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John Flanagan
John Flanagan is the CEO of Green Island Interactive.
Interests: golf, technology, sports, film, web, business.
Recent Activity
E-mail was originally intended to provide a simple means of communication between two people. But in the 21st century it’s double-edged sword. It’s both a business lifeline and an unwieldy monster. Start to reconsider how you use e-mail, unchain yourself from your inbox, and improve the way you manage your... Continue reading
Posted Feb 18, 2013 at SiteCaddy Golf Blog
The pace of change on the internet is amazing. The web changes every day, and is itself an agent for change. Get comfortable with the notion that everything online is transient. This does not mean that you should give up or be sloppy – it means that your online marketing... Continue reading
Posted Feb 3, 2013 at SiteCaddy Golf Blog
Hi Everyone, Delighted to see such a positive response to this posting, and thanks to everyone for their comments. I'm seeing a lot of people with questions on this topic around the web - it really does remind me of the world of web design 15 years ago. Too many questions and too many cowboys. I will try to follow up with more soon. Cheers, John
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What is a QR code? A QR code (Quick Response code) is similar to bar codes found on food packaging. But QR codes are easy to create, and can be used to encode any type of alphanumeric data such as a website/e-mail address, coupon code, or special offer. You’ve probably... Continue reading
Posted Dec 17, 2012 at SiteCaddy Golf Blog
All golf businesses will have to continue to generate more content for the internet. Not long ago, only the company website (and maybe blog) demanded attention. But in 2013 the web’s voracious appetite for content will continue to grow. Facebook, Twitter, Google+, LinkedIn, App… how can any business cope with... Continue reading
Posted Dec 9, 2012 at SiteCaddy Golf Blog
Welcome to my new column on harnessing the power of the internet to improve your golf business. And whether you're the General Manager of a club, an independent golf professional, the CEO of a golf retail business, manager of an association... or simply an interested member of a club -... Continue reading
Posted Nov 25, 2012 at SiteCaddy Golf Blog
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The move towards the mobile web is in high gear, and soon more people will access the internet (and your website) via a mobile device than with a computer or laptop. In the last 12 months, I've fielded a lot of questions from clients about creating an app or creating... Continue reading
Posted Oct 21, 2012 at SiteCaddy Golf Blog
This is one of those things that is totally common sense… when you spend your life managing websites like I do! ;-) But I see our clients make this simple mistake quite often, and I thought it warranted a blog post. The good news is - it's really easy to... Continue reading
Posted Aug 24, 2012 at SiteCaddy Golf Blog
At a recent trade show where I had the opportunity to speak with clients, I had a sense that some were overwhelmed with choices. They believed in the power of the internet, and as clients they had the ability to manage their online presences... but where should they focus their... Continue reading
Posted Sep 24, 2011 at SiteCaddy Golf Blog
If you would like visitors to your website to be able to subscribe to your mailing list, follow the instructions on this page: http://help.sitecaddy.com/mysitecaddy/site3/helppeopleenable.htm Enabling the subscribe feature on your website is a fantastic way to build your mailing list and it happens automatically through Site Caddy. Once you enable... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
Recently I posted an article to this blog discussing why you should make your website a priority and simple steps you can take to make that happen. I was encouraged by the reader response to this post! I received a number of emails from clients saying they realized they had... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
Welcome to the new Site Caddy blog- a place for Team Site Caddy to tell you more about what's going on behind the scenes, new features coming to Site Caddy soon, and the best ways to get the most out of your accounts. For each blog post, we look forward... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
In 2007 I was pitching a new website to the committee of a prospective client in Dublin. One of the attendees asked "What is the most important factor in creating a successful website for a golf club?". I must have seemed very on-the-ball when I had an answer at the... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
With traditional desktop applications, you had to install a specific type of software on your computer to run a specific type of program- like Microsoft Word. If you got a new computer or wanted to get the latest version of Word, you had to buy a new copy. And there... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
I hope you enjoyed Part 1 of this post, where I described 10 ways to improve your email campaigns. Here's Part 2 with 10 more tips. Note: Many of these points are more relevant to email campaigns, but many can be applied to text messaging (SMS) as well. 11) Choose... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
Sending messages to your customers and members is a good way to increase service levels, sales and branding. You don't need to have a great reason to send a message- simply wishing them a happy holiday, thanking them for their continued support, or reminding them of an ongoing special offer... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
Recently I posted an article to this blog discussing why you should make your website a priority and simple steps you can take to make that happen. I was encouraged by the reader response to this post! I received a number of emails from clients saying they realized they had... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
You've probably heard about social networking sites such as Twitter, MySpace, Facebook, and LinkedIn. Maybe you've read about their popularity in the news, or maybe you've overheard your teenage son or daughter talking about "tweeting" with her friends. But have you considered using these free channels to help promote your... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
Over the years, your web site will grow to contain many pages of content- possibly written by different authors. And while each author works on a page individually, the site visitor views the site as a whole, reading from one page to the next sequentially. Maintaining a consistent look and... Continue reading
Posted Oct 26, 2010 at SiteCaddy Golf Blog
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Mar 15, 2010