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London
Founder and Design Director at After the Flood
Interests: information design, art, graphic design, architecture, food - eating and cooking, military history, technology, organisational structure, metaphors, perception, comics
Recent Activity
2013 is busy already
This blog is now archived so that I can concentrate on running After the Flood. You may be looking for information about my annual conference, The Design of Understanding. Or, this Linkedin page tells you what you need to know... Continue reading
Posted Jan 5, 2013 at maxgadney.com
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Prototyping at the speed of thought
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One lunchbox per child Tom Chi and Marty Cagan were the stand-out speakers of a recent conference devoted to product management. (theirs was an outlook more suited to new product development/ reinvention than mid-cycle management) To summarise - - product... Continue reading
Posted Oct 8, 2012 at maxgadney.com
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After the Flood - One year on
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Detail from recent work for GDS department at UK government Wow, September has just finished and things are extremely busy. At After the Flood, we celebrated our first anniversary with the release of two major projects - one for UEFA.com... Continue reading
Posted Oct 4, 2012 at maxgadney.com
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Design of Understanding 2013 - speakers
Our speaker line up for Design of Understanding is filling up nicely - one more to go. Check out who is coming - a typically, fabulously diverse bunch And get a ticket here Continue reading
Posted Sep 26, 2012 at maxgadney.com
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Domus Article - Sports Visualisation
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I've written an article for Domus. As an architecture magazine, they are looking to expand their horizons, spearheaded by Dan Hill's Supernormal department. Continue reading
Posted Jul 1, 2012 at maxgadney.com
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PSFK and data products in advertising
PSFK recently did and interview with us about our approach to work - and especially the Titanic video. PSFK has a broad audience but it got me thinking about who is interested in what we do. Why would advertisers be... Continue reading
Posted May 10, 2012 at maxgadney.com
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'You Are Here' - article in new Eye magazine
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The new eye magazine is out and I've got a couple of articles in it. This one is about the current state of information design in industry. And there is another one that features in a look back at important... Continue reading
Posted Apr 11, 2012 at maxgadney.com
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Titanic video for BBC History
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My company After the Flood has made another video for BBC Knowledge and Learning. This time we did a film for the upcoming 100 year anniversary of the sinking of Titanic. It will sit in their Titanic section of the... Continue reading
Posted Apr 4, 2012 at maxgadney.com
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Hey look, the Goodyear Blimp!
I've just seen a tweet from a US sportscaster on the Man Utd result "With the win, Manchester United is 90.4% favorite to win PL title, per SPI. Odds were 77.1 pct before weekend." Fair enough - but that isnt... Continue reading
Posted Apr 2, 2012 at maxgadney.com
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Strata 2012
This is an interview I did while at Strata 2012. It is about video data graphics and how to to them. The video refers to this one which I showed at the conference. I'm not sure if the actual conference... Continue reading
Posted Mar 13, 2012 at maxgadney.com
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My talk at Strata
In case you have come to this blog to find out whether it will be worth selecting my talk at Strata, let me give you some clues and you can make up your mind. The talk is about video graphics... Continue reading
Posted Feb 12, 2012 at maxgadney.com
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Speaking at Strata 2012
I'll be speaking at Strata 2012 in late feb. I'll be talking about work recently done with the BBC and what people in software can learn from video. I was there last year and it's a great conference for people... Continue reading
Posted Jan 11, 2012 at maxgadney.com
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After the Flood - My new company
After the Flood is my new company. I founded it a month or so ago and have been very busy - on client projects and meeting new clients too. I'm going to continue to blog here though - a good... Continue reading
Posted Nov 7, 2011 at maxgadney.com
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Why People Love Maps
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Hey! Look! A map! We love maps because we know how to read them, but there are other reasons that many visualisations end up as maps and unfortunately the answer doesn't always have the end user in mind. Designers love... Continue reading
Posted Nov 3, 2011 at maxgadney.com
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New Company News incoming
I've been quiet on the blog front recently because I've been setting up a new company. We'll be launching the site soon so watch this space. maxgadney.com blogging will resume soon... Continue reading
Posted Nov 3, 2011 at maxgadney.com
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BBC Dimensions at NYC MOMA!
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As the headline says, Dimensions has made it to the new Talk To Me exhibition at the New York Museum of Modern Art, along with other work by BERG who made it. Here is the MOMA 'Talk To Me' site... Continue reading
Posted Jul 28, 2011 at maxgadney.com
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Design of Understanding 2012 news
First confirmed speakers and tickets on sale for The Design of Understanding 2012 Go to the site I'm very excited at all the speakers we will have. Like last year, I am staggering their announcement through July/ Summer. This blurb... Continue reading
Posted Jul 20, 2011 at maxgadney.com
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Max Gadney has shared their blog The Design of Understanding
Jul 7, 2011
Max Gadney has shared their blog maxgadney.com
Jul 7, 2011
The Pretending Layer, Zombies, a Venn How-to
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As mentioned by Russell Davies, many hum-drum experiences are a lot better when they let you pretend. One of the best examples of the use of a pretending layer to get people to pay attention is this from the US... Continue reading
Posted Jun 28, 2011 at maxgadney.com
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I absolutely agree that they mainline information and ideas. The thing that is worrying me is that in order to acheive that visual status, ideas need to shed some soophistication. One could argue that they are more focussed and that we need brief, impactful ideas as much as we need long and laboured ones. I'll also write soon on how they can combine. I'd like to see more combos - i think new forms of publishing will enable that.
Toggle Commented Mar 9, 2011 on Are comics a bit crap? at maxgadney.com
Stadium Evacuation Simulation - Useful Visualisations
(title is a bit of a mouthful but can't be clear and concise *all the time*.) This is a simulation of a bomb attack on a sports stadium. It is used by emergency authorities to plan their response. More from... Continue reading
Posted Mar 4, 2011 at maxgadney.com
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Hi Millie, Mail me at maxgadney@googlemail.com and i'll see what i can do about a copy max
Toggle Commented Feb 13, 2011 on The Waco Glider - WWII Magazine, July 2009 at maxgadney.com
First, I am glad that you and the family are well. Second, this is totally amazing writing. It works as exciting reportage - and you are drawing in really great context and 'what next' ideas. Truly top drawer stuff. Good luck there pal.
Toggle Commented Jan 13, 2011 on Journal: Flood at cityofsound
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Tower Graphics - part two
The post on The Rise of Tower Graphics was very popular. There were plenty of comments too - and below are some of the points raised and some responses. (commenters' names not linked but you can see them on the... Continue reading
Posted Oct 26, 2010 at maxgadney.com
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