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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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Inadvertently hysterical advertising from the 1970s. Continue reading
Posted Feb 16, 2017 at Found in Mom's Basement
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Heavy-handed eye shadow looks from old advertising — before blending brushes were invented. Continue reading
Posted Feb 15, 2017 at Found in Mom's Basement
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Old Valentine's Day-inspired ad from 1952 for Green Giant peas. Continue reading
Posted Feb 14, 2017 at Found in Mom's Basement
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Old Valentine's Day advertising, complete with cake recipes. Continue reading
Posted Feb 14, 2017 at Found in Mom's Basement
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Roadside treasures — gorgeous old neon signs with Native American themes. Continue reading
Posted Feb 13, 2017 at Found in Mom's Basement
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Imagine grown women referred to a "little girls." These sexist headlines make me want to set my hair on fire. There's nothing "girly" about the garish blue eye shadow in this old Revlon ad from 1962: Old ad from 1967... Continue reading
Posted Jan 23, 2017 at Found in Mom's Basement
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Very weird old 1950s advertising campaign for men's and boy's underwear. And, yes, it's real. Continue reading
Posted Jan 20, 2017 at Found in Mom's Basement
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Two versions of the Ultimate Chocolate Cake recipe originally found in an old ad. One recipe version is from scratch, the other is made from a mix Continue reading
Posted Jan 20, 2017 at Hey, my mom used to make that!
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1960s advertising campaign for Tussy cosmetics and featuring charming illustrations. Continue reading
Posted Jan 19, 2017 at Found in Mom's Basement
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Easy old recipe for chocolate pie. Just three ingredients — baking chocolate, sweetened condensed milk and pie shell. Continue reading
Posted Jan 18, 2017 at Hey, my mom used to make that!
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Old advertising featuring celebrities including Lynda Carter, Margaux Hemingway, Kim Bassinger and Christina Ferrare. Continue reading
Posted Jan 18, 2017 at Found in Mom's Basement
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Outrageously sexist advertising from the past. Continue reading
Posted Jan 17, 2017 at Found in Mom's Basement
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This old recipe from the 1960s uses Ladyfingers, or sponge fingers, to make a delicious Chocolate Mousse Cake. Continue reading
Posted Jan 16, 2017 at Hey, my mom used to make that!
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Old advertising, from the 60s and 70s, that's blatantly sexist. Continue reading
Posted Jan 16, 2017 at Found in Mom's Basement
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Cheryl Tiegs in 1966 Sears catalog: Cheryl Tiegs in 1968 ad for Bonne Bell: Cheryl Tiegs in 1960s ad for Almay cosmetics: Cheryl Tiegs in 1972 ad for Revlon cosmetics: Cheryl Tiegs in 1977 Cover Girl ad: Cheryl Tiegs in... Continue reading
Posted Jan 12, 2017 at Found in Mom's Basement
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1948 ad for Kroehler furniture: 1956 ad for Harrods furniture: 1956 ad for Ercol furniture: 1956 ad for Link furniture: 1960 ad for Ercol furniture: Found at totallymystified, FrenchFrouFrou, totallymystified, totallymystified, totallymystified Continue reading
Posted Jan 11, 2017 at Found in Mom's Basement
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1987 ad for Clairol Benders curlers: 1988 ad for Ogilvie hair products: 1989 ad for Clairol haircolor: 1990 ad for Clairol Curl-Technics curlers: 1990 ad for Clairol hair conditioners: 1990 ad for Jhirmack hair products: 1992 ad for Nexus hair... Continue reading
Posted Jan 9, 2017 at Found in Mom's Basement
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Old Hotpoint dryer ad: 1959 ad for GE Filter-Flo washers: Old ad for Tappan built-in ovens: Found at saltycotton, totallymystified, Devon Parks Continue reading
Posted Jan 6, 2017 at Found in Mom's Basement
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1955 ad for Roecliff & Chapman women's fashion: Found at totallymystified Continue reading
Posted Jan 5, 2017 at Found in Mom's Basement
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Easy recipe for French cassoulet made with with canned pork and beans. Recipe from old Heinz advertising. Continue reading
Posted Jan 4, 2017 at Hey, my mom used to make that!
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Don't look at this 1966 Pond's ad for too long or you might have a seizure. Found at totallymystified Continue reading
Posted Jan 4, 2017 at Found in Mom's Basement
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From a 1968 Sears catalog. The main model (with the unfortunate hairstyle) is Sunny Griffin: From a 1968 Sears catalog. The model on the right is Veronica Hamel: From a 1968 Sears catalog. The model on the left is Lauren... Continue reading
Posted Jan 3, 2017 at Found in Mom's Basement
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Are these women who dress like little girls? Or little girls who've been dressed as women? 1945 ad for Hoover vacuums: Article from a 1950 magazine: From 1950s advertising for Fuller Brush: 1950 ad for Rinso detergent: 1951 ad for... Continue reading
Posted Jan 2, 2017 at Found in Mom's Basement
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The New Yorker, December 10, 1984: The New Yorker, December 25, 1989: The New Yorker, December 24, 1990: The New Yorker, December 7, 1992: The New Yorker, December 8, 1997: The New Yorker, December 13, 1999: Found at The New... Continue reading
Posted Dec 25, 2016 at Found in Mom's Basement
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Old holiday advertising from 1968 promoting Tiffany and Co. jeweled brooches. Continue reading
Posted Dec 22, 2016 at Found in Mom's Basement