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Ted Hurlbut
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Remember when you're thinking about s"share of wallet" that one person's extravagance is another's gotta-have. For small retailers, it's essential to build a strategy around the passions shared between the entrepreneur and their customers.
Commented May 6, 2009 on share of wallet at Tom Fishburne: Marketoonist
share of wallet
I've been thinking about how consumers are spending (or not spending) in this environment. With wallets under lock-and-key, one might think that a premium brand wouldn't have much of a chance. This is a time when consumers are evaluating where their money goes. With low consumer confidence...
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