It's curious Joshua Ochs used the example of the native Facebook app, since that specific app was on my mind when I saw this article -- I'd uninstalled it earlier today, in fact, and I thought it was the very model of a stupid app that does the same thing as the web site, only worse. It was such a resource hog that it was pre-empting telephone calls while automatically syncing in the background. And for all that trouble, it was faster to use my smartphone's browser.