season takes place right before World War II, the second season — which is running on PBS, right now — takes place during the early days of the war. Home Fires follows the wartime lives of a group of... Continue reading
Posted Apr 17, 2017 at Hey, my mom used to make that!