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Mark Arnold
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No small degree of consumer research went into Taco Bell’s decision to roll out a line of breakfast menu items. Jumping into the fast food breakfast fracas last year, Taco... Continue reading
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This entry is contributed by Taylor W. Wells, Communications Director with On The Mark Strategies. Earlier this year I was working with a client on a marketing audit in Wichita,... Continue reading
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When I need a quick trip to a drugstore to pick up some Advil, a late night prescription or a candy bar I often run by Walgreens. It’s extremely convenient... Continue reading
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Branding touches everything. Your people and your products. Your boardroom and your break room. Your mission and your marketing. And especially your branches. Inspire Federal Credit Union offers an excellent... Continue reading
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“The wisdom of life consists in the elimination of non-essentials.” —Lin Yutang The above quote starts chapter one in Greg McKeowan’s book Essentialism. While the book deals more with how... Continue reading
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Earlier this month we took a look at "Three Words that Describe the Modern Marketer." As a follow-up, today will examine words that describe the modern business development professional. In... Continue reading
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Have you ever taken one of those self-help quizzes in popular magazines? You know, ones with titles like "10 steps to a healthier you" or "five quick and easy ways... Continue reading
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I admit it. I watch Downton Abbey. While that probably means I have to turn in my “man card,” I actually like the British drama period piece. Every Sunday night... Continue reading
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Let’s face it — in this day and age, many people are jaded to the notion of mission and vision statements. And not without reason. Companies large and small have... Continue reading
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As readers of our blog, we value your opinions and ideas. That’s why we’ve created a brief reader opinion survey. Your responses will help us craft the best content for... Continue reading
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Note: The following post is written by Stan Cowan. Twenty years ago the marketing function wasn’t just getting off the ground for credit unions, but also for the financial services... Continue reading
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There are multiple traps and minefields when it comes to strategic planning. Focusing too much on tactics and not enough on strategy. Rushing through the planning process. Rehashing old issues.... Continue reading
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Anyone wanting to improve their organization’s brand knows you start with your value. What unique value proposition do you offer consumers? For banks and credit unions this can be extremely... Continue reading
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We all have our favorite states. It might be your native state, a destination state or an adopted home state. If you are like me and are a native Texan... Continue reading
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As you scan your 2015 marketing calendar, it is probably already full with a complete list of tasks to accomplish this year. But are they the right tasks? Each January... Continue reading
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As you scan your 2015 marketing calendar, it is probably already full with a complete list of tasks to accomplish this year. But are they the right tasks? Each January... Continue reading
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Financial institutions are always looking for ways to build and foster relationships with their customers or members. At least they should be doing that. Relationships build loyalty and loyalty builds... Continue reading
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Happy New Year! As you start this first week in January my guess is your “To Do” list is quite lengthy. Not just your daily tasks (check e-mail, motivate your... Continue reading
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A core value is a principle that guides an organization’s internal conduct as well as its relationships with the external world. Companies that are guided by those core values tend... Continue reading
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In chatting with a financial institution CEO recently, they said they were going to cut doing a strategic planning session from their budget in the upcoming year. Why? The board... Continue reading
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During the Louisiana Credit Union League’s recent marketing conference, Taylor Wells, Matt Purvis and myself had the opportunity to conduct a “Tear it Up” session.” Attendees brought various marketing pieces... Continue reading
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There are many things we want to own in life: a car, a home, a pet. As a bank or credit union there are also things we want to own:... Continue reading
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Everyone is different and every generation is different. Marketers certainly know that. There is a seismic gap between the Mature Generation and the Millenials. Even Baby Boomers and Generation X... Continue reading
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“Mark, you will always be a failure in marketing.” Those words echoed through my ears as my boss at the time (the vice president of marketing at a large financial... Continue reading
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If you are the person responsible for your bank or credit union brand, odds are you are in love with it. And why not? You’re the person that has spent... Continue reading