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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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I was so busy critizing the photoshopping of Britney Spears' face the other day, I completely overlooked the freakishly short arms that are growing out of her back. Once you see it, it's all you see. Continue reading
Posted 7 hours ago at Advertising Is Good For You
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Very graphic vintage holiday-themed ad for Olivetti typewriters. Via my vintage advertising blog, Found in Mom's Basement. Continue reading
Posted 9 hours ago at Advertising Is Good For You
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Actor Robert Vaughn in a promotional photo from the 1960s TV show, Man from U.N.C.L.E. Continue reading
Posted 9 hours ago at Found in Mom's Basement
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According to this 1971 advertisement, Athole is a small town in Scotland. And Brose is the Scottish word for brew. Athol Brose is something like egg nog without the eggs. Athole Brose 1971 recipe from old Dewar's advertising 1 cup honey (heather honey from Scotland, if you want to be... Continue reading
Posted 9 hours ago at Hey, my mom used to make that!
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Click here to watch William Wegman's dog typography in action. Continue reading
Posted yesterday at Advertising Is Good For You
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From a vintage cookbook full of weird interesting ideas for food garnishes comes this Christmas-y horror treat. It's Randolf, the Red-Nosed Rainmoose. (Shouldn't that be Reinmoose?) Looks like it's made with a pointy potato, ginger roots, radish slices, half a cherry and the root ends of a couple of small... Continue reading
Posted yesterday at Hey, my mom used to make that!
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Britney Spears is on the new cover of Women's Health magazine. There's speculation that her abs have been photoshopped. I don't doubt it. But I'm amazed more people aren't talking about what the photoshopper did with Britney's face. Her real face is not that thin. Her real chin is not that pointy. Her real nose doesn't look like that. And her real eyes turn downward at the outer corners. The real Britney Spears is a fit, beautiful 33-year-old woman. She doesn't need THAT much photoshopping to be magazine cover-ready. Continue reading
Posted 2 days ago at Advertising Is Good For You
1. Nelson Mandela 2. Paul Walker 3. Malala Yousafzai 4. James Gandolfini 5. Miley Cyrus 6. Oscar Pistorius 7. Jennifer Lawrence 8. Aaron Hernandez 9. Charlie Hunnam 10. Adrian Peterson Source: Google Trends Continue reading
Posted 2 days ago at Advertising Is Good For You
Posted 2 days ago at Found in Mom's Basement
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Page from the 1956 Sears Christmas catalog: Page from the 1957 Sears Christmas catalog: And a page from the 1958 Sears Christmas catalog: Found at One Last Kiss. Continue reading
Posted 2 days ago at Found in Mom's Basement
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Kugelhof Vintage recipe from old Diamond Walnuts advertising 1 (13 3/4 oz.) pkg. Pillsbury hot roll mix 1/4 cup warm water 1/3 cup each butter and sugar 1/4 tsp. mace 2 tsps. grated orange peel 1 tsp. grated lemon peel 2 eggs beaten 1/2 cup milk, scalded and cooled 1... Continue reading
Posted 2 days ago at Hey, my mom used to make that!
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Snowmen on vintage postcards: Found at takeabreak, Christmas Files and Tuck DB. Continue reading
Posted 3 days ago at Found in Mom's Basement
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Great-Grandmother's Gingerbread 1935 recipe from old Brer Rabbit Molasses advertising 1/2 cup sugar 1/2 cup butter and lard mixed (it'll work just fine if you use all butter) 1 1/2 tsp. baking soda 1 tsp. ground cinnamon 1 tsp. ground ginger 1 egg 1 cup Brer Rabbit Molasses 2 1/2... Continue reading
Posted 4 days ago at Hey, my mom used to make that!
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Toll House Kookie Brittle Recipe from old Nestle's advertising Preheat oven to 375˚ F. Combine 1 cup butter, 1 1/2 tsp. vanilla, 1 tsp. salt in bowl and blend well. Gradually beat in 1 cup sugar. Add 2 cups sifted flour and one 6-oz. pkg. (1 cup) Nestle's Semi-Sweet Chocolate... Continue reading
Posted 5 days ago at Hey, my mom used to make that!
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Vintage box of mica snowflakes. Used for Christmas decorating. Not everyone had an electric vacuum when this stuff was popular. Imagine trying to get it all with a broom. Ugh! Found at bindlegrim. Continue reading
Posted 6 days ago at Found in Mom's Basement
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Few things are as fun as making holiday sugar cookies with little kids. I let my niece and nephews start sprinkling on the colored sugar when they were only about three. The results would never have made it into Martha Stewart Living but the kids were crazy happy to show... Continue reading
Posted 6 days ago at Hey, my mom used to make that!
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Love the graphics in this holiday ad for Olivetti typewriters. Found at ninonbooks. Continue reading
Posted 7 days ago at Found in Mom's Basement
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What a great idea. Decorate your cut cookies with the bottoms of scotch or rocks glasses. Image via Babes in Boyland Continue reading
Posted 7 days ago at Hey, my mom used to make that!
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Here's another 70s recipe for egg nog from Bacardi. Spirited Egg Nog Old recipe from 1972 Bacardi advertising Chill one quart container of Borden Egg Nog. Stir in 12 oz. Bacardi Dark Rum. Sprinkle with nutmeg or cinnamon and serve. Makes 11 4-oz. servings. ********** Someone's had a little too... Continue reading
Posted 7 days ago at Hey, my mom used to make that!
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Who remembers Fotomat? 1972 holiday ad for Fotomat. From my vintage advertising blog Found in Mom's Basement. Continue reading
Posted 7 days ago at Advertising Is Good For You
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Nike holiday ad: Haach holiday ad: Jetta holiday ad: Coca-Cola holiday ad: Kit Kat holiday ad: Via Pixellogo, Hative and1 Design Per Day Continue reading
Posted Dec 10, 2014 at Advertising Is Good For You
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Holiday Fondue 1970s recipe from old Lipton advertising 1 envelope Lipton Onion Soup Mix 2 cups dry white wine 1 pound Swiss cheese shredded French bread, cut into bite-size pieces 2 tbsp. cornstarch 2 tbsp. kirsch In medium saucepan, combine Lipton Onion Soup Mix and wine; heat slowly. Combine cheese... Continue reading
Posted Dec 10, 2014 at Hey, my mom used to make that!
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Vintage advertising for Pendleton woolens. This luggage isn't Pendleton, but it fits in with the rest of this post so I added it here: Continue reading
Posted Dec 10, 2014 at Found in Mom's Basement
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This is part of a campaign by Women's Housing Option of Duke University. See more of the campaign on on the organization's Facebook page, WHO Speaks. Continue reading
Posted Dec 9, 2014 at Advertising Is Good For You
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Survival of the Fattest by Ben Frost. Mixed media on Wood. Continue reading
Posted Dec 9, 2014 at Advertising Is Good For You