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CampfireSteve
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This was the best post I read this morning. Really.
Commented Jun 17, 2010 on No such thing as a BEST lunch at Greg Verdino
No such thing as a BEST lunch
New! Improved! Bigger! Biggest! Best! Harder, Better, Faster, Stronger! Superlatives and dramatic (but ultimately vague, largely unsubstantiated, and often asterisked into oblivion with disclaimers) claims have long been mainstays of traditional marketing. They have no place in market...
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