This is qlangley's Typepad Profile.
Join Typepad and start following qlangley's activity
Join Now!
Already a member? Sign In
Recent Activity
Unilever's Dove brand is in trouble, again, for insensitive advertising. This time it is harder to see the image choices as being an unfortunate accident. Let's start with the 2011 ad. That showed large swatches to demonstrate how people could improve their skin. The three models standing in front of... Continue reading
Posted Oct 9, 2017 at Brandjack News
By Quentin Langley If you participate in a controversial political demonstration that is beset by violence - even if you didn't personally carry out any violence - you can reasonably expect that this will have an impact on your reputation. People may choose not to be your friend or your... Continue reading
Posted Aug 15, 2017 at Brandjack News
By Quentin Langley According to some research by Good, Burham and MacDonald of the mammalian mascots of clubs in the ten richest sporting leagues in the world 30% are endangered and 33% are critically endangered. What a fascinating finding that opens some rather obvious solutions. Yes, of course, clubs could... Continue reading
Posted Aug 6, 2017 at Brandjack News
By Quentin Langley United Airlines has featured heavily in this blog, in my teaching and training and in the book Brandjack. The United Breaks Guitars brandjack was a classic. Dave Carroll was not a household name, but managed to produce a highly amusing viral video which hit the airline hard.... Continue reading
Posted Apr 19, 2017 at Brandjack News
By Quentin Langley The UN has decided to end its controversial partnership with Wonder Woman in which she was an honorary ambassador promoting the UN's sustainable development goal of gender equality and the empowerment of women and girls by 2030. Wonder Woman was actually the senior partner in this relationship.... Continue reading
Posted Dec 14, 2016 at Brandjack News
By Quentin Langley "€100k in used notes might make poppies less political, say FIFA" according to the satirical news site, Newsthump. Even FIFA is not usually this blatant, but it demonstrates the moral standing of FIFA that this barely qualifies as satire. The row has arisen before. FIFA has a... Continue reading
Posted Nov 3, 2016 at Brandjack News
By Quentin Langley Recalls are never good news. You recall products because they are in some way defective. In the case of the Samsung Note 7 the product is also unsafe. The company is advising people to back up data and stop using the device, turning it off permanently. That's... Continue reading
Posted Oct 12, 2016 at Brandjack News
By Quentin Langley It is often said that one way to filter whether a comment to a work colleague crosses line in terms of sexual innuendo is to ask yourself if you would say it in front of your romantic partner. Comments on Twitter should be subject to that filter,... Continue reading
Posted Jul 28, 2016 at Brandjack News
By Quentin Langley This is an old story - thirteen years old - about long distance charges from MCI, a company which no longer exists, but it does show the power of the media. In this case it was the MSM - national radio in the US. It worked. This... Continue reading
Posted May 23, 2016 at Brandjack News
By Quentin Langley Whole Foods Market has been attacked in what seems to be one of the rare fake brandjacks. Pastor Jordan Brown released a video and picture of a cake he purchased at Whole Foods in Austin, TX, bearing the inscription "Love Wins", as per his order, and the... Continue reading
Posted Apr 21, 2016 at Brandjack News
By Quentin Langley Disney and its Marvel subsidiary are among the companies that have led calls for boycotts of Georgia - the US state, not the country in the Caucasus - if the religious freedom bill is signed into law by Governor Nathan Deal. The bill is aimed at protecting... Continue reading
Posted Mar 27, 2016 at Brandjack News
By Quentin Langley The Hill reports that supporters of Donald Trump are mounting a legal challenge to the campaign of Ted Cruz alleging that he is not a natural born citizen of the US, as required by the Constitution. Trump, of course, was a prominent supporter of the conspiracy theory... Continue reading
Posted Feb 13, 2016 at Brandjack News
By Quentin Langley Tech and engineering companies have not always been the best at providing career opportunities for women, so if you are a large global tech brand led by one of the most prominent women in business, it's probably not a good idea to start patronising women. Ginni Rometty... Continue reading
Posted Dec 18, 2015 at Brandjack News
By Quentin Langley It seems that a Texas plumber has lost significant business when his van - still painted in his livery - turned up in Syria being used by Da'esh, the so-called Islamic State. According to the New York Times the plumber, whom this blog will not embarrass, sold... Continue reading
Posted Dec 14, 2015 at Brandjack News
By Quentin Langley Right at the heart of crisis management is investigating what went wrong. An early commitment to investigate and publish the results is critical. VW has committed to an external investigation. This is great, but they need to elaborate. A real independent investigation will be especially important in... Continue reading
Posted Sep 30, 2015 at Brandjack News
qlangley added a favorite at Brandjack News
Sep 25, 2015
By Quentin Langley There have been many scandals in business, politics and pretty much every field of life. This one at VW is breathtaking in its scope. The deception seems not to be a matter of opinion. This is not Shell taking optimistic estimates of oil reserves and treating them... Continue reading
Posted Sep 22, 2015 at Brandjack News
By Quentin Langley Yesterday, the New York Stock Exchange was down for four hours due to "technical difficulties". There's been no further explanation, and initial reports did not even include that. Conspiracy theorists have been speculating, of course, with some talk of cyber attacks, though it is known that NYSE... Continue reading
Posted Jul 9, 2015 at Brandjack News
By Quentin Langley Let us suppose that you have two careers. Let us suppose that you are, on the one hand, a successful entrepreneur, with considerable property investments, including resorts, and numerous other interests. Let us suppose you are also a celebrity jackass, who mouths off on any subject that... Continue reading
Posted Jul 3, 2015 at Brandjack News
By Quentin Langley Henry Ford is famously supposed to have said "half my advertising budget is wasted, and I will give a million dollars to the man who can tell me which half". He may have underestimated the proportion that is wasted, and the value of knowing which slice of... Continue reading
Posted Jul 2, 2015 at Brandjack News
By Quentin Langley Britt McHenry was facing a stressful time. She was retrieving her car from a tow lot. But there is simply no way to spin this story that presents her behaviour as anything other than disgusting. Even if we assume that her car was towed unjustly and that... Continue reading
Posted Apr 22, 2015 at Brandjack News
By Quentin Langley In criminal cases even the most egregious offenders are entitled to legal representation. No such rule covers civil cases, but, nonetheless, even the most unpopular causes can generally find lawyers. The case against gay marriage in the US Supreme Court certainly has lawyers, but the New York... Continue reading
Posted Apr 14, 2015 at Brandjack News
By Quentin Langley No-one thinks it was anything other than well-intentioned, but that does not mean it was well-thought out. The idea was to start a conversation about race in America. Recent events have shown that this is much-needed. Not only was there a widely condemned instance in which a... Continue reading
Posted Mar 30, 2015 at Brandjack News
By Quentin Langley Sir Elton John has called for people to boycott fashion brand Dolce and Gabbana after the group's founders expressed their opposition to in vitro fertilisation. Gabbana has previously been critical of same sex adoption. Gabbana has criticised Sir Elton's boycott call and defended his own "freedom to... Continue reading
Posted Mar 16, 2015 at Brandjack News
By Quentin Langley Let us suppose that your house is on on fire. What do you do? The answer is obvious. You leave the house and call the fire brigade. Let us suppose in that case that you have burnt the toast. Evidently, the fire brigade is not appropriate in... Continue reading
Posted Mar 11, 2015 at Brandjack News