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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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La Palma Chicken Pie Shop sign: Los Angeles liquor store sign: Chroni's Hot Dogs sign: Alabama Power sign: Mr. Weenie sign: Found at Fine Art America, Corey Miller, Rick Mandel, I Believe I Can Fry and Debra Jane Seltzer. Continue reading
Posted Aug 25, 2014 at Found in Mom's Basement
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From top to bottom: 1941 ad for Vermont Maid syrup; 1954 ad for Armour breakfast sausages; 1951 ad for Florida orange juice; 1963 ad for the Pan-American Coffee Bureau; and 1978 ad for Sara Lee coffee cake. Found at Vividiom,... Continue reading
Posted Aug 22, 2014 at Found in Mom's Basement
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Fruit Shortcake recipe from 1955 magazine 2 cups flour 3 tsp. baking powder 1 tsp. salt 2 tbsp. sugar 1 egg 3/4 cup milk 6 tbsp. butter Make like biscuits — Add dry ingredients together. Add wet ingredients (except butter) together. Combine the two; then cut butter into the mixture... Continue reading
Posted Aug 22, 2014 at Hey, my mom used to make that!
Posted Aug 22, 2014 at Found in Mom's Basement
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A very young Mila Jovovich in a Buf-Puf ad: Cheryl Tiegs in an ad for Olympus cameras: George Burns for Black Velvet liquor: Mark Wahlberg and Kate Moss in old Calvin Klein ad: An emaciated Rene Russo (middle) in an... Continue reading
Posted Aug 21, 2014 at Found in Mom's Basement
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Found at Photobucket, Tias, poshtottydesignz and Steve Noyes. Continue reading
Posted Aug 21, 2014 at Found in Mom's Basement
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These recipes are from this 1940s booklet advertising Great Western vermouth. Applejack Cocktail 1/2 Sweet Vermouth, 1/2 Applejack, Dash orange bitters. Stir well with cracked ice and serve in cocktail glass. Perfect Cocktail 1/3 Dry Vermouth, 1/3 Sweet Vermouth, 1/3 Gin. Stir well with cracked ice and strain. Vermouth Cassis... Continue reading
Posted Aug 21, 2014 at Hey, my mom used to make that!
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Vintage matchbook from Chicago's Rose Bowl: Vintage matchbook from Frieda's Place in Lawndale, California: Vintage matchbook from Hollywood's Pink Pussycat: Vintage matchbook from Chicago's Club So-Ho: Continue reading
Posted Aug 20, 2014 at Found in Mom's Basement
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This recipe came out just as the fiber craze was beginning. Chicken Bundles recipe from 1979 Kellogg's advertisement 1 cup Kellogg's All-Bran cereal or Kellogg's Brand Buds cereal 1/4 cup chopped nuts 5 tbsp. margarine or butter, melted 1/8 tsp. pepper 1/8 tsp. ground sage 1/8 tsp. ground thyme 1/2... Continue reading
Posted Aug 20, 2014 at Hey, my mom used to make that!
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When I read "hard sauce," I thought alcohol-spiked sauce. No such luck. Apple Dumplings recipe from 1920 KC Baking Powder advertising 2 cups sifted pastry flour 2 level teaspoons baking powder 1/4 teaspoon salt 1/4 cup shortening about 3/4 cup milk 4 apples cinamon or nutmeg sugar Sift together, three... Continue reading
Posted Aug 19, 2014 at Hey, my mom used to make that!
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Illustration looks kind of like Peter Max but that's not his signature. Found at Gatochy. Continue reading
Posted Aug 19, 2014 at Found in Mom's Basement
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At the risk of sounding like Jessica Simpson, I don't understand why a company that sells tuna would put "chicken" in its name. Tropical Tuna Salad recipe from 1967 Breast o' Chicken brand tuna 1 can (6 1/2 oz.) Breast o' Chicken tuna 1 large orange, peeled and sectioned 1... Continue reading
Posted Aug 18, 2014 at Hey, my mom used to make that!
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Here's kind of a 1960s American version of bouillabaisse. Seafood Tomato Stew recipe from 1965 Del Monte advertisement 1/4 cup olive or salad oil 3 cloves garlic 2 cans (1 lb. size) Del Monte Stewed Tomatoes 1 bay leaf 1 tsp. dried basil 1/2 cup chopped parsley 2-in. strip orange... Continue reading
Posted Aug 15, 2014 at Hey, my mom used to make that!
Posted Aug 15, 2014 at Found in Mom's Basement
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1954 ad for Polly Red Top Thermos. Found at It's Better Than Bad. Continue reading
Posted Aug 14, 2014 at Found in Mom's Basement
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The ad that introduced this meat-extending recipe managed to convey two ethnic stereotypes; namely, that both Yankees and Scots are excessively frugal. Yankee Meatloaf recipe from an old Minute Tapioca advertisement 1 cup finely chopped celery 2 tbsp. butter 2 cups ground cooked ham, firmly packed, or 1/2 lb. lean... Continue reading
Posted Aug 14, 2014 at Hey, my mom used to make that!
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Japanese designer Akihiro Mizuuchi has created molds that let one make chocolate Lego pieces that really work. Look. Continue reading
Posted Aug 13, 2014 at Advertising Is Good For You
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The combination of grape jelly and Velveeta sounds inexplicably yummy. Jellygrill Sandwich recipe from old Kraft grape jelly advertisement White bread slices Kraft Concord Grape Jelly or Kraft Strawberry Preserves Velveeta Process Cheese Cheese Soft Parkay Margarine (I suggest you use butter instead) For each sandwich, spread jelly on a... Continue reading
Posted Aug 13, 2014 at Hey, my mom used to make that!
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Jane Fonda on January 1960 Vogue magazine cover: Jane Fonda on March 1968 Life magazine cover: Jane Fonda on November 1988 Vanity Fair magazine cover: Continue reading
Posted Aug 13, 2014 at Found in Mom's Basement
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The film Ted 2 is filming right outside the Mullen building in Boston today. Actually, there won't be any filming for a while. They've been setting up for hours and will be doing so for some time. But of course I joined the crowd outside and took some pics. The best pic — Ted and stand-ins on the steps of the Custom House — was taken by my art director partner Jamieson. The rest are mine. Continue reading
Posted Aug 12, 2014 at Advertising Is Good For You
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1950s ad for Lady Borden ice cream: 1950s ad for Dairy Queen ice cream: 1970s ad for Sealtest Light n' Lively ice milk: 1980s ad for Häagen-Dazs ice cream: 1980s ad for Frusen Glädjé ice cream: Continue reading
Posted Aug 12, 2014 at Found in Mom's Basement
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"Men-folks certainly like coconut." All the reason a 1920s mom needed to inspire her to make this cake. Chocolate Chip Coconut Carrot Cake recipe from 1928 advertisement for Baker's Coconut 1 cup sweet butter 2 cups sugar 3 eggs 2 1/2 cups flour 1 tsp. baking soda 1 tsp. cinnamon... Continue reading
Posted Aug 12, 2014 at Hey, my mom used to make that!
According to Daily Kos, today is the 30th annual Presidential Joke Day. Here are some witty presidential quotations (also from the Daily Cos). ***** "Never kick a fresh turd on a hot day." Harry Truman ***** “Washington, DC is 12 square miles bordered by reality." Andrew Johnson ***** 'My esteem in this country has gone up substantially. It is very nice now when people wave at me, they use all their fingers.” Jimmy Carter ***** "When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.'" Teddy Roosevelt ***** "There is... Continue reading
Posted Aug 11, 2014 at Advertising Is Good For You