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Mar 15, 2010
The "benefits" behind the protective and easy care properties of nanotextiles sound like fear-based marketing tactics rather than responsible, progressive manufacturing. I understand every year, if not every season, fiber/fabric manufacturers must come up with new products with enticing features and benefits in order to meet customer's "needs" and generate new business. I'm all for innovation but at what cost? Are we (consumers) so fearful of body order, bug bites, sunshine, wrinkles, fungus, germs, stains, getting wet, etc. that we would embrace nanotextile products knowing the potential health and environmental risks? Not me. I don't believe nanotechnology will make a positive, healthy contribution to our lives. My opinion is based on my 30 years experience as an apparel product developer. Great article Michael.
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