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Paula Zargaj-Reynolds
Interests: marketing, advertising, direct response
Recent Activity
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When I read "hard sauce," I thought alcohol-spiked sauce. No such luck. Apple Dumplings recipe from 1920 KC Baking Powder advertising 2 cups sifted pastry flour 2 level teaspoons baking powder 1/4 teaspoon salt 1/4 cup shortening about 3/4 cup milk 4 apples cinamon or nutmeg sugar Sift together, three... Continue reading
Posted 16 hours ago at Hey, my mom used to make that!
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Illustration looks kind of like Peter Max but that's not his signature. Found at Gatochy. Continue reading
Posted 16 hours ago at Found in Mom's Basement
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At the risk of sounding like Jessica Simpson, I don't understand why a company that sells tuna would put "chicken" in its name. Tropical Tuna Salad recipe from 1967 Breast o' Chicken brand tuna 1 can (6 1/2 oz.) Breast o' Chicken tuna 1 large orange, peeled and sectioned 1... Continue reading
Posted yesterday at Hey, my mom used to make that!
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Here's kind of a 1960s American version of bouillabaisse. Seafood Tomato Stew recipe from 1965 Del Monte advertisement 1/4 cup olive or salad oil 3 cloves garlic 2 cans (1 lb. size) Del Monte Stewed Tomatoes 1 bay leaf 1 tsp. dried basil 1/2 cup chopped parsley 2-in. strip orange... Continue reading
Posted 4 days ago at Hey, my mom used to make that!
Posted 4 days ago at Found in Mom's Basement
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1954 ad for Polly Red Top Thermos. Found at It's Better Than Bad. Continue reading
Posted 5 days ago at Found in Mom's Basement
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The ad that introduced this meat-extending recipe managed to convey two ethnic stereotypes; namely, that both Yankees and Scots are excessively frugal. Yankee Meatloaf recipe from an old Minute Tapioca advertisement 1 cup finely chopped celery 2 tbsp. butter 2 cups ground cooked ham, firmly packed, or 1/2 lb. lean... Continue reading
Posted 5 days ago at Hey, my mom used to make that!
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Japanese designer Akihiro Mizuuchi has created molds that let one make chocolate Lego pieces that really work. Look. Continue reading
Posted 6 days ago at Advertising Is Good For You
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The combination of grape jelly and Velveeta sounds inexplicably yummy. Jellygrill Sandwich recipe from old Kraft grape jelly advertisement White bread slices Kraft Concord Grape Jelly or Kraft Strawberry Preserves Velveeta Process Cheese Cheese Soft Parkay Margarine (I suggest you use butter instead) For each sandwich, spread jelly on a... Continue reading
Posted 6 days ago at Hey, my mom used to make that!
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Jane Fonda on January 1960 Vogue magazine cover: Jane Fonda on March 1968 Life magazine cover: Jane Fonda on November 1988 Vanity Fair magazine cover: Continue reading
Posted 6 days ago at Found in Mom's Basement
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The film Ted 2 is filming right outside the Mullen building in Boston today. Actually, there won't be any filming for a while. They've been setting up for hours and will be doing so for some time. But of course I joined the crowd outside and took some pics. The best pic — Ted and stand-ins on the steps of the Custom House — was taken by my art director partner Jamieson. The rest are mine. Continue reading
Posted 7 days ago at Advertising Is Good For You
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1950s ad for Lady Borden ice cream: 1950s ad for Dairy Queen ice cream: 1970s ad for Sealtest Light n' Lively ice milk: 1980s ad for Häagen-Dazs ice cream: 1980s ad for Frusen Glädjé ice cream: Continue reading
Posted 7 days ago at Found in Mom's Basement
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"Men-folks certainly like coconut." All the reason a 1920s mom needed to inspire her to make this cake. Chocolate Chip Coconut Carrot Cake recipe from 1928 advertisement for Baker's Coconut 1 cup sweet butter 2 cups sugar 3 eggs 2 1/2 cups flour 1 tsp. baking soda 1 tsp. cinnamon... Continue reading
Posted 7 days ago at Hey, my mom used to make that!
According to Daily Kos, today is the 30th annual Presidential Joke Day. Here are some witty presidential quotations (also from the Daily Cos). ***** "Never kick a fresh turd on a hot day." Harry Truman ***** “Washington, DC is 12 square miles bordered by reality." Andrew Johnson ***** 'My esteem in this country has gone up substantially. It is very nice now when people wave at me, they use all their fingers.” Jimmy Carter ***** "When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.'" Teddy Roosevelt ***** "There is... Continue reading
Posted Aug 11, 2014 at Advertising Is Good For You
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We've had some amazing fog along the ocean. One afternoon, during my commute home, I pulled over at Red Rock Park in Lynn, Massachusetts, and took these pics. Continue reading
Posted Aug 11, 2014 at Advertising Is Good For You
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I loved Aunt Jemima as a kid. Then I grew up, learned the concept of racial stereotypes and my feelings about Aunt Jemima as an advertising icon changed considerably. Penny-Cakes recipe from vintage Aunt Jemima advertising Just slice frankfurters into "pennies" one-fourth inch think. Place on hot fry pan or... Continue reading
Posted Aug 11, 2014 at Hey, my mom used to make that!
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Beautiful paintings of product packaging by artist Georgina Luck. Continue reading
Posted Aug 10, 2014 at Advertising Is Good For You
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Advertising campaign for the Nova University Cinema & TV Writing Course. Created by FCB, Lisbon. Via Ads of the World Continue reading
Posted Aug 9, 2014 at Advertising Is Good For You
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Here's a video from givethemten.org, a no-kill organization dedicated to the advocacy, education and partnership needed to create a no-kill nation for cats. The video features Scooter the Neutered Cat. Scooter has hip spectacles and no testicles. It's very funny. Click here to watch the Official Scooter the Neutered Cat video. Continue reading
Posted Aug 8, 2014 at Advertising Is Good For You
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These sound less like canapes and more like something my college roommates and I would make at 1:30 am during finals. Of course, that doesn't mean they don't taste great. Underwood Deviled Ham Canapes recipe from a 1948 Underwood advertisement Cut bread in squares, rounds, diamond shapes, 1/4 inch thick,... Continue reading
Posted Aug 8, 2014 at Hey, my mom used to make that!
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Advertisement for the English National Ballet. Via Designspiration Continue reading
Posted Aug 7, 2014 at Advertising Is Good For You
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Via my vintage advertising blog Found In Mom's Basement. Continue reading
Posted Aug 7, 2014 at Advertising Is Good For You