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Wayne Kessler
Westwood, MA
Business and Life Coach, SEO Expert, Internet Marketing Strategist
Interests: Wayne Kessler is a Business and Life Coach, SEO Expert, internet marketing strategist, speaker and behavioral change consultant focused on helping individuals and small businesses to increase online sales, strengthen their brand, and dramatically boost web site traffic through proven online marketing concepts. his business, accelerated business services, is based in massachusetts, and provides in-office, or remote services worldwide. Visit him on the web at www.bostonmabusinesscoach.com, and www.kesslermarketing.com
Recent Activity
Wayne Kessler is now following Sweetney
Dec 26, 2009
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Writing and implementing a marketing plan is essential for the success of any business. There are many resources available that define the basic elements of a marketing plan such as those provided by SCORE and the SBA so this article does not attempt to review these elements. Rather, the author seeks to outline 6 tips for creating a successful marketing plan and impress upon the reader the importance of taking the time to plan and monitor your marketing efforts. Continue reading
Posted Oct 22, 2009 at Community Marketing Blog
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Wayne Kessler describes element of website optimization, and some conversion strategies using MarketingSherpa's recent research indicating that certain simple design and layout elements on home pages, registration pages, and landing pages can make a big difference in click through rates, conversion rates, campaign response rates, and can drive more traffic to your website. A description of the four impediments to lead conversion is provided with suggestions on optimal layout, design and content changes. Continue reading
Posted Oct 10, 2009 at Community Marketing Blog
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As a marketing consultant specializing in company branding, social networking, website design, and optimization, I am always reading articles on the latest, most effective techniques in design, optimization, and website navigation. My goal is to use the latest techniques, tactics, and strategies to achieve visibility for my clients, help them to build relationships with their customers, and increase their brand awareness. To that end, many companies are now adding videos to their websites to increase their value and boost the flow of traffic to their site. Many of the websites you will visit in the coming months will greet you with a video that either pops up, or they will give you an option to view a company or product video. There are many reasons video is so popular. Isn’t it much easier to view a video than to have to read multiple sentences, paragraphs, or pages of information? In addition to ease of use for the viewer- offering a... Continue reading
Posted Sep 22, 2009 at Community Marketing Blog