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patrickdh
barcelona
Crêpes on Sundays
Interests: cooking up storms in the networked enterprise
Recent Activity
Does being the label representing Iconic American style stick today? Obviously not, if you're whole identity is based on that and you visibly ignore its meaning while logo designing.
The disconnect is with identity, and not with customers.
What the Gap Logo Fiasco Really Means - When Brands Lose the Customer Relationship
In 2008 I wrote about the Gap losing its direction. Two years later, it seems that not much has changed. If you haven’t taken notice, Gap released its new logo last week—a move that resulted in disbelief from thousands of Gap fans. The logo, reportedly designed by Larid & Partners, a branding ...
Even Prezi is cool as a breaker of barriers- thanks for sharing.
Inspiring, contagious presentation: Kiran Bir Sethi teaches kids to take charge
In my search for presentations with a strong message and delivered in the naked style (honest, transparent, engaging, inspiring, simple visuals and approach, etc.), I stumbled upon two TED talks from TEDIndia held last November. Both deal with transformations in education, a hot topic of great...
Just as you take care of the expansion and strengthening of your infrastructure, it seems that business models are even languages to be mastered in the Services Era, according to some. That really struck me, thought always business models as expressions of strategy.
If You Need To Think About Business Models, It Means You Don't Have A Strategy In The First Place.
A very busy week in San Francisco meeting with two dozens of potential employees from strategists to futurists and designers, seeing a dozen of office space and catching up with a couple of friends. Have to make some decisions on the office in the next few weeks, it is always difficult to ac...
Well said - it's a good time to move on, and I agree from your definition that SCRM is not CRM. SCRM has already morphed some basic principles of CRM, but the paradigm shift has yet to happen. Just as Cloud computing was a paradigm shift from mainframe to client–server technologies, in this case, scrm send us the message that we may not have to wait for vendors, the enterprise or Gartner's Magic quadrant, to actually determine how we manage interactions to the customer's influence outside of traditional boundaries. MIB anyway?
Time to Put a Stake in the Ground on Social CRM
The debate and discussion about what defines Social CRM a.k.a. CRM 2.0 vs. its traditional parent has been going on for about 2 years pretty regularly and started, according to thought leader Graham Hill almost a decade before that. Personally, I'm done defining it and am moving on. I think enou...
Scott all this sounds familiar, innovation on the edges, but current dysfunctionality of advertising industry is temporal. At the end of the day for clients its about finding the comfort zone. As we have it right now there are no safe havens and the game is wide open but it won't be long until the safety net will be back again - along with its price tag. ¿Question for you is, why on earth to you want to keep working on the edges in the good name of advertising as an agency?
CMOs are looking for more, better, faster
Things are getting busy. Very busy. So much so that I simply haven't had much time to write on this blog. After the economic collapse in the back end of 2008 and the first quarter of 2009, the phones started to ring again in early spring. First there were one or two inquiries a week. Now it's a n...
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