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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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This promotional post appeared on Instagram this morning: Obviously, the post was scheduled before Joan Rivers' death. The post was up only briefly before somebody had a major forehead-slapping moment and took it down. A teachable moment for social media marketers for sure. Via TMZ Continue reading
Posted yesterday at Advertising Is Good For You
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1957 ad for Lifesavers candies. Argh. Found at Jason. Continue reading
Posted yesterday at Found in Mom's Basement
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Happy Talk Like a Pirate Day! Boston Terrier pirate pillow is available for purchase at Zazzle. Continue reading
Posted yesterday at Advertising Is Good For You
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Nothing compares to a homemade layer cake. Crisco's Chocolate Fluff Cake vintage recipe from 1953 Crisco advertising All measurements are level. (When are they not, I wonder?) Measure into a bowl: 2 3/4 cups sifted cake flour (or make your own) 1 2/3 cups sugar 2/3 cup Crisco 1 tsp.... Continue reading
Posted 2 days ago at Hey, my mom used to make that!
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You know what's the weirdest thing about these Ants-In-Her-Pants panties? It's not the idea of having bugs that close to one's crotch. It's not the sexist opening copy. It's the fact that they're made of acetate. If you're not familiar... Continue reading
Posted 2 days ago at Found in Mom's Basement
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Like something from a horror movie. Advertising campaign for children's internet safety awareness. Created by Publicis, Frankfurt. Via Ads of the World Continue reading
Posted 2 days ago at Advertising Is Good For You
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Must remember these for when holiday baking season begins. Nuts-for-Chocolate Bars old recipe from 1993 advertising 2 cups flour 1 cup sugar, divided 3/4 cup (1 1/2 sticks) butter, divided 1 pkg. (4 oz.) Baker's German's Sweet Chocolate 1 cup Karo Light or Dark Corn Syrup 3 eggs 1 1/2... Continue reading
Posted 3 days ago at Hey, my mom used to make that!
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Absolut vodka is issuing a limited-edition run of the bottle pop artist Andy Warhol created in an advertisement titled Absolut Warhol that ran in the 1980s It's all part of Absolut's advertising plans for the upcoming holiday season. Via New York Times Continue reading
Posted 3 days ago at Advertising Is Good For You
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Found this stat in a Gawker article on Millennial drinking habits (they favor wine). That information is based on studies conducted by Public House Wine, Blowfish Hangovers, Wine Market Council and CDC. Continue reading
Posted 4 days ago at Advertising Is Good For You
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Found these signs in a college classroom. You can learn a lot from what people need to be often reminded. If you assumed those who wrote these signs are not penmanship teachers, you assumed correctly. Continue reading
Posted 5 days ago at Advertising Is Good For You
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Hennessy Cognac VS hired artist Shepard Fairey to design its limited-edition bottle. Via If It's Hip It's Here Continue reading
Posted 7 days ago at Advertising Is Good For You
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I don't know about your dad, but mine grills year-round. In New England. I've seen him standing in the backyard holding an umbrella to protect himself and the grill from falling snow. Swear to God. The man cannot be stopped. Barbecue Sauce Tabasco recipe from old Tabasco advertising 2 tbsp.... Continue reading
Posted Sep 12, 2014 at Hey, my mom used to make that!
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Why do Mr. Sketch scented markers smell so good? The answer lies in a gassy berry. Click here to watch the TV commercial for Mr. Sketch markers. Continue reading
Posted Sep 12, 2014 at Advertising Is Good For You
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1970s ads for Maybelline eyeshadow. Continue reading
Posted Sep 12, 2014 at Found in Mom's Basement
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Over the years, there have been a number of well-intentioned though controversial ads that alluded to the events of September 11th. Here are a few examples from last year. There was public outcry over this ad from Tumbledown Trails Golf Course in Wisconsin: Also last year, consumers didn't take kindly to AT&T using the Twin Towers to remind them that AT&T sells smartphones: The LA Lakers had to delete this tweet after fans mistakenly thought the photo was meant to be a humorous jab at Kobe Bryant's Afro: The Starkville (Mississippi) Daily News ran this promotion last year: And Marriott... Continue reading
Posted Sep 12, 2014 at Advertising Is Good For You
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Shaking things up a bit. (Or should that be stirring?) Here's a cocktail recipe from new, not retro, advertising. Cariel Berry Vodka Lemonade 1 small tub frozen strawberries in syrup, thawed 1 can (12 oz.) frozen pink lemonade, thawed 1 can (12 oz.) frozen cranberry juice, thawed 6 cups water... Continue reading
Posted Sep 11, 2014 at Hey, my mom used to make that!
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Boston's Financial District, facing South. Continue reading
Posted Sep 11, 2014 at Advertising Is Good For You
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Love, love, LOVE this ad for the new iPhone 6. The voiceovers are Justin Timberlake and Jimmy Fallon. Click here to watch the :30 TV commercial for the Apple's new iPhone 6. The second spot pales in comparison but it's still pretty good. Click here to see the other new iPhone 6 TVcommercial. Continue reading
Posted Sep 11, 2014 at Advertising Is Good For You
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Mad Men characters Don Draper and Roger Sterling in work by Spanish artist Fernando Vicente. Client was Magazine Gentleman. Continue reading
Posted Sep 11, 2014 at Advertising Is Good For You
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Old Albany Life insurance ad. From the days when it was perfectly okay to joke about doing away with the 'little woman.' Found at She Walks Softly. Continue reading
Posted Sep 11, 2014 at Found in Mom's Basement
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This guy's as hairy as Burt Reynolds. Vintage ad found at Cult of Weird. Continue reading
Posted Sep 10, 2014 at Found in Mom's Basement
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To celebrate the unveiling of the Apple Watch and iPhone 6, Apple is giving its iTunes customers a free download of U2's new album, Songs of Innocence. Here's a screen grab from Apple's website. If you're not already an iTunes customer, I don't know if you qualify for the free U2 album download. Continue reading
Posted Sep 10, 2014 at Advertising Is Good For You
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Found some interesting retail signs recently on Commercial Street in Provincetown, Massachusetts. Last, there's this naughty sign above an adult store: Continue reading
Posted Sep 10, 2014 at Advertising Is Good For You