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Trying to think about what I want to say without sounding like an idiot... When making personal decisions be as rational as you can possibly be, and remove your own bias to do what's best for you. In group situations the equation changes. Even though you know people can't tell the difference between cheap wine and expensive wine, buy the pricier stuff rather than try to convince your friends it doesn't make a difference, or stay to the end of a movie rather than teach people about sunk costs.
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Who would want to live in rationality nirvana? I imagine everyone there is miserable and guilty all the time. Granted there's some value in not deceiving yourself, but trying to be rational all the time can make you kind of grinch-like. Speaking from my own personal experience.
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