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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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Advertising from the 1980s for workout wear made with Lycra fabric. From my vintage advertising blog, Found In Mom's Basement. Continue reading
Posted 2 hours ago at Advertising Is Good For You
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Nissan automotive advertising campaign reminds readers that the Sentra comes with six airbags. Advertising created by Lew'Lara/TBWA Brazil. Via Ads of the World Continue reading
Posted 3 hours ago at Advertising Is Good For You
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Images from a 1960s Barbie doll pamphlet. Continue reading
Posted 5 hours ago at Found in Mom's Basement
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Typography poster created by Polish graphic designer and illustrator Peter Tarka. Continue reading
Posted yesterday at Advertising Is Good For You
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“Half a dozen global studies, conducted by the likes of Goldman Sachs and Columbia University, have found that companies employing women in large numbers outperform their competitors on every measure of profitability.” — The Atlantic Image: DC Women Kicking Ass Continue reading
Posted yesterday at Advertising Is Good For You
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Chanel fashion advertising from the 80s. Christie Turlington and Linda Evangelista: Inès de la Fressange: Claudia Schiffer: Continue reading
Posted yesterday at Found in Mom's Basement
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Do you know the difference between stuffing and dressing? Stuffing is cooked in the bird while dressing is cooked separately. Rice-A-Roni Stuffing recipe from 1967 Rice-a-Roni ad (Allow 1 pkg. Rice-a_roni for each 5 lbs. of turkey, chicken, duck or cornish game hen. Increase other ingredients proportionately.) 1 pkg. Chicken... Continue reading
Posted yesterday at Hey, my mom used to make that!
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Who decided that pistachio flavor should be green? Pistachio Inside Outside Cake recipe from 1976 Jell-O ad 1 pkg. (2-layer size) white or yellow cake mix 1 pkg. Jell-O Pistachio Flavor Instant Pudding and Pie Filling 3 eggs 1 cup club soda 1 cup oil 1/2 cup chopped nuts Blend... Continue reading
Posted 2 days ago at Hey, my mom used to make that!
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Vintage advertising from the 1980s. Tab ad: Lean Cuisine ad: Lycra ad: From a Revlon ad: Continue reading
Posted 2 days ago at Found in Mom's Basement
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The Donald Trump owl in an ad for luxury magazine Top. Advertising agency: ALMAPBBDO, Brazil. Click here to see the Bill Gates llama. And here to see the Mark Zuckerberg sheep. Continue reading
Posted 2 days ago at Advertising Is Good For You
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Oreo Cream Pie Vintage recipe from 1970s advertising 41 Oreo sandwich cookies 1/4 cup butter or margarine 24 marshmallows 1/2 cup milk 1 1/2 cups heavy cream, whipped Coarsely chop 10 cookies; set aside. Finely roll 26 cookies. Combine cookie crumbs and butter; press evenly onto bottom and side of... Continue reading
Posted 2 days ago at Hey, my mom used to make that!
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Today was a beautiful Marathon Monday in Boston. My husband and I finished cleaning up the front yard. Green things are peeking out of the ground all around. It's time to bake a Spring cake. Springtime Fancy Cake recipe from 1953 Dexo advertisement 1/2 cup 100% pure vegetable shortening 2... Continue reading
Posted 3 days ago at Hey, my mom used to make that!
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Vintage advertising for Kroehler furniture. Continue reading
Posted 3 days ago at Found in Mom's Basement
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All photos by Marc Shur. Continue reading
Posted 3 days ago at Found in Mom's Basement
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This retro recipe was promoted as an "easy Easter feast." It is easy, though it's not exactly a feast. Rainbow Ham Drain # 2/12 can fruit cocktail. Set aside fruit while you boil syrup until thick. Add ½ cup brown sugar, 1 ½ tbsp. vinegar, fruit cocktail. Heat and pour... Continue reading
Posted 4 days ago at Hey, my mom used to make that!
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Want to meet the goofy woman who thought this was worth writing on the women's room wall. Wonder if she has these on her shelf at home? Continue reading
Posted 5 days ago at Advertising Is Good For You
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Pop icon Lady Gaga models in an advertising campaign for Versace fashion. Continue reading
Posted 5 days ago at Advertising Is Good For You
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Advertising campaign from Leonidas featuring a model wearing jewelry made from chocolate Easter eggs. Via The Inspiration Room Continue reading
Posted 5 days ago at Advertising Is Good For You
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McDonald's ad: Ad for Croation food company Podravka: Hovis bread ad: Axe ad: Not exactly sure what's going on in the Axe ad but it's probably inappropriate for the most holy of Christian holidays. Continue reading
Posted 5 days ago at Advertising Is Good For You
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Pineapple Cheesecake 1956 recipe from Borden's advertising 20 graham crackers, finely crushed 1/4 butter, softened 2 (3-oz.) packages Borden's cream cheese, softened 1 (15 oz.) can Eagle Brand sweetened condensed milk 2 eggs separated 2 tbsp. sugar 1 tsp. vanilla 1 1/2 tsp. cornstarch 1 1/2 cups canned crushed pineapple... Continue reading
Posted 6 days ago at Hey, my mom used to make that!
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Advertising campaign for Bulmers alcoholic cider. Campaign created by Adam & Eve DDB London. Via Ads of the World Continue reading
Posted 6 days ago at Advertising Is Good For You