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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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Say good morning to pineapple coffee cake. Easy Pineapple Coffee Cake recipe from 1964 Dole advertisement 1 20-oz. can Dole Crushed Pineapple 2 cups biscuit mix (Bisquick will do) 1 large egg 1/4 cup white sugar 1/4 cup brown sugar 1/4 tsp. cinnamon or 1 pinch freshly grated nutmeg Drain... Continue reading
Posted 2 hours ago at Hey, my mom used to make that!
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Found at Vintage Roadside. Continue reading
Posted 3 hours ago at Found in Mom's Basement
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You can still find croquettes on diner menus around the country. Or you can just make them yourself. Crisco-Fried Tuna Croquettes recipe from old Crisco advertising Make 1 cup thick white sauce.* Cool. Add 1 (7 oz.) can flaked canned tuna, 1 tbsp. chopped onion and 2 tbsp. lemon juice.... Continue reading
Posted yesterday at Hey, my mom used to make that!
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Seriously. Even Martha Stewart couldn't cover a refrigerator with 1 3/4 yards of fabric in just seven minutes as this ad promises is possible. And I don't believe this is the "only refrigerator" one can cover with fabric. Just saying.... Continue reading
Posted yesterday at Found in Mom's Basement
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Topsy turvy cake. Or upside-down cake. Which name do you prefer? Peach Topsy-Turvies recipe from 1950 Karo Syrup advertisement 1/3 cup Karo Syrup 2 tbsp. butter or margarine 1/4 cup brown sugar 2 tbsp. lemon juice 4 maraschino cherries 3 1/2 cups well-drained canned cling peach halves Boil first 3... Continue reading
Posted 2 days ago at Hey, my mom used to make that!
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I can't stop looking at this ad for Dulcolax laxative created by McCann Healthcare Worldwide, Shanghai. Do click the image to enlarge it. Continue reading
Posted 4 days ago at Advertising Is Good For You
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Hey, parents, want to get your kid to eat his breakfast porridge? Just add a scoop of ice cream. Serving suggestion from 1956 Cream of Wheat advertisement Continue reading
Posted 6 days ago at Hey, my mom used to make that!
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Writer Ray Bradbury working at his desk. Click here to see more noteworthy writers and their workspaces. Continue reading
Posted 7 days ago at Advertising Is Good For You
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1943 ad for Bur-Mil lingerie: 1945 ad for Colura lingerie: 1949 ad for Artemis lingerie: 1961 ad for Munsingwear lingerie: Continue reading
Posted 7 days ago at Found in Mom's Basement
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Vintage advertising for bar soap. Continue reading
Posted Jul 21, 2014 at Found in Mom's Basement
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Want to impress a hostess this summer? Present her with some froyo and a jar of homemade marshmallow sauce. Wrap the jar with some raffia ribbon first and everybody will think you're the next Martha Stewart. Marshmal-o Ice Cream Sauce recipe from old Marshmal-o advertising Mix 1 1/2 tbsp. warm... Continue reading
Posted Jul 19, 2014 at Hey, my mom used to make that!
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If you're dieting, move along, nothing to see here. German Sweet Chocolate Pie recipe from 1994 advertising 1 pkg. (4 oz.) Baker's German's Sweet Chocolate 1/3 cup milk, divided 4 oz. Philadelphia Brand Cream Cheese, softened 2 tbsp. sugar 1 tub (8 oz.) Cool Whip Lite 1 Keebler Ready Crust... Continue reading
Posted Jul 18, 2014 at Hey, my mom used to make that!
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Vintage ads for canned baked beans. Continue reading
Posted Jul 18, 2014 at Found in Mom's Basement
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I like spaghetti and I like liverwurst, but I doubt I'd like this. If you're adventurous enough to try this recipe, let me know how it turned out. Tenderoni and Liverwurst recipe from 1943 Van Camp's advertisement 1 (6. oz) pkg. Tenderoni spaghetti 2 tbsp. butter 1 1/2 tbsp. flour... Continue reading
Posted Jul 18, 2014 at Hey, my mom used to make that!
Posted Jul 17, 2014 at Advertising Is Good For You
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Housekeeping vintage style. Continue reading
Posted Jul 17, 2014 at Found in Mom's Basement
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If you're a regular reader, you may have noticed how much I dislike the 70s. They were by far the ugliest decade I've lived through. Levi's ad from 1974: Levi's ad from 1979: Levi's ad from the 1970s: Levi's ad... Continue reading
Posted Jul 16, 2014 at Found in Mom's Basement
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These Campbell's soup recipes are from a 1980s advertisement. Chilled Tortellini Salad 1/4 cup Parmesan cheese 1/4 cup mayonnaise 1/2 tsp. dried basil leaves 1/8 tsp. pepper 1 can Campbell's chicken broth 1 lb. fresh or frozen tortellini, cooked and drained 1 pkg. (16 oz.) frozen mixed vegetables, thawed 1/4... Continue reading
Posted Jul 16, 2014 at Hey, my mom used to make that!
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400,000 people stopped golfing last year. And 160 golf courses nationwide closed in 2013. Some blame the economy for the trend. Personally, I can think of about a bazillion ways to spend a beautiful day that are more fun than going to a golf course. Via New York Post Continue reading
Posted Jul 14, 2014 at Advertising Is Good For You
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Danbury Mint ad for Star Wars chess set. Found at Paxton Holley. Continue reading
Posted Jul 10, 2014 at Found in Mom's Basement
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Let's all pretend this recipe is named after this Dewey. Crab Meat a la Dewey recipe from 1958 American Dairy Association advertising 2 tbsp. real butter 1 cup mushrooms — finely chopped 1/2 green pepper — finely chopped 1 1/2 tbsp. flour 1/3 cup nonfat dry milk 1/2 cup water... Continue reading
Posted Jul 9, 2014 at Hey, my mom used to make that!