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Geoff
one word assessment from co-workers and friends - loyal, seeker, spammer, leader, gregarious, exuberant, vivacious, presence, and unique.
Interests: my wife and kids -- #1. watch movies. read about movies. memorize movies. quote movies. read books (fiction and non-fiction) lift weights.
Recent Activity
Geoff added a favorite at Logic+Emotion
Jul 18, 2012
Geoff is now following David Armano
Jul 18, 2012
Geoff is now following The Typepad Team
Mar 15, 2010
Jon These are terrific and I can't wait to join in on the exploration. One thing I'd love to see more of, from myself, and others in the industry is more active dialogue around education of clients and agencies and frameworks that get into operational issues. As we approach 2010, I'm still amazed at the chasm of understanding at all levels of the issues you address here.
1 reply
Geoff has shared their blog Relevant Outcomes
Jul 21, 2009
What a great question. I feel that Twitter is the ultimate micro anthropological magnifying glass. To me, a group of followers could be considered a band of "cohorts": Twitter cohorts, just like your blog cohorts, engage with the channel in a ritual fashion. Because of tools like Twitter, people are capable of spending their time engaging in a belief system and/or dialogue - these relevant engagements become a way to validate their own beliefs. It becomes a moment of ritual insight. Within every "cohort" there has to be a leader and followers. I'm not kissing your ass here....but you, in the case of your Twitter and blogging efforts are a leader - you provide a tremendous amount of insight in ritual fashion. I suspect, you as a person (and as a brand) understand this implicitly but are too humble to acknowledge - which is cool - you just keep cranking. The bottom-line: I don't see any reason for you to follow someone if they aren't leading you in a direction that means something to you. So, to answer your question, in this instance, I don't believe quid pro quo applies. You've earned a following - others have to do the same. That's just my opinion - I could be wrong.
Toggle Commented Jun 6, 2009 on Twitter's Unspoken 50/50 Rule at Logic+Emotion