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The Nobleizer
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No, it's fine. I haven't said anything out of line. I've been considerate. I just haven't needed to disclose anything. Give it a shot!
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Go on Morgan! I dare you.
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If your news release is written in a journo-pandering style, it is likely said journo will have to take a mental step to envisage your news in print. I always see the ultimate goal of a press release as being printed, word for word, in a target publication. Sharp, targetted, informative copy that's well written and structured correctly is certain to create more buzz than a half-baked attempt. But I agree that there are other methods of getting journalists interested in a story - such as stunts, blogs, surveys etc. In these cases, PR becomes less obvious. The key is using all the methods available, and striking a balance between them all.
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"I for one will keep producing them for as long as journalists keep running them!" Whoa. Now there's a quote that's bound to enrage journalists the world over. PR has spent years trying to build up its image as a trustworthy source of news. Admitting that you're going to keep churning out crap as long as the writers are dumb enough to believe it is a blow to all the good work.
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New Airbus planes are going to have broadband internet access built in. And you know the real fun part? Mobile phone access too!
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True. But in some cases all I'm looking for is the RSS feed button. Anyone else get annoyed by the way some people put it so far down the page? Now THAT'S bad design.
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True. But in some cases all I'm looking for is the RSS feed button. Anyone else get annoyed by the way some people put it so far down the page? Now THAT'S bad design.
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Doesn't RSS render this theory redundant? (Especially for blog posts, 100% of which I read in my RSS reader...) This is another classic example of research that's significantly detached from reality. Commissioned by a web design company, methinks. Too cynical?
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