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I interviewed my 14 year old niece (in Singapore) for an article I was writing about kids and touchscreens. It turns out that she doesn't own a computer. I asked how she got by at school and she said "I can do everything on the phone and I can do it from the couch".
The Shift from Mobile First to Mobile Only
Every year the mobile marketing industry boldly announces that THIS will be the “year of mobile”. In 2005, Sony Ericsson, O2 and Samsung added new features and capabilities to their mobile handsets, delivering 2Mb cameras and GPS to blur the lines between the personal digital assistant and th...
The leopard skin trousers are a sure sign that the cosmos is swirling. Sorry to hear about Manchas, Cielo and your internet. Sending recovery vibes your way.
And It Was All YELLOW.....
....life continues to unfold here in Mexico...one of our dogs (Manchas) is missing... our grey cay (Cielo) has not been home for two days...we have seen Federal Soldiers in ski masks chasing a white Ford Pickup....the pickup was going 80 miles per hour...the federales were on foot....we saw abou...
Hi Kevin
Not at all doubting what you're saying, but it's not gelling with my real-world experience. I've talked to a people young and old about mobile phone marketing (solicited and unsolicited) and not even "natives" really like advertising on their phones. The common response is that it buzzes in your pocket and forces you to check it, then there's disappointment when it's not a personal message from a friend.
We're all very good now at flying through our email inboxes, sorting the good from the bad, the things we want to read from the stuff that can go straight to the trash. You don't get that luxury with the phone.
I'd say rather than "52% of Millennials strongly appreciate communication via cell phone or text message" it would be about 5% of the ones I've talked to, if the "communication" in the statistic is marketing. The figure seems way off. I wonder what the question they asked in their survey was.
=) Marc
Text vs. E-mail or Digital Natives vs. Digital Immigrants
Call me Mr. Obvious here, but I had an interesting experience at my coffeehouse recently. Cashing in a frequent buyer’s card for a free, highly-caffeinated beverage, my barista encouraged me to sign up for information on future promotions and events. She told me to write down my cell phone or...
What a great piece of storytelling this article is! Thanks Mike. I've just moved into a new office next door to a printing firm that still does letterpress and I can't wait to take advantage of it. The work here is amazing (I especially liked the Millenium Stamp). Inspiring!
Alan Kitching: Word perfect
Over the past decade, many young designers have increasingly embraced letterpress printing as an antidote to the clinical quality brought about by the digital age. The smell of ink, the feel of metal and wood block letters, and the heavy textured paper, with the impressions left by type biting ...
Oh dear... I hate to only comment when I disagree with something, sorry David.
But... "Gill Sans would have achieved the desired effect far more elegantly". Nooooo. Nothing wrong with Gill Sans, it's a fine font with a fine tradition, but you would have got an ugly wide W where the very nice one is now, and that would be a shame.
=) Marc
not so sweet after all
I've been passing this shop on a regular basis for 30 years or more. For as long as I can remember it was called 'Three Cs' and had a window display featuring women's wigs and hand-made greetings cards that I'm certain never changed once in all those 30 years. And in all that time I'd never, ...
Michael Moore wouldn't get away with the lederhosen.
;-)
Cohen/Borat/Bruno ambush
I've been reviewing the Bruno reviews and I'm interested to see that it delights in ambushing the unsuspecting. Even Ron Paul, libertarian candidate for President, gets taken. Apparently, he has never heard of Cohen, Borat, or Bruno. Strange when you think of it. Cohen has been a big star fo...
I loved how Mr Seidman says "I think a lot of gay people are buying the DVDs. Not that there’s anything wrong with that! "
=p
Yes, of course there's a gay audience for the show. As there was for The Wire, Dexter, Weeds and any number of other "above the cut" TV shows. The interesting question he could have asked is... why?
The eye candy? Not really, though as he says, "Not that there’s anything wrong with that!".
The "marginalised subculture/community" storyline? Mmm, recurring TV theme in everything from Battlestar Gallactica to X-men. Probably not, though again it doesn't hurt.
It might just be that it's good TV. It's certainly what keeps me, one of its "gay audience" watching. The idea that it needs to be more than that, have some kind of hidden gay pheromone, seems kind of insulting. Perhaps we could just drop back on the stereotype of the gay community as being educated, discerning and a bit of a "cultural trend radar" and wonder if it's a reflection of the quality of the show. In which case it'd be interesting to run the numbers with other shows. Could there be a correlation? Could it be a predictor of success? Should bored viewers flicking for something good to watch consult the gay ratings to see if there are any sleeper hits they're missing out on?
Oh look, who am I kidding? It's full of hunks half-dressed in black leather hanging out at sex bars. We all love a good reality show.
;-) Marc
The puzzle of True Blood
This is what success looks like. These are the numbers for the HBO show True Blood over 12 shows. The DVD sales for the show are sensational: 1.2 million units, grossing some $41 million in revenue in 6 weeks of sale. At TVbytheNumbers.com, Robert Seidman wonders whether it's a spillover su...
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