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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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If you're out of ketchup, you could substitute tomato sauce for ketchup in this recipe. Barbecued Fish Old recipe from 1957 Heinz advertising Heat oven to 375˚F. Place 1 1/2 lbs. fish fillets in greased shallow pan. Brown 2 tbsp. chopped onion in 1 tbsp. shortening. Add 3/4 cup Heinz... Continue reading
Posted May 5, 2017 at Hey, my mom used to make that!
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Old ad from 1965 for Come Alive Gray hair color: Old ad from 1965 for Clairol shampoo: Old ad from 1966 for Loving Care hair color: Old ad from 1975 for Clairol Silk & Silver hair color: Found via Classic... Continue reading
Posted May 5, 2017 at Found in Mom's Basement
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1980s ad for Jordache jeans: Found at Slanted Enchanted Continue reading
Posted May 4, 2017 at Found in Mom's Basement
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"Reggae is really thrilling. Look at the bloodshot eyes of listeners." "A reggae show is just like a soccer match. If you make a goal, you take a toke." "Surfers love reggae. Must be the particular aroma." All illustrations are... Continue reading
Posted May 3, 2017 at Found in Mom's Basement
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1971 ad for Marantz stereos. Found at Etsy Continue reading
Posted May 2, 2017 at Found in Mom's Basement
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Penny Pancakes are a million-dollar idea. Follow this super-easy old recipe for a fun breakfast. Continue reading
Posted May 1, 2017 at Hey, my mom used to make that!
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When this Benetton campaign first ran, it was considered very innovative — primarily because it wasn't product focused but instead promoted a social message. Found at pubenstock Continue reading
Posted May 1, 2017 at Found in Mom's Basement
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I have a confession to make. I can't cook rice. I follow the directions on the box to the letter and it never turns out right. All the water evaporates before the rice is done. So I add more water, but it still doesn't come out right. I can, however,... Continue reading
Posted Apr 29, 2017 at Hey, my mom used to make that!
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Here are some food and drink brands that were discontinued in the 1990s. Tropical Sprite Remix: Teenage Mutant Ninja Turtles Cereal: Spice Girls Lollipops: Vanilla Coke: Found at Ranker Continue reading
Posted Apr 28, 2017 at Found in Mom's Basement
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These lounging pajamas are hysterical. The headline, though, is scary. Continue reading
Posted Apr 27, 2017 at Found in Mom's Basement
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Model Patti Hansen a.k.a. Mrs. Keith Richards graces the April 1973 cover of Seventeen Magazine. Continue reading
Posted Apr 26, 2017 at Found in Mom's Basement
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1991 ads for fashions from Jessica McClintock for Gunne Sax: Found at Just Seventeen Continue reading
Posted Apr 25, 2017 at Found in Mom's Basement
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Walkman: Trimline telephone: Atari games: Panasonic boombox: Sony Betamax: Continue reading
Posted Apr 24, 2017 at Found in Mom's Basement
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The model in this Hang Ten ad from the 70s went on to become a is soap opera actress Robin Mattson. Does anyone remember her name? Found at Just Seventeen Continue reading
Posted Apr 21, 2017 at Found in Mom's Basement
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Get the 1960s recipe for Crusty Spam Bake. 1.42 million Hawaiians can't be wrong. Continue reading
Posted Apr 21, 2017 at Hey, my mom used to make that!
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This woman's having trouble making friends, poor dear. Then she sees an ad for Lux detergent and realizes what's wrong. "I have been wearing undies several days between Luxings." Oh, my. Continue reading
Posted Apr 20, 2017 at Found in Mom's Basement
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The way to a man's heart is... CAKE. Spring Rhapsody Cake Old recipe from 1951 Swans Down advertising Cake: Prepare Happy Day Cake as directed on the back of Swans Down Cake Flour package. (Find the cake recipe HERE.) Frosting: Prepare fluffy 7-minute frosting. (Find the frosting recipe HERE.) Flavor... Continue reading
Posted Apr 19, 2017 at Hey, my mom used to make that!
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The Brady Bunch, ran from 1969 to 1974: The Six Million Dollar Man, ran from 1973 to 1978: Welcome Back, Kotter, ran from 1975 to 1979: Mork & Mindy, ran from 1978 to 1982: Continue reading
Posted Apr 19, 2017 at Found in Mom's Basement
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If you're of a certain age, you grew up with these TV shows. Voyage to the Bottom of the Sea, ran from 1964 to 1968: Gomer Pyle, USMC, ran from 1964 to 1969: The Munsters ran from 1964 to 1966:... Continue reading
Posted Apr 18, 2017 at Found in Mom's Basement
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Do you watch the British TV series Home Fires? The first season takes place right before World War II, the second season — which is running on PBS, right now — takes place during the early days of the war. Home Fires follows the wartime lives of a group of... Continue reading
Posted Apr 17, 2017 at Hey, my mom used to make that!
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This guy reminds me way too much of Negan from The Walking Dead. He's the villain whose weapon of choice is Lucille, a bat wrapped in barbed wire. Found HERE Continue reading
Posted Apr 17, 2017 at Found in Mom's Basement
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If you don't celebrate Easter, run to the grocery store and buy up all the discounted Cadbury Mini Eggs! Continue reading
Posted Apr 16, 2017 at Hey, my mom used to make that!
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Find out how to dye Easter eggs using onion skins, beets, red cabbage, uncooked rice and more. Continue reading
Posted Apr 14, 2017 at Hey, my mom used to make that!
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Adorable collection of old Easter postcards featuring bunnies and rabbits. Continue reading
Posted Apr 13, 2017 at Found in Mom's Basement
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Get the recipe for a Baileys Easter Espressotini, a delicious Easter cocktail made with Baileys with a Hint of Coffee. Continue reading
Posted Apr 13, 2017 at Hey, my mom used to make that!