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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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1992 ad for Perry Ellis: 1990s Hugo Boss ad: 1992 Guess ad: 1992 ad for Countess Mara neckties: Continue reading
Posted 8 hours ago at Found in Mom's Basement
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Bourjois cometics ad from the 80s: Continue reading
Posted yesterday at Found in Mom's Basement
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I love coconut, don't you? Jazzed-up Jell-O Gelatin Old recipe from 1970 Jell-O advertising Prepare one package (3 oz.) Jell-O, any flavor, as directed on the package. Chill until thickened, not firm. Stir in 1 cup drained sliced or cut-up fruit (just no pineapple — I don't know why) and... Continue reading
Posted yesterday at Hey, my mom used to make that!
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Feeling nostalgic at the candy counter. Many retro candy brands are still on sale at Vermont Country Store, Candy Warehouse and Retro Planet. Continue reading
Posted 2 days ago at Found in Mom's Basement
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What's better than an amazing cheesecake? A cheesecake that's amazingly easy to make. Creamy Baked Cheesecake Recipe from 1984 Borden's advertising 1/4 cup butter 1 cup graham cracker crumbs 1/4 cup sugar 2 8-oz. packages cream cheese, softened 1 14-oz. can Eagle Brand Sweetened Condensed Milk (NOT evaporated milk) 3... Continue reading
Posted 3 days ago at Hey, my mom used to make that!
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Susan Lucci and her hair in a 1985 sweepstakes ad for Diamond walnuts: Found at Jezebel. Continue reading
Posted 5 days ago at Found in Mom's Basement
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Former Mouseketeer and Beach Blanket Bingo star Annette Funicello in a 1965 Coppertone ad: Murphy Brown star Candice Bergen in a 1965 ad for Helena Rubinstein: Christie Brinkley in a 1975 ad for Max Factor cosmetics: Cheers star Ted Danson... Continue reading
Posted 5 days ago at Found in Mom's Basement
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1967 ad for Cold Power detergent. Found at revista_antiga. Continue reading
Posted 6 days ago at Found in Mom's Basement
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Ad for Antinori wine. From 2000: Continue reading
Posted 7 days ago at Found in Mom's Basement
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Minimalist Tanqueray ad from 2000. Quite a departure from the 1980s ad below it: Continue reading
Posted 7 days ago at Found in Mom's Basement
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Beautiful London Underground posters from the 1920s. Find more at Gizmodo. Continue reading
Posted Sep 20, 2016 at Found in Mom's Basement
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It's a pie, it's a brownie, it's the amazing Chocolate Brownie Pie! Chocolate Brownie Pie Recipe from 1953 Gold Medal advertising Preheat oven to 375˚. Make pastry for 9-inch one crust pie; recipe is below. Melt together over hot water (like this) 2 squares unsweetened chocolate and 2 tbsp. of... Continue reading
Posted Sep 19, 2016 at Hey, my mom used to make that!
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Model, actress and daughter of Ingrid Bergman, Isabella Rossellini was a spokeswoman in the 80s and 90s for Lancome cosmetics. Here are some of her ads. Continue reading
Posted Sep 16, 2016 at Found in Mom's Basement
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I'm not buying this "New Orleans Style" thing. Anyone who knows anything about New Orleans knows that they don't eat bran there. If you want add a genuine New Orleans flavor to these bran muffins you're either going to have to wash them down with a Hurricane or pour whiskey... Continue reading
Posted Sep 16, 2016 at Hey, my mom used to make that!
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FYI, Chambord is a French raspberry liqueur. The brand was founded in 1982, just a year before this ad ran. Chambord Cocktail Retro recipe from a 1983 Chambord ad 3/4 oz. Chambord juice of a large wedge of lemon Pour into a wine glass. Fill the glass with crushed ice... Continue reading
Posted Sep 15, 2016 at Hey, my mom used to make that!
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Are you old enough to remember comedienne Phyllis Diller? This soup is unusual to be sure, but Phyllis does sound like she knows her way around the kitchen. If it was good enough for Fang... Phyllis Diller's Garbage Soup As told to Mike Douglas "It always has seven cloves of... Continue reading
Posted Sep 14, 2016 at Hey, my mom used to make that!
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The illustrations in this 1920s booklet are amazing. Found at Slate. Images courtesy of Fashion Institute of Technology/SUNY, Gladys Marcus Library Special Collections and College Archives. Continue reading
Posted Sep 14, 2016 at Found in Mom's Basement
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This gun control advertising from 1968 is very similar to the argument for gun control today. Found at The Trace. Continue reading
Posted Sep 13, 2016 at Found in Mom's Basement
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Rosey Grier is a former NFL player, actor, singer, Christian minister and needlepoint enthusiast. In fact, in 1973, he published Rosey Grier's Needlepoint For Men. I remember him as a panelist on game shows when I was a kid. His fame and popularity in the 70s may explain why the... Continue reading
Posted Sep 12, 2016 at Hey, my mom used to make that!
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What these two models are doing is anybody's guess. I can tell you that this a 1970 ad for Woolite. And the model on the right is Susan Blakely Click here to see what Susan Blakely looks like now. Continue reading
Posted Sep 12, 2016 at Found in Mom's Basement
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When this ad came out, America was about to enter the age of convenience foods. Everything modern was glorified, including food. Home-cooked meals made from scratch went out of fashion. In 1950s suburbia, Americans preferred their food canned, boxed, frozen or reconstituted. Not only did they prefer convenience foods, they... Continue reading
Posted Sep 10, 2016 at Hey, my mom used to make that!
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I have so much love for the illustration in this 1957 ad for Dutch cheese. Found here. Continue reading
Posted Sep 9, 2016 at Found in Mom's Basement
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Today's drinks come straight off a 1950s placemat. Rob Roy 1 part sweet Vermouth 2 parts Scotch Dash Angostura bitters Stir with cracked ice, strain, serve with twist of lemon peel Gin 'n Tonic Juice and rind of 1/4 lime 1 1/2 oz. fry Gin Quinine water (a.k.a. tonic water)... Continue reading
Posted Sep 8, 2016 at Hey, my mom used to make that!
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Cookeen is vegetable shortening, like Crisco. In the 50s it was advertised as, "Real fat, good and rich." Hear that? That's the sound of my arteries hardening just looking at these ads. 1957 ad: 1959 ad: Found here and here. Continue reading
Posted Sep 8, 2016 at Found in Mom's Basement