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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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New England Yam Bake. Not to be confused with the Sunburst Yam Bake or Apple Mallow Yam Bake. New England Yam Bake 1975 recipe from old Kraft advertising 1 (20 oz.) can pineapple slices 2 cans (17 oz. each) Yams 1/4 cup flour 3 tbsp. brown sugar 1/2 tsp. cinnamon... Continue reading
Posted 6 days ago at Hey, my mom used to make that!
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This was the breakfast special at the Ugly Mug Diner. I was so tempted. Continue reading
Posted 7 days ago at Advertising Is Good For You
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Shoe advertising from the 1960s. These Bass Weejuns look so boring compared to the mod shoes in the ads above. Found at New England Woodstock Continue reading
Posted Nov 14, 2014 at Found in Mom's Basement
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Lemon Pudding Cheesecake 1958 recipe from old Jell-O advertising 1 pkg. (8 oz.) cream cheese 2 cups milk 1 pkg. Jell-O Lemon Instant Pudding 1 8-in. graham cracker crust Soften cream cheese, blend with 1/2 cup milk. Add 1 1/2 cups milk and the pudding mix. Beat slowly with egg... Continue reading
Posted Nov 14, 2014 at Hey, my mom used to make that!
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There's no question what this ad is about. Find more great advertising to benefit the environment at Publiz. Continue reading
Posted Nov 13, 2014 at Advertising Is Good For You
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Mix in a punch bowl 1/2 cup (4 oz.) lemon juice, 3/4 cup sugar, 1 cup each cranberry juice, orange juice and strong tea, a "fifth" bottle of Puerto Rican rum, 12 cloves. Add ice cubes and lemon slices. Serves 15. ********** It took me a while to figure out... Continue reading
Posted Nov 13, 2014 at Hey, my mom used to make that!
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This ABC ad is from 1969. I remember we were watching Bewitched on the evening of April 4, 1968, when regular programming was interrupted to announce that Martin Luther King had been assassinated. Continue reading
Posted Nov 13, 2014 at Found in Mom's Basement
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Ham Mousse Castle. Sorry, I don't have the recipe. (I'm not really sorry, just trying to be polite.) ********** Image via Hung Up On Retro Continue reading
Posted Nov 12, 2014 at Hey, my mom used to make that!
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Vintage deodorant and antiperspirant product packaging. Trig roll-on from the 1950s: Ban roll-on from the 1950s: Ban roll-on from the 1960s: Arrid from the 50s and 60s: Revlon Hi & Dri, "fortified with Neomycin," from the 60s: Found at roadsidepictures. Continue reading
Posted Nov 12, 2014 at Found in Mom's Basement
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Smith Brothers Cough Drops. Just 10¢ a box: 1960 ad for stinky Vick's VapoRub: 1962 ad for Vick's Formula 44 cough mixture: Mod 1966 ad for Contaq: Found at Classic Film and Pinterest. Continue reading
Posted Nov 11, 2014 at Found in Mom's Basement
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My mom used Dippity-do in the 60s to set her hair. I bought some Scotch Hair Set Tape in the 70s in an attempt to straighten the kinks out of my bangs. It didn't work. (That's model Cheryl Tiegs, BTW.)... Continue reading
Posted Nov 10, 2014 at Found in Mom's Basement
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Half sticks of butter from the bodega around the corner. I had no idea. Continue reading
Posted Nov 8, 2014 at Advertising Is Good For You
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1989 ad for Findlandia vodka. "Finnish on top." Continue reading
Posted Nov 7, 2014 at Found in Mom's Basement
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Make an impressive salad with very little effort. Almond Papaya Salad with Goat Cheese old recipe from 1985 Blue Diamond advertising 3 tbsp. white wine vinegar 1/4 tsp. salt pinch black pepper 6 tbsp. olive oil 4 bunches watercress, tough stems removed 1 papaya, peeled and sliced 4 oz. goat... Continue reading
Posted Nov 7, 2014 at Hey, my mom used to make that!
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Only $1,695. Neiman Marcus has already sold out of them. Continue reading
Posted Nov 6, 2014 at Advertising Is Good For You
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Hiram Walker Sour Ball 1978 recipe from 1978 advertising for Hiram Walker Pack your glass with lots of ice, pour in 1 1/2 ounces of Hiram Walker Apricot Flavored Brandy, top it off with the juices of half a lemon and half an orange and stir. ********** You may not... Continue reading
Posted Nov 6, 2014 at Hey, my mom used to make that!
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French artist Junior Fritz Jacquet creates miniature masks from cardboard toilet paper tubes. You know, these things: See more of the artist's work here. Via Brain Pickings Continue reading
Posted Nov 5, 2014 at Advertising Is Good For You
Overheard comment referring to excessive client revisions. Continue reading
Posted Nov 5, 2014 at Advertising Is Good For You
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I originally posted this politics-inspired ad in June 2011. Continue reading
Posted Nov 5, 2014 at Found in Mom's Basement
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Tabasco Potato Butter old recipe from 1985 Tabasco advertising 1/4 cup melted butter (or use softened butter at the table) 1 tsp. Tabasco pepper sauce 1 tbsp. Worcestershire sauce Combine all ingredients and mix well. Serve on baked potatoes. Makes 1/3 cup. ********** Baked potatoes were big in the 80s... Continue reading
Posted Nov 5, 2014 at Hey, my mom used to make that!
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Wish I'd done these ads. Created by Publicis Italy. Via Ads of the World Continue reading
Posted Nov 3, 2014 at Advertising Is Good For You
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Taken last Saturday, at Mount Auburn Cemetery in Cambridge, Massachusetts. Continue reading
Posted Nov 1, 2014 at Advertising Is Good For You