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Will Sturgeon
Recent Activity
In the 'How To Do Social Media Wrong' handbook there must by now be a whole chapter dedicated to why brands shouldn't try to exploit somebody's death, yet 3M's social media team clearly hadn't read it before hitting send on... Continue reading
Posted 7 days ago at The Media Blog
The Express has claimed the EU has a "secret plan" to take CONTROL of YOUR pension. The story, which even the Express admits is based on nothing more substantial than "fear" and "speculation" is clearly designed to scare the aged... Continue reading
Posted Apr 11, 2016 at The Media Blog
For the past two days, the Daily Mail has been throwing a front page hissy-fit about lawyers preventing them from reporting some celebrity gossip. Yes, these privacy injunctions can seem a bit of a silly anachronism which sometimes only serve... Continue reading
Posted Apr 8, 2016 at The Media Blog
It's taken four months, but IPSO, the newspaper industry funded regulator, has now reached the conclusion that The Sun's significantly misleading story about "1 in 5" British Muslims being IS sympathisers was indeed "significantly misleading". (See: Sun's dodgy 'Brit Muslim'... Continue reading
Posted Mar 26, 2016 at The Media Blog
The Guardian got a lot of things right with its tributes to footballing legend Johan Cruyff who sadly died on Thursday. It commissioned David Winner, author of Brilliant Orange, the definitive book on Dutch football, and ran an excellent piece... Continue reading
Posted Mar 25, 2016 at The Media Blog
The Daily Star is claiming "EASTER EGGS" have been "BANNED" so as not to offend "non Christians". By which it means it has heard there are some Easter eggs in the shops which don't have the word "Easter" on them... Continue reading
Posted Mar 23, 2016 at The Media Blog
Boris Johnson is doing his bit to push Britain towards the Brexit door and like many in the ‘leave’ camp he seems intent on doing it one silly lie at a time. It’s text book stuff: pick a ridiculous lie... Continue reading
Posted Mar 16, 2016 at The Media Blog
David Cameron’s PR operation has been criticised for fobbing off local newspapers with an article attributed to the PM that was compiled with an "insert name of county here" level of sincerity and all the humanity of an automated voice... Continue reading
Posted Mar 14, 2016 at The Media Blog
As part of its ongoing commitment to being wrong about the weather, the Daily Express has published two contrasting forecasts for this Easter: (Hat tips: @scottberwick; @blogdroed). Continue reading
Posted Mar 14, 2016 at The Media Blog
From Sky News to The Telegraph, via The Mirror, The Metro, The Sun and the Evening Standard, UK media outlets were falling over themselves on Friday to report the find of a 'giant rat' in East London. "Rat 'as big... Continue reading
Posted Mar 11, 2016 at The Media Blog
A correction published by the Guardian last week began: "A review of David Astor: A Life in Print, a biography of the former editor of the Observer, contained a number of errors." They say "a number of errors" and it... Continue reading
Posted Mar 7, 2016 at The Media Blog
The Sunday Express has claimed the EU wants to take "control of our coasts". According to the paper: "THE EU has drawn up plans to seize control of the British coastguard service as it creates a Europe-wide border force. Critics... Continue reading
Posted Mar 7, 2016 at The Media Blog
According to today's papers we're all going to have to work until we're 75. Or 81. Continue reading
Posted Mar 2, 2016 at The Media Blog
The UK's first new national newspaper in 30 years: The New Day launched on Monday. As I pick up The New Day it strikes me how light it is. I wasn’t expecting the Sunday Times but at 40 pages it... Continue reading
Posted Feb 29, 2016 at The Media Blog
Recently, I read a list published by Press Gazette of the most unpopular jargon terms and clichés used by PR people. Right on cue, the very next email I received from a PR person explained they were "reaching out" to... Continue reading
Posted Feb 21, 2016 at The Media Blog
The Daily Express on Tuesday leads with: 'QUIT THE EU TO SAVE OUR NHS'. We're told a "Top doctor says migrants are bleeding it dry". The Express tells us "Britain should leave the EU in order to save an NHS... Continue reading
Posted Feb 9, 2016 at The Media Blog
Twitter's CEO Jack Dorsey has stepped in to address an angry backlash from users worried about rumoured changes to Twitter's timeline (see: 'Twitter To Introduce Algorithmic Timeline As Soon As Next Week' - Buzzfeed). "I want you all to know... Continue reading
Posted Feb 8, 2016 at The Media Blog
What do you do if the facts don't suit the story you want to push? Create some facts that do, apparently. Hence Friday's claim from the Daily Express that "92% want to quit the EU". The Express claims this is... Continue reading
Posted Feb 5, 2016 at The Media Blog
On Friday it was reported the government is moving 'Northern Powerhouse' jobs to London. The Mirror reports: "The Government's 'Northern Powerhouse' department is to shut down its office in Sheffield, moving 247 jobs to London in a blow to the... Continue reading
Posted Jan 29, 2016 at The Media Blog
The Daily Mail today asked "Why DO so many celebs have knobbly knees?" No really, they actually did. Why DO so many celebs have knobbly knees? This feature was possibly the result of a brainstorm entitled 'what body parts can... Continue reading
Posted Jan 27, 2016 at The Media Blog
After one of the warmest Decembers on record you could forgive certain hapless weather reporters for quietly backing away from their discredited "coldest winter" predictions. But not so. The Daily Express earlier this month claimed an "Arctic SNOWBOMB" would "smash... Continue reading
Posted Jan 25, 2016 at The Media Blog
Social media managers may be resolving to pay closer attention to their calendars in the New Year after a few brands jumped the gun with scheduled tweets intended for midnight on New Year's Eve. Sadly for them they got the... Continue reading
Posted Dec 31, 2015 at The Media Blog
The Radio Times found itself in hot water with fans of The Apprentice on Sunday night when it announced plumber Joseph Valente had won the reality TV show before the result had actually been broadcast. The Radio Times had clearly... Continue reading
Posted Dec 21, 2015 at The Media Blog
On 24 July this year, the Daily Express reported that there are now "311 LANGUAGES SPOKEN IN OUR SCHOOLS". What’s more, its front front page splash claimed "English is starting to die out" due to "mass immigration". The paper went... Continue reading
Posted Dec 16, 2015 at The Media Blog
The Daily Mail has reported: "Donald Trump tonight faced calls to be banned from Britain over 'obnoxious, repellent and dangerous' claims that police in London 'fear for their lives' because some communities are so radicalised... In an unprecedented condemnation, Mr... Continue reading
Posted Dec 8, 2015 at The Media Blog