Cool post! My thoughts... there is something to be said about creating niche/specialty sub-brands. In our industry (Web development) for instance, there are companies that "only do Real Estate Web sites." There's a perceived value in that too (a brand that "only does email"). Sure these companies do work in other industries, but under a different name. This is not that, however. I think this move will foster new business for both RS and the Email & Apps div. -- especially converting those hosting their own email on RS dedicated servers to "Email & Apps" customers. Cheers! Matt http://www.zgraph.com