Jim Terrific thoughts, as usual. I'm not sure why people have their panties in such a wad over the concept of sponsored tweets. Lance Armstrong accepts money from sponsors, but we still root him on. So does Tiger Woods. Does anyone say they are selling their souls to the devil because they capitalize on their "celebrity" to help fund their personal brands? I think not. In fact, our society is built exactly upon this premise. My only complaint, ever, is when someone is dishonest about a paid sponsorship. I tweet about products I like all day long. BUT if I ever tweet about something on behalf of a client, I say "my client's promotion" and if I tweet about something that is sponsored, I disclose that as well. Transparency equals honesty - and what's bad about that? Thanks, as always, for inspiring thought. Your friend, @shellykramer