I was think FDA TV, a cable channel focused on FDA issues, perhaps partnering with sister agencies, CDC, for coherent message regarding public health-e.g. H1N1 will return this fall and having an FDA cable channel as a source of information to all USA would be great. You could also create FDA101, FDA102, FDA103 courses to educate people about the complexity and issues (risk/benefit) that are so important to all. I would recommend new resources for a television production team to create a new FDA cable channel followed by courses to educate. Huge variety of good things could come from FDA TV.